An investment in nursing. Boards have a responsibility to patients and the community to develop the nursing workforce

An investment in nurse development is an investment in the community.

Can you bank on philanthropy?

CFOs can help to establish a culture of giving within their organizations by: Helping to build a culture of philanthropy within the hospital. Including fund-raising performance on the hospital's dashboard measurements. Learning fund-raising language and etiquette to enhance interaction with potential donors. Writing articles for hospital newsletters and local newspapers, explaining why philanthropy is so vital to the future of health care in the community.

Unleashing The Untapped Potential Of Hospital Philanthropy

Across the country, hospitals face the challenge of finding new strategies to address capital needs in an era of shrinking operating margins. Particularly for nonprofit community hospitals, the solution is being found in philanthropy. Philanthropy was once simply "nice to have," but discussions regarding its role and strategic imperative can now be heard regularly at hospitals. More institutions are incorporating explicit expectations of fundraising into their financial planning and now consider fundraising a "must" for survival. This paper explores why philanthropy is needed, the challenges hospitals face, and what institutions must do to build an internal culture supporting this new imperative.