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Todorov A, Oh D, Uddenberg S, Albohn DN. Face evaluation: Findings, methods, and challenges. Ann N Y Acad Sci 2025; 1545:28-37. [PMID: 39913283 PMCID: PMC11918531 DOI: 10.1111/nyas.15293] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Key Words] [MESH Headings] [Grants] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 03/20/2025]
Abstract
Complex evaluative judgments from facial appearance are made efficiently and are consequential. We review some of the most important findings and methods over the last two decades of research on face evaluation. Such evaluative judgments emerge early in development and show a surprising consistency over time and across cultures. Judgments of trustworthiness, in particular, are closely associated with general valence evaluation of faces and are grounded in resemblance to emotional expressions, signaling approach versus avoidance behaviors. Data-driven computational models have been critical for the discovery of the configurations of features, including resemblance to emotional expressions, driving specific judgments. However, almost all models are based on judgments aggregated across individuals, essentially masking idiosyncratic differences in judgments. Yet, recent research shows that most of the meaningful variance of complex judgments such as trustworthiness is idiosyncratic: explained not by stimulus features, but by participants and participants by stimuli interactions. Hence, to understand complex judgments, we need to develop methods for building models of judgments of individual participants. We describe one such method, combining the strengths of well-established methods with recent developments in machine learning.
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Affiliation(s)
- Alexander Todorov
- The University of Chicago Booth School of BusinessChicagoIllinoisUSA
| | - DongWon Oh
- Department of PsychologyNational University of SingaporeSingaporeSingapore
| | - Stefan Uddenberg
- Department of PsychologyUniversity of Illinois Urbana‐ChampaignChampaignIllinoisUSA
| | - Daniel N. Albohn
- The University of Chicago Booth School of BusinessChicagoIllinoisUSA
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2
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Thierry SM, Mondloch CJ. Facial impressions of niceness influence children's interpretations of peers' ambiguous behavior. J Exp Child Psychol 2024; 246:105997. [PMID: 38981332 DOI: 10.1016/j.jecp.2024.105997] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Key Words] [MESH Headings] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Received: 01/15/2024] [Revised: 04/12/2024] [Accepted: 05/20/2024] [Indexed: 07/11/2024]
Abstract
Children infer personality traits from faces when they are asked explicitly which face appears nice or mean. Less is known about how children use face-trait information implicitly to make behavioral evaluations. We used the Ambiguous Situations Protocol to explore how children use face-trait information to form interpretations of ambiguous situations when the behavior or intention of the target child was unclear. On each trial, children (N = 144, age range = 4-11.95 years; 74 girls, 67 boys, 3 gender not specified; 70% White, 10% other or mixed race, 5% Asian, 4% Black, 1% Indigenous, 9% not specified) viewed a child's face (previously rated high or low in niceness) before seeing the child's face embedded within an ambiguous scene (Scene Task) or hearing a vignette about a misbehavior done by that child (Misbehavior Task). Children described what was happening in each scene and indicated whether each misbehavior was done on purpose or by accident. Children also rated the behavior of each child and indicated whether the child would be a good friend. Facial niceness influenced children's interpretations of ambiguous behavior (Scene Task) by 4 years of age, and ambiguous intentions (Misbehavior Task) by 6 years. Our results suggest that the use of face-trait cues to form interpretations of ambiguous behavior emerges early in childhood, a bias that may lead to differential treatment for peers perceived with a high-nice face versus a low-nice face.
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Affiliation(s)
- Sophia M Thierry
- Department of Psychology, Brock University, St. Catharines, Ontario L2S 3A1, Canada.
| | - Catherine J Mondloch
- Department of Psychology, Brock University, St. Catharines, Ontario L2S 3A1, Canada
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3
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Lavan N, Sutherland CAM. Idiosyncratic and shared contributions shape impressions from voices and faces. Cognition 2024; 251:105881. [PMID: 39029363 DOI: 10.1016/j.cognition.2024.105881] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Key Words] [MESH Headings] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Received: 01/04/2024] [Revised: 07/06/2024] [Accepted: 07/07/2024] [Indexed: 07/21/2024]
Abstract
Voices elicit rich first impressions of what the person we are hearing might be like. Research stresses that these impressions from voices are shared across different listeners, such that people on average agree which voices sound trustworthy or old and which do not. However, can impressions from voices also be shaped by the 'ear of the beholder'? We investigated whether - and how - listeners' idiosyncratic, personal preferences contribute to first impressions from voices. In two studies (993 participants, 156 voices), we find evidence for substantial idiosyncratic contributions to voice impressions using a variance portioning approach. Overall, idiosyncratic contributions were as important as shared contributions to impressions from voices for inferred person characteristics (e.g., trustworthiness, friendliness). Shared contributions were only more influential for impressions of more directly apparent person characteristics (e.g., gender, age). Both idiosyncratic and shared contributions were reduced when stimuli were limited in their (perceived) variability, suggesting that natural variation in voices is key to understanding this impression formation. When comparing voice impressions to face impressions, we found that idiosyncratic and shared contributions to impressions similarly across modality when stimulus properties are closely matched - although voice impressions were overall less consistent than face impressions. We thus reconceptualise impressions from voices as being formed not only based on shared but also idiosyncratic contributions. We use this new framing to suggest future directions of research, including understanding idiosyncratic mechanisms, development, and malleability of voice impression formation.
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Affiliation(s)
- Nadine Lavan
- Department of Biological and Experimental Psychology, School of Biological and Behavioural Sciences, Queen Mary University of London, United Kingdom.
| | - Clare A M Sutherland
- School of Psychology, King's College, University of Aberdeen, United Kingdom; School of Psychological Science, University of Western Australia, Australia
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Zhang Z, Deng W, Wang Y, Qi C. Visual analysis of trustworthiness studies: based on the Web of Science database. Front Psychol 2024; 15:1351425. [PMID: 38855302 PMCID: PMC11157118 DOI: 10.3389/fpsyg.2024.1351425] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Received: 12/06/2023] [Accepted: 05/13/2024] [Indexed: 06/11/2024] Open
Abstract
Trustworthiness is the most significant predictor of trust and has a significant impact on people's levels of trust. Most trustworthiness-related research is empirical, and while it has a long history, it is challenging for academics to get insights that are applicable to their fields of study and to successfully transfer fragmented results into practice. In order to grasp their dynamic development processes through the mapping of network knowledge graphs, this paper is based on the Web of Science database and uses CiteSpace (6.2.R4) software to compile and visualize the 1,463 publications on trustworthy studies over the past 10 years. This paper aims to provide valuable references to theoretical research and the practice of Trustworthiness. The findings demonstrate that: over the past 10 years, trustworthiness-related research has generally increased in volume; trustworthiness research is concentrated in industrialized Europe and America, with American research findings having a bigger global impact; The University of California System, Harvard University, and Yale University are among the high-production institutions; the leading figures are represented by Alexander Todorov, Marco Brambilla, Bastian Jaeger, and others; the core authors are distinguished university scholars; however, the level of cooperation of the core author needs to be improved. The primary journal for publishing research on trustworthiness is the Journal of Personality and Social Psychology and Biology Letters. In addition, the study focuses on three distinct domains, involving social perception, facial clues, and artificial intelligence.
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Affiliation(s)
- Zhen Zhang
- Faculty of Education, Henan Normal University, Xinxiang, China
- Faculty of Education, Henan University, Kaifeng, China
| | - Wenqing Deng
- Faculty of Education, Henan Normal University, Xinxiang, China
| | - Yuxin Wang
- Faculty of Education, Henan Normal University, Xinxiang, China
| | - Chunhui Qi
- Faculty of Education, Henan Normal University, Xinxiang, China
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5
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Sutherland CAM, Young AW. A first impression of the future. Br J Psychol 2023; 114:773-777. [PMID: 37017343 DOI: 10.1111/bjop.12652] [Citation(s) in RCA: 1] [Impact Index Per Article: 0.5] [Reference Citation Analysis] [Abstract] [Key Words] [MESH Headings] [Grants] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Received: 01/20/2023] [Accepted: 03/20/2023] [Indexed: 04/06/2023]
Abstract
We offer a response to six commentaries on our target article 'Understanding trait impressions from faces'. A broad consensus emerged with authors emphasizing the importance of increasing the diversity of faces and participants, integrating research on impressions beyond the face, and continuing to develop methods needed for data-driven approaches. We propose future directions for the field based on these themes.
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Affiliation(s)
- Clare A M Sutherland
- School of Psychology, King's College, University of Aberdeen, Aberdeen, UK
- School of Psychological Science, University of Western Australia, Perth, Western Australia, Australia
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Marini F, Sutherland CAM, Ostrovska B, Manassi M. Three's a crowd: Fast ensemble perception of first impressions of trustworthiness. Cognition 2023; 239:105540. [PMID: 37478696 DOI: 10.1016/j.cognition.2023.105540] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Key Words] [MESH Headings] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Received: 10/24/2022] [Revised: 05/07/2023] [Accepted: 06/27/2023] [Indexed: 07/23/2023]
Abstract
Trustworthiness impressions are fundamental social judgements with far-reaching consequences in many aspects of society, including criminal justice, leadership selection and partner preferences. Thus far, most research has focused on facial characteristics that make a face individually appear more or less trustworthy. However, in everyday life, faces are not always perceived in isolation but are often encountered in crowds. It has been proposed that we deal with the large amount of facial information in a group by extracting summary statistics of the crowd, a phenomenon called ensemble perception. Prior research showed that ensemble perception occurs for various facial features, such as emotional expression, facial identity, and attractiveness. Here, we investigated whether observers can integrate the level of trustworthiness from multiple faces to extract an average impression of the crowd. Across four studies, participants were presented with crowds of faces and were asked to report their average level of trustworthiness with an adjustment (Experiment 1) and a rating task (Experiments 2 and 3). Participants were able to extract an ensemble perception of trustworthiness impressions from multiple faces. Moreover, observers were able to form a summary statistic of trustworthiness impressions from a group of faces as quickly as 250 ms (Experiment 4). Taken together, these results demonstrate that ensemble perception can occur at the level of impressions of trustworthiness. Thus, these critical social judgements not only occur for individual faces but are also integrated into a unique ensemble impression of crowds. Our findings contribute to the development of a more ecological approach to the study of trust impressions, since they provide an understanding of trustworthiness judgements not only on an individual level, but on a much broader social group level. Furthermore, our results drive forward new theory because they demonstrate for the first time that ensemble representations cover a broad range of phenomena than previously recognized, including complex high-level facial trait judgements such as trustworthiness impressions.
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Affiliation(s)
- Fiammetta Marini
- School of Psychology, University of Aberdeen, King's College, Aberdeen, UK.
| | - Clare A M Sutherland
- School of Psychology, University of Aberdeen, King's College, Aberdeen, UK; School of Psychological Science, University of Western Australia, Crawley, Western Australia, Australia
| | - Bārbala Ostrovska
- School of Psychology, University of Aberdeen, King's College, Aberdeen, UK
| | - Mauro Manassi
- School of Psychology, University of Aberdeen, King's College, Aberdeen, UK
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Siddique S, Sutherland CAM, Jeffery L, Swe D, Gwinn OS, Palermo R. Children show neural sensitivity to facial trustworthiness as measured by fast periodic visual stimulation. Neuropsychologia 2023; 180:108488. [PMID: 36681187 DOI: 10.1016/j.neuropsychologia.2023.108488] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Received: 09/08/2022] [Revised: 11/24/2022] [Accepted: 01/16/2023] [Indexed: 01/19/2023]
Abstract
Adults exhibit neural responses over the visual occipito-temporal area in response to faces that vary in how trustworthy they appear. However, it is not yet known when a mature pattern of neural sensitivity can be seen in children. Using a fast periodic visual stimulation (FPVS) paradigm, face images were presented to 8-to-9-year-old children (an age group which shows development of trust impressions; N = 31) and adult (N = 33) participants at a rate of 6 Hz (6 face images per second). Within this sequence, an 'oddball' face differing in the level of facial trustworthiness compared to the other faces, was presented at a rate of 1 Hz (once per second). Children were sensitive to variations in facial trustworthiness, showing reliable and significant neural responses at 1 Hz in the absence of instructions to respond to facial trustworthiness. Additionally, the magnitude of children's and adults' neural responses was similar, with strong Bayesian evidence that implicit neural responses to facial trustworthiness did not differ across the groups, and therefore, that visual sensitivity to differences in facial trustworthiness can show mature patterns by this age. Thus, nine or less years of social experience, perceptual and/or cognitive development may be sufficient for adult-like neural sensitivity to facial trustworthiness to emerge. We also validate the use of the FPVS methodology to examine children's implicit face-based trust processing for the first time, which is especially valuable in developmental research because this paradigm requires no explicit instructions or responses from participants.
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Affiliation(s)
- Saba Siddique
- School of Psychological Science, University of Western Australia, 35 Stirling Hwy, Crawley, 6009, Australia.
| | - Clare A M Sutherland
- School of Psychological Science, University of Western Australia, 35 Stirling Hwy, Crawley, 6009, Australia; School of Psychology, University of Aberdeen, King's College, Aberdeen, AB24 3FX, UK.
| | - Linda Jeffery
- School of Psychological Science, University of Western Australia, 35 Stirling Hwy, Crawley, 6009, Australia; School of Population Health, Curtin University, Kent St, Bentley WA 6102, Australia.
| | - Derek Swe
- School of Psychological Science, University of Western Australia, 35 Stirling Hwy, Crawley, 6009, Australia.
| | - O Scott Gwinn
- College of Education, Psychology, and Social Work, Flinders University, Sturt Rd, Bedford Park SA 5042, Australia.
| | - Romina Palermo
- School of Psychological Science, University of Western Australia, 35 Stirling Hwy, Crawley, 6009, Australia.
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Rostovtseva VV, Butovskaya ML, Mezentseva AA, Weissing FJ. Effects of sex and sex-related facial traits on trust and trustworthiness: An experimental study. Front Psychol 2023; 13:925601. [PMID: 36687832 PMCID: PMC9849902 DOI: 10.3389/fpsyg.2022.925601] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Key Words] [Grants] [Track Full Text] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Received: 04/21/2022] [Accepted: 12/08/2022] [Indexed: 01/07/2023] Open
Abstract
The ability to trust others, including strangers, is a prerequisite for human cooperation. Economically it is not rational to trust strangers, as trust can be easily exploited. Still, generally, the level of trust toward strangers is relatively high. Trust is closely related to trustworthiness: when trusting others, one expects them to reciprocate. Some individuals elicit more trust than others. Apparently, humans use subtle cues for judging the trustworthiness of their interaction partners. Here, we report on an experiment that investigates trust and trustworthiness in a population of 176 mainly Dutch students. The aims of our study were: (1) to investigate how the sex of interaction partners and their facial appearance (femininity/masculinity) affect the degree of trust and trustworthiness, compared to fully anonymous conditions; (2) to test whether individuals who elicit trust in their interaction partners are trustworthy themselves. Each subject of our experiment played five one-shot Trust Games: one with an anonymous interaction partner, and four "personalized" games after seeing a 20 s silent video of their interaction partner (twice same-sex, and twice opposite-sex). The degree of facial sexual dimorphism was investigated with geometric morphometrics based on full-face photographs. Our results revealed that, despite the already high level of trust in the anonymous setting, the personalization of interactions had a clear effect on behavior. Females elicited more trust in partners of both sexes. Interestingly, females with more feminine faces elicited less trust in both male and female partners, while males with more masculine facial shape were more trusted by females, but less trusted by males. Neither sex nor facial femininity/masculinity predicted trustworthiness. Our results demonstrate that (1) sex and sex-related facial traits of interaction partners have a clear effect on eliciting trust in strangers. However, (2) these cues are not reliable predictors of actual trustworthiness.
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Affiliation(s)
- Victoria V. Rostovtseva
- Groningen Institute for Evolutionary Life Sciences, University of Groningen, Groningen, Netherlands
- Institute of Ethnology and Anthropology, Russian Academy of Sciences, Moscow, Russia
| | - Marina L. Butovskaya
- Institute of Ethnology and Anthropology, Russian Academy of Sciences, Moscow, Russia
| | - Anna A. Mezentseva
- Institute of Ethnology and Anthropology, Russian Academy of Sciences, Moscow, Russia
| | - Franz J. Weissing
- Groningen Institute for Evolutionary Life Sciences, University of Groningen, Groningen, Netherlands
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9
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Contextual modulation of appearance-trait learning. Cognition 2023; 230:105288. [PMID: 36166944 DOI: 10.1016/j.cognition.2022.105288] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Received: 11/12/2021] [Revised: 08/25/2022] [Accepted: 09/14/2022] [Indexed: 11/24/2022]
Abstract
When we encounter a stranger for the first time, we spontaneously attribute to them a wide variety of character traits based on their facial appearance. There is increasing consensus that learning plays a key role in these first impressions. According to the Trait Inference Mapping (TIM) model, first impressions are the products of mappings between 'face space' and 'trait space' acquired through domain-general associative processes. Drawing on the associative learning literature, TIM predicts that first-learned associations between facial appearance and character will be particularly influential: they will be difficult to unlearn and will be more likely to generalise to novel contexts than appearance-trait associations acquired subsequently. The study of face-trait learning de novo is complicated by the fact that participants, even young children, already have extensive experience with faces before they enter the lab. This renders the study of first-learned associations from faces intractable. Here, we overcome this problem by using Greebles - a class of novel synthetic objects about which participants had no previous knowledge or preconceptions - as a proxy for faces. In four experiments (total N = 640) with adult participants we adapt classic AB-A and AB-C renewal paradigms to study appearance-trait learning. Our results indicate that appearance-trait associations are subject to contextual control, and are resistant to counter-stereotypical experience.
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Mondloch CJ, Twele AC, Thierry SM. We need to move beyond rating scales, white faces and adult perceivers: Invited Commentary on Sutherland & Young (2022), understanding trait impressions from faces. Br J Psychol 2022; 114:504-507. [PMID: 36480335 DOI: 10.1111/bjop.12619] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Received: 09/28/2022] [Accepted: 11/21/2022] [Indexed: 12/13/2022]
Abstract
Sutherland and Young's perspective is a timely and rigorous examination of trait impressions based on facial cues. We propose three strtegies to further advance the field: incorporating natural language processing, including diverse facial stimuli, and re-interpreting developmental data.
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Sutherland CAM, Young AW. Understanding trait impressions from faces. Br J Psychol 2022; 113:1056-1078. [PMID: 35880691 PMCID: PMC9796653 DOI: 10.1111/bjop.12583] [Citation(s) in RCA: 15] [Impact Index Per Article: 5.0] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Received: 12/08/2021] [Revised: 06/13/2022] [Accepted: 06/23/2022] [Indexed: 01/01/2023]
Abstract
Impressions from faces are made remarkably quickly and they can underpin behaviour in a wide variety of social contexts. Over the last decade many studies have sought to trace the links between facial cues and social perception and behaviour. One such body of work has shown clear overlap between the fields of face perception and social stereotyping by demonstrating a role for conceptual stereotypes in impression formation from faces. We integrate these results involving conceptual influences on impressions with another substantial body of research in visual cognition which demonstrates that much of the variance in impressions can be predicted from perceptual, data-driven models using physical cues in face images. We relate this discussion to the phylogenetic, cultural, individual and developmental origins of facial impressions and define priority research questions for the field including investigating non-WEIRD cultures, tracking the developmental trajectory of impressions and determining the malleability of impression formation.
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Affiliation(s)
- Clare A. M. Sutherland
- School of Psychology, King's CollegeUniversity of AberdeenAberdeenUK,School of Psychological ScienceUniversity of Western AustraliaCrawleyWestern AustraliaAustralia
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12
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The cultural learning account of first impressions. Trends Cogn Sci 2022; 26:656-668. [PMID: 35697651 DOI: 10.1016/j.tics.2022.05.007] [Citation(s) in RCA: 2] [Impact Index Per Article: 0.7] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Received: 02/27/2022] [Revised: 05/16/2022] [Accepted: 05/17/2022] [Indexed: 11/20/2022]
Abstract
Humans spontaneously attribute character traits to strangers based on their facial appearance. Although these 'first impressions' typically have no basis in reality, some authors have assumed that they have an innate origin. By contrast, the Trait Inference Mapping (TIM) account proposes that first impressions are products of culturally acquired associative mappings that allow activation to spread from representations of facial appearance to representations of trait profiles. According to TIM, cultural instruments, including propaganda, illustrated storybooks, art and iconography, ritual, film, and TV, expose many individuals within a community to common sources of correlated face-trait experience, yielding first impressions that are shared by many, but typically inaccurate. Here, we review emerging empirical findings, many of which accord with TIM, and argue that future work must distinguish first impressions based on invariant facial features (e.g., shape) from those based on facial behaviours (e.g., expressions).
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