Ethical Consumers’ Awareness of Vegan Materials: Focused on Fake Fur and Fake Leather

Vegan leather: a sustainable reality or a marketing gimmick?

The textile industry is the only one which has utilised all kinds of resources available in nature, and the evolution of textile materials has drastically hampered nature as well. Leather and fur are a few of the classic examples of materials derived from animals that have attracted dialogues about animal rights and ethical sourcing. To substitute animal-based leather, numerous materials have been manufactured synthetically and semi-synthetically. This review article discusses various types of leather, viz., bovine leather, poromerics, leatherette, plant-based vegan leather, and the sustainable alternatives available in the market as well as at the inductive research phase. The article is a comprehensive review of the leather and its commercially available alternatives along with their marketing strategy, and technical details. The article also compiles insight into the processing, and the components of vegan leather and the environmental issues related to them. The sustainability and circularity of processing in manufacturing vegan leather have also been discussed, with biodegradability as the focal point.

Beneficial use of animal hides for abattoir and tannery waste management: a review of unconventional, innovative, and sustainable approaches

The art of using animal hides, an apparent waste from the meat processing industry, goes back to the dawn of humanity and was highly demanded for leather manufacturing. In Ontario (Canada), small- and medium-sized abattoirs process all together approximately 300,000 sheep and 100,000 cattle per year, and for decades, the collected hides and skins have been processed into leather. However, there has been a decline in the price as well as in the demand for animal hides in the last few years, mainly due to increased customer interest in synthetic materials. This has significantly impacted small- and medium-scale abattoirs as they are left with no other option but to landfill these hides, which is not a sustainable approach. This review discusses the alternative approaches available for the management of animal hides, including those also suitable for tannery residues, which can economically and environmentally benefit society. These benefits include the production or generation of energy, compost, yarn, and medicinal goods, among other beneficial uses.

Changes in consumers’ awareness and interest in cosmetic products during the pandemic

This research investigates the impact of the COVID-19 pandemic on consumers’ perspectives of beauty and individual cosmetic products. Since the first confirmed case of COVID-19 was announced on December 31st, 2019, the search volumes of Google News have been updated and information on confirmed cases of the disease has been collected. This study used Python 3.7, NodeXL 1.0.1, and Smart PLS 3.0 to analyze consumer awareness of cosmetic products during the pandemic. The results reveal that consumers’ perspectives of beauty are impacted by a pandemic. Global consumers perceive skincare as an important aspect during the pandemic, while the importance of makeup fell after the outbreak. The awareness of skincare and makeup products has changed. The spread of the pandemic (SOP) has a positive impact on skincare products, but a negative impact on makeup products, except for eye makeup products, which was positive. Finally, the SOP was not significant in terms of consumers’ interest in masks. Fifth, interest in masks showed a positive relationship with interest in skincare products, such as cleansing products, while a negative relationship was observed with interest in makeup products. Overall, this study concludes that pandemics certainly have an impact on global consumers’ perspectives. As a pandemic spread, interest in skincare products increases, while interest in makeup products decreases. This study has academic significance in that it investigates the effects of consumption of cosmetic products during the stay-at-home rules. It can be used as standard information for setting marketing strategies in pandemic-like situations in the future.

Semantic Network Analysis to Explore the Concept of Sustainability in the Apparel and Textile Industry

Consumers are becoming increasingly aware and sensitive to the negative environmental impact caused by the fashion industry and by consumers’ high consumption of fashion. This study analyzes people’s unfiltered comments and behaviors on social media sites related to the sustainability of fashion products. Recently, the number of social media data, called big data, has exploded, transcending the level that can be analyzed with existing tools. This study aims to identify consumers’ perceptions of sustainable fashion using the search words “sustainable fashion” to examine public opinion trends found in SNS big data. Text mining was employed to extract meaningful words from the SNS texts using semantic network analysis to analyze the connectivity and propagation trends. The text data were collected from Facebook using the Google search engine to detect tendencies in the occurrence of keywords related to sustainable fashion in SNS over the past five years (2016~2020). The results revealed that the keywords “eco-friendly”, “ethical”, and “recycle” had the highest frequency and centrality. As a result of grouping the keywords based on their correlations, sustainable fashion texts from the SNS data could be classified into four groups: “supply chain of sustainable fashion”, “circular fashion”, “fashion business concepts for sustainability”, and “academic importance of sustainable fashion”. This study strengthens the extent of research by using SNS big data and provides guidelines for product development and communication strategies for a sustainable fashion industry based on customers’ meaningful opinions.