Silva MND, Monteiro JCDS. Representation of the black woman on the Brazilian Ministry of Heath advertising posters.
Rev Esc Enferm USP 2018;
52:e03399. [PMID:
30570085 DOI:
10.1590/s1980-220x2018002203399]
[Citation(s) in RCA: 1] [Impact Index Per Article: 0.2] [Reference Citation Analysis] [Abstract] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Received: 01/31/2018] [Accepted: 05/24/2018] [Indexed: 11/22/2022] Open
Abstract
OBJECTIVE
To describe and analyze the forms of representation of black women in posters used by the Brazilian Ministry of Health for advertising campaigns on women's sexual and reproductive health.
METHOD
Descriptive, exploratory and documentary study with advertising posters addressing the promotion of women's sexual and reproductive health, available at the Virtual Health Library - Brazil. For the analysis of data, the thematic content analysis was used.
RESULTS
Out of the 498 identified posters, 161 addressed women's sexual and reproductive health. After applying the exclusion criteria, 41 posters remained, of which 31 (75.6%) represented a white woman, nine (21.9%) a black woman, and one an indigenous woman (2.4%). Data analysis converged to two analytical categories: the pseudo representation of black women; and women's sexual and reproductive health limited to pregnancy and postpartum.
CONCLUSION
The representation of the black woman in the advertising posters of the Brazilian Ministry of Health is low, and the themes addressed in the posters do not contemplate all the phenomena that make up the sexual and reproductive health of women during their life cycle.
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