Effects of Individual Discount Rate and Uncertainty Perception on Compliance with Containment Measures during the COVID-19 Pandemic

Assessing the relationship between delay discounting and decisions to engage in various protective behaviors during COVID-19

Research suggests that discounting of delayed rewards (i.e., tendency to choose smaller immediate rewards over large later rewards) is a promising target of intervention to encourage compliance with public health measures (PHM), such as vaccination compliance. The effects of delay discounting, however, may differ across the types of PHMs, given that the benefits of vaccination, unlike other PHMs (physical distancing, handwashing, and mask-wearing), are more temporally delayed. Here, we examined whether delay discounting predicts engaging in COVID-19 PHMs in approximately 7,000 participants recruited from 13 countries in June-August 2021. After controlling for demographic and distress variables, delay discounting was a negative predictor of vaccination, but a positive predictor of physical distancing (when restrictions are in place) and handwashing. There was no significant association between delay discounting and frequency of mask-wearing. It is possible that increasing vaccination compliance may require greater emphasis on future benefits of vaccination, whereas promotion of physical distancing and hand hygiene may require greater focus on the present moment. Further research is needed to investigate the nature of this relationship and its implications for public health messaging.

Psychological variables related to decision making for mask wearing during the COVID-19 pandemic

BACKGROUND

Mask wearing can prevent and/or mitigate the spread of COVID-19. Psychological variables related to decision making can potentially influence mask wearing.

PARTICIPANTS AND PROCEDURE

We surveyed college students (N = 1,085) about wearing a mask inside a store and outside on a busy street. Predictor variables were demographics, COVID-19 variables, and psychological variables of health risk taking, recreational risk taking, consideration of immediate consequences, and consideration of future consequences.

RESULTS

Health risk taking was negatively associated with mask wearing outside on a busy street but was not associated with mask wearing inside a store. Recreational risk taking was not associated with mask wearing either inside a store or outside on a busy street. Consideration of future consequences was significantly positively associated with mask wearing both inside a store and outside on a busy street. Consideration of immediate consequences was not associated with mask wearing either inside a store or outside on a busy street.

CONCLUSIONS

Marketing about store safety requirements of mask wearing may turn certain customers away from shopping inside the store. Their personality may not be of future consequences orientation and no matter how much one attempts to educate or reason with them, these customers will be opposed to mask wearing. Managers then need to decide whether to potentially lose a customer by requiring the customer to wear a mask to shop inside the store.

Long-term orientation and demographics predict the willingness to quarantine: A cross-national survey in the first round of COVID-19 lockdown

To be or not to be quarantined? That is the question posed by COVID-19 pandemic to almost every resident in the world. Approximately three months after the first application of the COVID-19 lockdown to residents in 17 Asian, African, European, American, and Oceanian countries, we carried out a cross-national survey of 26,266 residents via online platforms such as Sojump and Prolific to investigate their willingness to quarantine and its influencing factors. Findings show that 1) The willingness to quarantine is low in countries with high long-term orientation; 2) Females are more willing to be quarantined than males; 3) Gender difference on willingness to quarantine is large among people with older age and low education. Theoretical and managerial implications are discussed. Understanding how culture and demographics affect people's willingness to quarantine not only provides insight into how to respond to the current pandemic, but also helps the world prepare for future crises.