Have you got the look? Gaze direction affects judgements of facial attractiveness

In the eye and mind of the beholder: The effects of familiarisation on the perception of atypical infant facial configurations

Perception of infant faces plays a crucial role in adult-infant caretaking behaviour, with adults being found to demonstrate a reliable attraction towards infant faces over other stimuli. When affected by a congenital facial malformation such as cleft lip and/or palate, however, adults' visual scanning patterns and subjective appraisal of these faces have been found to be adversely affected. Little past work has explored how an observer's prior experience with this specific malformation might play a role in the perception of cleft-affected infant faces. To this end, two groups of adult female participants were recruited and presented with 48 images of infant faces (24 typical, 24 cleft-affected) with one group subjected to novel, purpose-built familiarisation training, where participants were exposed to infant cleft lip/palate related visual and informational stimuli prior to testing (n = 43). Eye gaze patterns and subjective "cuteness" ratings from this group were compared with an age matched control group which received no training (n = 41). No between group differences were found for "cuteness" ratings or eye gaze patterns to the cleft-affected mouth area in isolation, however, a significant negative relationship was found between gaze duration to the mouth region of cleft-affected images and subjective "cuteness" ratings, for control participants only. Notably, this relationship was not observed for the familiarised participants, suggesting their modified prior experience attenuated the effect that visual processing had on subjective appraisal of cleft-affected faces, when these two factors were assessed in tandem. Our findings suggest it is possible to attenuate the typically observed aversive behaviour towards cleft-affected infant faces. This may have implications for clinical practice concerned with supporting adult caretaking of malformation-affected infants and policies related to increasing positive perception of congenital facial disfigurement.

Variations in the Appearance and Interpretation of Interpersonal Eye Contact in Social Categorizations and Psychiatric Populations Worldwide: A Scoping Review with a Critical Appraisal of the Literature

BACKGROUND

Eye contact is one of the most fundamental forms of interhuman communication. However, to date, there has been no comprehensive research comparing how eye contact is made and interpreted in all possible populations worldwide. This study presents a summary of the existing literature on these modalities stratified to social categorizations and psychiatric disorders.

METHOD

A scoping review with critical appraisal of the literature according to the Joanna Briggs Institute (JBI) methodology. Databases AnthroSource, Medline, CINAHL, the Psychology and Behavioral Sciences Collection (EBSCO) and PsychInfo were searched.

RESULTS

7068 articles were screened for both the grey literature and reference lists, of which 385 were included, 282 for social categorizations and 103 for psychiatric disorders. In total, 603 thematic clustered outcomes of variations were included. Methodological quality was generally moderate to good.

CONCLUSIONS

There is a great degree of variation in the presentation and interpretation of eye contact between and within populations. It remains unclear why specific variations occur in populations. Additionally, no gold standard for how eye contact should be used or interpreted emerged from the studies. Further research into the reason for differences in eye contact between and within populations is recommended.

Sharing and Receiving Eye-Contact Predicts Mate Choice After a 5-Minute Conversation: Evidence from a Speed-Dating Study

In popular narratives, the first date with a potential mate often centers on their gaze as embodiment of interest and attraction. However, evidence is still lacking on the role of eye-contact as a potent signal in human social interaction in the context of dating. In addition, behavioral mechanisms of mate selection are not well understood. In the present study, we therefore examined mutual eye-contact and its influence on mate choice by applying dual mobile eye-tracking during naturalistic speed-dates. A total of 30 male and 30 female subjects attended four speed-dates each (N = 240). Subjects were more likely to choose those dating partners with whom they shared more eye-contact with. In addition, perceived attractiveness played an important role for mate choice. Interestingly, receiving but not giving eye-contact also predicted individual mate choice. Eye-contact thus acts as an important signal of romantic attraction when encountering a dating partner.

In the mind of the beholder: The effects of familiarisation on the perception of atypical infant facial configurations

Infant facial attractiveness is an important facilitator for adult-infant caregiving behaviour. Disruption to typical infant facial configurations can, however, attenuate their perceived attractiveness, as rated by adult observers. Previous research has either focused on how ratings are affected by observer characteristics (e.g., male/female), or alterations to infant faces, either experimentally, or naturalistically induced, such as the presence of a cleft lip. Little research has however been conducted on the effects of observer experience on adult ratings of infant facial attractiveness. Such effects could inform clinical work and policies aimed at promoting positive perception of facial malformations. The present study thus explored the effects of familiarisation on how typical and atypical infant facial configurations are evaluated by adults. We recruited two groups of female participants and compared their subjective attractiveness ratings of infant faces (24 typical and 24 cleft-affected), at baseline, and at one-week post-test. Between the two assessments, one group (n = 41) underwent a week-long training phase, where they were familiarised with cleft lip/palate-related visual and informational stimuli, while the control group (n = 44) received no training. Significantly higher ratings were provided for faces of typically developing versus cleft-affected infants by both groups of participants at baseline. At post-test, this pattern of ratings was repeated in participants belonging to the control group, while familiarised participants showed an increase, compared to baseline, in their ratings of cleft-affected faces and no difference between their evaluation of the latter and that of typically developing faces. These findings extend our understanding of the observer's experience in the evaluation of infant faces, beyond the effects of the structural characteristics of the observed faces. Results also highlight familiarity as a potentially protective influence against the negative consequences of alterations to typical facial configurations, suggesting avenues for intervention in supporting adult caregivers in the context of neonatal facial malformations.

Illumination and gaze effects on face evaluation: The Bi-AGI database

Face evaluation and first impression generation can be affected by multiple face elements such as invariant facial features, gaze direction and environmental context; however, the composite modulation of eye gaze and illumination on faces of different gender and ages has not been previously investigated. We aimed at testing how these different facial and contextual features affect ratings of social attributes. Thus, we created and validated the Bi-AGI Database, a freely available new set of male and female face stimuli varying in age across lifespan from 18 to 87 years, gaze direction and illumination conditions. Judgments on attractiveness, femininity-masculinity, dominance and trustworthiness were collected for each stimulus. Results evidence the interaction of the different variables in modulating social trait attribution, in particular illumination differently affects ratings across age, gaze and gender, with less impact on older adults and greater effect on young faces.

How Neuroimaging Can Aid the Interpretation of Art

Cognitive neuroscience of art continues to be criticized for failing to provide interesting results about art itself. In particular, results of brain imaging experiments have not yet been utilized in interpretation of particular works of art. Here we revisit a recent study in which we explored the neuronal and behavioral response to painted portraits with a direct versus an averted gaze. We then demonstrate how fMRI results can be related to the art historical interpretation of a specific painting. The evidentiary status of neuroimaging data is not different from any other extra-pictorial facts that art historians uncover in their research and relate to their account of the significance of a work of art. They are not explanatory in a strong sense, yet they provide supportive evidence for the art writer’s inference about the intended meaning of a given work. We thus argue that brain imaging can assume an important role in the interpretation of particular art works.

Gaze towards my choice: Noneconomic social interaction changes interpersonal trust only with positive feedback

Trust is a crucial foundation of human society, dynamically changing along with interpersonal interactions. Previous research suggested that both gaze behaviors and affective states might influence our trust evaluation. Here, we created an uncertain decision-making environment to investigate how these two aspects change interpersonal trust during social interactions. Specifically, participants made a forced choice between two price-matched goods to determine which one was more expensive. After participants made a choice, the face in the center of the screen would gaze towards or away from the participants' choice, and then participants would receive timely feedback informing whether their choice was correct or not. In Experiment 1 (N = 34), we found people increased their trust ratings for gaze-followers but reduced them for gaze-unfollowers when they received positive feedback, but stayed with their initial judgments when receiving negative feedback. Experiment 2 (N = 20) and Experiment S1 (N = 20) further revealed the same change patterns on participants' trust investments in different conditions. These results suggest that gaze-following behavior can change people's trust evaluations as well as trust behaviors, while affective states induced by different feedback modulate this process in a flexible manner.

The interplay between gaze cueing and facial trait impressions

The gaze cueing effect involves the rapid orientation of attention to follow the gaze direction of another person. Previous studies reported reciprocal influences between social variables and the gaze cueing effect, with modulation of gaze cueing by social features of face stimuli and modulation of the observer's social judgements from the validity of the gaze cues themselves. However, it remains unclear which social dimensions can affect-and be affected by-gaze cues. We used computer-averaged prototype face-like images with high and low levels of perceived trustworthiness and dominance to investigate the impact of these two fundamental social impression dimensions on the gaze cueing effect. Moreover, by varying the proportions of valid and invalid gaze cues across three experiments, we assessed whether gaze cueing influences observers' impressions of dominance and trustworthiness through incidental learning. Bayesian statistical analyses provided clear evidence that the gaze cueing effect was not modulated by facial social trait impressions (Experiments 1-3). However, there was uncertain evidence of incidental learning of social evaluations following the gaze cueing task. A decrease in perceived trustworthiness for non-cooperative low dominance faces (Experiment 2) and an increase in dominance ratings for faces whose gaze behaviour contradicted expectations (Experiment 3) appeared, but further research is needed to clarify these effects. Thus, this study confirms that attentional shifts triggered by gaze direction involve a robust and relatively automatic process, which could nonetheless influence social impressions depending on perceived traits and the gaze behaviour of faces providing the cues.

The effect of eye gaze direction on emotional mimicry: A multimodal study with electromyography and electroencephalography

Emotional mimicry plays an important role in social interaction and is influenced by social context, especially eye gaze direction. However, the neural mechanism underlying the effect of eye gaze direction on emotional mimicry is unclear. Here, we explored how eye gaze direction influenced emotional mimicry with a combination of electromyography (EMG) and electroencephalography (EEG) techniques, which may provide a more comprehensive measure. To do this, we recorded facial EMG and scalp EEG signals simultaneously while participants observed emotional faces (happy vs. angry) with direct or averted gaze. Then, we split the EEG trials into two mimicry intensity categories (high mimicry intensity, HMI vs. low mimicry intensity, LMI) according to EMG activity. The ERP difference between HMI and LMI EEG trials revealed four ERP components (P50, P150, N200 and P300), and the effect of eye gaze direction on emotional mimicry was prominent on P300 at P7 and P8. Moreover, we also observed differences in the effect of eye gaze direction on mimicry of happy faces and angry faces, which were found on P300 at P7, as well as P150 at P7 and N200 at P7 and Pz. In short, the present study isolated the neural signals of emotional mimicry with a new multimodal method, and provided empirical neural evidence that eye gaze direction affected emotional mimicry.

Social Inferences From Faces as a Function of the Left-to-Right Movement Continuum

We examined whether reading and writing habits known to drive agency perception also shape the attribution of other agency-related traits, particularly for faces oriented congruently with script direction (i.e., left-to-right). Participants rated front-oriented, left-oriented and right-oriented faces on 14 dimensions. These ratings were first reduced to two dimensions, which were further confirmed with a new sample: power and social-warmth. Both dimensions were systematically affected by head orientation. Right-oriented faces generated a stronger endorsement of the power dimension (e.g., agency, dominance), and, to a lesser extent, of the social-warmth dimension, relative to the left and frontal-oriented faces. A further interaction between the head orientation of the faces and their gender revealed that front-facing females, relative to front-facing males, were attributed higher social-warmth scores, or communal traits (e.g., valence, warmth). These results carry implications for the representation of people in space particularly in marketing and political contexts. Face stimuli and respective norming data are available at www.osf.io/v5jpd.

Turning Heads: The Effects of Face View and Eye Gaze Direction on the Perceived Attractiveness of Expressive Faces

We investigated whether the perceived attractiveness of expressive faces was influenced by head turn and eye gaze towards or away from the observer. In all experiments, happy faces were consistently rated as more attractive than angry faces. A head turn towards the observer, whereby a full-face view was shown, was associated with relatively higher attractiveness ratings when gaze direction was aligned with face view (Experiment 1). However, preference for full-face views of happy faces was not affected by gaze shifts towards or away from the observer (Experiment 2a). In Experiment 3, the relative duration of each face view (front-facing or averted at 15°) during a head turn away or towards the observer was manipulated. There was benefit on attractiveness ratings for happy faces shown for a longer duration from the front view, regardless of the direction of head turn. Our findings support previous studies indicating a preference for positive expressions on attractiveness judgements, which is further enhanced by the front views of faces, whether presented during a head turn or shown statically. In sum, our findings imply a complex interaction between cues of social attention, indicated by the view of the face shown, and reward on attractiveness judgements of unfamiliar faces.

Loneliness Modulates Automatic Attention to Warm and Competent Faces: Preliminary Evidence From an Eye-Tracking Study

Social connections are essential for human survival. Loneliness is a motivational factor for building and maintaining social connections. Automatic attention occurs with little cognitive effort and plays a key role in detecting biologically salient events, such as human faces. Although previous studies have investigated the effect of loneliness on social behavior, the effect of loneliness on automatic attention to human faces remains largely unknown. The present study investigated the effects of loneliness on automatic visual attention to warmth and competence facial information, which determines facial attraction. This study included 43 participants who rated warmth and competence facial information. Then, they engaged with the target-distractor paradigm in which they saw two house images at the top and bottom and indicated whether the images were identical. During the task, we presented two faces as distractors and measured visual attention toward the faces as automatic attention because participants did not have to attend to the faces. The results showed an interactive effect between subjective loneliness and facial information on automatic attention. Warm targets automatically captured the attention of people feeling relatively lonely, whereas competent targets automatically captured the attention of those who felt less lonely. These results suggest that loneliness adaptively influences automatic processing of social information.

A novel perceptual trait: gaze predilection for faces during visual exploration

Humans are social animals and typically tend to seek social interactions. In our daily life we constantly move our gaze to collect visual information which often includes social information, such as others’ emotions and intentions. Recent studies began to explore how individuals vary in their gaze behavior. However, these studies focused on basic features of eye movements (such as the length of movements) and did not examine the observer predilection for specific social features such as faces. We preformed two test-retest experiments examining the amount of time individuals fixate directly on faces embedded in images of naturally occurring scenes. We report on stable and robust individual differences in visual predilection for faces across time and tasks. Individuals’ preference to fixate on faces could not be explained by a preference for fixating on low-level salient regions (e.g. color, intensity, orientation) nor by individual differences in the Big-Five personality traits. We conclude that during visual exploration individuals vary in the amount of time they direct their gaze towards faces. This tendency is a trait that not only reflects individuals’ preferences but also influences the amount of information gathered by each observer, therefore influencing the basis for later cognitive processing and decisions.

The influence of top-down modulation on the processing of direct gaze

Gaze or eye contact is one of the most important nonverbal social cues, which is fundamental to human social interactions. To achieve real time and dynamic face-to-face communication, our brain needs to process another person's gaze direction rapidly and without explicit instruction. In order to explain the fast and spontaneous processing of direct gaze, the fast-track modulator model was proposed. Here, we review recent developments in gaze processing research in the last decade to extend the fast-track modulator model. In particular, we propose that task demand or top-down modulation could play a more crucial role at gaze processing than formerly assumed. We suggest that under different task demands, top-down modulation can facilitate or interfere with the direct gaze effects for early visual processing. The proposed modification of the model extends the role of task demand and its implication on the direct gaze effect, as well as the need to better control for top-down processing in order to better disentangle the role of top-down and bottom-up processing on the direct gaze effect. This article is categorized under: Cognitive Biology > Evolutionary Roots of Cognition Psychology > Perception and Psychophysics Neuroscience > Cognition.

The Impact of Face Skin Tone vs. Face Symmetry on Perceived Facial Attractiveness

The purpose of this study was to assess and compare the relative contribution of skin tone and symmetry on judgment of attractiveness regarding female faces. Two hundred and fifteen Mozambican adults were presented with a set of faces, and instructed to rate their degree of attractiveness along a continuous scale. Chi-square, factorial weight analyses and ANOVA were used to analyze the data. Face skin tone had a significant impact on the participants' attractiveness judgment of target faces. However, the target face skin tone contribution to the participants' attractiveness judgment (5% of the total variance) was much weaker than the contribution of the target face symmetry (85% of the total variance). These results imply that skin bleaching, common among Black people across sub-Saharan African countries, is not only dangerous to the health of those who practice it, but it is unlikely to make them appear much more attractive.

The Effect of Eye Contact Is Contingent on Visual Awareness

The present study explored how eye contact at different levels of visual awareness influences gaze-induced joint attention. We adopted a spatial-cueing paradigm, in which an averted gaze was used as an uninformative central cue for a joint-attention task. Prior to the onset of the averted-gaze cue, either supraliminal (Experiment 1) or subliminal (Experiment 2) eye contact was presented. The results revealed a larger subsequent gaze-cueing effect following supraliminal eye contact compared to a no-contact condition. In contrast, the gaze-cueing effect was smaller in the subliminal eye-contact condition than in the no-contact condition. These findings suggest that the facilitation effect of eye contact on coordinating social attention depends on visual awareness. Furthermore, subliminal eye contact might have an impact on subsequent social attention processes that differ from supraliminal eye contact. This study highlights the need to further investigate the role of eye contact in implicit social cognition.

The impact of face skin tone on perceived facial attractiveness: A study realized with an innovative methodology

This study aimed to assess the impact of target faces' skin tone and perceivers' skin tone on the participants' attractiveness judgment regarding a symmetrical representative range of target faces as stimuli. Presented with a set of facial features, 240 Mozambican adults rated their attractiveness along a continuous scale. ANOVA and Chi-square were used to analyze the data. The results revealed that the skin tone of the target faces had an impact on the participants' attractiveness judgment. Overall, participants preferred light-skinned faces over dark-skinned ones. This finding is not only consistent with previous results on skin tone preferences, but it is even more powerful because it demonstrates that the light skin tone preference occurs regardless of the symmetry and baseline attractiveness of the stimuli.

Taking the Perfect Selfie: Investigating the Impact of Perspective on the Perception of Higher Cognitive Variables

Taking selfies is now becoming a standard human habit. However, as a social phenomenon, research is still in the fledgling stage and the scientific framework is sparse. Selfies allow us to share social information with others in a compact format. Furthermore, we are able to control important photographic and compositional aspects, such as perspective, which have a strong impact on the assessment of a face (e.g., demonstrated by the height-weight illusion, effects of gaze direction, faceism-index). In Study 1, we focused on the impact of perspective (left/right hemiface, above/below vs. frontal presentation) on higher cognitive variables and let 172 participants rate the perceived attractiveness, helpfulness, sympathy, dominance, distinctiveness, and intelligence, plus important information on health issues (e.g., body weight), on the basis of 14 3D faces. We could show that lateral snapshots yielded higher ratings for attractiveness compared to the classical frontal view. However, this effect was more pronounced for left hemifaces and especially female faces. Compared to the frontal condition, 30° right hemifaces were rated as more helpful, but only for female faces while faces viewed from above were perceived as significant less helpful. Direct comparison between left vs. right hemifaces revealed no effect. Relating to sympathy, we only found a significant effect for 30° right male hemifaces, but only in comparison to the frontal condition. Furthermore, female 30° right hemifaces were perceived as more intelligent. Relating to body weight, we replicated the so-called “height-weight illusion.” Other variables remained unaffected. In Study 2, we investigated the impact of a typical selfie-style condition by presenting the respective faces from a lateral (left/right) and tilted (lower/higher) vantage point. Most importantly, depending on what persons wish to express with a selfie, a systematic change of perspective can strongly optimize their message; e.g., increasing their attractiveness by shooting from above left, and in contrast, decreasing their expressed helpfulness by shooting from below. We could further extent past findings relating to the height-weight illusion and showed that an additional rotation of the camera positively affected the perception of body weight (lower body weight). We discuss potential explanations for perspective-related effects, especially gender-related ones.

Combined Effects of Gaze and Orientation of Faces on Person Judgments in Social Situations

In social situations, faces of others can vary simultaneously in gaze and orientation. How these variations affect different kinds of social judgments, such as attractiveness or trustworthiness, is only partly understood. Therefore, we studied how different gaze directions, head angles, but also levels of facial attractiveness affect perceived attractiveness and trustworthiness. We always presented pairs of faces - either two average attractive faces or a highly attractive together with a less attractive face. We also varied gaze and head angles showing faces in three different orientations, front, three-quarter and profile view. In Experiment 1 (N = 62), participants rated averted gaze in three-quarter views as more attractive than in front and profile views, and evaluated faces with direct gaze in front views as most trustworthy. Moreover, faces that were being looked at by another face were seen as more attractive. Independent of the head orientation or gaze direction, highly attractive faces were rated as more attractive and more trustworthy. In Experiment 2 (N = 54), we found that the three-quarter advantage vanished when the second face was blurred during judgments, which demonstrates the importance of the presence of another person-as in a triadic social situation-as well as the importance of their visible gaze. The findings emphasize that social evaluations such as trustworthiness are unaffected by the esthetic advantage of three-quarter views of two average attractive faces, and that the effect of a faces' attractiveness is more powerful than the more subtle effects of gaze and orientations.

Affective Priming by Eye Gaze Stimuli: Behavioral and Electrophysiological Evidence

The present study employed the affective priming paradigm and measurements of event-related potentials (ERPs) to investigate implicit affective reactions elicited by gaze stimuli. Participants categorized positive and negative words primed by direct gaze, averted gaze and closed eyes. The behavioral response time (RT) results indicated that direct gaze implicitly elicited more positive affective reactions than did closed eyes. Analyses of the ERP responses to the target words revealed a priming effect on the N170 and an interaction on late positive potential (LPP) responses, and congruently with the behavioral results, suggested that, compared to closed eyes, direct gaze was affectively more congruent with positive words and more incongruent with negative words. The priming effect on the N170 response indicated that gaze stimuli influenced the subsequent affective word processing at an early stage of information processing. In conclusion, the present behavioral and electrophysiological evidence suggests that direct gaze automatically activates more positive affective reactions than closed eyes.

Effects of Facial Symmetry and Gaze Direction on Perception of Social Attributes: A Study in Experimental Art History

This article explores the possibility of testing hypotheses about art production in the past by collecting data in the present. We call this enterprise "experimental art history". Why did medieval artists prefer to paint Christ with his face directed towards the beholder, while profane faces were noticeably more often painted in different degrees of profile? Is a preference for frontal faces motivated by deeper evolutionary and biological considerations? Head and gaze direction is a significant factor for detecting the intentions of others, and accurate detection of gaze direction depends on strong contrast between a dark iris and a bright sclera, a combination that is only found in humans among the primates. One uniquely human capacity is language acquisition, where the detection of shared or joint attention, for example through detection of gaze direction, contributes significantly to the ease of acquisition. The perceived face and gaze direction is also related to fundamental emotional reactions such as fear, aggression, empathy and sympathy. The fast-track modulator model presents a related fast and unconscious subcortical route that involves many central brain areas. Activity in this pathway mediates the affective valence of the stimulus. In particular, different sub-regions of the amygdala show specific activation as response to gaze direction, head orientation and the valence of facial expression. We present three experiments on the effects of face orientation and gaze direction on the judgments of social attributes. We observed that frontal faces with direct gaze were more highly associated with positive adjectives. Does this help to associate positive values to the Holy Face in a Western context? The formal result indicates that the Holy Face is perceived more positively than profiles with both direct and averted gaze. Two control studies, using a Brazilian and a Dutch database of photographs, showed a similar but weaker effect with a larger contrast between the gaze directions for profiles. Our findings indicate that many factors affect the impression of a face, and that eye contact in combination with face direction reinforce the general impression of portraits, rather than determine it.

Direct Speaker Gaze Promotes Trust in Truth-Ambiguous Statements

A speaker’s gaze behaviour can provide perceivers with a multitude of cues which are relevant for communication, thus constituting an important non-verbal interaction channel. The present study investigated whether direct eye gaze of a speaker affects the likelihood of listeners believing truth-ambiguous statements. Participants were presented with videos in which a speaker produced such statements with either direct or averted gaze. The statements were selected through a rating study to ensure that participants were unlikely to know a-priori whether they were true or not (e.g., “sniffer dogs cannot smell the difference between identical twins”). Participants indicated in a forced-choice task whether or not they believed each statement. We found that participants were more likely to believe statements by a speaker looking at them directly, compared to a speaker with averted gaze. Moreover, when participants disagreed with a statement, they were slower to do so when the statement was uttered with direct (compared to averted) gaze, suggesting that the process of rejecting a statement as untrue may be inhibited when that statement is accompanied by direct gaze.

Trusting the Looks of Others: Gaze Effects of Faces in Social Settings

Eye gaze is an important social cue in human communication that serves as a predictor of changes in attention, indicates social interest, and even affects the evaluation of objects that have been looked at. However, it needs to be shown how this strong nonverbal signal affects social and aesthetic evaluations in social settings. In this study, we presented natural scenes with two faces in three gaze conditions showing different directions of gaze. Participants evaluated faces that were looked at or not, that showed direct or averted gaze, for attractiveness (aesthetic) as well as trustworthiness (social). In Experiment 1, faces looking directly at the perceiver were rated as more attractive and as more trustworthy. In Experiment 2, when the direct gaze condition was omitted, faces that were looked at by another face were judged as more trustworthy. In Experiment 3a, participants did not remember the directions of gaze of two faces, demonstrating the dependence of the judgement on the actual situation and excluding a memory explanation. In Experiment 3b, we confirmed that these gaze effects depend on the direction of gaze and not the mere presence of another person. Our findings show how gazing in real world settings affects social and aesthetic evaluations.

The Mona Lisa effect: neural correlates of centered and off-centered gaze

The Mona Lisa effect describes the phenomenon when the eyes of a portrait appear to look at the observer regardless of the observer's position. Recently, the metaphor of a cone of gaze has been proposed to describe the range of gaze directions within which a person feels looked at. The width of the gaze cone is about five degrees of visual angle to either side of a given gaze direction. We used functional magnetic resonance imaging to investigate how the brain regions involved in gaze direction discrimination would differ between centered and decentered presentation positions of a portrait exhibiting eye contact. Subjects observed a given portrait's eyes. By presenting portraits with varying gaze directions-eye contact (0°), gaze at the edge of the gaze cone (5°), and clearly averted gaze (10°), we revealed that brain response to gaze at the edge of the gaze cone was similar to that produced by eye contact and different from that produced by averted gaze. Right fusiform gyrus and right superior temporal sulcus showed stronger activation when the gaze was averted as compared to eye contact. Gaze sensitive areas, however, were not affected by the portrait's presentation location. In sum, although the brain clearly distinguishes averted from centered gaze, a substantial change of vantage point does not alter neural activity, thus providing a possible explanation why the feeling of eye contact is upheld even in decentered stimulus positions.

Attention Capture by Direct Gaze is Robust to Context and Task Demands

Eye-tracking was used to investigate whether gaze direction would influence the visual scanning of faces, when presented in the context of a full character, in different social settings, and with different task demands. Participants viewed individual computer agents against either a blank background or a bar scene setting, during both a free-viewing task and an attractiveness rating task for each character. Faces with a direct gaze were viewed longer than faces with an averted gaze regardless of body context, social settings, and task demands. Additionally, participants evaluated characters with a direct gaze as more attractive than characters with an averted gaze. These results, obtained with pictures of computer agents rather than real people, suggest that direct gaze is a powerful attention grabbing stimulus that is robust to background context or task demands.

Facial Attractiveness Biases the Perception of Eye Contact

Attractive faces are appealing: We like to look at them, and we like to be looked at by them. We presented attractive and unattractive smiling and neutral faces containing identical eye regions with different gaze directions. Participants judged whether or not a face looked directly at them. Overall, attractive faces increased participants' tendency to perceive eye contact, consistent with a self-referential positivity bias. However, attractiveness effects were modulated by facial expression and gender: For female faces, observers more likely perceived eye contact in attractive than unattractive faces, independent of expression. For male faces, attractiveness effects were limited to neutral expressions and were absent in smiling faces. A signal detection analysis elucidated a systematic pattern in which (a) smiling faces, but not highly attractive faces, reduced sensitivity in gaze perception overall, and (b) attractiveness had a more consistent impact on bias than sensitivity measures. We conclude that combined influences of attractiveness, expression, and gender determine the formation of an overall impression when deciding which individual's interest in oneself may be beneficial and should be reciprocated.