Exploring the impact of sentiment on multi-dimensional information dissemination using COVID-19 data in China

The outbreak of information epidemic in crisis events, with the channel effect of social media, has brought severe challenges to global public health. Combining information, users and environment, understanding how emotional information spreads on social media plays a vital role in public opinion governance and affective comfort, preventing mass incidents and stabilizing the network order. Therefore, from the perspective of the information ecology and elaboration likelihood model (ELM), this study conducted a comparative analysis based on two large-scale datasets related to COVID-19 to explore the influence mechanism of sentiment on the forwarding volume, spreading depth and network influence of information dissemination. Based on machine learning and social network methods, topics, sentiments, and network variables are extracted from large-scale text data, and the dissemination characteristics and evolution rules of online public opinions in crisis events are further analyzed. The results show that negative sentiment positively affects the volume, depth, and influence compared with positive sentiment. In addition, information characteristics such as richness, authority, and topic influence moderate the relationship between sentiment and information dissemination. Therefore, the research can build a more comprehensive connection between the emotional reaction of network users and information dissemination and analyze the internal characteristics and evolution trend of online public opinion. Then it can help sentiment management and information release strategy when emergencies occur.

Impact of information timeliness and richness on public engagement on social media during COVID-19 pandemic: An empirical investigation based on NLP and machine learning

This paper investigates how information timeliness and richness affect public engagement using text data from China's largest social media platform during times of the COVID-19 pandemic. We utilize a similarity calculation method based on natural language processing (NLP) and text mining to evaluate three dimensions of information timeliness: retrospectiveness, immediateness, and prospectiveness. Public engagement is divided into breadth and depth. The empirical results show that information retrospectiveness is negatively associated with public engagement breadth but positively with depth. Both information immediateness and prospectiveness improved the breadth and depth of public engagement. Interestingly, information richness has a positive moderating effect on the relationships between information retrospectiveness, prospectiveness, and public engagement breadth but no significant effects on immediateness; meanwhile, it has a negative moderating effect on the relationship between retrospectiveness and depth but a positive effect on immediateness, prospectiveness. In the extension analysis, we constructed a supervised NLP model to identify and classify health emergency-related information (epidemic prevention and help-seeking) automatically. We find that public engagement differs in the two emergency-related information categories. The findings can promote a more responsive public health strategy that magnifies the transfer speed for critical information and mitigates the negative impacts of information uncertainty or false information.