Data mining in conservation research using Latin and vernacular species names

Impact on species' online attention when named after celebrities

Celebrities can generate substantial attention and influence public interest in species. Using a large-scale examination of publicly available data, we assessed whether species across 6 taxonomic groups received more page views on Wikipedia when the species was named after a celebrity than when it was not. We conducted our analysis for 4 increasingly strict thresholds of how many average daily Wikipedia page views a celebrity had (1, 10, 100, or 1000 views). Overall, we found a high probability (0.96-0.98) that species named after celebrities had more page views than their closest relatives that were not named after celebrities, irrespective of the celebrity threshold. The multiplicative effect on species' page views was larger but more uncertain as celebrity page-view thresholds increased. The range for thresholds of 1 to 1000 was 1.08 (95% credible interval [CI] 1.00-1.18) to 1.76 (95% CI 0.96-2.80), respectively. The hierarchical estimates for the taxa tended to be positive. The strongest effects were for invertebrates, followed by amphibians, reptiles, fish, and mammals, whereas the weakest effect was for birds at lower page-view thresholds. Our results suggest that naming species after celebrities could be particularly significant for those belonging to taxonomic groups that are generally less popular than others (e.g., invertebrates). Celebrities may further influence the effectiveness of this marketing strategy, depending on their likability and connection to the species named after them. Eponyms may serve as a reminder of the disproportionate power dynamics between populations and some namesakes' untenable actions. However, they also provide an opportunity to recognize remarkable individuals and promote equity, inclusivity, and diversity in taxonomic practice. We encourage taxonomists to examine whether naming threatened species after celebrities could affect conservation support, especially for species that are otherwise typically overlooked by the public.

Drivers of species knowledge across the tree of life

Knowledge of biodiversity is unevenly distributed across the Tree of Life. In the long run, such disparity in awareness unbalances our understanding of life on Earth, influencing policy decisions and the allocation of research and conservation funding. We investigated how humans accumulate knowledge of biodiversity by searching for consistent relationships between scientific (number of publications) and societal (number of views in Wikipedia) interest, and species-level morphological, ecological, and sociocultural factors. Across a random selection of 3019 species spanning 29 Phyla/Divisions, we show that sociocultural factors are the most important correlates of scientific and societal interest in biodiversity, including the fact that a species is useful or harmful to humans, has a common name, and is listed in the International Union for Conservation of Nature Red List. Furthermore, large-bodied, broadly distributed, and taxonomically unique species receive more scientific and societal attention, whereas colorfulness and phylogenetic proximity to humans correlate exclusively with societal attention. These results highlight a favoritism toward limited branches of the Tree of Life, and that scientific and societal priorities in biodiversity research broadly align. This suggests that we may be missing out on key species in our research and conservation agenda simply because they are not on our cultural radar.

Going rogue: what scientists can learn about Twitter communication from "alt" government accounts

The inauguration of President Trump in the United States led to the active restriction of science communication from federal agencies, resulting in the creation of many unofficial "alt" Twitter accounts to maintain communication. Alt accounts had many followers (e.g., 15 accounts had > 100,000) and received a large amount of media attention, making them ideal for better understanding how differences in messaging can affect public engagement with science on microblogging platforms. We analyzed tweets produced by alt and corresponding official agency accounts to compare the two groups and determine if specific features of a tweet made them more likely to be retweeted or liked to help the average scientist potentially reach a broader audience on Twitter. We found adding links, images, hashtags, and mentions, as well as expressing angry and annoying sentiments all increased retweets and likes. Evidence-based terms such as "peer-review" had high retweet rates but linking directly to peer-reviewed publications decreased attention compared to popular science websites. Word choice and attention did not reflect official or alt account types, indicating topic is more important than source. The number of tweets generated and attention received by alt accounts has decreased since their creation, demonstrating the importance of timeliness in science communication on social media. Together our results show potential pathways for scientists to increase efficacy in Twitter communications.

Online Noise as Illustrated by Pitfalls and Biogeography Associated With Common Names for Puma concolor

Noise is the non-target search results that people encounter when searching for a particular topic of interest; it is also the cloud of distracting data that can obscure or deflect conservation communication. Online noise associated with large carnivores is particularly dense because their defining characteristics make them salient. Mountain lions (Puma concolor) exemplify noise associated with multiple vernaculars for a species in the crosshairs of conservation conundrums. We compared internet search results, Google Trends reflecting topic interest, use in science publications and sentiment in print and online media for P. concolor's most frequent vernacular names, “mountain lion,” “cougar,” “puma” and “Florida panther.” Puma and panther exhibited greater noise and salience than cougar or mountain lion, but, results for mountain lion, followed by cougar, yielded the highest biological relevance. Online sentiment negatively correlated with biological relevance, with positive sentiment highest for the noisiest vernaculars, puma and panther. As conservation practitioners, we must recognize that public outreach is part of our scientific agenda and be conscious of crafting communication that reaches and resonates with our intended audiences.

Thousands of reptile species threatened by under-regulated global trade

Wildlife trade is a key driver of the biodiversity crisis. Unregulated, or under-regulated wildlife trade can lead to unsustainable exploitation of wild populations. International efforts to regulate wildlife mostly miss ‘lower-value’ species, such as those imported as pets, resulting in limited knowledge of trade in groups like reptiles. Here we generate a dataset on web-based private commercial trade of reptiles to highlight the scope of the global reptile trade. We find that over 35% of reptile species are traded online. Three quarters of this trade is in species that are not covered by international trade regulation. These species include numerous endangered or range-restricted species, especially hotspots within Asia. Approximately 90% of traded reptile species and half of traded individuals are captured from the wild. Exploitation can occur immediately after scientific description, leaving new endemic species especially vulnerable. Pronounced gaps in regulation imply trade is having unknown impacts on numerous threatened species. Gaps in monitoring demand a reconsideration of international reptile trade regulations. We suggest reversing the status-quo, requiring proof of sustainability before trade is permitted.

There are gaps in international efforts to monitor the wildlife trade, with many species potentially being undetected by the established monitoring groups. Here the authors use an automated web search to document the sale of reptiles online, revealing over 36% of all known reptile species are in trade, including many missing from official databases.

Societal attention toward extinction threats: a comparison between climate change and biological invasions

Public attention and interest in the fate of endangered species is a crucial prerequisite for effective conservation programs. Societal awareness and values will largely determine whether conservation initiatives receive necessary support and lead to adequate policy change. Using text data mining, we assessed general public attention in France, Germany and the United Kingdom toward climate change and biological invasions in relation to endangered amphibian, reptile, bird and mammal species. Our analysis revealed that public attention patterns differed among species groups and countries but was globally higher for climate change than for biological invasions. Both threats received better recognition in threatened than in non-threatened species, as well as in native species than in species from other countries and regions. We conclude that more efficient communication regarding the threat from biological invasions should be developed, and that conservation practitioners should take advantage of the existing attention toward climate change.

A method for rapid assessment of the distribution and conservation status of Indian pangolin (Manis crassicaudata) in an extended geographical region

Development of an effective conservation management strategy for the Indian pangolins (Manis crassicaudata) found in Sri Lanka is hindered due to lack of solid evidence based distribution and ecological data on Indian pangolins. We employed a rapid and cost-effective method based on reliable information by combining primary and secondary data. The method was predominantly based on secondary data from the official records maintained by the government and non-governmental institutions related to wildlife conservation. The primary data collection was carried out depending on the findings from the secondary data sources; i.e. structured interviews and field studies were carried out in the localities that identified from secondary data sources. As a source of primary data, the structured interviews were carried out with stakeholders including the officials of government and nongovernmental institutions, hunters and villagers of the identified localities.•

This method allows collecting quick and accurate data on the distribution, habitats and conservation threats for the species.

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Cost effective method to collect ecological data of elusive mammals in large areas.

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Efficient method to identify trends of pangolin related crimes and illicit trade.

On the overlap between scientific and societal taxonomic attentions - Insights for conservation

Attention directed at different species by society and science is particularly relevant within the field of conservation, as societal preferences will strongly impact support for conservation initiatives and their success. Here, we assess the association between societal and research interests in four charismatic and threatened species groups, derived from a range of different online sources and social media platforms as well as scientific publications. We found a high level of concordance between scientific and societal taxonomic attention, which was consistent among assessed species groups and media sources. Results indicate that research is apparently not as disconnected from the interests of society as it is often reproached, and that societal support for current research objectives should be adequate. While the high degree of similarity between scientific and societal interest is both striking and satisfying, the dissimilarities are also interesting, as new scientific findings may constitute a constant source of novel interest for the society. In that respect, additional efforts will be necessary to draw scientific and societal focus towards less charismatic species that are in urgent need of research and conservation attention.

Large-scale assessment of commensalistic-mutualistic associations between African birds and herbivorous mammals using internet photos

Birds sitting or feeding on live large African herbivorous mammals are a visible, yet quite neglected, type of commensalistic–mutualistic association. Here, we investigate general patterns in such relationships at large spatial and taxonomic scales. To obtain large-scale data, an extensive internet-based search for photos was carried out on Google Images. To characterize patterns of the structural organization of commensalistic–mutualistic associations between African birds and herbivorous mammals, we used a network analysis approach. We then employed phylogenetically-informed comparative analysis to explore whether features of bird visitation of mammals, i.e., their mean number, mass and species richness per mammal species, are shaped by a combination of host mammal (body mass and herd size) and environmental (habitat openness) characteristics. We found that the association web structure was only weakly nested for commensalistic as well as for mutualistic birds (oxpeckers Buphagus spp.) and African mammals. Moreover, except for oxpeckers, nestedness did not differ significantly from a null model indicating that birds do not prefer mammal species which are visited by a large number of bird species. In oxpeckers, however, a nested structure suggests a non-random assignment of birds to their mammal hosts. We also identified some new or rare associations between birds and mammals, but we failed to find several previously described associations. Furthermore, we found that mammal body mass positively influenced the number and mass of birds observed sitting on them in the full set of species (i.e., taking oxpeckers together with other bird species). We also found a positive correlation between mammal body mass and mass of non-oxpecker species as well as oxpeckers. Mammal herd size was associated with a higher mass of birds in the full set of species as well as in non-oxpecker species, and mammal species living in larger herds also attracted more bird species in the full set of species. Habitat openness influenced the mass of birds sitting on mammals as well as the number of species recorded sitting on mammals in the full set of species. In non-oxpecker species habitat openness was correlated with the bird number, mass and species richness. Our results provide evidence that patterns of bird–mammal associations can be linked to mammal and environmental characteristics and highlight the potential role of information technologies and new media in further studies of ecology and evolution. However, further study is needed to get a proper insight into the biological and methodological processes underlying the observed patterns.

Science responses to IUCN Red Listing

The IUCN Red List of Threatened Species is often advocated as a tool to assist decision-making in conservation investment and research focus. It is frequently suggested that research efforts should prioritize species in higher threat categories and those that are Data Deficient (DD). We assessed the linkage between IUCN listing and research effort in DD and Critically Endangered (CR) species, two groups generally advocated as research priorities. The analysis of the change in the research output following species classification indicated a listing effect in DD species, while such effect was observed in only a minority of CR species groups. DD species, while chronically understudied, seem to be recognized as research priorities, while research effort for endangered species appears to be driven by various factors other than the IUCN listing. Optimized conservation research focus would require international science planning efforts, harmonized through international mechanisms and promoted by financial and other incentives.