Cognitive fossils: using cultural artifacts to reconstruct psychological changes throughout history

Psychology is crucial for understanding human history. When aggregated, changes in the psychology of individuals - in the intensity of social trust, parental care, or intellectual curiosity - can lead to important changes in institutions, social norms, and cultures. However, studying the role of psychology in shaping human history has been hindered by the difficulty of documenting the psychological traits of people who are no longer alive. Recent developments in psychology suggest that cultural artifacts reflect in part the psychological traits of the individuals who produced or consumed them. Cultural artifacts can thus serve as 'cognitive fossils' - physical imprints of the psychological traits of long-dead people. We review the range of materials available to cognitive and behavioral scientists, and discuss the methods that can be used to recover and quantify changes in psychological traits throughout history.

Human-environment feedback and the consistency of proenvironmental behavior

Addressing global environmental crises such as anthropogenic climate change requires the consistent adoption of proenvironmental behavior by a large part of a population. Here, we develop a mathematical model of a simple behavior-environment feedback loop to ask how the individual assessment of the environmental state combines with social interactions to influence the consistent adoption of proenvironmental behavior, and how this feeds back to the perceived environmental state. In this stochastic individual-based model, individuals can switch between two behaviors, 'active' (or actively proenvironmental) and 'baseline', differing in their perceived cost (higher for the active behavior) and environmental impact (lower for the active behavior). We show that the deterministic dynamics and the stochastic fluctuations of the system can be approximated by ordinary differential equations and a Ornstein-Uhlenbeck type process. By definition, the proenvironmental behavior is adopted consistently when, at population stationary state, its frequency is high and random fluctuations in frequency are small. We find that the combination of social and environmental feedbacks can promote the spread of costly proenvironmental behavior when neither, operating in isolation, would. To be adopted consistently, strong social pressure for proenvironmental action is necessary but not sufficient-social interactions must occur on a faster timescale compared to individual assessment, and the difference in environmental impact must be small. This simple model suggests a scenario to achieve large reductions in environmental impact, which involves incrementally more active and potentially more costly behavior being consistently adopted under increasing social pressure for proenvironmentalism.