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Cosme D, Mobasser A, Pfeifer JH. If you're happy and you know it: neural correlates of self-evaluated psychological health and well-being. Soc Cogn Affect Neurosci 2023; 18:nsad065. [PMID: 37930824 PMCID: PMC10684270 DOI: 10.1093/scan/nsad065] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [What about the content of this article? (0)] [Affiliation(s)] [Abstract] [Key Words] [MESH Headings] [Grants] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Received: 11/11/2022] [Revised: 07/17/2023] [Accepted: 10/24/2023] [Indexed: 11/08/2023] Open
Abstract
Psychological health and well-being have important implications for individual and societal thriving. Research underscores the subjective nature of well-being, but how do individuals intuit this subjective sense of well-being in the moment? This pre-registered study addresses this question by examining the neural correlates of self-evaluated psychological health and their dynamic relationship with trial-level evaluations. Participants (N = 105) completed a self-evaluation task and made judgments about three facets of psychological health and positive functioning-self-oriented well-being, social well-being and ill-being. Consistent with pre-registered hypotheses, self-evaluation elicited activity in the default mode network, and there was strong spatial overlap among constructs. Trial-level analyses assessed whether and how activity in a priori regions of interest-perigenual anterior cingulate cortex (pgACC), ventromedial prefrontal cortex (vmPFC) and ventral striatum-were related to subjective evaluations. These regions explained additional variance in whether participants endorsed or rejected items but were differentially related to evaluations. Stronger activity in pgACC was associated with a higher probability of endorsement across constructs, whereas stronger activity in vmPFC was associated with a higher probability of endorsing ill-being items, but a lower probability of endorsing self-oriented and social well-being items. These results add nuance to neurocognitive accounts of self-evaluation and extend our understanding of the neurobiological basis of subjective psychological health and well-being.
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Affiliation(s)
- Danielle Cosme
- Department of Psychology, University of Oregon, Eugene, OR 97403, USA
- Annenberg School for Communication, University of Pennsylvania, Philadelphia, PA 19104, USA
| | - Arian Mobasser
- Department of Psychology, University of Oregon, Eugene, OR 97403, USA
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2
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Jovanova M, Falk EB, Parelman JM, Pandey P, O’Donnell MB, Kang Y, Bassett DS, Lydon-Staley DM. Brain system integration and message consistent health behavior change. Health Psychol 2022; 41:611-620. [PMID: 36006700 PMCID: PMC10152515 DOI: 10.1037/hea0001201] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [What about the content of this article? (0)] [Affiliation(s)] [Abstract] [Key Words] [MESH Headings] [Grants] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 11/08/2022]
Abstract
OBJECTIVE Modifiable behaviors, including physical activity and sedentary behavior, are important determinants of health, and messages are important tools for influencing these behaviors. Functional neuroimaging research suggests that activity in regions of the brain's default mode and salience systems are independently associated with attending to health promoting messages. However, it remains unclear how these brain systems interact during exposure to persuasive messages and how this interaction relates to subsequent behavior change. Here, we examine how between-person differences in the relative integration between default mode and salience systems while viewing health messages relates to changes in health behavior. METHOD Using wrist-worn accelerometers, we logged physical activity in 150 participants (mean age = 33.17 years, 64% women; 43% Black, 37% white, 7% Asian, 5% Hispanic, and 8% other) continuously for an average of 10 days. Participants then viewed health messages encouraging physical activity while undergoing functional MRI (fMRI) and completed an additional month where physical activity was logged and the health messages were reinforced with daily text reminders. RESULTS Individuals with higher default mode and salience system integration during health message exposure were more likely to decrease their sedentary behavior and increase light physical activity in the month following fMRI than participants with lower brain integration. CONCLUSIONS Interactions between the salience and default mode systems are associated with message receptivity and subsequent behavior change, highlighting the value of expanding the focus from the role of single brain regions in studying health behavior change to larger-scale connectivity. (PsycInfo Database Record (c) 2022 APA, all rights reserved).
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Affiliation(s)
- Mia Jovanova
- Annenberg School for Communication, University of Pennsylvania, USA
| | - Emily B. Falk
- Annenberg School for Communication, University of Pennsylvania, USA
- Department of Psychology, University of Pennsylvania, USA
- Wharton Marketing Department, University of Pennsylvania, USA
| | | | | | | | - Yoona Kang
- Annenberg School for Communication, University of Pennsylvania, USA
| | - Dani S. Bassett
- Department of Bioengineering, School of Engineering and Applied Science, University of Pennsylvania, USA
- Department of Electrical & Systems Engineering, School of Engineering & Applied Science, University of Pennsylvania, USA
- Department of Neurology, Perelman School of Medicine, University of Pennsylvania, USA
- Department of Psychiatry, Perelman School of Medicine, University of Pennsylvania, USA
- Department of Physics & Astronomy, College of Arts & Sciences, University of Pennsylvania, USA
- The Santa Fe Institute, USA
| | - David M. Lydon-Staley
- Annenberg School for Communication, University of Pennsylvania, USA
- Department of Bioengineering, School of Engineering and Applied Science, University of Pennsylvania, USA
- Leonard Davis Institute of Health Economics, University of Pennsylvania, USA
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3
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Hall PA, Fong GT, Hitchman SC, Quah AC, Agar T, Meng G, Ayaz H, Dore BP, Sakib MN, Hudson A, Boudreau C. Brain and behavior in health communication: The Canadian COVID-19 Experiences Project. Brain Behav Immun Health 2022; 22:100467. [PMID: 35527791 PMCID: PMC9060711 DOI: 10.1016/j.bbih.2022.100467] [Citation(s) in RCA: 2] [Impact Index Per Article: 1.0] [Reference Citation Analysis] [What about the content of this article? (0)] [Affiliation(s)] [Abstract] [Track Full Text] [Download PDF] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Received: 04/28/2022] [Accepted: 04/28/2022] [Indexed: 12/11/2022] Open
Abstract
Background Methods Discussion
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Affiliation(s)
- Peter A. Hall
- School of Public Health Sciences, University of Waterloo, Waterloo, Canada
- Department of Psychology, University of Waterloo, Waterloo, Canada
- Centre for Bioengineering and Biotechnology, University of Waterloo, Waterloo, Canada
- Corresponding author. School of Public Health Sciences, University of Waterloo, 200 University Avenue West, Waterloo, ON, Canada.
| | - Geoffrey T. Fong
- School of Public Health Sciences, University of Waterloo, Waterloo, Canada
- Department of Psychology, University of Waterloo, Waterloo, Canada
- Ontario Institute for Cancer Research, Toronto, Ontario, Canada
- Corresponding author. Department of Psychology, University of Waterloo, 200 University Avenue West, Waterloo, ON, Canada.
| | - Sara C. Hitchman
- Department of Communication and Media Research, University of Zurich, Zurich, Switzerland
| | - Anne C.K. Quah
- Department of Psychology, University of Waterloo, Waterloo, Canada
| | - Thomas Agar
- Department of Psychology, University of Waterloo, Waterloo, Canada
| | - Gang Meng
- Department of Psychology, University of Waterloo, Waterloo, Canada
| | - Hasan Ayaz
- School of Biomedical Engineering, Science and Health Systems, Drexel University, USA
- Department of Psychological and Brain Sciences, College of Arts and Sciences, Drexel University, Philadelphia, PA, USA
- Drexel Solutions Institute, Drexel University, Philadelphia, PA, USA
| | - Bruce P. Dore
- Desautels Faculty of Management, McGill University, Montreal, Canada
| | - Mohammad N. Sakib
- School of Public Health Sciences, University of Waterloo, Waterloo, Canada
| | - Anna Hudson
- School of Public Health Sciences, University of Waterloo, Waterloo, Canada
| | - Christian Boudreau
- Department of Statistics and Actuarial Science, University of Waterloo, Waterloo, Canada
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Parvanta C, Hammond RW, He W, Zemen R, Boddupalli S, Walker K, Chen H, Harner RN. Face Value: Remote facial expression analysis adds predictive power to perceived effectiveness for selecting anti-tobacco PSAs. J Health Commun 2022; 27:281-291. [PMID: 35838201 DOI: 10.1080/10810730.2022.2100016] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [What about the content of this article? (0)] [Affiliation(s)] [Abstract] [MESH Headings] [Track Full Text] [Subscribe] [Scholar Register] [Indexed: 06/15/2023]
Abstract
Perceived effectiveness (PE) is a validated tool for predicting the potential impact of anti-tobacco public service announcements (PSAs). We set out to evaluate the added predictive value of facial expression analysis when combined with PE in a remote (online) survey. Each of 302 tobacco users watched 3 PSAs and allowed transmission of webcam videos from which metrics for "attention" (head position) and "facial action units" (FAU) were computed. The participants completed scales for their subjective emotions, willingness to share on social media, and intention to quit smoking using the Tobacco Free Florida website. Based on PE, both ready to quit (RTQ) and not ready (NR) respondents favored the same PSAs but RTQs assigned higher PE scores. Negative PSAs ("sad" or "frightening") were more compelling overall but RTQs also favored surprising ads and were more willing to share them on social media. Logistic regression showed that the combination of Attention + FAU+ PE (AUC = .816, p < .0001) outperformed single factors or factor combinations in distinguishing RTQ from NR. This study demonstrates that on-line assessment of facial expressions enhances the predictive value of PE and can be deployed on large remote samples.
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Affiliation(s)
- Claudia Parvanta
- College of Public Health, University of South Florida, Tampa, Florida, USA
| | - R W Hammond
- Muma College of Business, Center for Marketing and Sales Innovation, University of South Florida, Tampa, Florida, USA
| | - W He
- College of Public Health, University of South Florida, Tampa, Florida, USA
| | - R Zemen
- College of Public Health, University of South Florida, Tampa, Florida, USA
| | - S Boddupalli
- College of Public Health, University of South Florida, Tampa, Florida, USA
| | - K Walker
- Zimmerman School of Mass Communication and Advertising, University of South Florida, Tampa, Florida, USA
| | - H Chen
- College of Public Health, University of South Florida, Tampa, Florida, USA
| | - R N Harner
- Muma College of Business, Center for Marketing and Sales Innovation, University of South Florida, Tampa, Florida, USA
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Casado-Aranda LA, van der Laan N, Sánchez-Fernández J. Neural activity in self-related brain regions in response to tailored nutritional messages predicts dietary change. Appetite 2021; 170:105861. [PMID: 34920049 DOI: 10.1016/j.appet.2021.105861] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [What about the content of this article? (0)] [Affiliation(s)] [Abstract] [Key Words] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Received: 09/27/2021] [Revised: 11/12/2021] [Accepted: 12/09/2021] [Indexed: 11/02/2022]
Abstract
Overweight and obesity have become international public health problems, so there is an urgent need to implement effective interventions that prevent these concerning health issues. Designing personalized (tailored) dietary communications has become one of the most effective tools in reducing unhealthy eating behavior, when compared with one-size-fits-all messages (untailored). However, more research is required to gain a complete understanding of the underlying mechanisms by which tailored nutritional messages elicit reductions in unhealthy dietary behavior. To the best of our knowledge, our study may be the first to use neuroimaging, namely functional magnetic resonance imaging (fMRI), aiming to evaluate the neural basis of tailored and untailored nutritional messages and assess how these neural responses predict unhealthy food intake reduction after a month receiving tailored nutritional messages. To that goal, 30 participants were scanned while reading tailored and untailored nutritional messages. Subsequently, for a month, they received tailored interventions encouraging healthy food intake. The neural findings reveal that when compared to untailored communications, tailored messages elicit brain networks associated with self-relevance, such as the precuneus, the middle temporal gyrus, the hippocampus, the inferior orbitofrontal cortex (OBC), the dorsomedial prefrontal cortex (dMPFC), and the angular gyrus. Interestingly, among these self-related brain areas, the dMPFC, OFC, angular gyrus, and hippocampus forecast reductions in unhealthy food intake after a one-month tailored intervention for the cessation of unhealthy eating. These results may offer implications for clinicians, practitioners, and/or policymakers who should implement substantial efforts in creating individualized campaigns focused on their target's perceived needs, goals, and drivers in relation to eating healthy to reduce overweight issues. This research therefore constitutes a step forward in showing a direct association between the neural responses to tailored nutritional messages and changes in real-life healthy eating behavior.
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Affiliation(s)
- Luis-Alberto Casado-Aranda
- Department of Marketing and Market Research, University of Granada, Campus Universitario La Cartuja, 18011, Granada, Spain.
| | - Nynke van der Laan
- Department of Communication and Cognition, Tilburg University, Warandelaan 2 (Dante Building), 5037 AB Tilburg, the Netherlands.
| | - Juan Sánchez-Fernández
- Department of Marketing and Market Research, University of Granada, Campus Universitario La Cartuja, 18011, Granada, Spain.
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Li Y, Lu X, Zheng W, Luo J. The role of the mPFC in the social influence of majority and expert opinion. Neuropsychologia 2021; 159:107951. [PMID: 34246663 DOI: 10.1016/j.neuropsychologia.2021.107951] [Citation(s) in RCA: 1] [Impact Index Per Article: 0.3] [Reference Citation Analysis] [What about the content of this article? (0)] [Affiliation(s)] [Abstract] [Key Words] [MESH Headings] [Journal Information] [Subscribe] [Scholar Register] [Received: 04/01/2021] [Revised: 06/21/2021] [Accepted: 07/06/2021] [Indexed: 11/19/2022]
Abstract
Individual attitudes and preferences are easily affected by social information. In a world where information sharing and dissemination are extremely convenient, social influence has played a greater role than in any previous era. Previous studies have suggested that the medial prefrontal cortex (mPFC) participates in mediating the tendency towards social conformity. However, the specific role of this brain area is still unknown, and it is not clear whether various types of external information influences share a mechanism. In this research, we aimed to use transcranial direct current stimulation (tDCS) to further explore the role of the mPFC in human conformity behaviour. In our experiment, the subjects received the majority opinion/expert opinion, and conformity behaviour was measured by the subject's tendency to follow this information after receiving the social information. Our research found that when social information conveys the majority opinion, cathodal stimulation of the mPFC significantly enhances the subject's consistency tendency. When social information conveys an expert opinion, stimulation of the mPFC has no significant effect on the conformity tendency of subjects. The results suggest that the mPFC plays an inhibitory role in regulating the social conformity tendency and that the activated neural circuits may vary with source when dealing with social influences.
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Affiliation(s)
- Yuzhen Li
- School of Economics, Center for Economic Behavior and Decision-Making (CEBD), Zhejiang University of Finance and Economics, China
| | - Xinbo Lu
- School of Economics, Jiaxing University, China
| | - Wanjun Zheng
- School of Economics, Center for Economic Behavior and Decision-Making (CEBD), Zhejiang University of Finance and Economics, China
| | - Jun Luo
- School of Economics, Center for Economic Behavior and Decision-Making (CEBD), Zhejiang University of Finance and Economics, China.
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Huskey R, Turner BO, Weber R. Individual Differences in Brain Responses: New Opportunities for Tailoring Health Communication Campaigns. Front Hum Neurosci 2020; 14:565973. [PMID: 33343317 PMCID: PMC7744697 DOI: 10.3389/fnhum.2020.565973] [Citation(s) in RCA: 1] [Impact Index Per Article: 0.3] [Reference Citation Analysis] [What about the content of this article? (0)] [Affiliation(s)] [Abstract] [Key Words] [Track Full Text] [Download PDF] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Received: 05/26/2020] [Accepted: 11/10/2020] [Indexed: 11/13/2022] Open
Abstract
Prevention neuroscience investigates the brain basis of attitude and behavior change. Over the years, an increasingly structurally and functionally resolved "persuasion network" has emerged. However, current studies have only identified a small handful of neural structures that are commonly recruited during persuasive message processing, and the extent to which these (and other) structures are sensitive to numerous individual difference factors remains largely unknown. In this project we apply a multi-dimensional similarity-based individual differences analysis to explore which individual factors-including characteristics of messages and target audiences-drive patterns of brain activity to be more or less similar across individuals encountering the same anti-drug public service announcements (PSAs). We demonstrate that several ensembles of brain regions show response patterns that are driven by a variety of unique factors. These results are discussed in terms of their implications for neural models of persuasion, prevention neuroscience and message tailoring, and methodological implications for future research.
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Affiliation(s)
- Richard Huskey
- Cognitive Communication Science Lab – C Lab, Center for Mind and Brain, Department of Communication, University of California, Davis, Davis, CA, United States
| | - Benjamin O. Turner
- Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore, Singapore
| | - René Weber
- Media Neuroscience Lab, Department of Communication, University of California, Santa Barbara, Santa Barbara, CA, United States
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Schmälzle R, Cooper N, O’Donnell MB, Tompson S, Lee S, Cantrell J, Vettel JM, Falk EB. The Effectiveness of Online Messages for Promoting Smoking Cessation Resources: Predicting Nationwide Campaign Effects From Neural Responses in the EX Campaign. Front Hum Neurosci 2020; 14:565772. [PMID: 33100997 PMCID: PMC7546826 DOI: 10.3389/fnhum.2020.565772] [Citation(s) in RCA: 3] [Impact Index Per Article: 0.8] [Reference Citation Analysis] [What about the content of this article? (0)] [Affiliation(s)] [Abstract] [Key Words] [Grants] [Track Full Text] [Download PDF] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Received: 05/26/2020] [Accepted: 08/20/2020] [Indexed: 01/14/2023] Open
Abstract
What are the key ingredients that make some persuasive messages resonate with audiences and elicit action, while others fail? Billions of dollars per year are put towards changing human behavior, but it is difficult to know which messages will be the most persuasive in the field. By combining novel neuroimaging techniques and large-scale online data, we examine the role of key health communication variables relevant to motivating action at scale. We exposed a sample of smokers to anti-smoking web-banner messages from a real-world campaign while measuring message-evoked brain response patterns via fMRI, and we also obtained subjective evaluations of each banner. Neural indices were derived based on: (i) message-evoked activity in specific brain regions; and (ii) spatially distributed response patterns, both selected based on prior research and theoretical considerations. Next, we connected the neural and subjective data with an independent, objective outcome of message success, which is the per-banner click-through rate in the real-world campaign. Results show that messages evoking brain responses more similar to signatures of negative emotion and vividness had lower online click-through-rates. This strategy helps to connect and integrate the rapidly growing body of knowledge about brain function with formative research and outcome evaluation of health campaigns, and could ultimately further disease prevention efforts.
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Affiliation(s)
- Ralf Schmälzle
- Department of Communication, College of Communication Arts and Sciences, Michigan State University, East Lansing, MI, United States
| | - Nicole Cooper
- Annenberg School for Communication, University of Pennsylvania, Philadelphia, PA, United States
- U.S. Army Research Laboratory, Aberdeen Proving Ground, Adelphi, MD, United States
| | - Matthew Brook O’Donnell
- Annenberg School for Communication, University of Pennsylvania, Philadelphia, PA, United States
| | - Steven Tompson
- U.S. Army Research Laboratory, Aberdeen Proving Ground, Adelphi, MD, United States
- Department of Bioengineering, University of Pennsylvania, Philadelphia, PA, United States
| | - Sangil Lee
- Department of Psychology, University of Pennsylvania, Philadelphia, PA, United States
| | - Jennifer Cantrell
- New York University School of Global Public Health, New York, NY, United States
| | - Jean M. Vettel
- U.S. Army Research Laboratory, Aberdeen Proving Ground, Adelphi, MD, United States
- Department of Bioengineering, University of Pennsylvania, Philadelphia, PA, United States
- Department of Psychological and Brain Sciences, University of California, Santa Barbara, Santa Barbara, CA, United States
| | - Emily B. Falk
- Annenberg School for Communication, University of Pennsylvania, Philadelphia, PA, United States
- Department of Psychology, University of Pennsylvania, Philadelphia, PA, United States
- Wharton Marketing Department, University of Pennsylvania, Philadelphia, PA, United States
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9
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Aquino A, Alparone FR, Pagliaro S, Haddock G, Maio GR, Perrucci MG, Ebisch SJH. Sense or sensibility? The neuro-functional basis of the structural matching effect in persuasion. Cogn Affect Behav Neurosci 2020; 20:536-50. [DOI: 10.3758/s13415-020-00784-7] [Citation(s) in RCA: 21] [Impact Index Per Article: 5.3] [Reference Citation Analysis] [What about the content of this article? (0)] [Track Full Text] [Subscribe] [Scholar Register] [Indexed: 11/08/2022]
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10
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Scholz C, Jovanova M, Baek EC, Falk EB. Media content sharing as a value-based decision. Curr Opin Psychol 2019; 31:83-88. [PMID: 31542712 DOI: 10.1016/j.copsyc.2019.08.004] [Citation(s) in RCA: 7] [Impact Index Per Article: 1.4] [Reference Citation Analysis] [What about the content of this article? (0)] [Affiliation(s)] [Abstract] [MESH Headings] [Grants] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Received: 06/02/2019] [Revised: 07/30/2019] [Accepted: 08/02/2019] [Indexed: 01/08/2023]
Abstract
Exposure to media content (e.g. persuasive campaigns) affects daily behaviors, but these effects are partially determined by whether and how people who are exposed to the content share it with their peers. To decide whether to share, potential sharers need to compare and integrate diverse sources of information including characteristics of the media content and various social influences. What are the mechanisms that enable sharers to make such complex decisions quickly and effortlessly? We review evidence that sharing is preceded by a value-based decision-making process supported by three key characteristics of the so-called neural valuation system (domain-generality, value integration, and context-dependence). Finally, we describe theoretical and methodological advances that can be gained from conceptualizing sharing as a value-based decision-making process.
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Affiliation(s)
- Christin Scholz
- Amsterdam School of Communication, University of Amsterdam, Nieuwe Achtergracht 166, 1018WV Amsterdam, The Netherlands.
| | - Mia Jovanova
- Annenberg School for Communication, University of Pennsylvania, 3620 Walnut Street, Philadelphia 19104, PA, USA
| | - Elisa C Baek
- Annenberg School for Communication, University of Pennsylvania, 3620 Walnut Street, Philadelphia 19104, PA, USA; Department of Psychology, University of California, Los Angeles, USA; Department of Mathematics, University of California, Los Angeles, USA
| | - Emily B Falk
- Annenberg School for Communication, University of Pennsylvania, 3620 Walnut Street, Philadelphia 19104, PA, USA; Department of Psychology, University of Pennsylvania, 425 S. University Avenue, Philadelphia 19104, PA, USA; Marketing Department, The Wharton School, University of Pennsylvania, 3733 Spruce Street, Philadelphia 19104, PA, USA.
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Abstract
OBJECTIVE Health behavior is affected by competing sources of influence like media messages and peers. In the context of alcohol consumption, college students are targeted by antidrinking media messages, but tend to have proalcohol conversations with peers. How do humans integrate competing sources of influence on daily behavior? We observed individuals under exposure to antialcohol media messages and proalcohol conversations and tested a "common neural value" account of how contradictory influences are integrated to affect behavior. METHODS Participants were instructed to cognitively regulate responses to antidrinking media messages while undergoing fMRI at baseline. Individual differences in success in message-consistent or -derogating regulation were indexed by changes in activity within the neural valuation system (ventral striatum/VS, ventromedial prefrontal cortex/VMPFC), providing a proxy for success in finding value in message-consistent/-derogating engagement. To measure peer influence, we tracked daily drinking-related conversations and drinking behavior for 30 days using mobile electronic diaries. RESULTS Peer conversations, on average, were positive toward drinking. More positive conversations led to more future drinking, particularly for participants who showed greater neural value signals when derogating antidrinking media. Susceptibility to risky peer influence decreased with increasing success in up-regulating message-consistent neural valuation responses to antidrinking media. Neural effects were driven by VS-activity. CONCLUSIONS Results are consistent with a dynamic value integration process where contradictory influences inform a common neural value signal. Reductions in the value of a behavior (through antidrinking campaigns) may buffer against future value increases after exposure to competing influences (proalcohol peers) with important real-world consequences. (PsycINFO Database Record (c) 2019 APA, all rights reserved).
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Affiliation(s)
| | - Bruce P Doré
- Annenberg School for Communication, University of Pennsylvania
| | - Nicole Cooper
- Annenberg School for Communication, University of Pennsylvania
| | - Emily B Falk
- Annenberg School for Communication, Marketing Department, The Wharton School, University of Pennsylvania
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Doré BP, Cooper N, Scholz C, O'Donnell MB, Falk EB. Cognitive regulation of ventromedial prefrontal activity evokes lasting change in the perceived self-relevance of persuasive messaging. Hum Brain Mapp 2019; 40:2571-2580. [PMID: 30773729 DOI: 10.1002/hbm.24545] [Citation(s) in RCA: 12] [Impact Index Per Article: 2.4] [Reference Citation Analysis] [What about the content of this article? (0)] [Affiliation(s)] [Abstract] [Key Words] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Received: 07/30/2018] [Revised: 12/18/2018] [Accepted: 01/14/2019] [Indexed: 11/11/2022] Open
Abstract
Persuasive messages can change people's thoughts, feelings, and actions, but these effects depend on how people think about and appraise the meaning of these messages. Drawing from research on the cognitive control of emotion, we used neuroimaging to investigate neural mechanisms underlying cognitive regulation of the affective and persuasive impact of advertisements communicating the risks of binge drinking, a significant public health problem. Using cognitive control to up-regulate (vs. down-regulate) responses to the ads increased: negative affect related to consequences of excessive drinking, perceived ad effectiveness, and ratings of ad self-relevance made after a one-hour delay. Neurally, these effects of cognitive control were mediated by goal-congruent modulation of ventromedial prefrontal cortex and distributed brain patterns associated with negative emotion and subjective valuation. These findings suggest that people can leverage cognitive control resources to deliberately shape responses to persuasive appeals, and identify mechanisms of emotional reactivity and integrative valuation that underlie this ability. Specifically, brain valuation pattern expression mediated the effect of cognitive goals on perceived message self-relevance, suggesting a role for the brain's valuation system in shaping responses to persuasive appeals in a manner that persists over time.
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Affiliation(s)
- Bruce P Doré
- Annenberg School for Communication, University of Pennsylvania, Philadelphia, Pennsylvania
| | - N Cooper
- Annenberg School for Communication, University of Pennsylvania, Philadelphia, Pennsylvania
| | - C Scholz
- Annenberg School for Communication, University of Pennsylvania, Philadelphia, Pennsylvania
| | - Matthew B O'Donnell
- Annenberg School for Communication, University of Pennsylvania, Philadelphia, Pennsylvania
| | - Emily B Falk
- Annenberg School for Communication, University of Pennsylvania, Philadelphia, Pennsylvania
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