Assessing the validity of mobile device data for estimating visitor demographics and visitation patterns in Yellowstone National Park

Leveraging digital mobility data to estimate visitation in National Wildlife Refuges

The US Fish and Wildlife Service manages over 500 National Wildlife Refuges and dozens of National Fish Hatcheries across the United States. Accurately estimating visitor numbers to these areas is essential for understanding current recreation demand, planning for future use, and ensuring the ongoing protection of the ecosystems that refuges safeguard. However, accurately estimating visitation across the entire refuge system presents significant challenges. Building on previous research conducted on other federal lands, this study evaluates methods to overcome constraints in estimating visitation levels using statistical models and digital mobility data. We develop and test a visitation modeling approach using multiple linear regression, incorporating predictors from eight mobility data sources, including four social media platforms, one community science platform, and three mobile device location datasets from two commercial vendors. We find that the total number of observed visitors to refuges correlates with the volume of data from each mobility data source. However, neither social media nor mobile device location data alone provide reliable proxies for visitation due to inconsistent relationships with observed visitation; these relationships vary by data source, refuge, and time. Our results demonstrate that a visitation model integrating multiple mobility datasets accounts for this variability and outperforms models based on individual mobility datasets. We find that a refuge-level effect is the single most important predictor, suggesting that including site characteristics in future models will make them more generalizable. We conclude that statistical models which incorporate digital mobility data have the potential to improve the accuracy of visitor estimates, standardize data collection methods, and simplify the estimation process for agency staff.

Understanding the bias of mobile location data across spatial scales and over time: A comprehensive analysis of SafeGraph data in the United States

Mobile location data has emerged as a valuable data source for studying human mobility patterns in various contexts, including virus spreading, urban planning, and hazard evacuation. However, these data are often anonymized overviews derived from a panel of traced mobile devices, and the representativeness of these panels is not well documented. Without a clear understanding of the data representativeness, the interpretations of research based on mobile location data may be questionable. This article presents a comprehensive examination of the potential biases associated with mobile location data using SafeGraph Patterns data in the United States as a case study. The research rigorously scrutinizes and documents the bias from multiple dimensions, including spatial, temporal, urbanization, demographic, and socioeconomic, over a five-year period from 2018 to 2022 across diverse geographic levels, including state, county, census tract, and census block group. Our analysis of the SafeGraph Patterns dataset revealed an average sampling rate of 7.5% with notable temporal dynamics, geographic disparities, and urban-rural differences. The number of sampled devices was strongly correlated with the census population at the county level over the five years for both urban (r > 0.97) and rural counties (r > 0.91), but less so at the census tract and block group levels. We observed minor sampling biases among groups such as gender, age, and moderate-income, with biases typically ranging from -0.05 to +0.05. However, minority groups such as Hispanic populations, low-income households, and individuals with low levels of education generally exhibited higher levels of underrepresentation bias that varied over space, time, urbanization, and across geographic levels. These findings provide important insights for future studies that utilize SafeGraph data or other mobile location datasets, highlighting the need to thoroughly evaluate the spatiotemporal dynamics of the bias across spatial scales when employing such data sources.

Using Mobile Phone Data to Assess Socio-Economic Disparities in Unhealthy Food Reliance during the COVID-19 Pandemic

Background: Although COVID-19 has disproportionately affected socio-economically vulnerable populations, research on its impact on socio-economic disparities in unhealthy food reliance remains scarce. Methods: This study uses mobile phone data to evaluate the impact of COVID-19 on socio-economic disparities in reliance on convenience stores and fast food. Reliance is defined in terms of the proportion of visits to convenience stores out of the total visits to both convenience and grocery stores, and the proportion of visits to fast food restaurants out of the total visits to both fast food and full-service restaurants. Visits to each type of food outlet at the county level were traced and aggregated using mobile phone data before being analyzed with socio-economic demographics and COVID-19 incidence data. Results: Our findings suggest that a new COVID-19 case per 1,000 population decreased a county's odds of relying on convenience stores by 3.41% and increased its odds of fast food reliance by 0.72%. As a county's COVID-19 incidence rate rises by an additional case per 1,000 population, the odds of relying on convenience stores increased by 0.01%, 0.02%, and 0.06% for each additional percentage of Hispanics, college-educated residents, and every additional year in median age, respectively. For fast food reliance, as a county's COVID-19 incidence rate increases by one case per 1,000 population, the odds decreased by 0.003% for every additional percentage of Hispanics but increased by 0.02% for every additional year in the county's median age. Conclusion: These results complement existing literature to promote equitable food environments.

Using cellular device location data to estimate visitation to public lands: Comparing device location data to U.S. National Park Service's visitor use statistics

Understanding human use of public lands is essential for management of natural and cultural resources. However, compiling consistently reliable visitation data across large spatial and temporal scales and across different land managing entities is challenging. Cellular device locations have been demonstrated as a source to map human activity patterns and may offer a viable solution to overcome some of the challenges that traditional on-the-ground visitation counts face on public lands. Yet, large-scale applicability of human mobility data derived from cell phone device locations for estimating visitation counts to public lands remains unclear. This study aims to address this knowledge gap by examining the efficacy and limitations of using commercially available cellular data to estimate visitation to public lands. We used the United States' National Park Service's (NPS) 2018 and 2019 monthly visitor use counts as a ground-truth and developed visitation models using cellular device location-derived monthly visitor counts as a predictor variable. Other covariates, including park unit type, porousness, and park setting (i.e., urban vs. non-urban, iconic vs. local), were included in the model to examine the impact of park attributes on the relationship between NPS and cell phone-derived counts. We applied Pearson's correlation and generalized linear mixed model with adjustment of month and accounting for potential clustering by the individual park units to evaluate the reliability of using cell data to estimate visitation counts. Of the 38 parks in our study, 20 parks had a correlation of greater than 0.8 between monthly NPS and cell data counts and 8 parks had a correlation of less than 0.5. Regression modeling showed that the cell data could explain a great amount of the variability (conditional R-squared = 0.96) of NPS counts. However, these relationships varied across parks, with better associations generally observed for iconic parks. While our study increased our confidence in using cell phone data to estimate visitation, we also became aware of some of the limitations and challenges which we present in the Discussion.

COVID-19's impact on visitation behavior to US national parks from communities of color: evidence from mobile phone data

The widespread COVID-19 pandemic fundamentally changed many people's ways of life. With the necessity of social distancing and lock downs across the United States, evidence shows more people engage in outdoor activities. With the utilization of location-based service (LBS) data, we seek to explore how visitation patterns to national parks changed among communities of color during the COVID-19 pandemic. Our results show that visitation rates to national parks located closer than 347 km to individuals have increased amidst the pandemic, but the converse was demonstrated amongst parks located further than 347 km from individuals. More importantly, COVID-19 has adversely impacted visitation figures amongst non-white and Native American communities, with visitation volumes declining if these communities are situated further from national parks. Our results show disproportionately low-representations amongst national park visitors from these communities of color. African American communities display a particularly concerning trend whereby their visitation to national parks is substantially lower amongst communities closer to national parks.