Promoting recruitment by rebranding the image of nursing

The public image of nursing during the COVID-19 pandemic: A cross-sectional study

OBJECTIVE

This study was conducted to assess the public image of the nursing profession during the COVID-19 pandemic.

BACKGROUND

Before the COVID-19 pandemic, the public was not as aware of the significance and indispensability of nursing. However, with the pandemic, the importance of nursing has gained prominence on national and international platforms.

METHODS

This was a cross-sectional study. The study sample consisted of participants aged 18 and over who were Turkish speakers from seven regions of Turkey. Data were collected between May and July 2021 using an online survey, Image Scale for the Nursing Profession (ISNP), and Personal Information Form.

RESULTS

Five hundred and two individuals participated in the study. The average ISNP scores of the participants were 150.09 ± 9.62. It was found that participants who had a healthcare-related occupation and were satisfied with the nursing care they received in the hospital had statistically higher ISNP total scores (p = 0.006, p = 0.000), respectively. The study revealed that the value, respect, and trust given to nurses increased with the COVID-19 pandemic.

CONCLUSION

The results suggest a notable enhancement in the public's view of the nursing profession amid the COVID-19 pandemic.

IMPLICATIONS FOR NURSING AND HEALTH POLICIES

Developing promotional strategies for the nursing profession is crucial to enhance the public perception of the nursing profession. These strategies can help the public better understand and appreciate the nursing profession and the role of nurses in society. This requires the support of nurses, nursing educators, nurse managers, and policymakers.

Nursing work environment, professional self-actualization and marketing of the nursing profession: Cross-sectional study

Aim

To explore associations between nurses' sense of professional self-actualization, nursing work environment and their involvement in promotion and marketing of the nursing profession.

Design

A descriptive cross-sectional study.

Methods

144 nurses from various clinical fields completed a promotion and marketing activity questionnaire, selected items from the Brief Index of Self-Actualization and a part of the Revised Nursing Work Index.

Results

Nurses' perception of their work environment and holding a master's degree in nursing were associated with their involvement in promotion activities [R2 = 0.27, F(4, 113) = 10.4, p < .001]. Nurses' perception of their work environment was associated with their sense of professional self-actualization [R2 = 0.21, F(2, 121) = 16.5, p < .001]. Nurses' sense of professional self-actualization did not contribute to the explanation of variance in their involvement in promotion of the nursing profession.