Geng H, Hu XF. [Types and characteristics of advertising images in
Chinese medicine works during the Republic of China].
Zhonghua Yi Shi Za Zhi 2018;
48:280-286. [PMID:
30646666 DOI:
10.3760/cma.j.issn.0255-7053.2018.05.004]
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Abstract
The emergence of advertising images in Chinese medicine works during the period of China is the inevitable outcome of the development of commercial society. In the 237 advertising images, there are 106 pictures, 130 ink lines and 1 color photograph. It can be divided into 8 categories: chemist's shop, hospital, medical products, Chinese medicine school and organizations, book, book publishers, commodity and public service. It can reflect the popular themes of the society and social atmosphere at that time, having vivid characteristics of the times and artistry. Advertising image is a unique phenomenon in the books of the Republic of China.
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