Watch the target! Effects in the affective misattribution procedure become weaker (but not eliminated) when participants are motivated to provide accurate responses to the target

Attention please: ERP evidence for prime-target resource competition in the neutral-target variant of affective priming

Using event-related potentials we examined the mechanisms that underlie the influence of affective context information on evaluative judgments in affective priming (AP). Participants (N = 44) evaluated a priori neutral target ideographs that were preceded by 800-ms negative, neutral or positive prime pictures. We observed a significant AP effect (APE), with more positive target ratings for targets following positive versus negative primes, with neutral primes lying in between. A greater individual APE was associated with increased attention for the primes, indicated by larger amplitudes of parietal positive slow wave (PSW) and more pronounced prime affect discrimination mirrored in affect-specific variations of parieto-occipital prime P1 and parietal prime P2, P300, and PSW amplitudes. This confirms previous theoretical and empirical work suggesting that the size of the APE critically depends on the extent of prime-elicited affective activation. Furthermore, a greater individual APE was related to generally reduced depth of target processing as mirrored in smaller overall amplitudes of attention-sensitive target-related P1, P2, P300, and PSW. In addition, in the total sample P2, P300, and PSW were smaller for targets following AP eliciting, attention-capturing emotional, as compared to neutral primes. Based on the observed coincidence of increased processing of affective versus neutral primes, and specifically reduced processing of those targets that followed affective primes, we propose prime-target resource competition as an additional, not yet described process contributing to AP in the neutral-target paradigm.

Independent ERP predictors of affective priming underline the importance of depth of prime and target processing and implicit affect misattribution

We used event-related potentials (ERPs) to investigate the mental processes that contribute to affective priming (AP), a systematic shift of evaluative judgments about neutral targets toward the valence of preceding primes. 64 participants rated their liking of a priori neutral ideographs preceded by 800-ms emotional primewords, while 64-channel EEG was recorded. We observed a significant AP effect that was closely associated with prime valence dependent variations of the right central-to-parieto-occipital positive slow wave (PSW) amplitude in the target ERP, providing evidence for implicit affect misattribution as one source of the effect. While deeper target processing mirrored in valence unspecific central-to-parieto-occipital target PSW amplitude was negatively associated with AP, deeper prime processing indicated by valence unspecific central-to-parieto-occipital prime PSW amplitude was positively related to AP. These depth of processing effects underline the importance of strategic processes in AP. In a stepwise linear regression analysis, the prime valence effect on right central-to-parieto-occipital target PSW indicating affect misattribution and the two valence-unspecific ERP indices of processing depth (central-to-parieto-occipital prime- and target PSW) were independent predictors of the size of the AP effect. Together they accounted for 60% of the variance. Furthermore, an explorative analysis provided first evidence for the relevance of early discrimination of prime valence for AP.

On ignoring words-exploring the neural signature of inhibition of affective words using ERPs

In the present study event-related potentials were used to shed further light on the neural signatures of active inhibition of the (affective) content of written words. Intentional inhibition was implemented by simply asking participants (N = 32) to ignore single words that served as primes in an affective priming (AP) task. In AP, evaluations about a priori neutral targets typically tend to shift towards the valence of preceding primes, denoting an AP effect (APE). To create a plausible cover-context emphasizing the usefulness of word inhibition, participants were asked to avoid this shift, that is, to make unbiased target evaluations. Ignoring the prime words was suggested as the most efficient strategy to achieve this aim. Effective inhibition of the words' (affective) content, as suggested by a significant APE present for words processed without any further instruction, but not for ignored ones, affected multiple stages of processing. On the neuronal level, word inhibition was characterized by reduced early perceptual (left-lateralized word-specific N170), later attentional (parietal P300), and affective-semantic processing (reduced posterior semantic asymmetry). Furthermore, an additional recruitment of top-down inhibitory control processes, which was mirrored in increased amplitudes of medial-frontal negativity, showed to be critically involved in intentional word inhibition.

At the Boundaries of Misattribution

Priming effects in the Affect Misattribution Procedure (AMP) have been explained by a misattribution of prime-related affect to neutral targets. However, the measure has been criticized for being susceptible to intentional use of prime-features in judgments of the targets. To isolate the contribution of unintentional processes, the present research expanded on the finding that positive affect can be misattributed to familiarity (i.e., positivity-familiarity effect). To the extent that prime-valence is deemed irrelevant for judgments of target-familiarity, positivity-familiarity effects in the AMP could potentially rule out intentional use of the primes. Seven experiments collectively suggest that prime-valence influences judgments of target-familiarity in the AMP, but only when the task context does not suggest a normatively accurate response to the familiarity-judgment task. Relations of positivity-familiarity effects to self-reported use of prime-valence revealed mixed results regarding the role of intentional processes. Implications for the AMP and misattribution effects are discussed.

Affective priming and cognitive load: Event-related potentials suggest an interplay of implicit affect misattribution and strategic inhibition

Prior research suggests that the affective priming effect denoting prime-congruent evaluative judgments about neutral targets preceded by affective primes increases when the primes are processed less deeply. This has been taken as evidence for greater affect misattribution. However, no study so far has combined an experimental manipulation of the depth of prime processing with the benefits of ERPs. Forty-seven participants made like/dislike responses about Korean ideographs following 800-ms affective prime words while 64-channel EEG was recorded. In a randomized within-subject design, three levels of working-memory load were applied specifically during prime processing. Affective priming was significant for all loads and even tended to decrease over loads, although efficiency of the load manipulation was confirmed by reduced amplitudes of posterior attention-sensitive prime ERPs. Moreover, ERPs revealed greater explicit affective discrimination of the prime words as load increased, with strongest valence effects on central/centroparietal N400 and on the parietal/parietooccipital late positive complex under high load. This suggests that (a) participants by default tried to inhibit the processing of the prime's affect, and (b) inhibition more often failed under cognitive load, thus causing emotional breakthrough that resulted in a binding of affect to the prime and, hence, reduced affect misattribution to the target. As a correlate of affective priming in the target ERP, medial-frontal negativity, a well-established marker of (low) stimulus value, increased with increasing negative affect of the prime. Findings support implicit prime-target affect transfer as a major source of affective priming, but also point to the role of strategic top-down processes.

Stress-testing the affect misattribution procedure: Heterogeneous control of affect misattribution procedure effects under incentives

The affect misattribution procedure (AMP) is widely used to measure sensitive attitudes towards classes of stimuli, by estimating the effect that affectively charged prime images have on subsequent judgements of neutral target images. We test its resistance to efforts to conceal one's attitudes, by replicating the standard AMP design while offering small incentives to conceal attitudes towards the prime images. We find that although the average AMP effect remains positive, it decreases significantly in magnitude. Moreover, this reduction in the mean AMP effect under incentives masks large heterogeneity: one subset of individuals continues to experience the 'full' AMP effect, while another reduces their effect to approximately zero. The AMP thus appears to be resistant to efforts to conceal one's attitudes for some individuals but is highly controllable for others. We further find that those individuals with high self-reported effort to avoid the influence of the prime are more often able to eliminate their AMP effect. We conclude by discussing possible mechanisms.

The Affect Misattribution Procedure

Abstract. The Affect Misattribution Procedure (AMP) has been forwarded as one of the most promising alternatives to the Implicit Association Test and the evaluative-priming task for measuring attitudes such as prejudice indirectly. We investigated whether the AMP is indeed able to detect an evaluative out-group bias. In contrast to recent conclusions about the robustness of AMP effects, six out of seven pilot studies indicated that participants did not show any prejudice effects in the AMP. Yet, these pilot studies were not fully conclusive with regard to our research question because they investigated different domains of prejudice, used small sample sizes, and employed a modified AMP version. In a preregistered, high-powered AMP study, we therefore examined whether the standard AMP does reveal prejudice against Turks, the biggest minority in Germany, and found a significant, albeit very small prejudice effect. We discuss possible reasons for the AMP’s weak sensitivity to evaluations in socially sensitive domains.

Effects in the Affect Misattribution Procedure Are Modulated by Feature-Specific Attention Allocation

Abstract. We examined whether automatic stimulus evaluation as measured by the Affect Misattribution Procedure (AMP) is moderated by the degree to which attention is assigned to the evaluative stimulus dimension (i.e., feature-specific attention allocation, FSAA). In two experiments, one group of participants completed a standard AMP while attending to evaluative stimulus information. A second group of participants completed the AMP while attending to non-evaluative stimulus information. In line with earlier work, larger AMP effects were observed when participants were encouraged to attend to evaluative stimulus information than when they were not. These observations support the idea that the impact of FSAA on measures of automatic stimulus evaluation results from a genuine change in the degree of automatic stimulus evaluation rather than a change in the degree to which automatic stimulus evaluation is picked up by these measures.