Feminist retroviruses to white Sharia: Gender "science fan fiction" on 4Chan

This article demonstrates-based on an interpretive discourse analysis of three types of memes (Rabid Feminists, Women's Bodies, Policy Ideas) and secondary thread discourse on 4chan's "Politically Incorrect" discussion board-two key findings: (1) the existence of a gendered hate based scientific discourse, "science fan fiction," in online spaces and (2) how gender "science fan fiction" is an outcome of the male supremacist cosmology, by producing and justifying resentment against white women as being both inherently untrustworthy (politically, sexually, intellectually) and dangerous. This perspective-which combines hatred and distrust of women with white nationalist anxieties about demographic shifts, racial integrity, and sexuality-then motivates misogynist policy ideas including total domination of women or their removal. 4chan users employ this discourse to "scientifically" substantiate claims of white male supremacy, the fundamental untrustworthiness of white women, and to argue white women's inherent threat to white male supremacist goals.

Autonomy and bioethics in fan responses to Orphan Black

Viewers' responses to Orphan Black (2013-2017), a popular, genetics-themed sci-fi television series, reveal much about public understanding of the ethical challenges associated with genetic science. In this article, we assess how fans of Orphan Black process the bioethical themes that are prominent in the show through an analysis of 182 viewer-created blog posts. Using a mixed methods approach, our findings reveal that Orphan Black's fans distill the essence of the show down to its characters' fight for autonomy. Furthermore, fan blogs reveal two notable pathways through which this bioethical principle is explored: gender and reproduction. Viewers draw striking connections between the moral problems they observe on screen in Orphan Black and those they see in the real world-both today and in a possible future-particularly as those problems affect women. While existing scholarship acknowledges these themes in the show itself, our approach demonstrates science fiction fans' active participation in meaning-making and bioethical reasoning and offers a novel approach to studying fan-generated content for public understanding of science research.

Who makes AI? Gender and portrayals of AI scientists in popular film, 1920-2020

It is well established both that women are underrepresented in the field of artificial intelligence (AI) and that media representations of professions have impact on career choices and prospects. We therefore hypothesised that women are underrepresented in portrayals of AI researchers in influential films. We tested this by analysing a corpus of the 142 most influential films featuring AI from 1920 to 2020, of which 86 showed one or more AI researchers, totalling 116 individuals. We found that nine AI professionals in film were women (8%). We further found that none of the 142 AI films was solely directed by a woman. We discuss a number of explanations for the paucity of women AI scientists in the media, including parallels between film and real-life gender inequality, the construction of the AI scientist as male through gendered narrative tropes, and the lack of female directors.

The Dawkins effect? Celebrity scientists, (non)religious publics and changed attitudes to evolution

The role of science popularization remains relatively under-explored in research on contemporary public acceptance of evolution. In this study, we analyse national survey data to interrogate the role Britain's best-known celebrity scientists David Attenborough, Brian Cox, Richard Dawkins and Stephen Hawking may have played in changing public views of evolution, as well as the role of two creationists: Ken Ham and Harun Yahya. We investigate how well known these public figures are, what their views of religion are perceived to be and, drawing on social identity theory, whether they exert different effects on attitudinal change to evolution among different religious and non-religious publics. Binary logistic regression analysis shows that among Muslim and Pentecostal Christian publics, those familiar with Dawkins as both a scientist and as someone who holds negative views of religion are more likely to have become less accepting of evolution. Conversely, among non-religious publics, Dawkins was the only celebrity scientist associated with higher odds of becoming more accepting of evolution. We suggest that engaging certain religious audiences with the science of evolutionary biology may be more effective when their religious identities are not threatened.

Transformation of the media landscape: Infotainment versus expository narrations for communicating science in online videos

Society is undergoing a transformation in the way people consume media: increasingly we are using online on-demand videos, with the fastest growing segment of online videos about science being user-generated content that uses an infotainment style of delivery, in contrast to the traditional expository narrations of professionally generated content. In this study, we produced two otherwise identical videos about climate change to test the effects of an infotainment or expository narration. A total of 870 survey participants (419 English; 451 Spanish) were randomly presented with either an infotainment or expository version of the video. The expository narration was liked and believed more, and this held irrespective of language, age, sex or online viewing habits. However, the infotainment version was liked more by viewers without a university education and, further, viewers were better able to recall information from it, suggesting that user-generated content with infotainment-style narrations may actually be good for increasing public understanding of science.

Assessing YouTube science news' credibility: The impact of web-search on the role of video, source, and user attributes

This randomized controlled experiment (N = 707) is the first to examine the role of video, source and user attributes in credibility assessment of online science news videos, and the impact of web-search on this role. We created a science news YouTube video in 12 versions (3 × 2 × 2 for source, quality and popularity). Each participant was randomly assigned to one version and was asked to rate the credibility of the source and the scientific information presented in the video. We found that perceived credibility is positively associated with perceived quality, as well as users' YouTube experience. For those participants who did not conduct an online search during the assessment task, there was a positive association between the presenter's perceived credibility and the video's perceived credibility as well as its popularity; however, such associations were not present for participants who did conduct an online search.

Why scream about sound in space? The functions of audience discourse about unrealistic science in narrative fiction

Sound in space. Featherless dinosaurs. Physics-defying stunts. Unrealistic science in narrative fiction is often a subject of commentary and critique. However, there is limited research investigating the significance, risks and benefits of this discourse for audiences. This article analyses interviews and focus group discussions to develop a typology of functions that are served by audience discourse about the perceived realism of science in fiction. This typology illustrates how discourse about the realism of science in fiction can serve diverse functions for diverse audiences. Practitioners who use fictional examples in science communication may benefit from an awareness of the multifaceted nature of the discourse in which they are participating.

The laureate as celebrity genius: How Scientific American's John Horgan profiled Nobel Prize winners

When scientists become Nobel laureates, they become famous in science and public life, but few studies have examined the nature of their scientific celebrity. This article examines how Scientific American portrayed laureates in order to identify and explain core features of Nobel fame. It examines the portrayals of seven laureates - Francis Crick, Linus Pauling, Hans Bethe, Murray Gell-Mann, Brian Josephson, Philip Anderson and Subrahmanyan Chandrasekhar - in magazine profiles written between 1992 and 1995 by science writer John Horgan. Its textual analysis finds the scientists are portrayed as combining the sociological characteristics of genius, including enormous productivity and lasting impact, with the representational characteristics of celebrities, such as the merging of public and private lives. Their form of scientific celebrity is grounded in their field-changing research, which is presented as a product of their idiosyncratic personalities. Nobel science is presented as knowledge created by an ultra-elite of exceptional individuals.

The character of scientists in the Nobel Prize speeches

This essay describes the ethos (i.e. the character projected to specific audiences) of the 25 Nobel Lectures in Physics, Chemistry, and Physiology or Medicine given in 2013-2015 and the 15 Presentation Speeches given at the Nobel Banquets between 2011 and 2015. A thematically focused qualitative analysis grounded in theories of epideictic discourse indicates the Nobel speakers demonstrated a range of strategies for and degrees of success in negotiating the tensions created by the implicit demands of ceremonial speeches, the scientific emphasis on didactic style and research content, and the different potential audiences (scientific experts and interested publics). Relatively few speeches explicitly displayed goodwill toward humanity instead of primarily toward the scientific community. Some speakers emphasized qualities of goodness in line with social values shared by broad audiences, but some reinforced stereotypes of scientists as anti-social. Speakers were variable in their ability to bridge the substantial gaps in resources for shared good sense.

Global and local "teachable moments": The role of Nobel Prize and national pride

This study examined to what extent Nobel Prize announcements and awards trigger global and local searches or "teachable moments" related to the laureates and their discoveries. We examined the longitudinal trends in Google searches for the names and discoveries of Nobel laureates from 2012 to 2017. The findings show that Nobel Prize events clearly trigger more searches for laureates, but also for their respective discoveries. We suggest that fascination with the Nobel prize creates a teachable moment not only for the underlying science, but also about the nature of science. Locality also emerged as playing a significant role in intensifying interest.

Factual accuracy and the cultural context of science in popular media: Perspectives of media makers, middle school students, and university students on an entertainment television program

Popular media influences ideas about science constructed by the public. To sway media productions, public policy organizations have increasingly promoted use of science consultants. This study contributes to understanding the connection from science consultants to popular media to public outcomes. A science-based television series was examined for intended messages of the creator and consulting scientist, and received messages among middle school and non-science university students. The results suggest the consulting scientist missed an opportunity to influence the portrayal of the cultural contexts of science and that middle school students may be reading these aspects uncritically-a deficiency educators could potentially address. In contrast, all groups discussed the science content and practices of the show, indicating that scientific facts were salient to both media makers and audiences. This suggests popular media may influence the public knowledge of science, supporting concerns of scientists about the accuracy of fictional television and film.

Contemporary understanding of riots: Classical crowd psychology, ideology and the social identity approach

This article explores the origins and ideology of classical crowd psychology, a body of theory reflected in contemporary popularised understandings such as of the 2011 English 'riots'. This article argues that during the nineteenth century, the crowd came to symbolise a fear of 'mass society' and that 'classical' crowd psychology was a product of these fears. Classical crowd psychology pathologised, reified and decontextualised the crowd, offering the ruling elites a perceived opportunity to control it. We contend that classical theory misrepresents crowd psychology and survives in contemporary understanding because it is ideological. We conclude by discussing how classical theory has been supplanted in academic contexts by an identity-based crowd psychology that restores the meaning to crowd action, replaces it in its social context and in so doing transforms theoretical understanding of 'riots' and the nature of the self.

Ten years of science news: A longitudinal analysis of scientific culture in the Spanish digital press

This article presents our study of science coverage in the digital Spanish press over the last decade. We employed automated information retrieval procedures to create a corpus of 50,763 text units dealing with science and technology, and used automated text-analysis procedures in order to provide a general picture of the structure, characteristics and evolution of science news in Spain. We found between 6% and 7% of science coverage, a clear high proportion of biomedicine and predominance of science over technology, although we also detected an increase in technological content during the second half of the decade. Analysing the extrinsic and intrinsic features of science culture, we found a predominance of intrinsic features that still need further analysis. Our attempt to use specialised software to examine big data was effective, and allowed us to reach these preliminary conclusions.

Political implications of science popularisation strategies: Frontiers of S cience

This examination of the mediation strategies of a very popular factual science comic strip series from the 1960s and 1970s illustrates, in this case by highlighting the ways in which women were targeted as an audience, that science popularisations are always political. For that reason, they should not be evaluated merely in terms of scientific accuracy. I demonstrate tensions between the dissemination model of communication used in the distribution of science popularisations, on the one hand, with the advocacy of a dialogue model in their content, on the other.

'The kind of mildly curious sort of science interested person like me': Science bloggers' practices relating to audience recruitment

With at least 150 million professional and amateur blogs on the Internet, blogging offers a potentially powerful tool for engaging large and diverse audiences with science. This article investigates science blogging practices to uncover key trends, including bloggers' self-perceptions of their role. Interviews with seven of the most popular science bloggers revealed them to be driven by intrinsic personal motivations. Wishing to pursue their love of writing and share their passion for science, they produce content suitable for niche audiences of science enthusiasts, although they do not assume background scientific knowledge. A content analysis of 1000 blog posts and comparison with the most popular blogs on the Internet further confirmed this result and additionally identified key factors that affect science blog popularity, including update frequency, topic diversity and the inclusion of non-text elements (especially images and video).

Italian news coverage of radiation in the early decades of the twentieth century: A qualitative and quantitative analysis

This work uses a qualitative approach coupled with a quantitative software-based methodology to examine the Italian news media coverage of radiation in the early decades of the twentieth century. We analyze 80 news stories from two of the most influential Italian newspapers from that time: La Stampa (a daily newspaper) and La Domenica del Corriere (an Italian Sunday supplement). While much of previous research on media coverage of scientific topics was generally focused on present-day news, our work revolves around the ground-breaking discovery of X-rays and radioactivity at the dawn of the last century. Our analysis aims to identify journalistic frames in the news coverage of radiation that journalists might have used to emphasize the benefits (or the risks) of the new discoveries. We also hypothesize how this kind of news coverage might have influenced public perception of technological, commercial, and public health applications of the new scientific advancements.

The changing brain: Neuroscience and the enduring import of everyday experience

Discourses of 'neuroplasticity' have become increasingly apparent in the neurosciences and wider society. These connect with broader narratives about the 'changing brain' throughout the life-course. Here, we explore their presence in the talk of a range of publics. Their presence is indicative of how novel neuroscience is accepted, or not, by our participants. In particular, we suggest that any acceptance of the science relates to their personal and/or professional experiences of change (to their own or others' subjectivities) rather than to some intrinsic and widely-held significance of scientific concepts per se. Accordingly, we also submit that it is in part through the congruence of some neuroscientific claims to everyday experiences and perspectives that the former are rendered legible and salient. In this respect, 'lay' knowledge has considerable import for the wider cultural authorisation of that of 'experts'.

Why did the proton cross the road? Humour and science communication

The use of humour in public discourse about science has grown remarkably over the past few years, and when used in science communication activities is being seen as a great way to bring science to the public through laughter. However, barely any research has been published either on the often-assumed beneficial learning effects of humour in informal science education, or on the wider social functions and effects of humour about science and how humorous public discourse about science can influence the public understanding of science and the science-society relationship. This research note reviews some of the literature on the psychology and sociology of humour and comedy and tries to apply some of its insights to the effects humour might have when used in science communication. Although not intended to be anti-humour, this note attempts at least to start a more critical conversation on the value of humour in the communication of science.

Thai visitors' expectations and experiences of explainer interaction within a science museum context

In Western literature, there is evidence that museum explainers offer significant potential for enhancing visitors' learning through influencing their knowledge, content, action, behaviour and attitudes. However, little research has focused on the role of explainers in other cultural contexts. This study explored interactions between visitors and museum explainers within the setting of Thailand. Two questionnaires were distributed to 600 visitors and 41 museum explainers. The results demonstrated both potential similarities and differences with Western contexts. Explainers appeared to prefer didactic approaches, focussing on factual knowledge rather than encouraging deep learning. Two-way communication, however, appeared to be enhanced by the use of a 'pseudo-sibling relationship' by explainers. Traditional Thai social reserve was reduced through such approaches, with visitors taking on active learning roles. These findings have implications for training museum explainers in non-Western cultures, as well as museum communication practice more generally.

Relationship between scientific knowledge and fortune-telling

This study takes on a relational and situated perspective to understand the relationship between scientific knowledge and fortune-telling. Measures included socio-demographic characteristics, knowledge of scientific facts and methods, and fortune-telling beliefs and practices. A sample of 1863 adults was drawn from a population of Taiwanese citizens using the method of probability proportional to size. The findings showed that knowledge of scientific methods was negatively associated with fortune-telling beliefs. However, knowledge of scientific facts was, by and large, positively associated with engagement in fortune-telling practices, a phenomenon known as cognitive polyphasia. This study does not imply that science communication or education have no effect on promoting scientific knowledge; rather, it hopes to encourage researchers and practitioners to use a culturally sensitive lens to rethink the role of science in society and its relationship with other forms of knowledge and belief.

A boom of bones and books: The "popularization industry" of Atapuerca and human-origins research in contemporary Spain

Atapuerca is an important prehistoric site in northern Spain that yielded the oldest hominid fossils in Europe in 1994. Since 1998 the three co-directors of the research team have in sum (co-)authored more than twenty-five popular science books, a boom without precedent in human-origins research. This paper will put forward three hypotheses. First, that these books were instrumental in achieving public recognition and financial support for the research project. Second, popular books on human origins serve as "enlarged battlefields" and as a meta-forum to expose new ideas to the scientific community. Third, the public visibility of these publications enables their authors to assume new roles that go well beyond their part as paleoanthropologists.

Contexts constrain science in the public: How the sociobiology debate was (not) presented in the German press

This article reports on a media study on the coverage of sociobiology (SB) in the German media. The analyses show a decoupling between the academic discussion and the German media coverage: when the scientific debates about SB were at their height (late 1970s), nearly no reporting occurred in the German press, whereas from the middle of the 1990s onwards, when the academic discussion had settled, SB was presented increasingly often. The case reveals the importance of cultural contexts in shaping popular science coverage, making SB a non-issue in the German media at the times of its most intense scientific debate. Factors contributing to this particular situation in German academia and popular culture are discussed. Comparisons with other studies show how the late renaissance of SB in Germany in the late 1990s is due to media attention towards the new biosciences.

Investigating the degree of "stigma" associated with nuclear energy technologies: A cross-cultural examination of the case of fusion power

The extent to which nuclear energy technologies are, in some sense, "stigmatised" by historical environmental and military associations is of particular interest in contemporary debates about sustainable energy policy. Recent claims in the literature suggest that despite such stigmatisation, lay views on such technologies may be shifting towards a "reluctant acceptance," in the light of concerns about issues like anthropogenic climate change. In this paper, we report on research into learning and reasoning processes concerned with a largely unknown nuclear energy technology; namely fusion power. We focus on the role of the nuclear label, or "brand," in informing how lay citizens make sense of the nature of this technology. Our findings derive from a comparative analysis of data generated in Spain and Britain, using the same methodology.

Recent rhetorical studies in public understanding of science: Multiple purposes and strengths

We review rhetorical studies of the public understanding of science that were published in journals since the last major review in this journal (1994-2011). Our review suggests that a vibrant and increasingly sophisticated body of research 1) has pursued Gross's (1994) emphasis on contextual studies and studies emphasizing judgment of scientific rhetorics, 2) is producing a growing body of work designed to develop specific strategies for scientific rhetorics, and 3) has produced a host of studies exploring science-public interactions (rather than producing sustained fora for such interactions, as Gross argued for). It has, however, 4) produced only modest independent development of rhetorical theories.