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Understanding Online Health Community Users’ Payment Intention. INTERNATIONAL JOURNAL OF INFORMATION SYSTEMS IN THE SERVICE SECTOR 2022. [DOI: 10.4018/ijisss.302886] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Track Full Text] [Subscribe] [Scholar Register] [Indexed: 11/09/2022]
Abstract
Users often lack the motivation to pay for health information and services in online health communities (OHC). This may undermine the sustainable development of OHC. Integrating both perspectives of perceived value and trust, this research identified the factors affecting OHC users’ payment intention. The results indicated that payment intention is influenced by both functional value and trust. Functional value includes price utility and information quality, whereas trust includes trust in doctors and trust in community. We did not find the effect of emotional value and social value on payment intention. The results imply that OHC need to create a trustworthy climate and offer utilitarian value to users in order to facilitate their payment intention.
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The Effects Of Governmental Factors On Sustainable Technology Implementation Among Small And Medium Enterprises In Tonga. INTERNATIONAL JOURNAL OF INFORMATION SYSTEMS IN THE SERVICE SECTOR 2022. [DOI: 10.4018/ijisss.302881] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Track Full Text] [Subscribe] [Scholar Register] [Indexed: 11/09/2022]
Abstract
This study intends to examine the effects of governmental factors on sustainable technology implementation (STI) among SMEs in the Kingdom of Tonga. These factors are crucial to investigate because many private institutions working for emerging markets have limited resources that delay implementing technologies, particularly sustainability-based technologies integrated with enterprise management. On the other hand, governments have the resources and power to affect STI significantly. Hence, the research investigates the role of government as an influential determinant in attaining efficient and effective implementation. This study uses the SEM-PLS and fsQCA methods to analyze the data gathered from 251 SMEs in Tonga. The findings show that government subsidies and policies significantly and positively affect firms' morals and attitudes regarding STI in Tonga. Also, perceived benefit and perceived cost significantly affect STI in Tongan SMEs. The research is an initial effort to examine such effects in the SMEs of a Pacific Island country.
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