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Niu G, Shi X, Jin S, Yang W, Wu Y, Sun X. Machiavellianism and Gift-Giving in Live Video Streaming: The Mediating Role of Desire for Control and the Moderating Role of Materialism. Behav Sci (Basel) 2022; 12:bs12050157. [PMID: 35621454 PMCID: PMC9137469 DOI: 10.3390/bs12050157] [Citation(s) in RCA: 3] [Impact Index Per Article: 1.5] [Reference Citation Analysis] [Abstract] [Track Full Text] [Download PDF] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Received: 04/25/2022] [Revised: 05/17/2022] [Accepted: 05/19/2022] [Indexed: 02/06/2023] Open
Abstract
This study aimed to examine the association between Machiavellianism and gift-giving in live video streaming, as well as the mediating role of desire for control and the moderating role of materialism in this relation. A sample of 212 undergraduate students (146 males; the average age was 19.80 ± 2.05 years old) with experience of gift-giving in live video streaming was recruited to complete questionnaires on Machiavellianism, desire for control, materialism, and the frequency of gift-giving in live video streaming. The results showed that Machiavellianism was positively associated with gift-giving in live video streaming through the mediating role of desire for control; and the mediating effect of desire for control was moderated by materialism, with this relation being stronger for individuals with a higher level of materialism. Though with several limitations (e.g., cross-sectional method), this study could deepen our understanding of the influencing mechanism of gift-giving in live video streaming, which could also provide practical implications for the sustainable development of the live video streaming industry.
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Affiliation(s)
- Gengfeng Niu
- School of Psychology, Central China Normal University, Wuhan 430079, China; (G.N.); (X.S.); (S.J.); (W.Y.)
- Key Laboratory of Adolescent Cyberpsychology and Behavior (CCNU), Ministry of Education, Wuhan 430079, China
- Center for Research on Internet Literacy and Behavior, Central China Normal University, Wuhan 430079, China
- Collaborative Innovation Center of Assessment toward Basic Education Quality, Central China Normal University Branch, Wuhan 430079, China
| | - Xiaohan Shi
- School of Psychology, Central China Normal University, Wuhan 430079, China; (G.N.); (X.S.); (S.J.); (W.Y.)
- Key Laboratory of Adolescent Cyberpsychology and Behavior (CCNU), Ministry of Education, Wuhan 430079, China
| | - Siyu Jin
- School of Psychology, Central China Normal University, Wuhan 430079, China; (G.N.); (X.S.); (S.J.); (W.Y.)
- Key Laboratory of Adolescent Cyberpsychology and Behavior (CCNU), Ministry of Education, Wuhan 430079, China
| | - Wencheng Yang
- School of Psychology, Central China Normal University, Wuhan 430079, China; (G.N.); (X.S.); (S.J.); (W.Y.)
- Key Laboratory of Adolescent Cyberpsychology and Behavior (CCNU), Ministry of Education, Wuhan 430079, China
| | - Yang Wu
- School of Marxism, Huazhong University of Science and Technology, Wuhan 430074, China
- Correspondence: (Y.W.); (X.S.)
| | - Xiaojun Sun
- School of Psychology, Central China Normal University, Wuhan 430079, China; (G.N.); (X.S.); (S.J.); (W.Y.)
- Key Laboratory of Adolescent Cyberpsychology and Behavior (CCNU), Ministry of Education, Wuhan 430079, China
- Center for Research on Internet Literacy and Behavior, Central China Normal University, Wuhan 430079, China
- Collaborative Innovation Center of Assessment toward Basic Education Quality, Central China Normal University Branch, Wuhan 430079, China
- Correspondence: (Y.W.); (X.S.)
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Wu Y, Alleva JM, Broers NJ, Mulkens S. Attitudes towards cosmetic surgery among women in China and the Netherlands. PLoS One 2022; 17:e0267451. [PMID: 35446909 PMCID: PMC9022849 DOI: 10.1371/journal.pone.0267451] [Citation(s) in RCA: 9] [Impact Index Per Article: 4.5] [Reference Citation Analysis] [Abstract] [MESH Headings] [Grants] [Track Full Text] [Download PDF] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Received: 10/19/2021] [Accepted: 04/09/2022] [Indexed: 11/24/2022] Open
Abstract
Around the world, an increasing number of people, predominantly women, are choosing to undergo cosmetic surgery—despite the associated health risks. This study aimed to promote a better cross-cultural understanding of the correlates and predictors of favorable attitudes toward cosmetic surgery among women in China (an Eastern country where cosmetic surgery is increasing most rapidly) and the Netherlands (a Western country). Questionnaire data were obtained from 763 adult women; 245 were Chinese women in China (Mage = 29.71), 265 were Chinese women in the Netherlands (Mage = 25.81), and 253 were Dutch women (Mage = 29.22). Facial appearance concerns and materialistic belief were significant predictors of favorable attitudes towards cosmetic surgery for all three cultural groups. Body appreciation was a significant positive predictor among Chinese women in both China and the Netherlands, whereas age and beauty-ideal internalization were significant positive predictors only among Chinese women in China. The findings and their implications are discussed with respect to the characteristics of Chinese culture that could explain the identified differences between Chinese and Dutch women.
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Affiliation(s)
- Yi Wu
- Department of Clinical Psychological Science, Faculty of Psychology and Neuroscience, Maastricht University, Maastricht, The Netherlands
- * E-mail:
| | - Jessica M. Alleva
- Department of Clinical Psychological Science, Faculty of Psychology and Neuroscience, Maastricht University, Maastricht, The Netherlands
| | - Nick J. Broers
- Department of Methodology and Statistics, Faculty of Psychology and Neuroscience, Maastricht University, Maastricht, The Netherlands
| | - Sandra Mulkens
- Department of Clinical Psychological Science, Faculty of Psychology and Neuroscience, Maastricht University, Maastricht, The Netherlands
- Department of Psychiatry and Neuropsychology, Faculty of Health, Medicine, and Life Sciences; School for Mental Health and Neuroscience, Maastricht University, Maastricht, The Netherlands
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