The effects of tech and non-tech innovation on brand equity in China: The role of institutional environments

Can the Sci-Tech Innovation Increase the China's Green Brands Value?-Evidence from Threshold Effect and Spatial Dubin Model

Based on the perspective of the innovation value chain, sci-tech innovation is divided into two stages: R&D and achievement transformation. This paper uses panel data from 25 provinces in China as the sample. We utilize a two-way fixed effect model, spatial Dubin model, and panel threshold model to discuss the impact of two-stage innovation efficiency on the value of the green brand, the spatial effect of this impact, and the threshold role of intellectual property protection in the process. The results indicate that: (1) the two stages of innovation efficiency have a positive impact on the value of green brands, and the effect of the eastern region is significantly better than that of the central and western regions. (2) The spatial spillover effect of the two stages of regional innovation efficiency on the value of green brands is evident, especially in the eastern region. (3) The innovation value chain has a pronounced spillover effect. (4) The single threshold effect of intellectual property protection is significant. When the threshold is crossed, the positive impact of the two stages of innovation efficiency on the value of green brands is significantly enhanced. (5) The influence of economic development level, openness, market size, and marketization degree on the value of green brands shows remarkable regional differences. In conclusion, this study contributes to understanding green brands' growth and provides important implications for developing independent brands in various regions of China.

Has the manufacturing policy helped to promote the logistics industry?

The logistics industry is a derivative industry of manufacturing services extraposition. A variety of strategies to develop the manufacturing industry are important programs of action for China's manufacturing strategic power, and it is of great significance to promote the high-quality development of the logistics industry. This paper takes strong manufacturing provinces with the development of the logistics industry as the research object and applies network DEA measuring the production efficiency and service efficiency of the logistics industry from 2004 to 2017. This paper adopts the “Made in China 2025” strategy as a natural experiment and uses double difference to study the impact of manufacturing policies on the high-quality development of the logistics industry. The empirical results show that compared with the Reference group, the impact of the “Made in China 2025” strategy led to a significant increase in the production efficiency and service efficiency of the experimental group. The group-based test based on innovation type shows that independent innovation has a significant positive effect on the high-quality development of the logistics industry, which shows that from the perspective of technological innovation, independent innovation is the main path of the “Made in China 2025” strategy to promote the high-quality development of the logistics industry. This paper not only identifies the causal relationship between the “Made in China 2025” strategy and the high-quality development of the logistics industry but also helps clarify the mechanism of how manufacturing policies improve the high-quality development of the logistics industry, which has important implications for further promoting the combined development between manufacturing and logistics.