Impact of individualism and collectivism over the individual’s technology acceptance behaviour: A multi-group analysis between Pakistan and Turkey

Ageing and digital shopping: Measurement and validation of an innovative framework

Senior citizens are the fastest growing demographic in the world. Amid an intensification of digitalisation across every sector, evidence suggests older people are slow to adopt and use many online tools and services. Moreover, despite studies showing differences in the online behaviour of older people compared to the rest of the population, established models specifically dedicated to explaining their behaviour have remained limited. Therefore, based on components of UTAUT, we propose a new conceptual model that specifically focuses on senior citizens. We introduce four new constructs: health needs, place of settlement (rural/urban), perceived trust, and perceived risk. Data were collected from 320 seniors in Russia and a structural equation modelling was used for data analysis. With a cumulative variance of 86%, the test and validation results demonstrate that our proposed model provides a better explanation of older people's online shopping behaviour than the original UTAUT model. This model provides an important framework for future studies on the digital shopping behaviours of seniors.

A comparative study of Chinese and American preservice teachers' intention to teach online based on the Theory of Planned Behavior

Online learning emerged as a solution to continue with teaching and learning during the Coronavirus (COVID-19) pandemic. Nonetheless, teaching online consumes considerable time and put pressure on teachers' daily lives. Thus, the internal mechanism of preservice teachers' intention to teach online is analyzed in this study. Specifically, this study analyzed preservice teachers' intention to teach online in China and America to illuminate the internal mechanism of teachers' intention to teach online in different cultural backgrounds. One hundred seventy-six Chinese preservice teachers and two hundred forty-one American preservice teachers participated in this study. The confirmatory factor analysis supported that the Intention to Teach Online Scale was reliable in three constructs: online teaching attitude, perceived control, and subjective norm. The result demonstrates that there is a significant difference between Chinese and American preservice teachers' intention to teach online in the online teaching attitude and perceived control. In addition, it is supported that there is a significant difference between the effects of Chinese and American preservice teachers' teaching attitude, perceived control, and subjective norm on their intention to teach online. Moreover, there is a difference in the relationships among Chinese and American teachers' online teaching attitudes, perceived control, and subjective norm. The preservice teachers' demographic features can be factors that caused this difference. Research and practice implications of this study are proposed.

Cultural Dimensions and Social Media Empowerment in Digital Era: Travel-Related Continuance Usage Intention

In this digital age, technological advancements have dramatically transformed consumers′ travel behavior. Among these, social media has been identified as the most notable and popular digital platform which appeals to consumers from different cultures, mindsets, and demographics. Culture may stimulate individuals’ attitudes and subsequent behavior. Thus, prior research concentrated on technology adoption in the cross-cultural perspectives, rather than the influence of technological empowerment in an individual context. The significance of the cultural dimensions in shaping behavioral patterns of travel consumers has long been recognized, but the topic remains understudied. Moreover, the usage of social media has seen exponential growth in popularity, but little research has incorporated cultural values at an individual level, mostly for travel purposes. Hence, this current study aims to examine cultural values and their impact on social media continuance usage intention from a travel viewpoint. Therefore, an integrated framework is proposed, grounded in the technology acceptance model (TAM), and extended by cultural values (i.e., collectivism, long-term orientation, and uncertainty avoidance), and social media self-efficacy. A cross-sectional data survey (n = 346) was conducted on travel consumers and a structural equation modeling (SEM) was carried out. Results show that collectivism and long-term orientation are significantly linked with the perceived ease of use and perceived usefulness, which influences the social media continuance usage intention, whereas uncertainty avoidance does not have any relevance. Moreover, social media self-efficacy significantly (though indirectly) affects the continuance usage intention via perceived usefulness. From our findings, travel providers are encouraged to follow the cultural effects and individuals’ continuance usage intention while providing tourism services on social media. The theoretical and practical implications of these results have also been an area of focus of this paper.

Proposing a mobile apps acceptance model for users in the health area: A systematic literature review and meta-analysis

Due to rapid advancements in the field of information and communication technologies, mobile health (mHealth) has become a significant topic in the delivery of healthcare. Despite the perceived advantages and the large number of mHealth initiatives, the success of mHealth ultimately relies on whether these initiatives are used; their benefits will be diminished should people not use them. Previous literature has found that the adoption of mHealth by users is not yet widespread, and little research has been conducted on this problem. Therefore, this study identifies the antecedents of the intention to use mHealth and proposes a general model that might prove beneficial in explaining the acceptance of mHealth. The authors performed a quantitative meta-analysis of 49 journal papers published over the past 10 years and systematically reviewed the evidence regarding the most commonly identified factors that may affect the acceptance of mHealth. The findings indicate that the proposed model includes the seven most commonly used relationships in the selected articles. More specifically, the model assumes that perceived usefulness positively affects perceived ease of use and user behavioral intention to use mHealth is commonly influenced by five factors: perceived usefulness, perceived ease of use, attitude toward behavior, subjective norms, and facilitating conditions. The results of this work provide important insights into the predictors of mHealth acceptance for future researchers and practitioners.

An empirical examination of the moderating role of age and gender in consumer mobile banking use: a cross-national, quantitative study

Purpose

Despite the benefits of mobile banking services in an increasingly digitised world, adoption rates remain unsatisfactory. The present cross-national study examines age- and gender-dependent variations of consumer intentions and use of mobile banking services.

Design/methodology/approach

The study analyses consumer mobile banking use by integrating factors such as with trust, security and privacy and it examines the effects of these factors among two demographic factors including age and gender. 897 Lebanese and British mobile banking users completed a survey. Data was analysed by partial least squares-structural equations modelling.

Findings

Consumer behavioural intention was significantly moderated by age through its relationship with facilitating conditions and trust among Lebanese respondents, and performance expectancy, effort expectancy, hedonic motivation, price value and habit among their British counterparts. As for gender, a significant moderating effect was evidenced in the Lebanese, but not the British sample, on the level of performance expectancy, effort expectancy, facilitating conditions, price value and perceived security.

Originality/value

The findings provide evidence of the applicability of the new factors proposed in this research. The reflection of the influence of these demographic factors in a cross-national context provides insights into mobile banking adoption variation between different countries.

A model for open access institutional repositories usage for university libraries in Ghana

The aim of this article was to develop a model for the usage of Open Access Institutional Repositories (OAIR) in university libraries in Ghana. The article adopted the Technology Acceptance Model (TAM), which was then modified to fit the study. The variables were adapted to improve the fit between data and the theoretical model, keeping the characteristics of TAM. Accessibility, availability and visibility were proposed in addition to the conventional variables of TAM. Positivist paradigm, quantitative methods research and survey design were used for the study. Simple random sampling and stratified random sampling were the sampling procedures and methods employed. A total of 998 respondents completed the questionnaires distributed. The questionnaire was used as a research instrument to gather relevant data for the study. Descriptive statistics (frequencies, percentages, means and standard deviation) and inferential statistics (multinomial logistic regression and Confirmatory Factor Analysis [CFA], using structural equation modelling [SEM]) were used as statistical tools to analyse the data. The study developed an OAIR Usage Model, which would be instrumental in the usage of OAIR in university libraries in Ghana. The model will enhance both user satisfaction and intention to reuse the OAIR, and make OAIR research outputs available, accessible and visible. This article adds to the body of literature on OAIR, as it is used in university libraries.

Adoption of information systems in organizations

Purpose

The purpose of this paper is to determine the factors influencing the adoption of new information systems (IS) in organizations. Based on the institutional theory, this research proposes that organizations may induce their employees to adopt new IS by creating three types of institutional pressure: coercive, normative and mimetic. It is further argued that the effects of these three institutional pressures on employees’ new IS usage depend on their cultural orientations.

Design/methodology/approach

Model testing relies on data collected from 370 banking sector employees during the implementation of a new “customer relationship management” system. The hypothesized model was tested by using the structural equation modeling technique in MPlus 7.0.

Findings

The findings of this research reveal that institutional pressures (coercive, normative and mimetic) have positive effects on employees’ attitudes to using the new IS, which, in turn, positively influences their IS usage. In addition, collectivism strengthens the positive effect of coercive and normative forces on attitudes to using the new IS. Conversely, collectivism weakens the effect of the mimetic force on employees’ attitudes to using the new IS.

Originality/value

This research is among pioneering studies that explain the effect of institutional pressures (coercive, normative and mimetic) on employees’ IS usage. It is the first study of its nature that demonstrates that each of the three institutional pressures has differential effects on employees with highly collectivist orientations in comparison with employees with low collectivist orientations.

Modeling teachers’ quality of work life: a partial least square approach

Purpose

The purpose of this paper is to examine the factors affecting quality of work life (QWL) of teachers working in Higher Education Institutions.

Design/methodology/approach

A cross-sectional study was conducted by sampling 347 teaching faculty members through questionnaires.

Findings

Fair communication plays the strongest role and social networks have the weakest role in shaping the QWL in higher educational institutions (HEIs) of Pakistan. The relationship of social networks and QWL negates the Hofstede’s view of Pakistan society to a great extent.

Research limitations/implications

A cross-sectional data set is used for tapping a small sample size. The direct effects of four factors were considered for examination. The examination of indirect effects for the factors having weak effects is recommended.

Practical implications

Decision makers having intentions to improve QWL in HEIs must adopt procedural justice and effective communication channels; they should have high respect for employees and should help them to develop networks within the HEIs.

Social implications

Inter-relationships at workplace are hampering due to weak social networks.

Originality/value

The study is an important landmark in highlighting the factors that must be available for higher QWL of faculty members of public sector HEIs.

A Narrative Review of Internet Use, Interpersonal Connectedness, and Sexual Behaviour Among Gay, Bisexual and Other Men Who Have Sex With Men

Researchers have often considered the impact that online dating has had on gay communities; with some arguing that changes in social behavior may impact the spread of HIV. However, these conclusions are based on the premise that the Internet has fundamentally changed the way gay and bisexual men connect with their communities. Addressing this issue, we searched the PubMed and Web of Science databases for studies examining Internet use and interpersonal connectedness among gay and bisexual men to determine whether those who used the Internet to find sexual partners exhibited different patterns of community connectedness. Though sporadic, findings suggest that Internet use may be associated with lower gay identity, community attachment, and social embeddedness. However, recent reports have suggested that online sex seeking might be associated with greater, not less, interpersonal connectedness. We conclude that additional longitudinal analyses and consistent measurement of gay men's social behavior are needed to draw more definite conclusions.

The associations among market orientation, technology orientation, entrepreneurial orientation and organizational performance

Purpose

The purpose of this paper is to explore the relationship between three variables of strategic orientation (market orientation, technology orientation entrepreneurial orientation) and organizational performance in the Jordanian pharmaceutical sector.

Design/methodology/approach

This study employed a quantitative research design where 252 questionnaires were collected form respondents operating in various pharmaceutical companies in Jordan to obtain necessary data to test the hypotheses developed for the study. Multiple regressions were used to analyze the research data.

Findings

The results of the analysis revealed that strategic orientations were positively and significantly related to organizational performance. The findings also showed that market orientation contributed the most to the enhancement of organizational development followed by technology orientation and finally entrepreneurship orientation.

Practical implications

These findings contribute to the understanding of the importance of employing multiple strategic orientations in order to enhance organizational performance, particularly in pharmaceutical companies

Originality/value

This is the first study which adequately covers the relationship between three variables of strategic orientation (market orientation, technology orientation, entrepreneurial orientation) and organizational performance in the Jordanian pharmaceutical sector.

An Analysis of the Factors Influencing the Adoption of Online Shopping

This article aims to identify the main influencing factors that may influence the adoption of online shopping in the UK by integrating Unified Theory of Acceptance and Use of Technology2 (UTAUT2) and DeLone-McLean model of IS Success with trust (TR), product variety (PRDV) and product guarantee. Data was collected from 388 British online shopping consumers using a structured self-administrated questionnaire. Structural equation modeling (SEM) showed that behavioural intention (BI) was influenced by performance expectancy (PE), convenience (CON), service quality (SerQ), trust (TR), product guarantee (PG), product guarantee (PRDV) and compatibility (COMP), in their order of influencing strength and all together accounted for 70.4% of the variance in BI. Contrary to the authors' expectations, effort expectancy (EE) and social influence (SI) did not have an influence on BI. The implications of this article to both theory and practice is discussed at the end.

Patterns of Online and Offline Connectedness Among Gay, Bisexual, and Other Men Who Have Sex with Men

This study examined patterns of connectedness among 774 sexually-active gay, bisexual, and other men who have sex with men (GBM), aged ≥ 16 years, recruited using respondent-driven sampling in Metro Vancouver. Latent class analysis examined patterns of connectedness including: attendance at gay venues/events (i.e., bars/clubs, community groups, pride parades), social time spent with GBM, use of online social and sex seeking apps/websites, and consumption of gay media. Multinomial regression identified correlates of class membership. A three-class LCA solution was specified: Class 1 "Socialites" (38.8%) were highly connected across all indicators. Class 2 "Traditionalists" (25.7%) were moderately connected, with little app/website-use. Class 3 "Techies" (35.4%) had high online connectedness and relatively lower in-person connectedness. In multivariable modelling, Socialites had higher collectivism than Traditionalists, who had higher collectivism than Techies. Socialites also had higher annual incomes than other classes. Techies were more likely than Traditionalists to report recent serodiscordant or unknown condomless anal sex and HIV risk management practices (e.g., ask their partner's HIV status, get tested for HIV). Traditionalists on the other hand were less likely to practice HIV risk management and had lower HIV/AIDS stigma scores than Socialites. Further, Traditionalists were older, more likely to be partnered, and reported fewer male sex partners than men in other groups. These findings highlight how patterns of connectedness relate to GBM's risk management.

Measuring the Effects of Risk and Cultural Dimensions on the Adoption of Online Stock Trading

Online stock trading (OST) is a growing phenomenon across countries, yet there is a sparse literature focusing on the negative utilities (risks) that causing the low adoption. Drawing from perceived risk theory, this article attempts to fill the gap by identifying the influential risk factors that impede the acceptance of OST in a developing country, Pakistan. The study also applies the Hofstede cultural theory to ascertain the effects of cultural moderators on investors' usage behavior (UB). Based on structured questionnaire, 443 valid responses were received from current and potential investors. The model was tested using structural equation modeling through Smart-PLS. The results validate a negative and significant relationship between risk dimensions and investors' behavioral intentions (BI) to use OST. Especially time, financial, performance, privacy and opportunity cost risks are found having a negative impact on investors' BI. Moreover, the study finds that cultural dimensions, collectivism, and uncertainty avoidance, moderate the relationship between BI and UB.

Enabling internet banking adoption

Purpose

The integration of relevant antecedents into TAM would lead to better understanding of the decision factors which act as enablers for the adoption of internet banking. The purpose of the paper is to determine the influence of the antecedents subjective norm, image, banks initiative, internet banking self-efficacy, internet usage efficacy, trust, perceived risk, trialability and government support on the existing constructs of the technology acceptance model (TAM) and to test measurement invariance and the moderating effect of the demographic variables on the relationship between the latent constructs used in this augmented TAM.

Design/methodology/approach

A survey questionnaire was administered on internet banking users and a total of 300 responses were collected. A two-step approach suggested by Hair et al. (2006) and Schumacker and Lomax (2004) was used in this study. The proposed model was assessed using the confirmatory factor analysis approach. The structural model was then tested in order to establish nomological validity. The data based on four demographic dimensions gender, age, income, education were divided into two groups for each of these demographic dimensions. The invariance test was first performed on the measurement model and then on the structural model. The measurement model and structural model were subjected to tests of equivalence of parameters across groups.

Findings

To a large extent the results of the study supports the proposed model and thereby contributes to understand the influence of subjective norm, image, banks initiative, internet banking self-efficacy, internet usage efficacy, trust, perceived risk and government support on internet banking adoption. The predictor variables in the augmented TAM were able to explain 29.9 per cent of the variance in the actual usage of internet banking as compared to the TAM which was able to explain only 26.5 per cent variance in the actual usage of internet banking. A significant difference in the relationship between the different constructs of the model was observed when the model was subjected to multi-group invariance testing.

Research limitations/implications

The study suffers from the same limitations as most other studies involving TAM. In this study self-reported measures about the usage were taken as the actual usage. The findings of the study can be of use to marketers for target-specific marketing by customizing the marketing campaign focussing on the factors that were found to be strong influencers leading to the usage of internet banking for each target audience.

Originality/value

The main challenge in this study was to develop the conceptual model for the internet banking adoption by extending the TAM and to get a robust theoretical support from the extant literature for the relevant factors along with their relationship to uncover new insights about factors responsible for the internet banking adoption. The augmented model had an improved predictive capability and explanatory utility.

Understanding Online Banking Adoption in a Developing Country

The massive growth in digital devices and communication has spotlighted the wisdom of doing financial transactions through online banking. In developing Asian economies, online banking technology can strengthen financial systems by developing a solid connection between financial institutions and the local populace. Technology acceptance studies are under-researched in this region, especially with innovative models. Filling the gap, this paper uses a comprehensive model of extended Unified Theory of Acceptance and Use of Technology (UTAUT2), moderated by cultural variables. This will provide new insights into the determinants of technology acceptance by considering cultural effects on individual customers. The authors analyzed the model through structural equation modeling. The results validated performance expectancy, facilitating conditions, habit, perceived security, and price value as important antecedents of behavioral intentions. The cultural dimensions, collectivism, and uncertainty avoidance were found to be significant moderators in explaining behavioral intention and usage behavior for online banking.

The impact of knowledge management on innovation

Purpose

The paper aims to examine the effect of knowledge management processes (knowledge acquisition, knowledge sharing and knowledge utilization) and knowledge management approaches (social network, codification and personalization) on innovation in Jordanian consultancy firms.

Design/methodology/approach

A questionnaire that targets 266 respondents resulted in 216 usable ones with a response rate of 81.2 per cent. To test the research hypotheses, a multiple regression analysis was conducted, in addition to descriptive statistics that provide a background about the respondents.

Findings

The analysis showed that there is a significant and positive impact of knowledge management processes on innovation in Jordanian consulting firms, as well as a significant and positive effect of codification and personalization approaches on innovation, while the social network approach has a significant negative impact with innovation.

Originality/value

This is the first study that examines the effect of knowledge management processes (knowledge acquisition, knowledge sharing and knowledge utilization) and knowledge management approaches (social network, codification and personalization) on innovation in Jordanian consultancy firms.

Antecedents of ERP systems implementation success: a study on Jordanian healthcare sector

Purpose

– Most small- and medium-sized enterprises (SMEs) use some business management software to manage their daily operations. Ultimately they consider transitioning to an enterprise resources planning (ERP) system. However, implementing ERP system successfully is costly and complex, and often shows high disappointment rates or even abandonment due to need of fit with the business or social culture. In Jordan, large businesses have been using the ERP system for a long time, but SMEs usage of the system is relatively new. The purpose of this paper is to study the effect of ERP implementation success antecedents which consists of training, supportive leadership and ease of use on ERP implementation success itself through a mediating effect of user satisfaction.

Design/methodology/approach

– Empirical data were collected using a survey questionnaire which was distributed to ERP users in Jordanian healthcare organizations. A total of 175 responses were collected and analyzed using structure equation modeling.

Findings

– A significant relationship was found between these antecedents and ERP implementation success. Furthermore, user satisfaction plays a significant mediating role between ease of use and ERP implementation success.

Practical implications

– The outcomes of this study are useful to ERP users as they would be able to strategize future ERP system implementation in different sectors such as education, manufacturing and insurance industry. Finally, the findings may be useful to ERP system adopters in different developing countries.

Originality/value

– This is one of the first studies which adequately covers the relationships between antecedents of user satisfaction and ERP implementation success which consists of training, supportive leadership and ease of use on ERP implementation success itself through a mediating effect of user satisfaction.

A multi-analytical approach to understand and predict the mobile commerce adoption

Purpose

– The advent of mobile telephony devices with strong internet capabilities has laid the foundation for mobile commerce (m-commerce) services. The purpose of this paper is to empirically examine predictors of m-commerce adoption using a modification of the widely used technology acceptance model and the unified theory of acceptance and use of technology model.

Design/methodology/approach

– The data were collected from 213 respondents by means of an online survey. The data were analyzed through multi analytic approach by employing structural equation modeling (SEM) and neural network modeling.

Findings

– The SEM results showed that variety of services, social influence, perceived usefulness, cost and perceived trust have significant influence on consumer’s intention to adopt m-commerce. The only exception was perceived ease of use which observed statistically insignificant influence on adoption of m-commerce. Furthermore, the results obtained from SEM were employed as input to the neural network model and results showed that perceived usefulness, perceived trust and variety of services as most important predictors in adoption of m-commerce.

Practical implications

– The findings of this study give an insight of key determinants that are important to develop suitable strategic framework to enhance the use of m-commerce adoption. In addition, it also provides an opportunity to academicians and researchers to use the framework of this study for further research.

Originality/value

– The study is among a very few studies which analyzed m-commerce adoption by applying a linear and non-linear approach. The study offers a multi-analytical model to understand and predict m-commerce adoption in the developing nation like India.