Gastronomic Experience and Consumer Behavior: Analyzing the Influence on Destination Image

Gastronomic Curiosity and Consumer Behavior: The Impact of Television Culinary Programs on Choices of Food Services

In highly developed countries, more and more people use culinary services. Cooking at home, for the family, is giving way to culinary services. Consumers either order food home or use the offers of restaurants and bars. Consumers' choice of culinary form may be influenced by cooking television programs. Many TV stations broadcast cooking programs. This study examined the impact of television culinary programs on consumer behavior in the restaurant services market. The article examines the interplay of emotional responses, personality traits, and culinary preferences to understand how TV cooking programs influence dining decisions. The study was conducted using the CAWI method, which involved 742 respondents. The study, conducted between May 2021 and April 2022, was addressed to people who visited restaurants presented in the Polish culinary TV show titled "Kitchen Revolutions". The study revealed that almost 3/4 of the respondents chose restaurants based on the program's recommendations. Although there was a strong emotional connection with this program-nearly half of the respondents expressed delight in the taste of snacks and main courses-this did not always translate into an increased frequency of eating meals away from home. Only every third respondent said that the program influenced their gastronomic behavior. The research hypotheses examined the extent to which culinary TV shows influence the frequency of visits to restaurants, the perceived quality of life, and the influence on consumers with specific personality traits. The results partially supported the hypothesis that cooking programs on television encourage people to eat out more often, but the perceived impact on quality of life and on some personality traits was less clear. The article contributes to the understanding of consumer behavior in the food service market by highlighting the complex dynamics of emotional reactions, personality traits, and the impact of culinary television programs. The findings have practical implications for the restaurant industry, suggesting a focus on emotional impact, food quality and presentation, and targeting marketing strategies towards consumers who are open to new experiences and ready to experiment.

Tourists' Fascination with Urban Food Markets: The Successful Case of Time Out Market Lisbon

This research was designed to analyze tourists' perception of food markets in an urban context, specifically in the case of Time Out Market Lisbon. The sample included participants who visited and experienced the market food court. The data were collected using a questionnaire assessing the respondents' perceptions of the location, food quality, food neophilia, market engagement, and the cultural attractiveness of the locale. The purpose was also to analyze how these factors contribute to visitor satisfaction and their intention to revisit the local area. The findings showed that food neophilia was the characteristic of Time Out Market Lisbon that had the highest impact on visitors' satisfaction which, accordingly, positively influenced their intention to revisit the market. Visitors' perception of the place as a cultural attraction was also found to moderate the relationship between visitors' satisfaction and intention to revisit Time Out Market Lisbon. The findings provide an important contribution to the scientific community regarding the important role of modern food markets in urban city regeneration and more specifically as a tourist attraction. This research has significant management implications regarding the emotions of tourists' food experience and can be used for stakeholders engaged in the tourism development process.