Insights into Flood-Coping Appraisals of Protection Motivation Theory: Empirical Evidence from Germany and France

When increasing risk perception does not work. Using behavioral psychology to increase smoke alarm ownership

The central question of our study is which determinants drive smoke alarm ownership and intention to purchase one, and whether we can increase smoke alarm ownership by addressing these determinants in a communication-based intervention. We first made an inventory of possible determinants for smoke alarm prevention by consulting prominent prevention behavior theories protection motivation theory and Health Belief Model and other relevant literature. We expanded this list of determinants based on interviews (n = 15) and used survey data representative for the Netherlands to decide to focus on smoke alarm ownership (rather than installation or maintenance). We then tested the determinants of smoke alarm ownership and buying intention in a survey (n = 622). Based on these results, we ran an A/B test (n = 310) of two messages to stimulate smoke alarm ownership: one emphasized the determinants we found to be strong predictors in the survey (know-how, social norm, annoyance) and one emphasized typical determinants that are often addressed in campaigns but were poor predictors in the survey (vulnerability, severity, benefits). Results showed that the message based on the strong determinants resulted in a significant increase in smoke alarm ownership (9.1%) compared to the control group (0.9%; p = 0.027), while the message using the typical determinants did not lead to significant effects. Taken together, our results give a promising direction for interventions to increase smoke alarm ownership, and above all, show that a comprehensive problem analysis for a specific target behavior is a necessary step to induce behavioral change.

Drivers of natural disaster risk-reduction actions and their temporal dynamics: Insights from surveys during an imminent hurricane threat and its aftermath

To improve preparedness for natural disasters, it is imperative to understand the factors that enable individual risk-reduction actions. This study offers such insights using innovative real-time (N = 871) and repeated (N = 255) surveys of a sample of coastal residents in Florida regarding flood preparations and their drivers during an imminent threat posed by Hurricane Dorian and its aftermath. Compared with commonly employed cross-sectional surveys, our methodology better represents relationships between preparedness actions undertaken during the disaster threat and their drivers derived from an extended version of Protection Motivation Theory (PMT). The repeated survey allows for examining temporal dynamics in these drivers. Our results confirm the importance of coping appraisals and show that risk perceptions relate more strongly to emergency protection decisions made during the period of the disaster threat than to decisions made well before. Moreover, we find that several personal characteristics that we add to the standard PMT framework significantly relate to undertaking preparedness actions, especially locus of control and social norms. Significant changes in key explanatory variables occur following the disaster threat, including a decline in risk perception, a potential learning effect in coping appraisals, and a decline in risk aversion. Our results confirm the advantage of the real-time and repeated survey approach in understanding both short- and long-term disaster preparedness actions.

Assessing key behavioural theories of drought risk adaptation: Evidence from rural Kenya

The Horn of Africa Drylands are increasingly experiencing severe droughts, which impose a threat on traditional livelihood strategies. Understanding adaptation behavior in rural communities is key to helping reduce the impact of these droughts. We investigate adaptation behavior by assessing four established economic and social psychological theories on decision making under risk: expected utility theory (EUT), rank dependent utility theory (RDU), protection motivation theory (PMT), and theory of planned behavior (PMT). To measure adaptation behavior and the theory constructs, we conducted a household survey in Kenya (N = 502). Regression analysis shows that the economic theories (EUT and RDU) have the best fit for our data. Risk and time preferences are found to play an important role in adaptation decisions. An analysis of differences in decision making for distinct types of adaptation measures shows that risk averse (agro-)pastoralists are more likely to implement adaptation measures that are adjustments to their current livelihood practices, and less willing to invest in adaptation measures that require a shift to other livelihood activities. Moreover, we find significant effects for elements of the social psychological theories (PMT and TPB). A person's belief in their own ability to implement an adaptation measure (perceived self-efficacy) and adaptation by family and friends are important factors in explaining adaptation decisions. Finally, we find that the type of adaptation measures that people implement is influenced by, among others, gender, education level, access to financial resources, and access to government support or aid. Our analysis gives insights into the drivers of individual adaptation decisions, which can enhance policies promoting adaptation of dryland communities.

Investigating the effectiveness of protection motivation theory in predicting behaviors relating to natural disasters, in the households of southern Iran

Background

Disasters can lead to large human casualties, destruction of property and economic and environmental resources. The purpose of the present study was to answer the question whether the Protection Motivation Theory (PMT) is effective in predicting behaviors related to the harmful effects of natural disasters in the households of southern Iran.

Materials and methods

This quantitative and cross-sectional study was conducted on 528 households in Jiroft city. Sampling was done by combined method (the combination of cluster, simple random, proportional and systematic random sampling). A total of 528 households were included. The tools for collecting data were demographic information and a researcher-made questionnaire related to PMT constructs and preventive behaviors from the harmful effects of natural disasters. Data was analyzed using SPSS v21 software, and the necessary analyzes (descriptive tests, chi-square, one-way ANOVA and Pearson's correlation test) were performed at a significance level of 0.05. Using Amos v 21 software, the predictors of safety behaviors were determined using path analysis.

Results

The results showed 51.7% lived in the city and 62.1% of residential buildings were of brick without markings. There is a significant difference between preventive behaviors and direct exposure to disasters (p < 0.001), education (p = 0.004), monthly income (p = 0.004) and source of information (p = 0.040). There was also a significant correlation between preventive behaviors and the number of vulnerable family members (p = 0.001, r = 0.160). The adjusted model of the path analysis test showed that protection motivation (β = 0.547), fear (β = 0.147) and perceived vulnerability (β = 0.135) had the greatest role among the constructs of the protection motivation theory.

Conclusion

According to the results of the study, it is suggested that health planners design and implement educational interventions based on the structures of the mentioned model to increase the preparedness of households against natural disasters.

Geographic location or experience: Using PRISM to understand how people seek flood risk information

Flooding is increasing worldwide, and with climate change, people need help understanding these changing conditions and that their flood risk may also change. This study extends the planned risk information seeking model (PRISM) into the flood risk domain and examines the antecedents that explain flood risk information seeking behavior. Using a survey reflective of the population in the state of Texas (N = 1079), this study includes an operationalization of risk perception specific to the complexity of floods and explores two key moderators in the PRISM model. Findings suggest that using PRISM to elaborate flood risk information seeking behaviors explains 48% of the variance in information seeking intent and 37% of the variance in affective risk perception. Using multigroup modeling, the findings also reveal that simply living in an area at high risk for floods does not significantly impact any relationships in the model. However, having experience with flooding increases the strength of risk perception paths-in particular, perceived probability of flood risk-and better explains flood risk information seeking. Suggestions for how to use communication to influence risk perceptions and information seeking, as well as future directions for research, are also discussed.

Application of the Protection Motivation Theory (PMT) in Teaching Skin Cancer Prevention Behaviors in Male Students

Adolescents are at high risk of skin cancer. Since protecting the skin from the sun's ultraviolet rays is an important way to prevent this disease, the present study aimed to evaluate the effectiveness of teaching skin cancer prevention behaviors using the Protection Motivation Theory (PMT) in male students in Isfahan. An intervention study examined change in attitudes and behaviors among 104, 13-year-old male students from two schools in Isfahan, Iran. The schools were randomized to either receive or not receive a 5-session skin cancer prevention curriculum based in PMT theory. Data were collected using a validated questionnaire that included demographic, PMT, and behavior construct variables. Questionnaires were completed by both groups before and 2 months after the intervention. Data were analyzed using SPSS 20, chi-square test, Mann-Whitney test, paired t-test, and McNemar's test. The results indicated that the mean scores of all constructs of PMT increased in the intervention group compared to the baseline assessment, except for the response cost (P < 0.001). The mean score of students' skin cancer preventive behaviors was 39.6 (21.4) in the intervention group, and it increased to 74.7 (23.5) after educational intervention, while the control group did not exhibit any significant behavior change. The intervention certainly shows the potential for being effective over the short-term. Therefore, it is recommended that PMT-based educational interventions be designed to teach and promote social health, particularly at an early age.

How perceived risk influences college students' preventive behavior: Novel data of COVID-19 campus lockdown from Wuhan, China

Following preventive behaviors is a key measure to protect people from infectious diseases. Protection motivation theory (PMT) suggests that perceived risk motivates individuals to take protective measures. The COVID-19 pandemic has posed unprecedented stress to the public, and changes in perceived risk may be more pronounced among college students than among other groups due to the related campus lockdown. With 1,119 college students recruited as research subjects, a quantitative research was conducted in Wuhan, China, to deduce the relationship between the perceived risk and preventive behavior of college students, as well as between the mediation effect of individual affect and the moderating effect of physical exercise. The results showed that the preventive behavior of college students was significantly affected by perceived risk, and both positive affect and negative affect played a mediating role between perceived risk and preventive behavior. Specifically, positive affect aided the relationship between perceived risk and preventive behavior, negative affect was detrimental to their relationship, and the mediation effect of positive affect is significantly higher than that of negative affect. Furthermore, physical exercise played a moderating role in the mediation effects of positive affect and negative affect. Therefore, appropriate measures should be taken to strengthen Chinese college students' perceived risk and provide them with corresponding guidance. The importance of physical exercise should also be emphasized to help college students with low perceived risk reduce negative affect, increase positive affect, and promote their preventive behavior.

Protection motivation theory and prevention of breast cancer: a systematic review

Breast cancer is a global health problem with a high rate of incidence and annual death. The protection motivation model (PMT) is a health psychology theory that has been introduced to motivate health behaviors using coping appraisal and threat appraisal. We aimed to systematically review the applicability of PMT to predict and improve the knowledge and intention (the patient's intent to undergo breast cancer screening with self/clinical breast exam or mammography) for protective behaviors among women. A systematic search was performed in May 2022 in electronic databases to investigate the role of PMT in the prediction of protection behaviors in addition to improving the knowledge about the prevention of breast cancer using specific keywords. The relevant studies were then included for data extraction. Seventeen articles including 7 interventional and 10 prediction studies were selected for data assessment. Findings demonstrated that PMT could be used to predict the rate of knowledge and intention about breast cancer risk among women. It was also shown that PMT could be considered as a framework for the prevention of breast cancer by changing the behaviors of individuals by training the participants. Fear arousal, response efficacy, and response cost were found as the main determinants of knowledge and intention rate. PMT can provide a useful framework to evaluate the factors associated with women's intentions about breast cancer. Periodical educational programs should be implemented to improve protection behaviors by increasing the intention of women to regular self-examination.

A place-based risk appraisal model for exploring residents' attitudes toward nature-based solutions to flood risks

Nature-based solutions (NBS) have gained popularity as a sustainable and effective way of dealing with increasing flood risks. One of the key factors that often hinders the successful implementation of NBS is residents' opposition to their implementation. In this study, we argue that the place where a hazard exists should be considered a critical contextual factor alongside flood risk appraisals and perceptions of NBS themselves. We have developed a theoretical framework-the "Place-based Risk Appraisal Model (PRAM)"-that draws on constructs inspired by theories of place and risk perception. A citizen survey (n = 304) was conducted in five municipalities in Saxony-Anhalt, Germany, where dike relocation and floodplain restoration projects have been conducted along the Elbe River. Structural equation modeling was adopted to test the PRAM. Attitudes toward the projects were assessed in terms of "perceived risk-reduction effectiveness" and "supportive attitude." With regard to risk-related constructs, well-communicated information and perceived co-benefits were consistently positive factors for both perceived risk-reduction effectiveness and supportive attitude. Trust in local flood risk management was a positive and threat appraisal a negative predictor of perceived risk-reduction effectiveness affecting "supportive attitude" only through "perceived risk-reduction effectiveness." Regarding place attachment constructs, place identity was a negative predictor of a supportive attitude. The study emphasizes that risk appraisal, pluralities of place contexts to each individual, and their relations are key for determining attitudes toward NBS. Understanding these influencing factors and their interrelationships enables us to provide theory- and evidence-based recommendations for the effective realization of NBS.

An Empirical Study on Physical Subhealth Risk Perception: A Physical Examination Data of Tertiary Grade-A Hospitals in Anhui Province, China

Background

Physical subhealth directly correlates to people's work effectiveness and quality of life, so subhealth prevention has become an urgent medical problem.

Methods

A random sampling method was used to conduct a questionnaire survey of physical examinees from June to September, 2019. In total, 770 people participated in our study. The Pearson correlation and multiple stepwise regression analysis were used to explore the relationship among demographic variables, physical subhealth, and risk perception. Also, this study used a two-way interaction moderated multiple regression approach to examine the moderating effects of demographic variables on physical subhealth and risk perception.

Results

The risk perception level was negatively associated with physical health. Age, education level, and subhealth proportion in the work unit all significantly and positively influence physical health, whereas living place, subhealth duration, and marital status negatively influence physical health. Living place, average annual household income, number of employees in the work unit, and subhealth proportion in the work unit significantly and positively influence the risk perception, and only age negatively influences the risk perception. The number of children had a moderating effect on physical subhealth and risk perception (Interaction coefficient α = -0.3, P < 0.05).

Conclusions

To achieve the overall improvement of public health, relevant management departments can provide targeted interventions for the public with different levels of risk perception. Also, the physical subhealth of the public can be addressed by encouraging the public to attach importance to education, improving the public living environment to build a livable city, strengthening psychological guidance and intervention for couples heading toward divorce to reduce the divorce rate, focusing on the health of work unit employees and regularly organizing employees to attend medical checkups, and actively responding to the national policy of family planning.

One and done? Exploring linkages between households' intended adaptations to climate-induced floods

As climate change increases the probability and severity of natural hazards, the need for coordinated adaptation at all levels of society intensifies. Governmental-level adaptation measures are essential, but insufficient in the face of growing risks, necessitating complementary action from households. Apprehending the drivers of household adaptation is critical if governments are to stimulate protective behavior effectively. While past work has focused on the behavioral drivers of household adaptation, little attention has been paid to understanding the relationships between adaptation measures themselves-both previously undergone and additionally (planned) intended adaptation(s). Using survey data (N = 4,688) from four countries-the United States, China, Indonesia, and the Netherlands-we utilize protection motivation theory to account for the behavioral drivers of household adaptation to the most devastating climate-driven hazard: flooding. We analyze how past and additionally intended adaptations involving structural modification to one's home affect household behavior. We find that both prior adaptations and additionally intended adaptation have a positive effect on intending a specific adaptation. Further, we note that once links between adaptations are accounted for, the effect that worry has on motivating specific actions, substantially lessens. This suggests that while threat appraisal is important in initially determining if households intend to adapt, it is households' adaptive capacity that determines how. Our analysis reveals that household structural modifications may be nonmarginal. This could indicate that past action and intention to pursue one action trigger intentions for other adaptations, a finding with implications for estimating the speed and scope of household adaptation diffusion.

Are you prepared for the next storm? Developing social norms messages to motivate community members to perform disaster risk mitigation behaviors

Preparing for natural disasters and adapting to climate change can save lives. Yet, minimal research has examined how governments can motivate community members to prepare for disasters (e.g., purchasing flood insurance or installing water barriers in homes for floods and hurricanes). Instead, studies have focused on how to communicate actions individuals should take during disasters, rather than before disasters. This study develops messages targeting social norms, which are promising approaches to motivate community members to adopt disaster risk preparedness and mitigation behaviors. Specifically, we developed a variety of messages integrating descriptive norms (i.e., what others do), injunctive norms (i.e., what others believe should be done), and a social norms-based fear appeal, or social disapproval rationale (i.e., a negative social result of [not] taking behaviors). Then, we tested these messages through two between-subject factorial online experiments in flood- and hurricane-prone U.S. states with adult samples (N = 2,286). In experiment 1 (i.e., purchasing flood insurance), the injunctive norms message using weather forecasters and the social disapproval rationale message significantly increased social norms perceptions, which in turn influenced behavioral intentions. In experiment 2 (i.e., installing water barriers), the injunctive norms message using weather forecasters, the injunctive norms message using neighbors, and the social disapproval rationale message significantly increased social norms perceptions, which in turn influenced mitigation intentions. However, the descriptive social norms message was not effective in increasing social norms perceptions. We provide some of the first empirical evidence on how organizations' risk communication can empower community members to prepare and mitigate the impact of disasters.

Agent-based Modeling to Evaluate Human-Environment Interactions in Community Flood Risk Mitigation

This article deals with household-level flood risk mitigation. We present an agent-based modeling framework to simulate the mechanism of natural hazard and human interactions, to allow evaluation of community flood risk, and to predict various adaptation outcomes. The framework considers each household as an autonomous, yet socially connected, agent. A Beta-Bernoulli Bayesian learning model is first applied to measure changes of agents' risk perceptions in response to stochastic storm surges. Then the risk appraisal behaviors of agents, as a function of willingness-to-pay for flood insurance, are measured. Using Miami-Dade County, Florida as a case study, we simulated four scenarios to evaluate the outcomes of alternative adaptation strategies. Results show that community damage decreases significantly after a few years when agents become cognizant of flood risks. Compared to insurance policies with pre-Flood Insurance Rate Maps subsidies, risk-based insurance policies are more effective in promoting community resilience, but it will decrease motivations to purchase flood insurance, especially for households outside of high-risk areas. We evaluated vital model parameters using a local sensitivity analysis. Simulation results demonstrate the importance of an integrated adaptation strategy in community flood risk management.

How negative anthropomorphic message framing and nostalgia enhance pro-environmental behaviors during the COVID-19 pandemic in China: An SEM-NCA approach

Although extensive research has been conducted on promoting pro-environmental behaviors among consumers, little is known about whether and how negative anthropomorphic message framing (NAMF) and nostalgia affect pro-environmental behavior. To provide a framework for explaining pro-environmental behavior, this study integrates protection motivation theory, the stimulus-organism-response model, and message framing. To create the model of the influences on pro-environmental behavior, NAMF was employed as the external stimulus; the sense of environmental responsibility, environmental empathy, perceived threat, and perceived vulnerability as the psychological and cognitive response factors; pro-environmental behavior as the final decision of consumers; and nostalgia as the moderating variable. An online questionnaire was distributed and 380 usable questionnaires were collected using convenience sampling and analyzed using two complementary approaches: partial least squares structural equation modeling (PLS-SEM) and necessary condition analysis (NCA). PLS-SEM results showed that pro-environmental behavior was significantly affected by NAMF (β = 0.313, t-value = 5.583), environmental responsibility (β = 0.207, t-value = 3.994), and perceived threats (β = 0.252, t-value = 4.889). Meanwhile, an increase in nostalgia increased the effect of NAMF and environmental responsibility on pro-environmental behavior. The NCA results revealed that NAMF (d = 0.108, p < 0.001) and perceived threat (d = 0.209, p < 0.001) were key factors of pro-environmental behavior. In addition, for high level of pro-environmental behavior (>80%), NAMF (12.1%) and perceived threat (39.6%) are required. Finally, we offer several suggestions based on the results of our empirical research. For example, marketing and service offerings should be tailored to the needs of masses with different nostalgic tendencies to enhance their pro-environmental behaviors.

Using Protection Motivation Theory to Predict Adherence to COVID-19 Behavioral Guidelines

COVID-19 has become a global pandemic. Throughout most of the pandemic, mitigating its spread has relied on human behavior, namely on adherence to protective behaviors (e.g., wearing a face mask). This research proposes that Protection Motivation Theory (PMT) can contribute to understanding differences in individual adherence to COVID-19 behavioral guidelines. PMT identifies four fundamental cognitive components that drive responses to fear appeals: perceptions of susceptibility (to the disease), severity (of the disease), self-efficacy (to protect oneself), and response efficacy (i.e., recommended behaviors' effectiveness). Two online self-report studies assessed PMT components' capacity to predict adherence to protective behaviors concurrently and across culturally different countries (Israel, Germany, India; Study 1), and again at six-week follow-up (Israeli participants; Study 2). Study 1's findings indicate excellent fit of the PMT model, with about half of the variance in adherence explained. No significant differences were found between participants from Israel (n = 917), Germany (n = 222) and India (n = 160). Study 2 (n = 711) confirmed that PMT components continue to predict adherence after six weeks. In both studies, response efficacy was the PMT component most strongly associated with adherence levels. This study demonstrates that PMT can serve as a theoretical framework to better understand differences in adherence to COVID-19 protective behaviors. The findings may further inform the design of adherence-promoting communications, suggesting that it may be beneficial to highlight response efficacy in such messages.

Contextualizing cross national patterns in household climate change adaptation

Understanding social and behavioral drivers and constraints of household adaptation is essential to effectively address increasing climate-induced risks. Factors shaping household adaptation are commonly treated as universal; despite an emerging understanding that adaptations are shaped by social, institutional, and cultural contexts. Using original surveys in the United States, China, Indonesia, and the Netherlands (N=3,789) - we explore variations in factors shaping households' adaptations to flooding, the costliest hazard worldwide. We find that social influence, worry, climate change beliefs, self-efficacy, and perceived costs exhibit universal effects on household adaptations, despite countries' differences. Disparities occur in the effects of response efficacy, flood experience, beliefs in governmental actions, demographics, and media, which we attribute to specific cultural or institutional characteristics. Climate adaptation policies can leverage on the revealed similarities when extrapolating best practices across countries, yet should exercise caution as context-specific socio-behavioral drivers may discourage or even reverse household adaptation motivation.

Panic buying during COVID-19: Survival psychology and needs perspectives in deprived environments

Panic buying (PB), a typical consumer behaviour induced by crisis, was observed worldwide in the face of COVID-19 pandemic. Drawing on Survival Psychology and Maslow's motivation theories, this study introduced a theoretical model to establish the factors affecting consumers' PB and investigate their interrelationships. An online survey was designed and administered to 508 respondents in Singapore. Then, structural equation modelling was implemented to study the survey data. The results indicated that the effects of several constructs namely, normative social influence, observational learning, perceived severity, and perceived scarcity, with mediation by control, impose significant influence on consumers' PB. Analysis of total effects showed that normative social influence has the strongest effect on PB. This is followed by perceived scarcity, control, social trust, observational learning, and perceived severity. Two diverse research paradigms centring on Survival Psychology and Maslow's motivation theories were integrated to offer a logical explanation of the motivation driving PB. By utilising a theory-driven approach, the current study has offered a unique approach to interpreting consumers' PB. Overall, this study enhances current research on consumers' PB, offers new insights into understanding the motivating factors behind consumers' PB, and implicates policies on tackling hoarding situations in the event of crisis such as the COVID-19 pandemic.

Determinants of Domestic Risk Prevention Behavior: The Importance of Separating Effects Within-Persons and Between-Persons

The effects of vulnerability, severity, costs, effort, and effectiveness on prevention behavior, derived from protection motivation theory and the health belief model, have been extensively tested in the literature and have all been shown to predict rather well. In this study we test the effects of these determinants in a new context: the domestic risk prevention domain. The specific behaviors under study are related to the risks of burglary, fire, and water damage. In addition to previous studies, our multilevel research design allows us to evaluate which differences in the performance of domestic prevention behavior can be attributed to differences between persons and which to differences between behaviors within persons. Our results show that all determinants are relevant predictors for domestic risk prevention behavior. Disentangling the within-person and between-person effects shows that prevention behavior depends more on the relative evaluation of the prevention behavior determinants for a given person (e.g., a person perceives a smoke alarm to be more effective than antiburglar strips), than on the differences between persons regarding the general perception of these determinants (e.g., some persons find prevention behaviors in general more effective than other persons). To increase the performance of domestic risk prevention behaviors, we advise that interventions should focus on increasing a person's perception of risks and prevention behaviors relative to other risks and prevention behaviors rather than focusing on changing people's general perceptions of all risks and behaviors or focusing on specific target groups.

(Almost) all Quiet Over One and a Half Years: A Longitudinal Study on Causality Between Key Determinants of Private Flood Mitigation

Previous studies do not agree on the strengths and directions of the effects between risk appraisal, nonprotective, and protective responses in private flood mitigation. This may be due to the widespread use of cross-sectional survey designs, which infer causality from theoretical considerations alone. The present longitudinal study, in contrast, builds on the logic that cause precedes effect to confirm the direction of effects. Drawing on two-wave survey data from 554 flood-prone households in Austria, cross-lagged autoregressive models analyze pairwise combinations between risk perception, fear, five nonprotective responses (fatalism, denial, wishful thinking, reliance on social support, reliance on public protection), and seven specific protective responses (ranging from coordination with neighbors to structural modifications of the building). These factors show substantial temporal stability, in particular for nonprotective responses and fear. Only in very few instances can effects over time be confirmed statistically. Nonprotective responses emerge as the major drivers; foremost, denial, and reliance on public protection limit private flood mitigation. This overall null finding on causality may trace back to the 1.5 years' time span and the absence of any policy intervention or flood disaster between survey waves, and the high stability of protection motivation theory components. This finding puts into question the theoretically assumed causal relationships and the effects found in cross-sectional studies. The high trait-like stability requires perseverance in risk management efforts to change attitudes and capabilities. Finding nonprotective responses as key determinants in an overall picture of stability suggests that this factor merits a stronger role in future risk research.

Place Attachment and Household Disaster Preparedness: Examining the Mediation Role of Self-Efficacy

Household preparedness is essential for resilience-building and disaster risk reduction. Limited studies have explored the correlations between place attachment, self-efficacy, and disaster preparedness, especially in the east Asian cultural context. This study investigates the mediating role of self-efficacy between place attachment and disaster preparedness based on data from the 2018 Shandong General Social Survey (N = 2181) in China. We categorized the preparedness behaviors into three specific clusters: material, behavioral and awareness preparedness. Multiple linear regressions and the Sobel Goodman tests were employed to estimate the correlations with the control of necessary confounding variables such as disaster experience, socioeconomic and demographic characteristics. The results demonstrate that both the place attachment and self-efficacy are correlated with higher degrees of overall preparedness and all three types of preparedness, and self-efficacy plays a mediating role between place attachment and disaster preparedness. These findings highlight the importance of promoting place attachment and self-efficacy in the advocacies and outreach activities of disaster preparedness.

Why People (Do Not) Adopt the Private Precautionary and Mitigation Measures: A Review of the Issue from the Perspective of Recent Flood Risk Research

Based on the literature review, this paper synthesizes recent state of knowledge on flood risk perception and related human behaviors. The main attention is paid to private precautionary and mitigation measures, and the reasons why these are (not) adopted by agents such as individual households. Results of a wide range of relevant studies are presented and critically examined. The findings are presented within an interpretive framework established during the review process; six key themes (responsibility, risk perception, people and social environment, geography of risk, emotions, theories and conceptual models) and several sub-themes closely related to them were identified by the content/thematic analysis. These were then utilized to overview and discuss particular factors and issues involved, as well as various relevant theoretical underpinnings and conceptual models. The review identifies, illustrates, and addresses not only the consensual views and contradictory findings of flood risk research, but also several related and essential ambiguities, uncertainties, and knowledge gaps. Based on these findings, suggestions for future research are discussed, including the terminological, semantic, methodological, theoretical, and ethical aspects. The paper thus serves two main tasks: (a) It is a useful reference/departure point for those with research interests in topics and issues such as flood risk perception, flood risk protective and mitigation behaviors and measures, or flood risk management in general; and (b) it provides suggestions and incentives for future flood risk research agenda.

The cognitive and experiential effects of flood risk framings and experience, and their influence on adaptation investment behaviour

This study explores how decision makers invest in adaptation to protect against flood risks in response to a) different framings of flood risk information, and b) after experiencing losses from a hypothetical flood event. An incentivised economic lab experiment is conducted on a sample of students in Bilbao (Basque Country, Spain). A 2 × 2 between-subject design is used to measure investment behaviour with and without exposure to a flood risk map and after exposure to impacts framed as economic losses versus number of persons affected. Experience is measured through a 2-period repeated game within-subject design. Flood risk maps and impacts framed as number of persons affected were conducive to more experiential forms of decision-making, while decisions based on impacts framed as economic losses were more cognitive in nature. Those that saw text-only framings used a combination of cognitive and experiential factors for making decisions. While exposure to maps evoked more affect-driven responses, they were associated with lower ratings of positive affect and self-efficacy, and resulted in lower investments in protection compared to text-only framings. Greater experiential processing was found for impact framings based on persons affected, but they were not especially effective at increasing personal relevance of the issue or in driving investments. Individuals who experienced losses from a hypothetical flood event had greater ratings of negative affect, and made subsequent decisions that were more affect-driven in nature. In contrast, individuals who did not experience losses had greater ratings of positive affect, and made subsequent decisions based on primarily cognitive factors. Investments in protection reduced for those who did not experience losses, and remained the same for those who did experience losses. Results suggest that changes in adaptation investments between decision points may be dependent on both the experience (or lack thereof) of losses, as well as the extent to which individuals were risk-averse or risk-taking in previous investment decisions.

The Sources of Belief in Personal Capability: Antecedents of Self-Efficacy in Private Adaptation to Flood Risk

Self-efficacy is one of the strongest and most consistent drivers of private flood mitigation behavior; however, the factors influencing self-efficacy in the context of flooding remain unclear. The present study examines three potential antecedents of self-efficacy: personal and vicarious experiences of floods or building-related events, social norms for private flood preparedness, and personal competencies such as technical abilities and social skills. While controlling for other drivers in a protection motivation theory (PMT) framework, these antecedents are tested as precursors of self-efficacy and intentions to improve flood resilience. Structural equation modeling is applied to conduct mediation analyses with survey data of 381 flood-prone households in Austria. Contrary to theoretical expectations, personal and vicarious experiences do not predict self-efficacy, presumably because rare flood events and changing hazard characteristics do not facilitate generalizable performance accomplishments. Social norms strongly and consistently influence self-efficacy, especially for actions observable by others, and also directly influence protective responses. Personal competencies increase self-efficacy and support protective action, particularly with regard to preventive and structural measures. The strength and direction of the antecedents of self-efficacy as well as of other PMT determinants vary between general and specific protective responses. This study provides important insights for risk managers, suggesting that interventions involving social norms and personal competencies can be effective in stimulating self-efficacy and, in turn, private flood mitigation. Interventions and research should clearly differentiate between general intention and the implementation of specific measures, and should address cumulative, synergistic, or tradeoff interrelations between multiple measures.

How does soil pollution risk perception affect farmers' pro-environmental behavior? The role of income level

Soil pollution is a serious environmental issue in China. As a key subject of agricultural practices, promoting Chinese farmers' Pro-Environmental Behavior (PEB) through increasing their soil pollution risk perception is an important means for soil protection, agricultural transformation and ecological development. In this study, we distinguish four dimensions of soil pollution risk perception: fact perception (FP), loss perception (LP), cause perception (CP) and response behavior ability perception (RBAP). We conceptualize a model that depicts the relationships between the four dimensions of Chinese farmers' soil pollution risk perception and their PEB and the moderating effect of farms' household income level on these relationships. Using a questionnaire survey to collect empirical data, we find: first, the four dimensions of Chinese farmers' soil pollution risk perception have positive effects on their PEB; second, Chinese farmers' household income level positively moderates the relationships between their FP, LP and CP and their PEB but its moderating effect on the relationship between their RBAP and their PEB is not significant. Relevant theory and policy implications for environmental management are discussed in the paper.

Influential Factors Affecting Protective Coping Behaviors of Flood Disaster: A Case Study in Shenzhen, China

As the risk of urban flooding increases worldwide, floods seriously endanger the safety of people's lives and property. Understanding the protective coping behaviors of the public in flood disasters is crucial to the implementation of effective flood mitigation measures and flood risk management. In this study, influential factors affecting protective coping behaviors in the face of flood disasters were identified, and the effects of these factors were discussed as well. Shenzhen City in China was selected as the study area, in which a questionnaire survey of 339 respondents was carried out in three flood-prone districts. Correlation analysis was conducted to preselect potential influential factors. Then, two linear regression models were established to identify main influential factors and to explore the interaction effects of these factors. The results indicated that age, monthly income, flood experience, trust in government and insurance willingness were main influential factors of protective coping behaviors. Trust in government had the highest positive correlation coefficient, while monthly income and age were negatively associated with protective coping behaviors. The interaction between insurance willingness and monthly income jointly affected protective coping behaviors of the public. The findings of this study could help authorities better understand the public's intention to cope with flood and design effective risk reduction measures, not only for Shenzhen, but also for many other similar cities that facing with the same situation.

Protection Motivation Theory: A Proposed Theoretical Extension and Moving beyond Rationality—The Case of Flooding

Despite the significant financial and non-financial costs of household flooding, and the availability of products that can reduce the risk or impact of flooding, relatively few consumers choose to adopt these products. To help explain this, we combine the existing theoretical literature with evidence from 20 one-to-one discussions and three workshops with key stakeholders, as well as five round tables, to draw practical evidence of actual responses to flood risk. This analysis leads us to propose an extension to Protection Motivation Theory (PMT), which more accurately captures the decision-making process of consumers by highlighting the role of ‘ownership appraisal’. We then assess the extent to which behavioral biases impact on this revised framework. By highlighting the interaction with an augmented model of PMT and behavioral biases, the paper sheds light on potential reasons behind the fact that consumers are unlikely to adopt property-level flood resilience measures and identifies strategies to increase flood protection. The Augmented PMT suggests that policymakers might focus on increasing the Ownership Appraisal element, both directly and by targeting the creation of more supportive social norms. The work presented here opens up a wide range of areas for future research in the field.

Risk communication and adaptive behaviour in flood-prone areas of Austria: A Q-methodology study on opinions of affected homeowners

Adaptive behaviour has become a crucial aspect in current flood risk management strategies across the globe, especially in response to potential consequences of flood hazards and facing challenges of climate change. There are several factors which influence the motivation to implement flood risk management strategies such as property-level flood risk adaptation (PLFRA) measures. This paper assesses and evaluates the role of risk communication, which is a vital and overarching driver or barrier in the successful implementation of PLFRA measures. We explored this issue through a bootstrapped Q-methodology with 20 residents in the urban area of Graz, Austria, who have been affected by flood events in the past. Additionally, semi-structured interviews concerning risk communication were conducted with the participants to understand the preferred risk communication modes. The results show that respondents have a high level of perceived self-efficacy (most have implemented PLFRA measures), that there is general distrust in public protection measures and that there is a high understanding of residual risk. Considering the communication modes preferred by a majority of respondents, face-to-face interaction with unbiased experts is more attractive than online applications. Additionally, citizens want to be engaged in decision-making processes concerning public protection measures in their area. This calls for participatory processes in flood risk management which involve mutual knowledge transfer and social learning.

Efficacy Foundations for Risk Communication: How People Think About Reducing the Risks of Climate Change

Believing action to reduce the risks of climate change is both possible (self-efficacy) and effective (response efficacy) is essential to motivate and sustain risk mitigation efforts, according to current risk communication theory. Although the public recognizes the dangers of climate change, and is deluged with lists of possible mitigative actions, little is known about public efficacy beliefs in the context of climate change. Prior efficacy studies rely on conflicting constructs and measures of efficacy, and links between efficacy and risk management actions are muddled. As a result, much remains to learn about how laypersons think about the ease and effectiveness of potential mitigative actions. To bring clarity and inform risk communication and management efforts, we investigate how people think about efficacy in the context of climate change risk management by analyzing unprompted and prompted beliefs from two national surveys (N = 405, N = 1,820). In general, respondents distinguish little between effective and ineffective climate strategies. While many respondents appreciate that reducing fossil fuel use is an effective risk mitigation strategy, overall assessments reflect persistent misconceptions about climate change causes, and uncertainties about the effectiveness of risk mitigation strategies. Our findings suggest targeting climate change risk communication and management strategies to (1) address gaps in people's existing mental models of climate action, (2) leverage existing public understanding of both potentially effective mitigation strategies and the collective action dilemma at the heart of climate change action, and (3) take into account ideologically driven reactions to behavior change and government action framed as climate action.

Efficacy, Action, and Support for Reducing Climate Change Risks

A growing body of research demonstrates that believing action to reduce the risks of climate change is both possible (self-efficacy) and effective (response efficacy) is essential to motivate and sustain risk mitigation efforts. Despite this potentially critical role of efficacy beliefs, measures and their use vary wildly in climate change risk perception and communication research, making it hard to compare and learn from efficacy studies. To address this problem and advance our understanding of efficacy beliefs, this article makes three contributions. First, we present a theoretically motivated approach to measuring climate change mitigation efficacy, in light of diverse proposed, perceived, and previously researched strategies. Second, we test this in two national survey samples (Amazon's Mechanical Turk N = 405, GfK Knowledge Panel N = 1,820), demonstrating largely coherent beliefs by level of action and discrimination between types of efficacy. Four additive efficacy scales emerge: personal self-efficacy, personal response efficacy, government and collective self-efficacy, and government and collective response efficacy. Third, we employ the resulting efficacy scales in mediation models to test how well efficacy beliefs predict climate change policy support, controlling for specific knowledge, risk perceptions, and ideology, and allowing for mediation by concern. Concern fully mediates the relatively strong effects of perceived risk on policy support, but only partly mediates efficacy beliefs. Stronger government and collective response efficacy beliefs and personal self-efficacy beliefs are both directly and indirectly associated with greater support for reducing the risks of climate change, even after controlling for ideology and causal beliefs about climate change.

Determinants of Farmers’ Decisions on Risk Coping Strategies in Rural West Java

The impact of natural hazards on agriculture in Indonesia is becoming increasingly severe. Therefore, improving farmers’ capacity to undertake risk coping strategies is essential to maintaining their prosperity. The objective of this study was to investigate the determinants of farmers’ decisions on ex ante and ex post coping strategies in rural West Java, Indonesia. The study was based on a field survey of 180 farmers conducted in the Garut district from July to October 2017. The study used the protection motivation theory framework and applied three econometric models: binomial logit model, zero truncated Poisson regression model, and multinomial logit model. Most farmers (74.4%) adopted ex ante coping strategies. They were characterized as having higher risk aversion per capita expenditure and disaster experience, but lower discount rates and percentage of damage and locations in downstream and midstream areas. Coping appraisal perceptions were found to be important factors in the risk coping analysis. Four determinants of the decision on the number of ex ante coping strategies adopted were: per capita expenditure, land size, disaster experience, and access to financial institutions. The most common ex post coping strategy adopted by farmers was the middle-stress type.

Unpacking Protection Motivation Theory: evidence for a separate protective and non-protective route in private flood mitigation behavior

Flood preparedness of private households is regarded an essential building block of integrated flood risk management. In the past decade, numerous empirical studies have employed the protection motivation theory (PMT) to explain flood mitigation behavior at the household level. However, much of this research has produced mixed results and could not consistently confirm the strength and direction of the relationships between the PMT components. Based on a survey of 2,007 households in flood-prone areas, this study revisits the model structure of the PMT by means of structural equation modeling. Compared to the methods used in previous studies, this modeling technique allows us to capture the PMT components in greater detail and to comprehensively test their hypothesized interrelations. Our results point to two separate routes leading to two different response types: A protective route from coping appraisal to protective behavior, and a non-protective route from threat appraisal to non-protective responses. Risk perception is not found to be part of the protective route, neither are non-protective responses confirmed to undermine protection motivation. The two separate routes are observed consistently across all combinations of the six protective and four non-protective responses assessed in this study. In the light of encouraging private flood adaptation, risk communication measures should specifically target the protective route and avoid (accidentally) providing incentives that fall within the non-protective route. This cross-sectional study, however, cannot establish how the two routes interrelate over time. More experimental and longitudinal research is required to address potential feedback effects and the role of decision stages.

Sustainable survival under climatic extremes: linking flood risk mitigation and coping with flood damages in rural Pakistan

Various measures are adopted by flood-prone households for the mitigation of flood risk along with various post-flood coping strategies. We analyze the role of various ex ante household-level flood mitigation strategies in influencing riverine flood damages. The study also presents an account on the linkages of various ex post coping strategies and flood damages experienced in a flood event in Pakistan. For achieving a uniform flood damage indicator, polychoric principle component analysis (PCA) is employed to construct a composite flood damage index considering various aspects of economic, social, and psychological impacts of a flood event. The adjusted flood damage index is regressed on various socioeconomic features and ex ante mitigation actions to know their effect on the former. Results indicate that distance from river, elevating house, and pre-shifting investigating about flooding problem help in significantly reducing the overall flood damages. Likewise, group-based actions like voting political candidates based on their flood-control promises, organizing grass-root group meetings, and raising voices through memos/petitions are found to significantly reduce flood-related damages while leaving house premises before flooding is found to increase the overall flood damage. Post-flood coping strategies comprise of social and financial support along with some livelihood diversification and disinvestment strategies such as selling livestock, jewelry, and withdrawing children from schools. Borrowing money, reducing food consumption, and agricultural diversification are more prevalent strategies among low and medium damage groups while consuming savings is more conspicuous among high damage group. The study concludes with the emphasis on policy interventions for effective early warning, location-specific flood intensity information, and proper streamlining of planning process and compensation system.