Use of MOOCs in Health Care Training: A Descriptive-Exploratory Case Study in the Setting of the COVID-19 Pandemic

The strategies of private higher educational institutions during the Covid-19 pandemic. A review of literature

This paper sought a qualitative/quantitative bibliometric approach, using the literature review, to present the main strategies with a bias toward sustainability, used by private Higher Education Institutions, in an attempt to neutralize the effects of the lockdown caused by the Covid-19 pandemic. To meet the reliability requirements of the source of the papers used, a search was made in the Web of Science and Scopus databases, where 47 papers were selected. As a result, there was a scattering of strategic actions in several works. However, no actions were identified that orientated to deliberate planning, as a way of confrontation with the new environment that was quickly established, caused by the Covid-19 pandemic. Instead, we found fragmented or emerging strategic actions, mostly concentrated on Teaching activities as a possible response, given the circumstances, to a situation that presented itself as an emergency. This study divides the actions identified in the strategic areas of the Institutions into Teaching, Research, Extension, Business Management, and Teacher Training.

Toward an Audience-Centric Framework of Corporate Social Advocacy Strategy: An Exploratory Study of Young Consumers from Generation Z

Increasingly, business-to-consumer companies engage in corporate social advocacy (CSA) to respond to growing pressures from stakeholders. CSA studies are quickly accumulating, yet in-depth explanations of when and why the public expect companies to take a stance (sometimes even action) on controversial issues remain scarce. To fill these gaps, we unpack how Generation Z audiences expect companies to act on public agendas and their reasoning process through a mixed-method analysis of an exploratory survey (N = 388) conducted at a public university. The results show major changes in CSA expectations and illuminate the reasoning behind them. The results highlight a critical need to further understand CSA from audience perceptions and inform message design and testing guided by audience-centric models.