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Hollingshead SJ, Davis CG, Wohl MJA. The customer-brand relationship in the gambling industry: positive play predicts attitudinal and behavioral loyalty. INTERNATIONAL GAMBLING STUDIES 2022. [DOI: 10.1080/14459795.2022.2086992] [Citation(s) in RCA: 1] [Impact Index Per Article: 0.5] [Reference Citation Analysis] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 10/17/2022]
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