Fact-Checking of Health Information: The Effect of Media Literacy, Metacognition and Health Information Exposure

Self-Correction or Other-Correction: The Effects of Source Consistency and Ways of Correction on Sharing Intention of Health Misinformation Correction

The spread of misinformation, especially health-related misinformation has raised concerns globally. As an immediate remedy, fact-checking has been identified as an important solution. Adopting a 2 (source credibility: high vs. low) × 2 (source consistency: consistent vs. inconsistent) × 3 (ways of correction: human fact-checking vs. AI fact-checking vs. simple rebuttal) factorial design experiment (N = 754), this study examined how ways of correction and source consistency may affect individuals' intentions to share health misinformation correction on social media on two health topics: sunscreen safety and vaccine safety. Results showed that human and AI fact-checking correction elicited higher sharing intention compared to simple rebuttal. Correction coming from a different source than the original misinformation source elicited higher sharing intention, compared to correction from the same source. Perceived correction source credibility mediated the effects of ways of correction and source consistency on correction sharing intention. Theoretical and practical implications were discussed.

Exploring the Dunning-Kruger Effect in Health Communication: How Perceived Food and Media Literacy and Actual Knowledge Drift Apart When Evaluating Misleading Food Advertising

Marketers often advertise products high in sugar, fat or calories as healthy products. With this potentially misleading information, they can influence eating decisions with negative consequences for human health. Consumers need the ability to uncover misleading food advertising. However, individuals' perceived knowledge and their actual objective abilities often drift apart - a phenomenon which has come to be known as the Dunning-Kruger Effect. Thus, this study set out to uncover the phenomenon's potential existence in health communication, more precisely in the area of food and media literacy. In a quantitative survey representative of the Austrian population (n = 1000) the Dunning-Kruger Effect (DKE) could be detected: Individuals who were most knowledgeable underestimated their food and media literacy, but - on the positive side - they acted as opinion leaders. Individuals who were least knowledgeable about advertising strategies used to market an unhealthy product as healthy and about the actual nutrition score of the advertised product were most likely to overestimate their own food and media literacy. Worryingly, further concerning consequences emerged, especially for least knowledgeable individuals. The study's results provide important implications for public health campaigns.

Communication Is Not a Virus: COVID-19 Vaccine-Critical Activity on Facebook and Implications for the 'Infodemic' Concept

In February 2020 the World Health Organization declared an 'infodemic' in relation to COVID-19. The label infers that people are being contaminated by 'misinformation' as they would be by a virus. However, this metaphor conveys a simplistic empirical understanding of communication, which may encourage 'information control' responses. This article argues for the importance of understanding the diverse factors that impact the effectiveness of communication - including the context in which it is received, and the emergent properties created through communication processes. Analyzing 'vaccine-critical' Facebook activity in Australia between 1 December 2020 and 28 February 2022, we find that controlling access to or censoring vaccine-critical misinformation does not lead to a reduction in vaccine-critical narratives. Rather, discussions continue based on more tenable political and social arguments. Further, bans antagonize vaccine-critical Facebook users and encourage them to move to other platforms where they may be radicalized. Crucially, recruitment to vaccine-critical sites accelerated following both bans of 'misinformation' and the introduction of vaccine mandates, suggesting that such responses can lead to increased discontentment. Accordingly, we call for researchers, policy makers and media platforms to engage with a more nuanced view of communication, acknowledging the powerful role of audiences' uses and gratifications in determining the effectiveness of public health messaging.