Voting for a personality: Do first impressions and self-evaluations affect voting decisions?
JOURNAL OF RESEARCH IN PERSONALITY 2014;
51:62-68. [PMID:
25089064 PMCID:
PMC4110983 DOI:
10.1016/j.jrp.2014.04.011]
[Citation(s) in RCA: 14] [Impact Index Per Article: 1.4] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 11/29/2022]
Abstract
People rated themselves and video clips of politicians on personality.
People gave an estimate of the probability that they would vote for the politicians.
Ratings of some personality traits were strongly related to voting behavior.
For the preferred personality traits people gave themselves higher ratings.
People’s voting decisions may be guided by traits they value high in themselves.
Participants were asked to assess their own personality (i.e. Big Five scales), the personality of politicians shown in brief silent video clips, and the probability that they would vote for these politicians. Response surface analyses (RSA) revealed noteworthy effects of self-ratings and observer-ratings of openness, agreeableness, and emotional stability on voting probability. Furthermore, the participants perceived themselves as being more open, more agreeable, more emotionally stable, and more extraverted than the average politician. The study supports previous findings that first impressions affect decision making on important issues. Results also indicate that when only nonverbal information is available people prefer political candidates they perceive as having personality traits they value in themselves.
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