Big data precision marketing and consumer behavior analysis based on fuzzy clustering and PCA model

Computer security technology in E-commerce platform business model construction

The global e-commerce market is expanding rapidly as the big data era advances and the e-commerce industry thrives. This paper aims to discuss the application of computer security technology in constructing an e-commerce platform business model. The research aims to find effective security technology solutions to strengthen the security of e-commerce platforms, protect user information and rights, and enhance the sustainable development of business models. Big Data-assisted E-Commerce Business Model (BD-ECBM) construction is discussed to overcome the e-commerce platform issues and positively impact marketing strategy decision-makers by raising their level of awareness. The business decision-making process is a series of steps that help businesses overcome obstacles by collecting relevant data, analyzing all relevant alternatives, and settling on a course of action. Big data analytics can improve business management with data fusion technology in many ways. The system's framework of the information service layer, the application-level layer, and the client session layer was developed using the Business model paradigm for accounting for e-past, commerce's capabilities of the platform, and an analysis of supply and demand. It can monitor its rivals in near real-time, adjusting prices, offering more attractive deals, and analyzing negative customer comments to see if it can outperform its rivals. The trial results demonstrate the effectiveness of this method of making marketing decisions and formulating a strategy. Hence, the BD-ECBM technique improves customers' overall satisfaction and experience with the brand while raising the latter's profile.

Adoption of a deep learning-based neural network model in the psychological behavior analysis of resident tourism consumption

With the development of society and the continuous progress of science and technology, it has become the mainstream measure to promote the development of the social economy through science and technology. Therefore, to improve the current situation of tourism consumption, improve the consumer sentiment of tourists, and promote the development of the tourism economy, the convolutional neural network (CNN) technology model is used to analyze the tourist's consumer psychology and behavior. Based on this, the user's consumption situation is analyzed, thus providing support for the intelligent improvement of tourism consumption. First, the basic characteristics of tourism consumption mood and behavior are introduced, and the methods to improve the tourism consumption mood and behavior are briefly introduced. Then, the CNN algorithm is employed to identify consumers' travel consumption behaviors and emotions. To improve the recognition effect, the algorithm is combined with skeleton node behavior recognition and video image behavior recognition. Finally, the performance of the designed algorithm is tested. The accuracy of the human behavior recognition (HBR) algorithm is more than 0.88. Compared with the detection effect of the HBR algorithm, the combined algorithm adopted in this work can reduce the image processing time and improve the detection efficiency. The multithread method can effectively reduce the complexity of the model and improve the recognition accuracy. The test results on different data sets show that the proposed algorithm can better adapt to the changes in identification samples and obtain more accurate recognition results compared with similar algorithms. In summary, this study not only provides technical support for the rational analysis of consumer sentiment and consumer behavior but also contributes to the comprehensive development of the tourism market.

Multi-group multi-verse optimizer for energy efficient for routing algorithm in wireless sensor network

Wireless sensor network (WSN) is a network composed of a group of wireless sensors with limited energy. With the proliferation of sensor nodes, organization and management of sensor nodes become a challenging task. In this paper, a new topology is proposed to solve the routing problem in wireless sensor networks. Firstly, the sensor nodes are layered to avoid the ring path between cluster heads. Then the nodes of each layer are clustered to facilitate the integration of information and reduce energy dissipation. Moreover, we propose efficient multiverse optimization to mitigate the impact of local optimal solution prematurely and the population diversity declines prematurely. Extensive empirical studies on the CEC 2013 benchmark demonstrate the effectiveness of our new approach. The improved algorithm is further combined with the new topology to handle the routing problem in wireless sensor networks. The energy dissipation generated in routing is significantly lower than that of Multi-Verse Optimizer, Particle Swarm Optimization, and Parallel Particle Swarm Optimization in a wireless sensor network consisting of 5000 nodes.