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For: Wenting F, Shuyun X, Ying Y, Hai H. The influence of androgynous streamers on consumers' product preferences. Front Psychol 2022;13:1029503. [PMID: 36533023 PMCID: PMC9752884 DOI: 10.3389/fpsyg.2022.1029503] [Citation(s) in RCA: 1] [Impact Index Per Article: 0.3] [Reference Citation Analysis] [What about the content of this article? (0)] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Received: 08/27/2022] [Accepted: 11/15/2022] [Indexed: 03/20/2025]  Open
Number Cited by Other Article(s)
1
Fu J, Huang S, Chen X. The impact of non-stereotypical gender role endorsement in live broadcasting on consumers' purchase intention. Front Psychol 2024;15:1359952. [PMID: 38566947 PMCID: PMC10985267 DOI: 10.3389/fpsyg.2024.1359952] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Received: 12/22/2023] [Accepted: 02/21/2024] [Indexed: 04/04/2024]  Open
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