What do consumers think about recycling human urine as fertiliser? Perceptions and attitudes of a university community in South India

Sanitation systems based on source separation and valorisation of human urine can improve the environmental sustainability of wastewater management. Yet, the social acceptability of such new, resource-oriented sanitation practices have not been assessed systematically. We attempt to address this research gap by reporting the findings of a survey conducted at a South Indian university that evaluated support for urine recycling among 1252 Indian consumers. We place our findings in the context of the Theory of Planned Behaviour, quantify consumer attitude to urine recycling through an exploratory numerical approach, and identify explanatory factors that shape consumer beliefs and perceptions. Overall, a moderately positive attitude was observed: 68% stated human urine should not be disposed but recycled, 55% considered it as fertiliser, but only 44% would consume food grown using it. While 65% believed using urine as crop fertiliser could pose a health risk, majority (80%) believed it could be treated so as to not pose a risk. The respondents' 'willingness to consume' urine-fertilised food was found to be strongly influenced by their willingness to pay. Consumer environmental attitudes, as evaluated using the New Ecological Paradigm scale, did not influence their attitude towards urine recycling behaviour. We thus believe that simply appealing to people's environmental sensitivities is not enough for introducing environmentally-friendly technologies like urine recycling, but that more targeted marketing messages are needed. We find sufficient support among our surveyed consumers for urine recycling but highlight that further research is needed to identify what information and agency will help translate positive attitudes into action and behaviour.

Farmer attitudes and perceptions to the re-use of fertiliser products from resource-oriented sanitation systems - The case of Vellore, South India

Relatively little research has been conducted to date on farmer attitudes towards the use of fertilisers from resource-oriented sanitation systems. This study employed a psycho-sociological approach to identify factors that encourage, or discourage, negative and positive attitudes to human waste recycling among farmers in southern India. A survey involving face-to-face interviews was performed with 120 randomly sampled farmers, taking into account the following factors: gender, age, religion, caste, type of farming, farm size, annual income and farming history. Variations in variables (χ² and ANOVA) were considered statistically significant if p-value was <0.05. When asked whether they thought human wastes could be used as fertiliser, of the farmers who expressed an opinion 59% were positive to re-use of urine and 46% to re-use of human faeces. Farmers in Vellore appeared to display what we term, a 'not-in-my-circle' syndrome, as they would prefer their neighbours to use human urine rather than their friends, family and colleagues. The main factors that motivated farmers to respond positively to re-use of urine were improved soil quality and potential cost savings from reduced use of chemical fertilisers. Fear of crop die-off, fear of being ridiculed and uncertainty over consumer marketplace behaviour were significant factors among farmers with a negative attitude. Furthermore, the survey responses indicated that besides socio-demographic factors, other factors such as 'trust' might have to be taken into consideration when planning and implementing nutrient recycling programmes. Early dialogue, continuous interaction and integration of user stakeholders (producers and consumers) in conceptualisation, design and implementation of nutrient recycling programmes are essential to ensure future success and wider adoption.