The impact of website quality on customer satisfaction and eWOM in online purchase intention: The moderating role of gender in risk-taking

The mediating role of electronic word-of-mouth in the relationship between CSR initiative and consumer satisfaction

The importance of CSR in today's business environment cannot be ignored, especially more and more enterprises realize that when consumers perceive CSR, it will affect consumer behavior and then affect corporate efficiency and reputation. With the widespread application of social media, corporate social responsibility behaviors are easy to be participated and discussed by consumers on the Internet, forming electronic word-of-mouth. Therefore, this paper discusses the influence of electronic word-of-mouth between CSR and consumer satisfaction, taking China's largest Internet enterprise Tencent and its consumers and users as the research object. The overall purpose of this study is to explore the mediating role of electronic word-of-mouth in CSR and consumer satisfaction. This study uses Stimulus-Organism-Response (SOR) theory as the theoretical framework to explain the relationship between CSR initiatives, eWOM and consumer satisfaction. Using the quantitative method of questionnaire survey, taking China's enterprise Tencent as an example, a total of 490 valid questionnaires from Tencent WeChat users from four different levels of cities were received. The PLS-SEM model was used to deeply study the impact of CSR on consumer satisfaction and electronic word-of-mouth. The study found that philanthropic responsibility has a significant impact on consumer satisfaction, but environmental responsibility has no significant impact on satisfaction. At the same time, electronic word-of-mouth plays a key mediating role between the dimension of charitable responsibility and consumer satisfaction, but there is no mediating relationship between the dimension of environmental responsibility and consumer satisfaction. This study is beneficial to other enterprises in the formulation and planning of social responsibility, helps enterprises better understand consumer demands under different CSR dimensions, and provides a useful reference for the formulation of more accurate CSR strategies.

How followers' perception of followership prototype-traits fit impacts their job performance: a moderated polynomial regression analysis

Introduction

Previous studies about the drivers of follower performance focused on leadership, and most followership studies have used a single perspective to investigate this topic from the followers' lens. Therefore, the purpose of this study is to explore whether, how, and when followers' perception of followership prototype-traits fit influences their job performance.

Methods

The study adopted a questionnaire survey (Study 1) and a scenario experiment (Study 2). First, in the questionnaire survey, we collected 72 leaders and 262 followers from 72 teams of 14 companies in China using a two-wave research design. Second, in the scenario experiment, we invited 160 undergraduates from a university in southwest China to participate in the experiment after verifying the effectiveness of the manipulated materials.

Results

(1) compared with the misfit, followership prototype-traits fit is more likely to stimulate followers' taking charge; (2) compared with low levels of fit, high-level followership prototype-traits fit is more likely to stimulate followers' taking charge; (3) compared with high followership prototype and low followership traits condition, low followership prototype and high followership traits condition is more likely to stimulate followers' taking charge; (4) followers' taking charge mediates the impact of the followership prototype-traits fit on followers' job performance; and (5) the impact of followership prototype-traits fit on followers' taking charge is more salient for male followers than for female followers.

Discussion

This study not only helps capture the bidirectional and complex process of the interaction between leaders and followers during the followership, but also obtains a more comprehensive understanding of how this interaction affects followers' behaviors and performance. The results have practical implications for improving followers' job performance by highlighting the effects of followership prototype-traits fit on followers' behaviors and performance.