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Brunoro JRP, Lopes MA, Demeu FA, Bruhn FRP, Rigueira LL, Faria PB, Rocha CMBMD, Contini E, Pacheco EO, Maia ÉM, Junqueira LV. Factors associated with consumer perception and conduct toward certified beef from Brazil. J Food Sci 2020; 85:1542-1547. [PMID: 32271959 DOI: 10.1111/1750-3841.15012] [Citation(s) in RCA: 1] [Impact Index Per Article: 0.3] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Received: 05/09/2019] [Revised: 10/24/2019] [Accepted: 11/18/2019] [Indexed: 11/28/2022]
Abstract
The aims of this study were to establish a relationship between consumers' socioeconomic aspects, key meat attributes, and consumer perception and conduct toward traced beef in Brazil. The authors applied a structured form in 52 supermarkets in eight Brazilian cities, through interviews with 2.949 consumers, in 2012. Federal or state inspection stamp was the attribute that most influenced the consumers' purchase decision (14.1%). Most of the interviewees (57.3%) had never heard about bovine traceability. Among those who had heard about bovine traceability, 63.2% would be willing to pay more for beef with certified origin. Consumers with higher education and income had a better knowledge about this type of certification, as well as older consumers, and therefore they would be willing to pay more for certified beef. This research suggests that educational level was the reason that most influenced Brazilian consumers during beef purchase.
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Affiliation(s)
- Joana Resende Paglis Brunoro
- Dept. of Veterinary Medicine at UFLA, Rua José Bernardino de Carvalho, n° 155, Jardim Fabiana, 37200-000, Lavras, MG, Brazil
| | - Marcos Aurélio Lopes
- Dept. of Veterinary Medicine at the Federal Univ. of Lavras (UFLA), Rua José Bernardino de Carvalho, n° 155, Jardim Fabiana, CEP: 37200-000, Lavras, MG, Brazil.,Dept. of Veterinary Medicine at UFLA, Rua José Bernardino de Carvalho, n° 155, Jardim Fabiana, 37200-000, Lavras, MG, Brazil
| | - Fabiana Alves Demeu
- Federal Inst. of Rondônia, Dept. of Preventive Veterinary Medicine, Center of Control of Zoonoses, Rod. BR-174, Km 03, 76980-000, Vilhena, Rondônia, Brazil
| | - Fábio Raphael Pascoti Bruhn
- Federal Univ. of Pelotas (UFPel), Rua Gomes Carneiro, 1, Centro, 96010-610, Pelotas, Rio Grande do Sul, Brazil
| | - Luciana Lana Rigueira
- Animal Health Protection by the UFLA, Rua José Bernardino de Carvalho, n° 155, Jardim Fabiana, 37200-000, Lavras, MG, Brazil
| | - Peter Bitencourt Faria
- Dept. of Veterinary Medicine at UFLA, Rua José Bernardino de Carvalho, n° 155, Jardim Fabiana, 37200-000, Lavras, MG, Brazil
| | | | - Enio Contini
- Animal Health Protection by the UFLA, Rua José Bernardino de Carvalho, n° 155, Jardim Fabiana, 37200-000, Lavras, MG, Brazil
| | - Eline Oliveira Pacheco
- Animal Health Protection by the UFLA, Rua José Bernardino de Carvalho, n° 155, Jardim Fabiana, 37200-000, Lavras, MG, Brazil
| | - Érica Mariz Maia
- Animal Health Protection by the UFLA, Rua José Bernardino de Carvalho, n° 155, Jardim Fabiana, 37200-000, Lavras, MG, Brazil
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