Segmentation Based on Attitudes Toward Corporate Social Responsibility in Relation to Demographical Variables and Personal Values - Quantitative and Qualitative Study of Polish Consumers

Corporate Social Responsibility and Social Network Analysis: Unionized Workers’ Perceptions

Corporate social responsibility (CSR) is a concept which has been approached from various perspectives and application areas. One of these areas regards how individuals perceive this concept and how their own personal characteristics define a given vision of business responsibility. The present study seeks to explore connections between individuals’ sociodemographic characteristics and CSR perception. By using unionized workers as research subjects, analysis techniques applied in Social Media and models based on metric spaces, we explore the attitudes of these subjects towards CSR. Both empirical and theoretical results provide evidence for the existence of a well-behaved relation between sociodemographic aspects and CSR dimensions, which future studies could approach in more depth using techniques based on machine learning.

Responsible consumer and lifestyle: Sustainability insights

Environmental changes resulting from human activity and the negative impact of civilisational megatrends are being noticed and criticised increasingly often, and their consequences are becoming extremely severe. If people do not change their habits, changes in our ecosystems will become irreversible and it will be impossible to live in such environment. Thus, the aim of the paper is to review the lifestyles of responsible consumers against the background of the sustainable development paradigm. To engage in the debate as to how a sustainable lifestyle can be operationalized, we conducted a traditional, narrative literature review. Apart from revising the theoretical framework of a sustainable lifestyle, we describe selected lifestyles (such as lifestyle of health and sustainability, wellness, hygge, lagom, slow living, smart living, low-carbon lifestyles) and consumer behaviour patterns (fair trade, values and lifestyle segmentation). Each of these lifestyles relates to a broader or narrower extent to sustainable development, but none of the lifestyles is universal. Conscious and responsible consumer behaviour requires a long-term process and to a large extent depends on individual, political and marketing factors. Finally, we made an evaluation of the research used, pointing out challenges to be implemented, which will contribute to the development, enhancement and prominence of a sustainable lifestyle.