Tourist willingness to pay for local green hotel certification

AI recommendation vs. crowdsourced recommendation vs. travel expert recommendation: The moderating role of consumption goal on travel destination decision

This research investigates the effects of recommender type (AI versus crowdsourcing versus travel expert) and consumption goal (utilitarian versus hedonic) on consumer responses to travel destination recommendation email advertisements. Across two experiments, findings reveal that consumers held the most favorable attitude toward email advertisements featuring travel expert recommendations compared to crowdsourced or AI-generated suggestions. Notably, this study highlights the moderating role of consumption goal type (utilitarian vs. hedonic) in shaping attitudes toward the recommendation source. Specifically, consumers preferred ads featuring AI-generated recommendations for utilitarian travel goals (e.g., business trips), while for hedonic travel goals (e.g., romantic getaways), they favored ads with crowdsourced suggestions. Through serial mediation (Study 1) and moderated serial mediation (Study 2), this research further elucidates the underlying psychological mechanisms driving these effects.

Understand the Chinese Z Generation consumers' Green hotel visit intention: An Extended Theory of Planned Behavior Model

In the context of growing environmental concerns and a shift towards sustainable tourism, understanding the behaviors of younger generations, particularly Generation Z, becomes crucial for the hotel industry. This study investigates the intentions of Chinese Generation Z consumers to visit green hotels, using an extended Theory of Planned Behavior (TPB) model incorporating multi-dimensional green perceived value. A questionnaire survey with 436 participants was conducted, and structural equation modeling was employed for data analysis. The study reveals that Functional value significantly shapes the inclination towards green hotels among Chinese Generation Z. Emotional value and Subjective norms also positively influence visit intentions, whereas social value, although not a significant driver, provides insights into the distinct nature of green consumption behaviors. This study's findings offer strategic insights for green hotel operators and policymakers to attract this demographic segment, emphasizing Chinese Generation Z consumers' unique preferences and values.

Energizing tourism sustainably: A harmonious symphony of tourists' and locals' acceptance of renewable energy

This review paper explores the acceptance of renewable energy (RE) installations and projects, focusing on the perspectives of local residents and tourists. While previous research has extensively examined community acceptance of RE, limited attention has been given to tourists' acceptance in tourist destinations. Despite extensive research, significant gaps persist, particularly regarding tourists' acceptance of RE installations. The paper stresses the need to identify the determinants of tourists' acceptance and advocates for further investigation comparing residents' and tourists' reactions to RE projects in tourism destinations. It also emphasizes the importance of incorporating new theories and interdisciplinary approaches into future studies. By offering an overview of existing research and providing guidance for future inquiry, this review paper contributes to the body of knowledge on RE acceptance. It underscores the necessity of comprehensively examining the acceptance of both local residents and tourists to ensure sustainable development and the integration of RE projects in tourism destinations.

Willingness to pay premium prices for green buildings: evidence from an emerging economy

The building sector is one of the major contributors to greenhouse gas (GHG) emissions, which may impede the achievement of Malaysia's intended nationally determined contribution (INDC) by 2030. Therefore, this paper is aimed at identifying the underlying factors that affect working adults' willingness to pay (WTP) premium prices for green buildings. Data were collected from a total of 1198 respondents and analyzed using structural equitation modeling partial least square (SEM-PLS) to measure the willingness to pay for green buildings among working adults in Malaysia. The findings reveal that environmental literacy affects environmental belief as well as awareness of consequences among working adults in Malaysia. The findings also reveal that incentives for green building buyers have a significant impact on perceived behavioral control, while awareness of consequences has a significant influence on ascription of responsibility. However, the results reveal that awareness of consequences does not influence buyers' willingness to pay for green buildings. Moreover, the ascription of responsibility and perceived behavioral control have a significant effect on willingness to pay for green buildings. The findings of this study will help the concerned authorities to take appropriate steps to promote willingness to pay for green buildings, which will contribute significantly to the realization of INDC by 2030 as part of the Paris Agreement.

Disaster impacts, resilience, and sustainability opportunities for Gili Trawangan, Indonesia: transdisciplinary reflections following COVID-19

This paper contains transdisciplinary reflections from both scientists and local NGO (nongovernmental organisation) managers on the international small island tourism destination of Gili Trawangan, Indonesia. These viewpoints centre on the impacts of, as well as the short- and long-term adaptation strategies and sustainability opportunities associated with, two disasters that occurred in rapid succession: the earthquakes that struck Lombok in 2018; and the COVID-19 pandemic that began in 2020. A brief review of the governance challenges facing Gili Trawangan sets up the analysis of the findings and the presentation of new empirical insights into how the island's communities have dealt with two unique disaster scenarios over the past three years. The paper draws on a community resilience framework premised on social capital and collective action theories to position the island's ability to transition towards sustainable tourism in the wake of the COVID-19 pandemic. It concludes by laying out sustainability opportunities going forward.

Commoning the governance: a review of literature and the integration of power

The concept of commoning is continuing to gain scholarly interest, with multiple definitions and interpretations across different research communities. In this article, we define commoning as the actions by groups with shared interests towards creating shared social and relational processes as the basis of governance strategy. Perhaps it can be more simply defined as collective ways of relating and governing. This article addresses two specific gaps in the commoning literature: (1) to bridge disparate strands of literature on commoning by briefly reviewing each and arguing for integration through epistemic pluralism, and (2) to explicitly examine how power is manifest in commoning processes by bringing in a framework on power (i.e., power over, power with, power to, power within) to understand the links between power and commoning governance processes in two case studies. The two cases are tourism governance on Gili Trawangan, Indonesia and aquatic food production systems in Bulacan, Philippines. We preface this analysis with the argument that power is an integral part of the commoning concept, but that it has yet to be analytically integrated to applications of the broader institutional analysis and development framework or within the networks of action situations approach. We argue that by making explicit how an analysis of power can be coupled to a network of action situations analysis in a qualitative way, we are advancing a key feature of the commoning concept, which we introduce as rooted in epistemic and analytical pluralism in the analysis of governance. In the discussion, we expand on how each case study reveals each of the four power dynamics, and how they improve the understanding of commoning as a pluralistic and perhaps bridging analytical concept.

A Review Research on Tourism in the Green Economy

Following the publication of the 2011 United Nations Environment Programme (UNEP) Green Economy Report, the UNWTO published the Tourism in the Green Economy report as clear evidence of the tourism sector’s growing influence on green economy. This paper provides the first narrative review on green tourism economy based on all available published research. The paper synthesizes existing knowledge, reviews responses and initiatives on green tourism, and suggests future research and methodological approaches to help advance this field. The Scopus and WoS databases were used for the bibliometric study. The results are structured into three sections—challenges, opportunities, and enabling conditions—which comprehensively cover the main themes.

Investigating Change in the Willingness to Pay for a More Sustainable Tourist Destination in a World Heritage City

The willingness to pay for sustainable tourism products and services has been widely discussed in the scientific literature. However, change in the willingness to pay over time has rarely been analysed. Such studies are important for understanding the impact that the increasing debate on sustainability, including environmental, economic, and social aspects, may have had on the willingness of tourists to pay more in order to ensure the sustainability of destinations. The aim of this article is to assess how the willingness of tourists to pay for sustainable tourism services has developed in the Spanish city of Cáceres, declared a World Heritage Site in 1986. Data from surveys conducted in 2012 and 2016 were used for this purpose. Logistic regression was applied to determine whether sociodemographic characteristics of tourists who visit the city influenced their willingness to pay in each year. A Chow test was applied to elucidate whether the differences between the years were statistically significant. The results obtained indicate that only the level of education determined willingness to pay, while origin, gender and age showed no effect. No significant change in the willingness to pay for sustainability was found among tourists in Cáceres between 2012 and 2016. These findings indicate that the willingness to pay for more sustainable tourism services did not increase during the period studied. We propose some measures such as a ‘municipal observatory of sustainable tourism’ in order to increase willingness to pay in this type of destination.

Exploring Recreationist-Environment Fit Hospitality Experiences of Green Hotels in China

To develop the hotel industry’s competitiveness, research on satisfaction and revisit intentions has always been important. More research has recently focused on guests’ pro-environmental behaviors and low-carbon management in the hotel industry. This research creates a recreationist-environmental fit satisfaction-revisit intention model based on the recreationist-environmental fit theory. This study surveyed seven green-standard hotels in Sanya, China, and tested the moderating effect of guests’ environmental behavior on their satisfaction and willingness to revisit. Self-administered questionnaires were distributed to respondents who had visited the surveyed green-standard hotels. Two hundred and forty-five valid questionnaires were collected with the hypotheses developed and examined using the SEM and HMR methods. The results indicated that the suitability of a leisure environment could positively impact guest satisfaction, which positively affected their willingness to revisit. In addition, this study proved the moderating effect of guests’ pro-environmental behaviors between satisfaction and revisit intentions.

Are Potential Tourists Willing to Pay More for Improved Accessibility? Preliminary Evidence from the Gargano National Park

Due to the recent COVID-19 pandemic, tourist destinations have been increasingly selected on the basis of health, safety and social distancing criteria. In this framework, protected natural areas represent ideal tourist destinations due to the presence of wide and open spaces, services for tourists and attention to nature. The present paper focused on accessible tourism, a subset of sustainable tourism that is increasingly gaining greater importance within the tourism sector. By applying the Contingent Valuation Method, the study investigated whether potential tourists are effectively willing to pay extra money to be granted more accessible facilities in a natural area. To this end, a logit model was estimated to determine the probability that tourists exhibit a higher WTP for accessible tourism facilities. The analysis was carried out in the Gargano National Park, Southern Italy, an area traditionally characterised by large tourist flows that have increased further during the recent pandemic. The results showed that only a limited percentage of the respondents are willing to pay a higher amount for improved accessibility. These results represent an interesting starting point to outline an adequate strategy for the tourism valorisation of the natural area.

A methodologically sound survey of Chinese consumers' willingness to participate in courier, express, and parcel companies' green logistics

The environmental footprint of courier, express, and parcel (CEP) logistics is significant and growing, owing to increased e-commerce. Consumer willingness to participate in the green logistics of CEPs, however, has been understudied. This study addresses this knowledge gap by surveying 155 Chinese consumers about their willingness to participate in CEP green logistics. Additionally, this research identifies some technical issues with previous survey research. Three main factors were extracted after the data were tested for reliability and validity using exploratory factor analysis with principal axis factor extraction and confirmatory factor analysis with diagonally weighted least squares. Consumer willingness is positively correlated with economic (8 items), operational (3 items), and social (3 items) factors, with a statistical significance of p < 0.001. Of all the factors, the strongest correlation, 0.67 (95% CI = 0.57, 0.75; p < 0.001; N = 155), exists between economic factors and consumer willingness. The results of a multinomial logistic regression analysis suggest that all consumers are highly unlikely to participate in economic factors, while they are highly likely to positively commit to operational and social factors. Therefore, it is recommended that the government provides monetary incentives to CEP companies to adopt green logistics, such as tax reductions and subsidies, to reduce the costs of green logistics. Meanwhile, the CEP industry could provide some direct and indirect incentives to consumers to re-use, recycle, and share materials, and to spend time learning about express enterprises' green logistics, to increase consumer participation in economic factors.