Habib R, White K, Hardisty DJ, Zhao J. Shifting consumer behavior to address climate change.
Curr Opin Psychol 2021;
42:108-113. [PMID:
34102565 DOI:
10.1016/j.copsyc.2021.04.007]
[Citation(s) in RCA: 10] [Impact Index Per Article: 3.3] [Reference Citation Analysis] [What about the content of this article? (0)] [Affiliation(s)] [Abstract] [Key Words] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Received: 11/01/2020] [Revised: 04/21/2021] [Accepted: 04/24/2021] [Indexed: 11/28/2022]
Abstract
We review recent articles on how to change consumer behavior in ways that improve climate impacts, with a special focus on those articles using experimental interventions and measuring actual behaviors. We organize the findings using the SHIFT framework to categorize behavior change strategies based on five psychological factors: Social influence (e.g. communicating that others are changing to plant-based diets doubled meatless lunch orders), Habit (e.g. consumer collaboration to establish new, value-based practices helped to reduce food waste), Individual self (e.g. when women made up half of the group, 51% more trees were conserved), Feelings and cognition (e.g. anticipated guilt reduced choice of unethical attributes in made-to-order products), and Tangibility (e.g. concrete representations of the future of recycled products improved recycling behavior).
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