Measuring and profiling the topical influence and sentiment contagion of public event stakeholders

Exploring the impact of sentiment on multi-dimensional information dissemination using COVID-19 data in China

The outbreak of information epidemic in crisis events, with the channel effect of social media, has brought severe challenges to global public health. Combining information, users and environment, understanding how emotional information spreads on social media plays a vital role in public opinion governance and affective comfort, preventing mass incidents and stabilizing the network order. Therefore, from the perspective of the information ecology and elaboration likelihood model (ELM), this study conducted a comparative analysis based on two large-scale datasets related to COVID-19 to explore the influence mechanism of sentiment on the forwarding volume, spreading depth and network influence of information dissemination. Based on machine learning and social network methods, topics, sentiments, and network variables are extracted from large-scale text data, and the dissemination characteristics and evolution rules of online public opinions in crisis events are further analyzed. The results show that negative sentiment positively affects the volume, depth, and influence compared with positive sentiment. In addition, information characteristics such as richness, authority, and topic influence moderate the relationship between sentiment and information dissemination. Therefore, the research can build a more comprehensive connection between the emotional reaction of network users and information dissemination and analyze the internal characteristics and evolution trend of online public opinion. Then it can help sentiment management and information release strategy when emergencies occur.

A prediction model of users' attention transfer in the context of multitopic competition

Purpose

Multiple topics often exist on social media platforms that compete for users' attention. To explore how users’ attention transfers in the context of multitopic competition can help us understand the development pattern of the public attention.

Design/methodology/approach

This study proposes the prediction model for the attention transfer behavior of social media users in the context of multitopic competition and reveals the important influencing factors of users' attention transfer. Microblogging features are selected from the dimensions of users, time, topics and competitiveness. The microblogging posts on eight topic categories from Sina Weibo, the most popular microblogging platform in China, are used for empirical analysis. A novel indicator named transfer tendency of a feature value is proposed to identify the important factors for attention transfer.

Findings

The accuracy of the prediction model based on Light GBM reaches 91%. It is found that user features are the most important for the attention transfer of microblogging users among all the features. The conditions of attention transfer in all aspects are also revealed.

Originality/value

The findings can help governments and enterprises understand the competition mechanism among multiple topics and improve their ability to cope with public opinions in the complex environment.

User profiling and role evaluation of government microbloggers in the context of public emergencies

Purpose

This study aims to profile the government microbloggers and evaluate their roles. The results can help improve the governments' response capability to public emergencies.

Design/methodology/approach

This study proposes the user profiling and role evaluation model of government microbloggers in the context of public emergencies. The indicators are designed from the four dimensions of time, content, scale and influence, and the feature labels are identified. Three different public emergencies were investigated, including the West Africa Ebola outbreak, the Middle East respiratory syndrome outbreak and the Shandong vaccine case in China.

Findings

The results found that most government microbloggers were follower responders, short-term participants, originators, occasional participants and low influencers. The role distribution of government microbloggers was highly concentrated. However, in terms of individual profiles, the role of a government microblogger varied with events.

Social implications

The findings can provide a reference for the performance assessment of the government microbloggers in the context of public emergencies and help them improve their ability to communicate with the public and respond to public emergencies.

Originality/value

By analyzing the performance of government microbloggers from the four dimensions of time, content, scale and influence, this paper fills the gap in existing literature on designing the user profiling and role evaluation model of government microbloggers in the context of public emergencies.

Predicting social media rumours in the context of public health emergencies

The spread of rumours on social media in the context of public health emergencies often distorts perceptions of public events and obstructs crisis management. Microblog entries about 28 rumour cases are collected on Sina Weibo during the COVID-19 outbreak. The Modality–Agency–Interactivity–Navigability model is used to identify the key factors of rumour prediction. To investigate the relationship among information modality, information content, information source and rumour identification, the binary logistic regression model is established based on the features of users and microblog entries. In addition, we propose a multi-feature rumour prediction model based on the Bidirectional Encoder Representations from Transformers (BERT) and Extreme Gradient Boosting (XGBoost) models. The proposed rumour prediction model has the best performance compared with other models. The feature importance is then calculated by the SHapley Additive exPlanations (SHAP), which can also explain the XGBoost results. It is shown that the likelihood that microblog entries are rumours decreases as the values of variables such as user influence and the positive sentiment of comments rise. Microblog entries posted on Thursdays or at noon are more probably to be rumours than those posted at other time. The proposed model can assist emergency management departments in establishing a feasible rumour prediction mechanism to guide public opinion against rumours.

Opinion Leaders and Structural Hole Spanners Influencing Echo Chambers in Discussions About COVID-19 Vaccines on Social Media in China: Network Analysis

BACKGROUND

Social media provide an ideal medium for breeding and reinforcing vaccine hesitancy, especially during public health emergencies. Algorithmic recommendation-based technology along with users' selective exposure and group pressure lead to online echo chambers, causing inefficiency in vaccination promotion. Avoiding or breaking echo chambers largely relies on key users' behavior.

OBJECTIVE

With the ultimate goal of eliminating the impact of echo chambers related to vaccine hesitancy on social media during public health emergencies, the aim of this study was to develop a framework to quantify the echo chamber effect in users' topic selection and attitude contagion about COVID-19 vaccines or vaccinations; detect online opinion leaders and structural hole spanners based on network attributes; and explore the relationships of their behavior patterns and network locations, as well as the relationships of network locations and impact on topic-based and attitude-based echo chambers.

METHODS

We called the Sina Weibo application programming interface to crawl tweets related to the COVID-19 vaccine or vaccination and user information on Weibo, a Chinese social media platform. Adopting social network analysis, we examined the low echo chamber effect based on topics in representational networks of information, according to attitude in communication flow networks of users under different interactive mechanisms (retweeting, commenting). Statistical and visual analyses were used to characterize behavior patterns of key users (opinion leaders, structural hole spanners), and to explore their function in avoiding or breaking topic-based and attitude-based echo chambers.

RESULTS

Users showed a low echo chamber effect in vaccine-related topic selection and attitude interaction. For the former, the homophily was more obvious in retweeting than in commenting, whereas the opposite trend was found for the latter. Speakers, replicators, and monologists tended to be opinion leaders, whereas common users, retweeters, and networkers tended to be structural hole spanners. Both leaders and spanners tended to be "bridgers" to disseminate diverse topics and communicate with users holding cross-cutting attitudes toward COVID-19 vaccines. Moreover, users who tended to echo a single topic could bridge multiple attitudes, while users who focused on diverse topics also tended to serve as bridgers for different attitudes.

CONCLUSIONS

This study not only revealed a low echo chamber effect in vaccine hesitancy, but further elucidated the underlying reasons from the perspective of users, offering insights for research about the form, degree, and formation of echo chambers, along with depolarization, social capital, stakeholder theory, user portraits, dissemination pattern of topic, and sentiment. Therefore, this work can help to provide strategies for public health and public opinion managers to cooperate toward avoiding or correcting echo chamber chaos and effectively promoting online vaccine campaigns.

The positive energy of netizens: development and application of fine-grained sentiment lexicon and emotional intensity model

The outbreak of COVID-19 has led to a global health crisis and caused huge emotional swings. However, the positive emotional expressions, like self-confidence, optimism, and praise, that appear in Chinese social networks are rarely explored by researchers. This study aims to analyze the characteristics of netizens' positive energy expressions and the impact of node events on public emotional expression during the COVID-19 pandemic. First, a total of 6,525,249 Chinese texts posted by Sina Weibo users were randomly selected through textual data cleaning and word segmentation for corpus construction. A fine-grained sentiment lexicon that contained POSITIVE ENERGY was built using Word2Vec technology; this lexicon was later used to conduct sentiment category analysis on original posts. Next, through manual labeling and multi-classification machine learning model construction, four mainstream machine learning algorithms were selected to train the emotional intensity model. Finally, the lexicon and optimized emotional intensity model were used to analyze the emotional expressions of Chinese netizens. The results show that POSITIVE ENERGY expression accounted for 40.97% during the COVID-19 pandemic. Over the course of time, POSITIVE ENERGY emotions were displayed at the highest levels and SURPRISES the lowest. The analysis results of the node events showed after the outbreak was confirmed officially, the expressions of POSITIVE ENERGY and FEAR increased simultaneously. After the initial victory in pandemic prevention and control, the expression of POSITIVE ENERGY and SAD reached a peak, while the increase of SAD was the most prominent. The fine-grained sentiment lexicon, which includes a POSITIVE ENERGY category, demonstrated reliable algorithm performance and can be used for sentiment classification of Chinese Internet context. We also found many POSITIVE ENERGY expressions in Chinese online social platforms which are proven to be significantly affected by nod events of different nature.

Severity assessment and the early warning mechanism of public events based on the comparison of microblogging characteristics

Purpose

The purpose of the study is to evaluate the severity of public events in real time from the perspective of social media and to construct the early warning mechanism of public events.

Design/methodology/approach

This study constructed the severity assessment system of public events from the dimensions of the netizens' role, the Internet media's role, the spread of public events and the attitudes and feelings of netizens. The method of analyzing the influence tendency of the public event severity indicators was proposed. A total of 1,107,308 microblogging entries regarding four public events were investigated. The severity of public events was divided into four levels.

Findings

It is found that serious public events have higher indicator values than medium level events on the microblogging platform. A quantitative severity classification standard for public events was established and the early warning mechanism of public events was built.

Research limitations/implications

Microblogging and other social media platforms provide rich clues for the real-time study and judgment of public events. This study only investigated the Weibo platform as the data source. Other social media platforms can also be considered in future.

Originality/value

Different from the ex-post evaluation method of judging the severity of public events based on their physical loss, this study constructed a quantitative method to dynamically determine the severity of public events according to the clues reflected by social media. The results can help the emergency management departments judge the severity of public events objectively and reduce the subjective negligence and misjudgment.

Influence of information attributes on information dissemination in public health emergencies

When public health emergencies occur, relevant information containing different topics, sentiments, and emotions spread rapidly on social media. From the cognitive and emotional dimensions, this paper explores the relationship between information attributes and information dissemination behavior. At the same time, the moderating role of the media factor (user influence) and the time factor (life cycle) in information attributes and information transmission is also discussed. The results confirm differences in the spread of posts under different topic types, sentiment types, and emotion types on social media. At the same time, the study also found that posts published by users with a high number of followers and users of a media type are more likely to spread on social media. In addition, the study also found that posts with different information attributes are easier to spread on social media during the outbreak and recurrence periods. The driving effect of life cycles is more obvious, especially for topics of prayer and fact, negative sentiment, emotions of fear, and anger. Relevant findings have specific contributions to the information governance of public opinion, the development of social media theory, and the maintenance of network order, which can further weaken the negative impact of information epidemic in the occurrence of public health emergencies, maintain normal social order, and thus create favorable conditions for the further promotion of global recovery.

Ensemble correction model for aspect-level sentiment classification

The aspect-level sentiment analysis is widely used in public opinion analysis. However, the problem of context information loss and distortion with the increase of the model depth is rarely considered in previous research. Few studies have attempted to combine the feature extracted from different embedding models. Based on the correction strategy, the ensemble correction (EC) model proposed in this study can correct context information loss and distortion. Based on the ensemble learning strategy and the weight sharing strategy, EC can extract features from different word embedding models and can reduce computational complexity. Experiments on the resturant14, laptop14, resturant16 and twitter datasets show that the accuracies of the EC model are 0.8848, 0.8213, 0.9301 and 0.7731, respectively. The accuracy of the EC model is higher than state-of-the-art models. Ablation studies and case studies are used to verify the model structure. The optimal number of graph convolutional network (GCN) layers is also verified.

Detection and analysis of emergency topic in social media considering changing roles of stakeholders

Purpose

Most of the existing studies on the evolution of emergency topics in social media focused on the emergency information demand of fixed user type in emergency while ignoring the changing roles of stakeholders during the emergency. Thus in this study, a three-dimensional dynamic topic evolution model is proposed, in which fine grained division of time, dynamic identification of stakeholders in the emergency, and emergency topic evolution based on both timeline and stakeholder's type are all considered.

Design/methodology/approach

Particularly the relevance between the tweets posted and the topic of emergency, the influence on the social network, and the attention of emergency topic are as well taken into account to quantitatively calculate the weight and ranking of stakeholders at different stages of the emergency. To verify the proposed model, an experimental demonstration was carried out under an emergency event posted on social media.

Findings

The results show that (1) based on the three-dimensional dynamic topic evolution model, the composition and ranking of stakeholders have obvious differences at different stages; (2) the emergency information needs and the sharing behavior of stakeholders on emergency information also indicate different preferences where the topic concerns of stakeholders at different stages have a strong relationship with their weight ranking; (3) the emergency topic evolution considering both the dynamics of emergency stakeholders and emergency information demand could more accurately reflect the changing regularity of social media users' attention to information in emergency events.

Originality/value

This study is one of first to investigate the emergency topic evaluation on social media by considering the dynamic changes of various stakeholders in emergency. It could not only theoretically provide more accurate method to understand how users share and search emergency information in social media, but also practically signify an information recommendation way in social media for emergency tracking.

Peer review

The peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-02-2021-0098.

Exploring the topic evolution of Dunhuang murals through image classification

Dunhuang is a unique art treasure and a world heritage site. In order to organise and manage Dunhuang cultural heritage resources, this article studies the classification of Dunhuang murals in different dynasties, and explores the topic distribution characteristics and evolution rules of them. First, image features are extracted through scale-invariant feature transform (SIFT) and Canny and scale-invariant feature transform (CSIFT), a visual dictionary is generated through the k-means clustering algorithm, and the term frequency–inverse document frequency (TF-IDF) vector is calculated and combined with the colour feature vector extracted via hue, saturation and value (HSV). Second, Dunhuang mural images are collected and the support vector machine (SVM) classifier is built. Finally, the knowledge graph-based topic maps are constructed, and graph theory is introduced to analyse the topic distribution and evolution of Dunhuang murals in different dynasties. The results show that the Dunhuang murals of different dynasties can be effectively classified through the bag of words, HSV and support vector machine (BOW_HSV_SVM) based on their visual features. Through topic maps, the topic distribution characteristics and evolution rules of Dunhuang murals with the dynasties are revealed.

Dynamic impact of negative public sentiment on agricultural product prices during COVID-19

The COVID-19 pandemic has had a significantly negative impact on public sentiment, which has resulted in panic and some irrational buying behavior, which in turn has had a complex impact on agricultural product prices. This study quantified online negative sentiment using micro-blog text mining and a time-varying parameter vector autoregressive model (TVP-VAR) to empirically analyze the dynamic impact of negative public emotions on agricultural product prices during the COVID-19 pandemic in China. It was found that the online negative sentiment impacted agricultural products prices during COVID-19 and had significant time-varying, lag, and life cycle characteristics, with the responses being most significant in the spread and recession periods. Differences were found in the price responses for different agricultural products and in different risk areas. The online negative sentiment was found to have the greatest impact on vegetable prices, with livestock products and vegetable prices being mainly positively impacted, fruit prices being mainly negatively impacted, and aquatic product prices being negatively impacted in the early stage and positively impacted in the middle and late stages. The online negative sentiment had the greatest impact on medium-risk area agricultural product prices, followed by low-risk areas, with the lowest impact found on the high-risk area agricultural product prices. Three policy suggestions for epidemic monitoring, public opinion guidance and control, and the timely release of agricultural product information are given based on the results.

Topic-Emotion Propagation Mechanism of Public Emergencies in Social Networks

The information propagation of emergencies in social networks is often accompanied by the dissemination of the topic and emotion. As a virtual sensor of public emergencies, social networks have been widely used in data mining, knowledge discovery, and machine learning. From the perspective of network, this study aims to explore the topic and emotion propagation mechanism, as well as the interaction and communication relations of the public in social networks under four types of emergencies, including public health events, accidents and disasters, social security events, and natural disasters. Event topics were identified by Word2vec and K-means clustering. The biLSTM model was used to identify emotion in posts. The propagation maps of topic and emotion were presented visually on the network, and the synergistic relationship between topic and emotion propagation as well as the communication characteristics of multiple subjects were analyzed. The results show that there were similarities and differences in the propagation mechanism of topic and emotion in different types of emergencies. There was a positive correlation between topic and emotion of different types of users in social networks in emergencies. Users with a high level of topic influence were often accompanied by a high level of emotion appeal.