The effects of induced emotions on environmental preferences and behavior: An experimental study

Exploring determinants of formation of cognitive anchors from altruistic messages: A fuzzy DEMATEL approach

Altruistic communication by non-profit organizations plays a crucial role in shaping individuals' perceptions and beliefs about altruism. One of the indicators of effective communication is the anchoring of the messages. Therefore, understanding the underlying determinants of anchoring in altruistic communication is essential. Despite the importance of anchoring in the communication of altruism, extant research has not done much to examine the determinants of anchoring in altruistic communication. This paper investigates the determinants of anchoring in non-profit organizations' altruistic communication through the lens of the dual process theory. It applies the Fuzzy Decision Making Trial and Evaluation Laboratory (F-DEMATEL) method to analyze the causal and effect factors. Data were gathered from 12 social communication experts based in Taiwan. Out of the 12 proposed determinants, three factors, namely consistency, cultural consideration, and emotional anchoring, were established as significant causal factors. Consistency had causal effects on five other factors, namely, the use of metaphors, the use of antinomies, thematic anchoring, understanding the cognitive ability of the audience, and crafting engaging information. Cultural consideration had causal effects on feedback, naming, use of antinomies, thematic anchoring, emotional anchoring, and repetition. Emotional anchoring had causal effects on thematic anchoring, use of antinomies, use of metaphors, consistency, naming, feedback, understanding the cognitive ability of the audience, and repetition. On the other hand, feedback, naming, and use of antinomies were established as significant effect factors. The study's findings offer crucial contributions to the social communication literature and provide important insights for social communication practitioners.

Optimistic narrative future visions: a communication tool for promoting sustainable (plastic) behavior

Plastic pollution is a pressing global issue, necessitating a focus on consumer behavior to curb this problem at its source. To effectively promote sustainable practices, communication strategies that employ future visions have gained attention. This study examines the effects of a narrative video intervention depicting an optimistic future vision concerning single-use plastic bag consumption in South Africa, compared to a representation of the prevailing status quo. Using a preregistered within-subject design, we assess the psychological and emotional responses to two scenarios of which one is illustrating adaptive behaviors toward reduced plastic bag usage, and the other showcasing current consumption patterns. Parametric analyses revealed a shift in emotional states, characterized by a greater experience of positive emotions and a reduced experience of negative emotions following the exposure to the optimistic future scenario video, as compared to the status quo video. Moreover, engagement with the optimistic future scenario was associated with higher levels of perceived behavioral control and behavioral intentions. No significant changes were found regarding sense of responsibility. These findings point to the potential of optimistic future visions to influence individuals at psychological and emotional levels. This renders optimistic future vision communication as an effective tool for sustainable behavior change, particularly in relation to the sustainable use of plastic shopping bags.

The impact of nature video exposure on pro-environmental behavior: An experimental investigation

We analyze whether exposure to a nature documentary increases pro-environmental behavior (PEB). We test this causal link in an experiment where subjects viewed a video featuring either an urban (control treatment) or a nature setting (nature treatment). We consider two types of behavior: a monetary donation to an environmental non-governmental organization (ENGO) that we call an eco-donation, and subsequently, a non-monetary decision (i.e., recycle or not recycle headphone protectors) that we call an eco-action. We find that virtual exposure to nature boosts both eco-donation and eco-action. Interestingly, the increase in PEB only occurs for individuals who express low environmental values. We did not find any negative or positive spillover effects on the eco-action. We finally provide robustness checks and discuss policy implications.