Digital entrepreneurship from cellular data: How omics afford the emergence of a new wave of digital ventures in health

Data has become an indispensable input, throughput, and output for the healthcare industry. In recent years, omics technologies such as genomics and proteomics have generated vast amounts of new data at the cellular level including molecular, structural, and functional levels. Cellular data holds the potential to innovate therapeutics, vaccines, diagnostics, consumer products, or even ancestry services. However, data at the cellular level is generated with rapidly evolving omics technologies. These technologies use scientific knowledge from resource-rich environments. This raises the question of how new ventures can use cellular-level data from omics technologies to create new products and scale their business. We report on a series of interviews and a focus group discussion with entrepreneurs, investors, and data providers. By conceptualizing omics technologies as external enablers, we show how characteristics of cellular-level data negatively affect the combination mechanisms that drive venture creation and growth. We illustrate how data characteristics set boundary conditions for innovation and entrepreneurship and highlight how ventures seek to mitigate their impact.

Supplementary Information

The online version contains supplementary material available at 10.1007/s12525-023-00669-w.

Eras of Digital Entrepreneurship

While recent research continues to emphasize the importance of digital entrepreneurship, the historical terminology of this field is often overlooked. Digital entrepreneurship tends to be considered a new phenomenon despite emerging in the early 1990s. Building on a scoping literature review, this study analyzes 1354 publications that use nine different terms interchangeably to describe the phenomenon of digital entrepreneurship. Based on the number of publications per year, three eras in the historical development of digital entrepreneurship research are outlined. Digital technologies are identified as external enablers, and certain practical events are considered to be influencing factors. The results show that recent research has not adequately recognized the contributions of previous publications and that the understanding of digital entrepreneurship is quite similar with regard to the terms used and over time. This study shows how emerging digital technologies, such as artificial intelligence, blockchain technology, and big data analytics, might shape the future of digital entrepreneurship research. The study occupies the intersection between entrepreneurship and information systems literature and its main contribution is to provide new insights into the eras of digital entrepreneurship from the past to the present and into the future.