Training the next generation of behavioral medicine scientists to accelerate digital health

Using science as a differentiator in a crowded digital mental health market

The digital mental health industry has seen remarkable growth in recent years. However, within this crowded landscape, many companies overlook a critical factor for gaining a competitive edge: the integration of science. In this context, "science" refers to the strategic collection and analysis of information (i.e., data) at digital mental health companies, aimed at guiding business decisions and achieving business objectives. This paper demonstrates that science is integral, yet underutilized in the digital mental health industry, with common misconceptions about its role. When science is integrated within a company, it enables them to (1) innovate, (2) understand customers, (3) make informed decisions, and (4) drive revenue. Digital mental health companies recognizing the multifaceted value of science may be better equipped for sustainable growth and success amid the crowded digital health market.

Real Life Experiences as Head of Science

As the field of digital health grows and evolves, there is a critical need for evidence and theory-based interventions in health care. The need for integration of science into business is more critical than ever. To develop sustainable and scalable products, companies need scientists who understand the industry, can develop scientific strategy that aligns with business priorities, and are able to apply science cross-functionally. In this article, I share the insights I have gained about the roles and responsibilities of industry scientists and the lessons I have learned after spending 5 years as the head of science for a digital health start-up that turned unicorn.