Zhuang L, Sun R, Chen L, Tang W. The Impact of Shared Information Presentation Time on Users' Privacy-Regulation Behavior in the Context of Vertical Privacy: A Moderated Mediation Model.
Behav Sci (Basel) 2023;
13:706. [PMID:
37753984 PMCID:
PMC10525935 DOI:
10.3390/bs13090706]
[Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [What about the content of this article? (0)] [Affiliation(s)] [Abstract] [Key Words] [Grants] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Received: 06/15/2023] [Revised: 08/21/2023] [Accepted: 08/22/2023] [Indexed: 09/28/2023] Open
Abstract
Combining data-sharing models and algorithm technologies has led to new data flow structures and usage patterns. In this context, the presentation time of shared low-sensitivity information across platforms has become a crucial factor that affects user perception and privacy-regulation behavior. However, previous studies have not conducted an in-depth exploration of this issue. Based on privacy process theory, this study discusses the impact and potential mechanism of the presentation time (immediate or delayed) of shared low-sensitivity information across platforms on privacy-regulation behavior. Through a pre-study and two online survey experimental studies, which included 379 participants in total, we verified that the immediate information presentation time has a significantly higher impact on online vigilance and privacy-regulation behavior than the delayed condition, βdirect = 0.5960, 95% CI 0.2402 to 0.9518; βindirect = 0.1765, 95% CI 0.0326 to 0.3397, and users' perceived control as the moderating role influences online vigilance and privacy-regulation behaviors (preventive or corrective), βpreventive = -0.0562, 95% CI -0.1435 to -0.0063; βcorrective = -0.0581, 95% CI -0.1402 to -0.0065. Based on these results, we suggest that the presentation time of using shared low-sensitivity information across platforms should be concerned by companies' recommendation algorithms to reduce users' negative perceptions and privacy behaviors and improve user experience.
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