Taste Responses to Chocolate Pudding with Different Sucrose Concentrations through Physiological and Explicit Self-Reported Measures

Implicit and Explicit Consumer Perceptions of Cashews: A Neuroscientific and Sensory Analysis Approach

This study investigated consumer perceptions of raw cashew nuts from two different private labels (private label A, PLA, and private label B, PLB), employing a combination of explicit (sensory analysis) and implicit (consumer neuroscience) methods. The objective was to analyse both conscious and unconscious responses to understand consumer preferences. Participants (n = 80) evaluated the samples, with electroencephalography (EEG) and electrodermal activity (EDA) as implicit methods, and hedonic scales, JAR scales, and the EsSense25 questionnaire used for explicit evaluations. The results revealed a clear preference for PLB, supported by higher global hedonic scores and a significant majority (65%) choosing PLB over PLA. EEG metrics calculated for participants' valence, frontal alpha asymmetry (FAA) for flavour indicated greater activity in the left frontal lobe for PLB, associated with positive emotions. Task engagement (TE) measurements revealed higher engagement with PLB during flavour evaluation. Penalty analysis identified that PLA was mainly penalised for a "too weak" aroma and flavour. The EsSense25 analysis showed that cashew consumption evoked predominantly positive emotions such as "pleasant", "satisfied", and "calm". In conclusion, the combination of implicit and explicit methods provided a comprehensive understanding of consumer preferences, highlighting the value of both approaches and the importance of sensory attributes in driving the overall liking of raw cashews. The findings have implications for product optimisation, market segmentation, and the development of marketing strategies in the cashew industry.

Investigation of Deficits in Auditory Emotional Content Recognition by Adult Cochlear Implant Users through the Study of Electroencephalographic Gamma and Alpha Asymmetry and Alexithymia Assessment

BACKGROUND/OBJECTIVES

Given the importance of emotion recognition for communication purposes, and the impairment for such skill in CI users despite impressive language performances, the aim of the present study was to investigate the neural correlates of emotion recognition skills, apart from language, in adult unilateral CI (UCI) users during a music in noise (happy/sad) recognition task. Furthermore, asymmetry was investigated through electroencephalographic (EEG) rhythm, given the traditional concept of hemispheric lateralization for emotional processing, and the intrinsic asymmetry due to the clinical UCI condition.

METHODS

Twenty adult UCI users and eight normal hearing (NH) controls were recruited. EEG gamma and alpha band power was assessed as there is evidence of a relationship between gamma and emotional response and between alpha asymmetry and tendency to approach or withdraw from stimuli. The TAS-20 questionnaire (alexithymia) was completed by the participants.

RESULTS

The results showed no effect of background noise, while supporting that gamma activity related to emotion processing shows alterations in the UCI group compared to the NH group, and that these alterations are also modulated by the etiology of deafness. In particular, relative higher gamma activity in the CI side corresponds to positive processes, correlated with higher emotion recognition abilities, whereas gamma activity in the non-CI side may be related to positive processes inversely correlated with alexithymia and also inversely correlated with age; a correlation between TAS-20 scores and age was found only in the NH group.

CONCLUSIONS

EEG gamma activity appears to be fundamental to the processing of the emotional aspect of music and also to the psychocognitive emotion-related component in adults with CI.

E-Senses, Panel Tests and Wearable Sensors: A Teamwork for Food Quality Assessment and Prediction of Consumer’s Choices

At present, food quality is of utmost importance, not only to comply with commercial regulations, but also to meet the expectations of consumers; this aspect includes sensory features capable of triggering emotions through the citizen’s perception. To date, key parameters for food quality assessment have been sought through analytical methods alone or in combination with a panel test, but the evaluation of panelists’ reactions via psychophysiological markers is now becoming increasingly popular. As such, the present review investigates recent applications of traditional and novel methods to the specific field. These include electronic senses (e-nose, e-tongue, and e-eye), sensory analysis, and wearables for emotion recognition. Given the advantages and limitations highlighted throughout the review for each approach (both traditional and innovative ones), it was possible to conclude that a synergy between traditional and innovative approaches could be the best way to optimally manage the trade-off between the accuracy of the information and feasibility of the investigation. This evidence could help in better planning future investigations in the field of food sciences, providing more reliable, objective, and unbiased results, but it also has important implications in the field of neuromarketing related to edible compounds.