Entrepreneurship and Sport: A Strategy for Social Inclusion and Change

The relationship between sport and entrepreneurship is an emerging but constantly evolving research field, especially in recent years. This is an extremely important topic considering its positive impact on public health, social inclusion, economic development, and the promotion of intercultural exchange. This study has carried out a comprehensive and systematic review of literature on entrepreneurship and sport as tools for implementing social change. We used several bibliometric indicators in order to understand the current state of the literature, and scientific mapping analysis (keywords co-occurrence) to interpret the main theoretical areas of scientific interest. By searching the Scopus database, a total of 239 peer-reviewed articles were analyzed. The results showed the identification of six major recurring themes in the literature. For the purposes of our contribution, the recently developed line of research which considers sport as a tool for solving social problems through social change appears to be of particular importance. These data allow us to conclude that it is a highly multidisciplinary and active field. Suggestions for future lines of research and methodological limitations are discussed.

Professional football clubs and empirical evidence from the COVID-19 crisis: Time for sport entrepreneurship?

The coronavirus disease (COVID-19) has spread worldwide in a short period and has developed into one of the biggest public health issues of the last decade. The actions initiated by governments to minimize person-to-person contact have also severely affected professional football clubs (PFCs) in the season 2019/20. Given the role of football in Europe, football clubs gained massive public and political attention during the COVID-19 crisis. Based on an exploratory multiple case study approach involving PFCs from five European football leagues, this study investigates the responses of these clubs to the COVID-19 pandemic. The findings show the relevance of solidarity with certain stakeholders during the pandemic, but also reveal the fragility of PFCs due to their financial structure and underdeveloped managerial and entrepreneurial strategies to cope with the crisis. This study contributes theoretically and empirically to the literature on the entrepreneurial behavior and crisis management of elite sport organizations and illustrates a holistic map of a dense, high solidary stakeholder network.

Social Entrepreneurship in Professional Sports: Antecedents and Outcomes from the Consumer Perspective

This study empirically explored antecedents and outcomes related to social entrepreneurship in the context of professional sports from the customer’s perspective. Two parent companies—FuBon and ChinaTrust, both financial holding firms—and two franchises—FuBon Guardians and ChinaTrust Elephants—in the Chinese Professional Baseball League were the research elements in this study to ensure generalizability of the findings of this study. The participants of this study were 268 spectators of a FuBon Guardians game and 201 spectators of a ChinaTrust Elephants game. Structural equation modeling was used for data analysis. Results indicated that innovation and corporate social responsibility positively correlated with social entrepreneurship. Moreover, social entrepreneurship was positively associated with affective commitment to the parent company and sports franchise. Finally, affective commitment to the parent company not only exerted a positive effect on the intention to purchase the products of the parent company but also promoted the intention to purchase licensed merchandise and attend games. Similarly, affective commitment to the sports franchise not only exerted a positive effect on the intention to purchase licensed merchandise and attend games but also promoted the intention to purchase the products of the parent company. Theoretical and managerial implications are discussed in this study.