Research using hashtags: A meta-synthesis

#DisabledBodyPositivity: A content analysis of body positive Instagram posts in the disabled community

Accumulating research has supported the potential for body positivity content on Instagram to challenge predominant appearance ideals and promote a healthier body image. However, research in diverse groups is lacking - in particular, individuals with a disability have largely been neglected. Using #Disabled #BodyPositivity, this analysis examined the content of 623 body positive posts on Instagram. Posts were coded for body and appearance-attributes and themes relating to positive body image, appearance ideals, disability, and health. Posts were also examined for contradictory messaging (i.e., body positivity themes alongside the pursuit of appearance ideals). Results demonstrated an inclusion of diverse body and appearance-attributes, however, posts predominantly depicted young, White women. While only 45.06 % of posts contained at least one positive body image theme, our results identified positive themes specific to the disabled community, such as disability pride and activism. Besides the significant relationship between the presence of body positive themes and body and food shame, contradictory messaging was not found. Future research examining the effects of exposure to body positivity messaging on social media among those with a disability is warranted.

Using YouTube Comments Data to Explore Postpartum Depression in Social Media: An Infodemiology Study

BACKGROUND

Postpartum depression (PPD) is a prevalent mental health issue profoundly impacting both parents and their families. This study examines YouTube comments to identify common public discourse and prevalent themes surrounding PPD.

METHODS

We analyzed 4915 comments from 33 YouTube videos to provide a comprehensive picture of PPD-related discourse on social media. We analyzed data using engagement metrics and Braun and Clarke's thematic analysis.

RESULTS

The engagement metrics indicated that public discourse is primarily focused on the stigma associated with PPD in men and celebrities, with related videos receiving significant attention and high engagement metrics score. Thematic analysis revealed two themes: (1) perspectives of stigmatized, stigmatizer and people in between; and (2) adaptation despite adversity.

CONCLUSION

This study provides key insights into public discourse on PPD. It highlights the importance of family and community support and advocates for a healthcare system capable of addressing the needs of stigmatized populations. A significant finding of this study is the call for action to raise awareness and debunk myths about PPD. Misconceptions worsen stigma and deter help-seeking by affected individuals. Awareness initiatives are crucial to enhance public understanding of PPD symptoms, its impact on individuals and families, and the importance of parental mental health.

Leveraging event portfolios for strategic business development: a case study of Singapore Changi Airport

Purpose

This research article examines event marketing in the airport business, specifically how an airport leverages event portfolios to develop its businesses by marketing itself as a destination, improving the user experience and generating revenue outside of aviation-related activities. Focusing on Singapore Changi Airport as a case study, the research underscores the airport’s business development in a competitive environment.

Design/methodology/approach

The study employs thematic data analysis to examine how Changi Airport leverages an event portfolio as a strategic business development tool. It conducts documentary research by gathering a diverse range of grey literature sources from the online public domain. These sources include documents related to airports, online news and media portals and user-generated content on social media platforms. The analysis is conducted in an inductive manner.

Findings

Singapore Changi Airport has recently leveraged events as a strategic marketing strategy for developing nonaeronautical business operations. As an attraction to appeal to tourists, the airport organised multiple types of events in its portfolio. Furthermore, the airport offers a wide range of event-related activities within its premises, including both sporting and cultural events. The purpose of these activities is to actively engage visitors and air travellers by offering a range of interactive experiences, including games and challenges. Such event-related activities reflect the airport’s transformation into a lifestyle platform.

Originality/value

Critics commonly highlight the lack of empirical research and the restricted relevance of the findings in event and festival research. This article consolidates the existing knowledge on airport management and event business to enhance the event marketing and event portfolio literature, specifically in the setting of airport business.

Social media in pathology and laboratory medicine: A systematic review

The use of social media platforms in pathology and medical laboratory science has increased in recent years, revolutionizing the way professionals in these fields interact, disseminate information, and collaborate. To gain an understanding of the current landscape regarding social media use in pathology and medical laboratory science, a novel systematic review was conducted. A search of PubMed, Medline, Embase, and Scopus was performed to identify articles evaluating social media use within pathology and medical laboratory science. Articles published in English within the previous 10 years were searched on December 22, 2022. Inclusion criteria were articles containing information regarding social media utility in pathology or laboratory medicine and related articles that mentioned specific hashtags for pathology. The review process involved analyzing the social media platforms referenced, hashtags mentioned, and the presence of international authors as key endpoints of interest. 802 publications were identified; 54 studies met inclusion criteria. Subspecialties represented were considered, but none were found to be statistically significant. X/Twitter (n = 42) was the most discussed social media platform. The top hashtags discussed were #pathJC (5.1%), #dermpathJC (4.2%), #USCAP2016 (3.4%), and #PathBoards (3.4%). Analysis of these articles provides insights into current trends, including the social media platforms referenced, hashtags used, and involvement of international authors. This review will contribute to a deeper understanding of the role and impact of social media in these fields, highlighting opportunities and challenges for future research and practice in pathology and lab medicine.

Navigating the asthma network on Twitter: Insights from social network and sentiment analysis

Background

Asthma is a condition in which the airways become inflamed and constricted, causing breathing difficulties, wheezing, coughing, and chest tightness. Social networks can have a substantial effect on asthma management and results. However, no studies of social networks addressing asthma have been undertaken.

Objective

The aim of this research was to identify the significant social network structures, key influencers, top topics, and sentiments of asthma-related Twitter conversations.

Methods

All the tweets collected for this study included the keyword "asthma" or were mentioned in or in replies to tweets that were performed. For this study, a random sample of Twitter data was collected using NodeXL Pro software between December 1, 2022, and January 29, 2023. The data collected includes the user's display name, Twitter handle, tweet text, and the tweet's publishing date and time. After being imported into the Gephi application, the NodeXL data were then shown using the Fruchterman-Reingold layout method. In our study, SNA (Social Network Analysis) metrics were utilized to identify the most popular subject using hashtags, sentiment-related phrases (positive, negative, or neutral), and top influencer by centrality measures (degree, betweenness).

Results

The study collected 48,122 tweets containing the keyword "asthma" or mentioned in replies. News reporters and journalists emerged as top influencers based on centrality measures in Twitter conversations about asthma, followed by government and healthcare institutions. Education, trigger factors (e.g., cat exposure, diet), and associated conditions were highly discussed topics on asthma-related social media posts (e.g., sarscov2, copd). Our study's sentiment analysis revealed that there were 8427 phrases associated neutral comments (18%), 12,582 words reflecting positive viewpoints (26%), and 27,111 words reflecting negative opinions (56%).

Conclusion

This study investigates the relevance of social media influencers, news reporters, health experts, health organizations, and the government in the dissemination and promotion of asthma-related education and awareness during public health information.

Interpreting the changeable meaning of hashtags: Toward the theorization of a model

This study contributes to the international debate on the hashtag's nature and characteristics and attempts to define it as a relational social form affected by morphogenetic-morphostatic processes. To develop this interpretative proposal, this study uses the dimensions of time and agency, drawing on Twitter hashtag studies. Subsequently, the article recalls elements of cultural morphogenesis, traces the points of contact between hashtag studies and cultural morphogenesis, constructs an interpretative proposal of the hashtag as a relational social form, and arrives at the formalization of a model for analyzing the changing meaning of hashtags.

From #iononriapro to #ioapro: analysing hashtag activism in the Italian restaurant Twittersphere during the 2020 lockdown

Purpose

In this article, the authors analyse the impact of the 2020 lockdown and the subsequent measures to contain the spread of COVID-19 in Italy in the hospitality industry by looking at the social demands brought forward by the restaurant sector.

Design/methodology/approach

To analyse social demands, the authors choose Twitter as an observation point using two hashtags as keywords to scratch the data: #iononriapro and #ioapro, which correspond to two different instances conveyed by the same subject: the restaurant sector. The instances linked to the hashtags produced different levels of engagement and penetration within the social structure and digital platform. To analyse the first block of data linked to the first hashtag-flag #iononriapro, the authors used content analysis. To analyse the second and third block of data linked to the hashtag-flag #ioapro, the authors used an automatic procedure, emotional text mining.

Findings

The analysis procedures allow us to reconstruct the positioning of the topics of closures and reopenings due to lockdown in this sector and to identify two explanatory dimensions: structural and affective, which explain the tension that has emerged between the State and the restaurant sector around COVID-related closures.

Originality/value

The study's findings not only contribute to the current understandings of the birth, transformation and penetration of social issues by the restaurant sector over the specific period linked to the COVID-19 pandemic and the measures imposed for its containment but are also valuable to analyse the dynamics through which Twitter hashtags and the social issues they represent find strength or lose interest in the public.