A 3D framework of implicit attitude change

According to early theories, implicit (automatic) social attitudes are difficult if not impossible to change. Although this view has recently been challenged by research relying on experimental, developmental, and cultural approaches, relevant work remains siloed across research communities. As such, the time is ripe to systematize and integrate disparate (and seemingly contradictory) findings and to identify gaps in existing knowledge. To this end, we introduce a 3D framework classifying research on implicit attitude change by levels of analysis (individual vs. collective), sources of change (experimental, ontogenetic, and cultural), and timescales (short term vs. long term). This 3D framework highlights where evidence for implicit attitude change is more versus less well established and pinpoints directions for future research, including at the intersection of fields.

Adopting Evaluative Conditioning to Improve Coach-Athlete Relationships

Coach–athlete relationships are key to athletes’ well-being, development, training, and sports performance. The present study explored the effect of an evaluative conditioning (EC) intervention on the improvement of coach–athlete relationships. We applied a 6-week EC intervention to the athletes in a volleyball team with two of their coaches involved in the EC while the third coach taken as control. In the EC, we repeatedly presented the coaches’ facial images (i.e., conditioned stimuli) together with positively valenced pictures and words (i.e., unconditioned stimuli) to the athletes. The results showed that the EC intervention led the athletes to recognize their coaches’ neutral faces as showing more happiness, respond faster to coach-positive associations in the implicit association test (IAT), and give higher ratings to the coaches in the Coach–Athlete Relationship Questionnaire (CART-Q). The present study suggests that EC may be adopted as an effective intervention for coach–athlete relationships, altering athletes’ affective associations with their coaches to be more positive and improving their explicitly evaluation of the relationship.

Implicit Ambivalence: A Driving Force to Improve Relationship Problems

Implicit ambivalence involves holding strong positive and negative implicit evaluations toward the same object. This state is common in close relationships because even the most satisfying partnerships involve in conflicts and other frustrating experiences that can be explained away through effortful motivated reasoning yet remain in memory as mental representations involving the partner. In fact, it appears normative for implicit measures of partner attitudes to reveal implicit ambivalence. Despite being common, however, little is known about the consequences of implicit ambivalence. The present longitudinal investigation provides initial evidence that implicit ambivalence can motivate relationship improvements. Across two studies of newlywed couples ( N = 448 individuals), multilevel dyadic modeling revealed that higher implicit ambivalence was associated with higher motivation to make efforts to improve current marital problems, which predicted reduced marital-problems severity reported by the partner and increased marital satisfaction reported by both spouses 4 months later.