Endorsing Sustainable Enterprises Among Promising Entrepreneurs: A Comparative Study of Factor-Driven Economy and Efficiency-Driven Economy

Research on the Influence Mechanism of Agricultural Entrepreneurship: Evidence From Five Provinces in Western China

Individual entrepreneurial behaviors will be affected by their attitudes and environmental factors. Therefore, entrepreneurial attitude and entrepreneurial environment interpret the entrepreneurial behavior mechanism of farmers from the perspectives of internal and external factors. This manuscript is based on a survey data of farmers in five western provinces in China. Using structural equation modeling, the mechanism of the effects of farmers’ entrepreneurial attitudes and entrepreneurial environment on entrepreneurial behavior was analyzed empirically. The research results show that individual entrepreneurial attitudes and the external entrepreneurial environment cannot directly affect entrepreneurial behavior, and both will be through entrepreneurial self-efficacy. The sense of entrepreneurship indirectly affects entrepreneurial behavior, and entrepreneurial self-efficacy plays an intermediary role. The “entrepreneurial behavior structure” model proposed in this manuscript points out that cultivating entrepreneurial attitudes and creating an entrepreneurial environment cannot directly promote entrepreneurial behavior of farmers, but must stimulate farmers’ entrepreneurial behavior. The sense of self-efficacy provides a direction for the promotion of policy formulation and practical guidance for farmers’ entrepreneurship.

An Empirical Study of Mobile Commerce and Customers Security Perception in Saudi Arabia

Digital transformation of businesses has seen tremendous growth recently, moreover, COVID-19 has increased online shopping. However, it is important for businesses that customers’ online shopping experience is secure and joyful. In this paper, customers’ security perception regarding some leading mobile commerce applications in Saudi Arabia is explored. Our survey questions focused on three aspects, namely: Consumer rating, trustworthiness, and credit card security. The results highlight that consumers perceive that mobile commerce applications in Saudi Arabia need further improvement in security. In this work, a model to improve customers’ security perception in Saudi Arabia is presented. This model can be generalized to other geographical regions as well. The model outlines different actions for practitioners and policymakers that help in improving security infrastructure, authentication mechanisms, and trustworthiness.