Environmentally Responsible Purchase Intention in Pacific Alliance Countries: Geographic and Gender Evidence in the Context of the COVID-19 Pandemic

Role of Health-Consciousness on Purchase Intention of Health and Wellness Food: The Serial Mediating Effect of Attitude and Desire

Background/Objectives: This study investigates consumers' purchase intention (PI) toward health and wellness foods (HWF) in China by examining key factors, such as health-consciousness (HC), desire, and attitude toward organic food. Methods: Data were collected via online surveys completed by Chinese respondents aged 50-65 years. Of the 270 distributed surveys, 230 valid responses (85.2% effectiveness) were analyzed. A multi-analytic approach was employed, integrating Partial Least Squares-Structural Equation Modeling (PLS-SEM), Necessary Condition Analysis (NCA), and Combined Importance-Performance Map Analysis (cIPMA), to explore the hypothesized relationships. Results: The results reveal consumers' HC has a strong influence on their PI toward HWF, with attitude and desire sequentially mediating this relationship. Furthermore, the results of NCA confirm that HC and desire are necessary conditions for purchasing HWF, whereas attitude is not. Conclusions: Based on these findings, the study provides suggestions for future research and practical recommendations for HWF businesses.

The Sustainability Spillover: Uncovering the Link Between Informal Elder Care and Eco-Conscious Behaviors Across the European Union

Background and Objectives

This study explores the association between informal caregiving for older adults and environmentally sustainable behaviors across the 27 European Union countries, aiming to identify how the gendered and domestic nature of environmentalism relates to senior care.

Research Design and Methods

Data from 41,742 respondents aged 16-74 were analyzed from the Survey of Gender Gaps in Unpaid Care, Individual and Social Activities, and conducted by a scientific consortium in 2022. Frequency of sustainable behaviors was measured across 10 indicators. Multilevel mixed-effects linear regressions examined associations between caregiving and sustainable behaviors, adjusting for demographic, socioeconomic, and attitudinal covariates.

Results

Informal caregivers engaged in eco-friendly actions significantly more frequently than noncaregivers across all 10 sustainable-behavior indicators (p < 0.001). The "caregiver effect" was strongest for sustainable-consumption choices like buying eco-friendly (β = 0.16), fair-trade (β = 0.15), and used products (β = 0.17), and weaker for household practices such as recycling (β = 0.05) and mindful resource consumption (β = 0.06). Caregivers attained higher composite environmental behavior scores (33.93 ± 8.23) than noncaregivers (31.88 ± 8.00; p < 0.001). This association remained robust after adjusting for gender, age, education, employment, household size, attitudes, and other covariates. Caregiving had the strongest association with buying used items (β = 0.20) and eco-friendly products (β = 0.14). Country-level analyses revealed consistent caregiver versus noncaregiver differences, with the largest gaps in Southern and Eastern Europe.

Discussion and Implications

This is the first large-scale cross-national study that demonstrates a consistent association between older-adult caregiving and a wide range of environmentally sustainable behaviors. Results suggest the experience of caring for a vulnerable family member is closely related to a broader sense of social and environmental responsibility. Caregivers' heightened engagement in sustainable consumption positions them as potential early adopters and change makers. Findings highlight new avenues for environmental education and caregiver support initiatives that synergistically promote interpersonal and environmental care.

Purchase Intention of Healthy Foods: The Determinant Role of Brand Image in the Market of a Developing Country

In the current consumer context, the trend towards a healthy lifestyle has significantly increased the demand for healthy foods. This study aims to identify the relationship between the brand image (BI) and purchase intention (PI) of these products and how variables such as perceived brand quality (BPQ) and brand satisfaction (BS) influence brand trust (BT) and brand loyalty (BL) in this relationship. The methodology includes a quantitative approach, using non-probability convenience sampling. Using an online survey, data were collected from 637 consumers. Analyses were performed using structural equation modeling (SEM-PLS). The results show no significant correlation between BI and PI, but BI significantly impacts BPQ, BS, BT, and BL. Furthermore, BPQ positively influences BS, BT, and BL, but it does not have a direct influence on PI. The findings suggest that a positive brand image satisfies consumers and generates long-term trust and loyalty. However, perceived quality does not always translate into purchase intention due to various barriers. Practical implications highlight the importance of building a strong and positive brand image to encourage demand for healthy products.

Predicting willingness to consume healthy brand foods using the theory of planned behavior: the role of nutritional literacy

Introduction

The willingness to consume healthy foods has highlighted the growing importance of health, even more so when it comes to food choice, and predicting the willingness to consume foods of a healthy brand represents an action that leads to the practice of conscious eating habits, but what is behind this willingness? To answer this question and based on previous studies such as the theory of planned behavior and nutritional literacy, this study aimed to build a predictive model through an empirical study to examine the influence of nutritional literacy (NL) on attitude (ATT), subjective norm (SN) and perceived behavioral control (PBC), as well as to determine the influence of the three variables of the theory of planned behavior (TPB) on the willingness to consume healthy brand foods (WCHBF) in the Peruvian market.

Methods

The research focused on the population that stated that they were consumers of the Unión brand (a brand whose value proposition is the sale of healthy foods), obtaining 482 consumers. The study was conducted under a quantitative, non-experimental, cross-sectional design approach.

Results

The results support the existence of a positive and significant effect of NL on ATT, SN, and PBC, finding the exact behavior of SN and PBC in WCHBF; however, in the proposed model, it is observed that ATT has no impact on WCHBF.

Conclusion

Applying strategies that lead to a change in consumer behavior towards healthy brands is a matter of time and will. In this context, the findings indicate that nutritional literacy plays an essential role in the willingness to consume healthy foods, which sheds more light on the design of educational interventions and awareness campaigns that independently inform about nutritional benefits and empower consumers, allowing them to make informed and healthy choices.

Influence of environmental awareness on the willingness to pay for green products: an analysis under the application of the theory of planned behavior in the Peruvian market

Introduction

This paper aimed to build a predictive model through an empirical study to examine the influence of environmental awareness (EA) on attitude (ATT) and perceived behavioral control (PBC), as well as to determine the influence of the three variables of the theory of planned behavior (TPB) on willingness to pay (WP) for green products in the Peruvian market.

Methods

A total of 405 Peruvian consumers were surveyed. Most of them were between the ages of 18 and 30 and single. To test the hypotheses, partial least squares (PLS-SEM) were used using the SamrtPls4 software. The results show the significant positive effect of EA on ATT and PBC. The positive and significant effect of ATT, SN, and PBC on WP was also tested A total of 405 Peruvian consumers were surveyed. Most of them were between 18 and 30 years old and single. To test the hypotheses, partial least squares (PLS-SEM) was used using SamrtPls4 software.

Results

The results show the positive and significant effect of AD on ATT and PBC. The positive and significant effect of ATT, SN and PBC on WP was also tested.

Discussion

The research provides antecedents that allow evaluation of the possibility that companies and governments adjust the dissemination strategies and related public policies regarding the impact of environmentally responsible behavior in order to contribute to the development of environmental awareness as a variable that promotes the disposition of consumers to pay for environmentally friendly products.

Cosmetics and Detergents with Recycled CO2: A Cross-Country Study with a Modified by Risk Perception Values-Beliefs-Norms Model

This paper presents the examination of a values-beliefs-norms (VBN) model, modified by climate change risk perception, in France, Germany, and Spain, to investigate consumers' intentions to purchase personal and house care products that are going to contain innovative ingredients made from recycled CO₂. Electronic interviews were undertaken by a research agency on stratified (gender and age) samples in each country. Solely biospheric values indicated a statistically significant and positive causal relationship with risk perception. Risk perception provided the strongest of all impacts on awareness of consequences. Awareness of consequences affected the ascription of responsibility, and ascription of responsibility affected personal norms, which in turn generated consumption intentions. VBN was found powerful in explaining 58%, 60.2%, and 43.3% of the variance in intentions to buy CPGs with green chemical ingredients in French, German, and Spanish consumers, respectively. Moderation analysis indicated that the relationship between personal norms and consumption intentions is stronger in France and Germany than in Spain. Theoretical and practical implications are provided.