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Traylor KS, Bastawrous S, Riedesel EL, Ballard DH, Hochhegger B, Ukeh I, Jaswal S, Agarwal M, Clarke JE, Lakhani DA, Balthazar P, Tomblinson CM, Bunch PM. A New (Digital) Era in Medical Journalism: Leveraging Social Media and Other Online Tools to Increase Reach and Engagement. Radiographics 2023; 43:e230103. [PMID: 37883299 DOI: 10.1148/rg.230103] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [What about the content of this article? (0)] [Affiliation(s)] [Abstract] [MESH Headings] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 10/28/2023]
Abstract
Social media is a popular communication and marketing tool in modern society, with the power to reach and engage large audiences. Many members of the medical and radiology communities have embraced social media platforms, particularly X (formerly known as Twitter), as an efficient and economic means for performing patient outreach, disseminating research and educational materials, building networks, and promoting diversity. Editors of medical journals with a clear vision and relevant expertise can leverage social media and other digital tools to advance the journal's mission, further their interests, and directly benefit journal authors and readers. For editors, social media offers a means to increase article visibility and downloads, expand awareness of volunteer opportunities, and use metrics and other feedback to inform future initiatives. Authors benefit from broader dissemination of their work, which aids establishment of a national or international reputation. Readers can receive high-quality high-yield content in a digestible format directly on their devices while actively engaging with journal editors and authors in the online community. The authors highlight the multifaceted benefits of social media engagement and digital tool implementation in the context of medical journalism and summarize the activities of the RadioGraphics Social Media and Digital Innovation Team. By enumerating the social media activities of RadioGraphics and describing the underlying rationale for each activity, the authors present a blueprint for other medical journals considering similar initiatives. ©RSNA, 2023.
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Affiliation(s)
- Katie S Traylor
- From the Department of Radiology, University of Pittsburgh Medical Center Health System, 200 Lothrop St, South Tower 2nd Fl, Ste 200, Pittsburgh, PA 15213 (K.S.T.); Department of Radiology and Veterans Affairs, Puget Sound Health System, University of Washington School of Medicine, Seattle, Wash (S.B.); Department of Radiology and Imaging Sciences, Emory University School of Medicine, Atlanta, Ga (E.L.R., P.B.); Pediatric Radiology, Children's Healthcare of Atlanta, Atlanta, Ga (E.L.R.); Department of Radiology, Mallinckrodt Institute of Radiology, Washington University School of Medicine, St. Louis, Mo (D.H.B.); Department of Radiology, University of Florida, Gainesville, Fla (B.H.); Department of Radiology and Nuclear Medicine, University of Maryland School of Medicine, Baltimore, Md (I.U.); Department of Radiology, New York Presbyterian/Weill Cornell Medicine, New York, NY (S.J.); Department of Neuroradiology, Medical College of Wisconsin, Milwaukee, Wis (M.A.); Department of Radiology, University of California Los Angeles, Los Angeles, Calif (J.E.C.); Department of Radiology, West Virginia University, Morgantown, WV (D.A.L.); Department of Radiology and Radiological Sciences, Vanderbilt University Medical Center, Nashville, Tenn (C.M.T.); and Department of Radiology, Wake Forest School of Medicine, Winston-Salem, NC (P.M.B.)
| | - Sarah Bastawrous
- From the Department of Radiology, University of Pittsburgh Medical Center Health System, 200 Lothrop St, South Tower 2nd Fl, Ste 200, Pittsburgh, PA 15213 (K.S.T.); Department of Radiology and Veterans Affairs, Puget Sound Health System, University of Washington School of Medicine, Seattle, Wash (S.B.); Department of Radiology and Imaging Sciences, Emory University School of Medicine, Atlanta, Ga (E.L.R., P.B.); Pediatric Radiology, Children's Healthcare of Atlanta, Atlanta, Ga (E.L.R.); Department of Radiology, Mallinckrodt Institute of Radiology, Washington University School of Medicine, St. Louis, Mo (D.H.B.); Department of Radiology, University of Florida, Gainesville, Fla (B.H.); Department of Radiology and Nuclear Medicine, University of Maryland School of Medicine, Baltimore, Md (I.U.); Department of Radiology, New York Presbyterian/Weill Cornell Medicine, New York, NY (S.J.); Department of Neuroradiology, Medical College of Wisconsin, Milwaukee, Wis (M.A.); Department of Radiology, University of California Los Angeles, Los Angeles, Calif (J.E.C.); Department of Radiology, West Virginia University, Morgantown, WV (D.A.L.); Department of Radiology and Radiological Sciences, Vanderbilt University Medical Center, Nashville, Tenn (C.M.T.); and Department of Radiology, Wake Forest School of Medicine, Winston-Salem, NC (P.M.B.)
| | - Erica L Riedesel
- From the Department of Radiology, University of Pittsburgh Medical Center Health System, 200 Lothrop St, South Tower 2nd Fl, Ste 200, Pittsburgh, PA 15213 (K.S.T.); Department of Radiology and Veterans Affairs, Puget Sound Health System, University of Washington School of Medicine, Seattle, Wash (S.B.); Department of Radiology and Imaging Sciences, Emory University School of Medicine, Atlanta, Ga (E.L.R., P.B.); Pediatric Radiology, Children's Healthcare of Atlanta, Atlanta, Ga (E.L.R.); Department of Radiology, Mallinckrodt Institute of Radiology, Washington University School of Medicine, St. Louis, Mo (D.H.B.); Department of Radiology, University of Florida, Gainesville, Fla (B.H.); Department of Radiology and Nuclear Medicine, University of Maryland School of Medicine, Baltimore, Md (I.U.); Department of Radiology, New York Presbyterian/Weill Cornell Medicine, New York, NY (S.J.); Department of Neuroradiology, Medical College of Wisconsin, Milwaukee, Wis (M.A.); Department of Radiology, University of California Los Angeles, Los Angeles, Calif (J.E.C.); Department of Radiology, West Virginia University, Morgantown, WV (D.A.L.); Department of Radiology and Radiological Sciences, Vanderbilt University Medical Center, Nashville, Tenn (C.M.T.); and Department of Radiology, Wake Forest School of Medicine, Winston-Salem, NC (P.M.B.)
| | - David H Ballard
- From the Department of Radiology, University of Pittsburgh Medical Center Health System, 200 Lothrop St, South Tower 2nd Fl, Ste 200, Pittsburgh, PA 15213 (K.S.T.); Department of Radiology and Veterans Affairs, Puget Sound Health System, University of Washington School of Medicine, Seattle, Wash (S.B.); Department of Radiology and Imaging Sciences, Emory University School of Medicine, Atlanta, Ga (E.L.R., P.B.); Pediatric Radiology, Children's Healthcare of Atlanta, Atlanta, Ga (E.L.R.); Department of Radiology, Mallinckrodt Institute of Radiology, Washington University School of Medicine, St. Louis, Mo (D.H.B.); Department of Radiology, University of Florida, Gainesville, Fla (B.H.); Department of Radiology and Nuclear Medicine, University of Maryland School of Medicine, Baltimore, Md (I.U.); Department of Radiology, New York Presbyterian/Weill Cornell Medicine, New York, NY (S.J.); Department of Neuroradiology, Medical College of Wisconsin, Milwaukee, Wis (M.A.); Department of Radiology, University of California Los Angeles, Los Angeles, Calif (J.E.C.); Department of Radiology, West Virginia University, Morgantown, WV (D.A.L.); Department of Radiology and Radiological Sciences, Vanderbilt University Medical Center, Nashville, Tenn (C.M.T.); and Department of Radiology, Wake Forest School of Medicine, Winston-Salem, NC (P.M.B.)
| | - Bruno Hochhegger
- From the Department of Radiology, University of Pittsburgh Medical Center Health System, 200 Lothrop St, South Tower 2nd Fl, Ste 200, Pittsburgh, PA 15213 (K.S.T.); Department of Radiology and Veterans Affairs, Puget Sound Health System, University of Washington School of Medicine, Seattle, Wash (S.B.); Department of Radiology and Imaging Sciences, Emory University School of Medicine, Atlanta, Ga (E.L.R., P.B.); Pediatric Radiology, Children's Healthcare of Atlanta, Atlanta, Ga (E.L.R.); Department of Radiology, Mallinckrodt Institute of Radiology, Washington University School of Medicine, St. Louis, Mo (D.H.B.); Department of Radiology, University of Florida, Gainesville, Fla (B.H.); Department of Radiology and Nuclear Medicine, University of Maryland School of Medicine, Baltimore, Md (I.U.); Department of Radiology, New York Presbyterian/Weill Cornell Medicine, New York, NY (S.J.); Department of Neuroradiology, Medical College of Wisconsin, Milwaukee, Wis (M.A.); Department of Radiology, University of California Los Angeles, Los Angeles, Calif (J.E.C.); Department of Radiology, West Virginia University, Morgantown, WV (D.A.L.); Department of Radiology and Radiological Sciences, Vanderbilt University Medical Center, Nashville, Tenn (C.M.T.); and Department of Radiology, Wake Forest School of Medicine, Winston-Salem, NC (P.M.B.)
| | - Ifechi Ukeh
- From the Department of Radiology, University of Pittsburgh Medical Center Health System, 200 Lothrop St, South Tower 2nd Fl, Ste 200, Pittsburgh, PA 15213 (K.S.T.); Department of Radiology and Veterans Affairs, Puget Sound Health System, University of Washington School of Medicine, Seattle, Wash (S.B.); Department of Radiology and Imaging Sciences, Emory University School of Medicine, Atlanta, Ga (E.L.R., P.B.); Pediatric Radiology, Children's Healthcare of Atlanta, Atlanta, Ga (E.L.R.); Department of Radiology, Mallinckrodt Institute of Radiology, Washington University School of Medicine, St. Louis, Mo (D.H.B.); Department of Radiology, University of Florida, Gainesville, Fla (B.H.); Department of Radiology and Nuclear Medicine, University of Maryland School of Medicine, Baltimore, Md (I.U.); Department of Radiology, New York Presbyterian/Weill Cornell Medicine, New York, NY (S.J.); Department of Neuroradiology, Medical College of Wisconsin, Milwaukee, Wis (M.A.); Department of Radiology, University of California Los Angeles, Los Angeles, Calif (J.E.C.); Department of Radiology, West Virginia University, Morgantown, WV (D.A.L.); Department of Radiology and Radiological Sciences, Vanderbilt University Medical Center, Nashville, Tenn (C.M.T.); and Department of Radiology, Wake Forest School of Medicine, Winston-Salem, NC (P.M.B.)
| | - Shama Jaswal
- From the Department of Radiology, University of Pittsburgh Medical Center Health System, 200 Lothrop St, South Tower 2nd Fl, Ste 200, Pittsburgh, PA 15213 (K.S.T.); Department of Radiology and Veterans Affairs, Puget Sound Health System, University of Washington School of Medicine, Seattle, Wash (S.B.); Department of Radiology and Imaging Sciences, Emory University School of Medicine, Atlanta, Ga (E.L.R., P.B.); Pediatric Radiology, Children's Healthcare of Atlanta, Atlanta, Ga (E.L.R.); Department of Radiology, Mallinckrodt Institute of Radiology, Washington University School of Medicine, St. Louis, Mo (D.H.B.); Department of Radiology, University of Florida, Gainesville, Fla (B.H.); Department of Radiology and Nuclear Medicine, University of Maryland School of Medicine, Baltimore, Md (I.U.); Department of Radiology, New York Presbyterian/Weill Cornell Medicine, New York, NY (S.J.); Department of Neuroradiology, Medical College of Wisconsin, Milwaukee, Wis (M.A.); Department of Radiology, University of California Los Angeles, Los Angeles, Calif (J.E.C.); Department of Radiology, West Virginia University, Morgantown, WV (D.A.L.); Department of Radiology and Radiological Sciences, Vanderbilt University Medical Center, Nashville, Tenn (C.M.T.); and Department of Radiology, Wake Forest School of Medicine, Winston-Salem, NC (P.M.B.)
| | - Mohit Agarwal
- From the Department of Radiology, University of Pittsburgh Medical Center Health System, 200 Lothrop St, South Tower 2nd Fl, Ste 200, Pittsburgh, PA 15213 (K.S.T.); Department of Radiology and Veterans Affairs, Puget Sound Health System, University of Washington School of Medicine, Seattle, Wash (S.B.); Department of Radiology and Imaging Sciences, Emory University School of Medicine, Atlanta, Ga (E.L.R., P.B.); Pediatric Radiology, Children's Healthcare of Atlanta, Atlanta, Ga (E.L.R.); Department of Radiology, Mallinckrodt Institute of Radiology, Washington University School of Medicine, St. Louis, Mo (D.H.B.); Department of Radiology, University of Florida, Gainesville, Fla (B.H.); Department of Radiology and Nuclear Medicine, University of Maryland School of Medicine, Baltimore, Md (I.U.); Department of Radiology, New York Presbyterian/Weill Cornell Medicine, New York, NY (S.J.); Department of Neuroradiology, Medical College of Wisconsin, Milwaukee, Wis (M.A.); Department of Radiology, University of California Los Angeles, Los Angeles, Calif (J.E.C.); Department of Radiology, West Virginia University, Morgantown, WV (D.A.L.); Department of Radiology and Radiological Sciences, Vanderbilt University Medical Center, Nashville, Tenn (C.M.T.); and Department of Radiology, Wake Forest School of Medicine, Winston-Salem, NC (P.M.B.)
| | - Jamie E Clarke
- From the Department of Radiology, University of Pittsburgh Medical Center Health System, 200 Lothrop St, South Tower 2nd Fl, Ste 200, Pittsburgh, PA 15213 (K.S.T.); Department of Radiology and Veterans Affairs, Puget Sound Health System, University of Washington School of Medicine, Seattle, Wash (S.B.); Department of Radiology and Imaging Sciences, Emory University School of Medicine, Atlanta, Ga (E.L.R., P.B.); Pediatric Radiology, Children's Healthcare of Atlanta, Atlanta, Ga (E.L.R.); Department of Radiology, Mallinckrodt Institute of Radiology, Washington University School of Medicine, St. Louis, Mo (D.H.B.); Department of Radiology, University of Florida, Gainesville, Fla (B.H.); Department of Radiology and Nuclear Medicine, University of Maryland School of Medicine, Baltimore, Md (I.U.); Department of Radiology, New York Presbyterian/Weill Cornell Medicine, New York, NY (S.J.); Department of Neuroradiology, Medical College of Wisconsin, Milwaukee, Wis (M.A.); Department of Radiology, University of California Los Angeles, Los Angeles, Calif (J.E.C.); Department of Radiology, West Virginia University, Morgantown, WV (D.A.L.); Department of Radiology and Radiological Sciences, Vanderbilt University Medical Center, Nashville, Tenn (C.M.T.); and Department of Radiology, Wake Forest School of Medicine, Winston-Salem, NC (P.M.B.)
| | - Dhairya A Lakhani
- From the Department of Radiology, University of Pittsburgh Medical Center Health System, 200 Lothrop St, South Tower 2nd Fl, Ste 200, Pittsburgh, PA 15213 (K.S.T.); Department of Radiology and Veterans Affairs, Puget Sound Health System, University of Washington School of Medicine, Seattle, Wash (S.B.); Department of Radiology and Imaging Sciences, Emory University School of Medicine, Atlanta, Ga (E.L.R., P.B.); Pediatric Radiology, Children's Healthcare of Atlanta, Atlanta, Ga (E.L.R.); Department of Radiology, Mallinckrodt Institute of Radiology, Washington University School of Medicine, St. Louis, Mo (D.H.B.); Department of Radiology, University of Florida, Gainesville, Fla (B.H.); Department of Radiology and Nuclear Medicine, University of Maryland School of Medicine, Baltimore, Md (I.U.); Department of Radiology, New York Presbyterian/Weill Cornell Medicine, New York, NY (S.J.); Department of Neuroradiology, Medical College of Wisconsin, Milwaukee, Wis (M.A.); Department of Radiology, University of California Los Angeles, Los Angeles, Calif (J.E.C.); Department of Radiology, West Virginia University, Morgantown, WV (D.A.L.); Department of Radiology and Radiological Sciences, Vanderbilt University Medical Center, Nashville, Tenn (C.M.T.); and Department of Radiology, Wake Forest School of Medicine, Winston-Salem, NC (P.M.B.)
| | - Patricia Balthazar
- From the Department of Radiology, University of Pittsburgh Medical Center Health System, 200 Lothrop St, South Tower 2nd Fl, Ste 200, Pittsburgh, PA 15213 (K.S.T.); Department of Radiology and Veterans Affairs, Puget Sound Health System, University of Washington School of Medicine, Seattle, Wash (S.B.); Department of Radiology and Imaging Sciences, Emory University School of Medicine, Atlanta, Ga (E.L.R., P.B.); Pediatric Radiology, Children's Healthcare of Atlanta, Atlanta, Ga (E.L.R.); Department of Radiology, Mallinckrodt Institute of Radiology, Washington University School of Medicine, St. Louis, Mo (D.H.B.); Department of Radiology, University of Florida, Gainesville, Fla (B.H.); Department of Radiology and Nuclear Medicine, University of Maryland School of Medicine, Baltimore, Md (I.U.); Department of Radiology, New York Presbyterian/Weill Cornell Medicine, New York, NY (S.J.); Department of Neuroradiology, Medical College of Wisconsin, Milwaukee, Wis (M.A.); Department of Radiology, University of California Los Angeles, Los Angeles, Calif (J.E.C.); Department of Radiology, West Virginia University, Morgantown, WV (D.A.L.); Department of Radiology and Radiological Sciences, Vanderbilt University Medical Center, Nashville, Tenn (C.M.T.); and Department of Radiology, Wake Forest School of Medicine, Winston-Salem, NC (P.M.B.)
| | - Courtney M Tomblinson
- From the Department of Radiology, University of Pittsburgh Medical Center Health System, 200 Lothrop St, South Tower 2nd Fl, Ste 200, Pittsburgh, PA 15213 (K.S.T.); Department of Radiology and Veterans Affairs, Puget Sound Health System, University of Washington School of Medicine, Seattle, Wash (S.B.); Department of Radiology and Imaging Sciences, Emory University School of Medicine, Atlanta, Ga (E.L.R., P.B.); Pediatric Radiology, Children's Healthcare of Atlanta, Atlanta, Ga (E.L.R.); Department of Radiology, Mallinckrodt Institute of Radiology, Washington University School of Medicine, St. Louis, Mo (D.H.B.); Department of Radiology, University of Florida, Gainesville, Fla (B.H.); Department of Radiology and Nuclear Medicine, University of Maryland School of Medicine, Baltimore, Md (I.U.); Department of Radiology, New York Presbyterian/Weill Cornell Medicine, New York, NY (S.J.); Department of Neuroradiology, Medical College of Wisconsin, Milwaukee, Wis (M.A.); Department of Radiology, University of California Los Angeles, Los Angeles, Calif (J.E.C.); Department of Radiology, West Virginia University, Morgantown, WV (D.A.L.); Department of Radiology and Radiological Sciences, Vanderbilt University Medical Center, Nashville, Tenn (C.M.T.); and Department of Radiology, Wake Forest School of Medicine, Winston-Salem, NC (P.M.B.)
| | - Paul M Bunch
- From the Department of Radiology, University of Pittsburgh Medical Center Health System, 200 Lothrop St, South Tower 2nd Fl, Ste 200, Pittsburgh, PA 15213 (K.S.T.); Department of Radiology and Veterans Affairs, Puget Sound Health System, University of Washington School of Medicine, Seattle, Wash (S.B.); Department of Radiology and Imaging Sciences, Emory University School of Medicine, Atlanta, Ga (E.L.R., P.B.); Pediatric Radiology, Children's Healthcare of Atlanta, Atlanta, Ga (E.L.R.); Department of Radiology, Mallinckrodt Institute of Radiology, Washington University School of Medicine, St. Louis, Mo (D.H.B.); Department of Radiology, University of Florida, Gainesville, Fla (B.H.); Department of Radiology and Nuclear Medicine, University of Maryland School of Medicine, Baltimore, Md (I.U.); Department of Radiology, New York Presbyterian/Weill Cornell Medicine, New York, NY (S.J.); Department of Neuroradiology, Medical College of Wisconsin, Milwaukee, Wis (M.A.); Department of Radiology, University of California Los Angeles, Los Angeles, Calif (J.E.C.); Department of Radiology, West Virginia University, Morgantown, WV (D.A.L.); Department of Radiology and Radiological Sciences, Vanderbilt University Medical Center, Nashville, Tenn (C.M.T.); and Department of Radiology, Wake Forest School of Medicine, Winston-Salem, NC (P.M.B.)
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