User motivation in fake news sharing during the COVID-19 pandemic: an application of the uses and gratification theory

The internet usage increases fear of infection with Covid-19

During the Covid-19 pandemic, because of convenience and efficiency, the internet has emerged as an important channel for both acquiring information and engaging in social interaction.The internet plays a crucial role in keeping individuals informed and connected during the Covid-19 pandemic. However, the effects of the massive and untruthful information on the internet, as well as the excessive use of the internet during the Covid-19 pandemic, especially on the individuals fear and panic of infection with Covid-19, have not been adequately addressed. We utilize the data of Chinese General Social Survey (CGSS) in the year of 2021, as one of a national, comprehensive and continuous survey projects which is conducted a cross-sectional survey among provinces in mainland China each year, to test the relationship between the internet usage and the individuals fear of infection with Covid-19. By utilizing Ordered-Probit model, we find that the higher frequency of the internet usage significantly increases the individuals fear of infection with Covid-19. On average, when individuals use the internet from never use to very often, the probability of feeling not too fearful to be infected with Covid-19 decreases by 2%. Additionally, the findings reveal that the impact is particularly pronounced among females, middle-income individuals, older individuals and those with lower educational levels. The results also indicate that the effect is greater among the individuals with chronic diseases, those who spend less time studying, and feel they are unlikely to be infected with Covid-19. Furthermore, as the frequency of internet usage increases, we observe a corresponding rise in the likelihood of receiving a vaccine, along with a change in attitudes towards the measures implemented by the government.

Understanding individual psychological and behavioral responses during COVID-19: Application of stimulus-organism-response model

To comprehend the nature, implications, risks and consequences of the events of the COVID-19 crisis, individuals largely relied on various online information sources. The features of online information exchange (e.g., conducted on a massive scale, with an abundance of information and unverified sources) led to various behavioral and psychological responses that are not fully understood. This study therefore investigated the relationship between exposure to online information sources and how individuals sought, forwarded, and provided COVID-19 related information. Anchored in the stimulus-organism-response model, cognitive load theory, and the theory of fear appeal, this study examined the link between the online consumption of COVID-19-related information and psychological and behavioral responses. In the theory development process, we hypothesized the moderating role of levels of fear. The research model included six hypotheses and was empirically verified on self-reported data (N = 425), which was collected in early 2021. The results indicate that continuous exposure to online information sources led to perceived information overload, which further heightened the psychological state of cyberchondria. Moreover, the act of seeking and providing COVID-19 information was significantly predicted by perceived cyberchondria. The results also suggest that higher levels of fear led to increased levels of seeking and providing COVID-19-related information. The theoretical and practical implications of these findings are presented, along with promising areas for future research.

Socio-demographic Predictors for Misinformation Sharing and Authenticating amidst the COVID-19 Pandemic among Malaysian Young Adults

This study investigates the socio-demographic predictors for misinformation sharing and authenticating behavior among Malaysian young adults, based on data collected during the COVID-19 pandemic through a self-reporting survey. A total of 833 Malaysians aged between 18 and 35 years old were recruited. Results indicate that 64.5% (n  =  537) of the respondents authenticated suspicious news, 16% (n  =  133) shared misinformation knowingly, while 30% (n  =  250) did so unknowingly. Frequency of sharing news (β  =  0.229, p < 0.001), frequency of social media use (β  =  0.135, p  =  0.03), frequency of access to online news portals (β  =  - 0.141, p  =  0.007) and the ability to identify misinformation (β  =  -0.161, p < 0.001) significantly predicted misinformation sharing. Conversely, only frequency of sharing news (β  =  -0.425; p < 0.001) and importance of reading real news (β  =  0.873; p < 0.001) predicted authentication behavior. Findings suggest that the majority of the misinformation sharing behavior is accidental instead of intentional, and proposes several strategies that can be adopted to mitigate the wide spread of misinformation including seminars and trainings to improve an individual's social media literacy, critical thinking and analytical skill and also one's social responsibility as a good citizen.

A scoping review of COVID-19 online mis/disinformation in Black communities

Background

Mis/disinformation has reached an epidemic level with the COVID-19 virus and can be largely attributed to the growing digitalization of information and its rapid transmission via social media. Approximately 96% of Canadians and 80% of Americans report encountering COVID-19 dis/misinformation on at least one social media site/app. COVID-19 dis/misinformation promotes scepticism and a lack of confidence in COVID-19 interventions. Black people have been disproportionately affected by the COVID-19 pandemic in terms of negative impacts on their livelihoods and are also more likely to be hesitant to receive the COVID-19 vaccine. Dis/misinformation contributes to high rates of COVID-19 infection and low uptake of COVID-19 vaccination. Hence, the purpose of this scoping review was to map out the nature and extent of current research on COVID-19 disinformation among Blacks in Africa and the African diaspora.

Methods

We searched and reviewed articles from major databases such as MEDLINE, EMBASE, and CINAHL. Our search strategy involved the following concepts: 1) COVID-19, including variants; 2) misinformation, conspiracy theories, and fake news, and modes of misinformation transmission such as social media; and 3) Blacks or people of African descent, or the African diaspora. We retrieved 600 articles that were independently screened by two researchers. We included studies focusing on 1) Black people living inside or outside Africa; and 2) COVID-19 online dis/misinformation among this population. A total of 19 studies fit our inclusion criteria. We used a thematic analysis to analyse qualitative data.

Results

Our findings indicate Black people are accessing and often sharing online disinformation and misinformation primarily through social media platforms such as WhatsApp, Facebook, Twitter, YouTube, and Instagram. Dis/misinformation concerns the origin of COVID-19, transmission, prevention, and treatment of COVID-19, assertions of race immunity to the virus, distrust in government and health organizations, and intervention research and programming.

Conclusions

There is a global paucity of literature addressing COVID-19 online dis/misinformation among Black people. Dis/misinformation can fuel vaccine hesitancy and threaten the goal of herd immunity. Knowledge of the impact and implications of COVID-19 online dis/misinformation is necessary to inform public health interventions in Black communities.

Supervision and Assistance Based on Mobile Information System in Art Video Teaching

To enrich students' learning methods, improve their interest in learning, and enable students to fully understand and master the content of art video teaching, a supervision and assistance function based on mobile information system in art video teaching is proposed. Starting with the purpose of improving the auxiliary effect of art video teaching, this study deeply discusses the construction of personalized art video mobile information teaching system based on mobile information technologies such as self-media auxiliary technology and computer-aided technology. Therefore, this study takes android technology mobile information system as a breakthrough to design the video teaching system and introduces the design of mobile teaching information platform in detail. At the same time, according to the relevant requirements of art video teaching, this study designs the teaching system from the aspects of improving students' learning interest, promoting students' curriculum preference information, efficient real-time teacher-student interaction, and so on. According to the requirements of the six sections, the function of the teaching supervision and management module is improved. Through the test of result extraction and data analysis, the feasibility of the user preference extraction and analysis algorithm and the content similarity discrimination algorithm is finally verified. The results show that after more than 10 times of reading, the graphics of video teaching content can basically solve the problem of comparative similarity of the same type of teaching content. At the same time, after more than 30 times of reading, the teaching content can basically solve the problem of small probability error of user system.

Uses and gratifications approach: influence of COVID-19 media exposure on millennial generation in Makassar city, Indonesia

This study aims to analyze the effect of COVID-19 message exposure through the use of conventional media and new media based on indicators of frequency, duration, and consistency. Analysis of gratifications based on indicators seeking information, social interaction, and education. This study analyzes the uses and gratifications theory through conventional and new media exposure to COVID-19 pandemic information exposure. The quantitative research method tests the theory of uses and gratifications that is based on indicators of research variables. The determination of respondents is completed through probability sampling comprises of 384 respondents. Research data is analyzed with the inferential statistics with the ANOVA formula analysis. The results showed that the three indicators of satisfaction fulfillment testing indicators, namely seeking information, social interaction, and education are in middle satisfaction. The results of the regression analysis test showed that there was a positive influence on variable X (media exposure) on the level of respondent satisfaction (Y). The results of the coefficient of determination are 0.588 conventional media and the determination of new media of 0.553 is the level of satisfaction of respondents. The validity and accuracy of the uses and gratifications theory in the exposure to the COVID-19 message and respondent satisfaction are positively correlated. The research specifications of the uses and gratifications approach in the era of the COVID-19 pandemic prove that conventional media is still needed by millennials in the search for information after the development of new media.

Social media exposure assessment: influence on attitudes toward generic vaccination during the COVID-19 pandemic

Purpose

Even though social media (SM) has been explored in-depth, its role remains unclear regarding short- and long-term preventive attitudes in global health emergencies. To fill this gap, the Stimulus-Organism-Response framework aims to clarify the social media exposure mission in acknowledging risk perception and triggering preventive attitudes and behaviors toward COVID-19 and general vaccination.

Design/methodology/approach

The authors conducted an explanatory-predictive study on 480 Romanian students, using partial least squares structural equation modeling, and performed model evaluation, multi-group, model selection, and importance-performance map analyses.

Findings

The study provides insights in understanding significant relationships and drivers explaining and predicting attitudes towards vaccines. The main relationships are between fear and risk perception; risk and preventive attitudes and behaviors; and vaccination degree and attitudes to vaccines. The most important factor is the vaccination degree and media exposure is the most performant.

Practical implications

Developing and applying regulations and communication strategies for quality mass information may positively increase attitudes toward vaccines by indirectly enforcing the main drivers.

Social implications

Organizations, authorities, and opinion leaders must have a coherent supportive presence in media.

Originality/value

This study filled the literature gap by building a generic theoretical and empirical proven framework that investigates the mediated effect towards vaccines of all media types by COVID-19 experience and vaccination degree.

Peer review

The peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-11-2021-0621

Fake news during the pandemic times: A Systematic Literature Review using PRISMA

The purpose of this systematic literature review is to review the major studies about misinformation and fake news during COVID-19 on social media. A total of 144 articles studies were retrieved from ScienceDirect, Scopus, and Web of Science databases and 20 relevant articles were selected using the PRISMA technique. It was found that altruism, instant news sharing, self-promotion, and socialization are predictors of fake news sharing. Furthermore, the human mind plays a significant role in spreading misinformation while the role of critical thinking of individuals is very much important in controlling the flow of misinformation.

Understanding the “infodemic”: social media news use, homogeneous online discussion, self-perceived media literacy and misperceptions about COVID-19

Purpose

This study has three main purposes: (1) to investigate the association between social media news use and misperceptions about COVID-19; (2) to explore the mediating role of homogeneous online discussion; (3) and to understand whether the extent to which one perceives themselves as media-literate could moderate the relationship.

Design/methodology/approach

The authors conducted an online survey and collected data through Amazon Mechanical Turk. A total of 797 participants aged 18 and above completed the survey. The average age of the respondents is 38.40 years (SD = 12.31), and 41.2% were female. In terms of party identification, 30.8% were reported leaning toward Republicans; 53.7% leaned toward Democrats, and 15.4% were reported neutral.

Findings

Results from a moderated mediation model show that social media news use is positively associated with misperceptions about the COVID-19. Moreover, homogeneous online discussion was a significant mediator of the relationship between social media news use and misperceptions about COVID-19. Further, self-perceived media literacy (SPML) significantly moderated the main and indirect effects between social media news use and COVID-19 misperceptions, such that the associations became weaker among those with higher SPML.

Originality/value

Findings provide insights into the significance of online information sources, discussion network heterogeneity and media literacy education. Although there have been many studies on misinformation, prior research has not examined these relationships, which may help provide solutions to cope with misinformation.

Peer review

The peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-06-2021-0305

Misinformation and work-related outcomes of healthcare community: Sequential mediation role of COVID-19 threat and psychological distress

By applying coping theory, this study develops and tests a process model investigating the sequential mediating roles of perceived COVID-19 threat and psychological distress on the relationships between social media misinformation and turnover intentions, and in-role performance. Hypothesized model for Study 1 was fully supported, showing that the association between social media misinformation and turnover intentions are each mediated sequentially, first by perceived COVID-19 threat and then by psychological distress. Additional support was found for the sequential mediation model when predicting turnover intentions and in-role performance in Study 2, using time-lagged data. Besides, this study found that resilience moderated social media misinformation's sequential indirect effect on turnover intentions and in-role performance. Implications and future research directions have been discussed.

Mainstream, on-demand and social media consumption and trust in government handling of the COVID crisis

Purpose

This study examined the association between media consumers' attitudes toward COVID-19-related content on mainstream, on-demand and social media and trust in the government's ability to handle the pandemic crisis.

Design/methodology/approach

The study is based on an online survey of a representative sample of 1,005 Israelis aged 18 and over and focused on consumers' perceptions of media contents as a source of information, social solidarity, criticism and anxiety.

Findings

Findings indicate that mainstream media were the primary source of pandemic information. A positive association was found between perceptions of mainstream media as a source of criticism and trust in government's actions. This association was negative regarding social and on-demand media. The more mainstream media contents were perceived as anxiety evoking, the lower participants' trust in government's actions. A positive association was found between perceptions that social media encouraged social solidarity and trust in governmental action.

Practical implications

Policymakers should take into consideration that various media operate synergistically to continually construct reality.

Originality/value

This study focuses on consumers' perceptions of COVID-related media contents, which are especially important in the current era of media outlet proliferation, distribution and impact on the government. The unique contribution is in the integrated application of media malaise theory, virtuous circle theory and echo chamber theory to explain the correlation between media consumption and public trust during a global crisis in the era of diverse media outlets.

Peer review

The peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-06-2021-0299.

Exploring how online responses change in response to debunking messages about COVID-19 on WhatsApp

Purpose

The COVID-19 pandemic has spurred a concurrent outbreak of false information online. Debunking false information about a health crisis is critical as misinformation can trigger protests or panic, which necessitates a better understanding of it. This exploratory study examined the effects of debunking messages on a COVID-19-related public chat on WhatsApp in Singapore.

Design/methodology/approach

To understand the effects of debunking messages about COVID-19 on WhatsApp conversations, the following was studied. The relationship between source credibility (i.e. characteristics of a communicator that affect the receiver's acceptance of the message) of different debunking message types and their effects on the length of the conversation, sentiments towards various aspects of a crisis, and the information distortions in a message thread were studied. Deep learning techniques, knowledge graphs (KG), and content analyses were used to perform aspect-based sentiment analysis (ABSA) of the messages and measure information distortion.

Findings

Debunking messages with higher source credibility (e.g. providing evidence from authoritative sources like health authorities) help close a discussion thread earlier. Shifts in sentiments towards some aspects of the crisis highlight the value of ABSA in monitoring the effectiveness of debunking messages. Finally, debunking messages with lower source credibility (e.g. stating that the information is false without any substantiation) are likely to increase information distortion in conversation threads.

Originality/value

The study supports the importance of source credibility in debunking and an ABSA approach in analysing the effect of debunking messages during a health crisis, which have practical value for public agencies during a health crisis. Studying differences in the source credibility of debunking messages on WhatsApp is a novel shift from the existing approaches. Additionally, a novel approach to measuring information distortion using KGs was used to shed insights on how debunking can reduce information distortions.

Fake or real news? Understanding the gratifications and personality traits of individuals sharing fake news on social media platforms

Purpose

“Fake news” or misinformation sharing using social media sites into public discourse or politics has increased dramatically, over the last few years, especially in the current COVID-19 pandemic causing concern. However, this phenomenon is inadequately researched. This study examines fake news sharing with the lens of stimulus-organism-response (SOR) theory, uses and gratification theory (UGT) and big five personality traits (BFPT) theory to understand the motivations for sharing fake news and the personality traits that do so. The stimuli in the model comprise gratifications (pass time, entertainment, socialization, information sharing and information seeking) and personality traits (agreeableness, conscientiousness, extraversion, openness and neuroticism). The feeling of authenticating or instantly sharing news is the organism leading to sharing fake news, which forms the response in the study.

Design/methodology/approach

The conceptual model was tested by the data collected from a sample of 221 social media users in India. The data were analyzed with partial least squares structural equation modeling to determine the effects of UGT and personality traits on fake news sharing. The moderating role of the platform WhatsApp or Facebook was studied.

Findings

The results suggest that pass time, information sharing and socialization gratifications lead to instant sharing news on social media platforms. Individuals who exhibit extraversion, neuroticism and openness share news on social media platforms instantly. In contrast, agreeableness and conscientiousness personality traits lead to authentication news before sharing on the social media platform.

Originality/value

This study contributes to social media literature by identifying the user gratifications and personality traits that lead to sharing fake news on social media platforms. Furthermore, the study also sheds light on the moderating influence of the choice of the social media platform for fake news sharing.

Identifying Frames of the COVID-19 Infodemic: Thematic Analysis of Misinformation Stories Across Media

Background

The word "infodemic" refers to the deluge of false information about an event, and it is a global challenge for today's society. The sheer volume of misinformation circulating during the COVID-19 pandemic has been harmful to people around the world. Therefore, it is important to study different aspects of misinformation related to the pandemic.

Objective

This paper aimed to identify the main subthemes related to COVID-19 misinformation on various platforms, from traditional outlets to social media. This paper aimed to place these subthemes into categories, track the changes, and explore patterns in prevalence, over time, across different platforms and contexts.

Methods

From a theoretical perspective, this research was rooted in framing theory; it also employed thematic analysis to identify the main themes and subthemes related to COVID-19 misinformation. The data were collected from 8 fact-checking websites that formed a sample of 127 pieces of false COVID-19 news published from January 1, 2020 to March 30, 2020.

Results

The findings revealed 4 main themes (attribution, impact, protection and solutions, and politics) and 19 unique subthemes within those themes related to COVID-19 misinformation. Governmental and political organizations (institutional level) and administrators and politicians (individual level) were the 2 most frequent subthemes, followed by origination and source, home remedies, fake statistics, treatments, drugs, and pseudoscience, among others. Results indicate that the prevalence of misinformation subthemes had altered over time between January 2020 and March 2020. For instance, false stories about the origin and source of the virus were frequent initially (January). Misinformation regarding home remedies became a prominent subtheme in the middle (February), while false information related to government organizations and politicians became popular later (March). Although conspiracy theory web pages and social media outlets were the primary sources of misinformation, surprisingly, results revealed trusted platforms such as official government outlets and news organizations were also avenues for creating COVID-19 misinformation.

Conclusions

The identified themes in this study reflect some of the information attitudes and behaviors, such as denial, uncertainty, consequences, and solution-seeking, that provided rich information grounds to create different types of misinformation during the COVID-19 pandemic. Some themes also indicate that the application of effective communication strategies and the creation of timely content were used to persuade human minds with false stories in different phases of the crisis. The findings of this study can be beneficial for communication officers, information professionals, and policy makers to combat misinformation in future global health crises or related events.

Virtual reality adoption during the COVID-19 pandemic: A uses and gratifications perspective

The coronavirus disease 2019 (COVID-19) pandemic has impacted all aspects of people's lives, including how we work, play, learn, exercise, and socialize. Virtual reality (VR) technology has the potential to mitigate many of the challenges brought about by the pandemic, which has spurred increased adoption. However, relatively low adoption overall and limited software still restrict the power of VR to address COVID-19 difficulties effectively. This study examines how the perceived impacts of COVID-19 might lead to different VR uses and gratifications and device ownership / variability. Furthermore, we investigate the importance of social interactivity within VR for increasing adoption intentions. We surveyed 298 Amazon Mechanical Turk users during the Fall of 2020. Results indicate that the pandemic's perceived impacts influenced the likelihood of acquiring VR for education, tourism, and work. For VR ownership and variability, those who purchased VR during the pandemic were more likely to report buying it for work. Those with access to high-end VR hardware were more likely to report a broader range of uses, including socializing, health, and telemedicine. Validating the importance of various applications during the pandemic, we found that the desire for social interactivity mediates the impacts of COVID-19 on future adoption intentions. Theoretically, we propose several gratifications sought via the use of VR during the pandemic. Practically, we discuss recommendations for future VR research, marketing, and software design.

A diary study of psychological effects of misinformation and COVID-19 Threat on work engagement of working from home employees

Since the COVID -19 pandemic, the open literature presents plenty of discussions on how individuals have adopted being forced to work from home (WFH). Nevertheless, there hasn't been much information on how individuals perceive WFM is affecting their daily work routine in the pandemic. By applying the stressors-strain-outcome (SSO) framework, the current study develops and tests a model that explains how misinformation and COVID-19 threat triggered the anxiety and social media fatigue of WFH employees and affected their work-related response. This study collected diary data for ten consecutive days from 56 WFH employees. Results widely supported the hypothesized model. Specifically, findings revealed that misinformation and COVID-19 threat increase anxiety and social media fatigue among these employees, resulting in a lower level of work engagement. This study also found that resilience as a coping mechanism reduces the adverse effects of anxiety on work engagement. The results have significant, timely implications for policy and research.

A rumor reversal model of online health information during the Covid-19 epidemic

The development of the Internet and social media has expanded the speed and scope of information dissemination, but not all widely disseminated information is true. Especially during the public health emergencies, the endogenous health information demand generated by the lack of scientific knowledge of health information among online users stimulates the dissemination of health information by mass media while providing opportunities for rumor mongers to publish and spread online rumors. Invalid scientific knowledge and rumors will have a serious negative impact and disrupt social order during epidemic outbreaks such as COVID-19. Therefore, it is extremely important to construct an effective online rumor reversal model. The purpose of this study is to build an online rumor reversal model to control the spread of online rumors and reduce their negative impact. From the perspective of internal and external factors, based on the SIR model, this study constructed a G-SCNDR online rumor reversal model by adopting scientific knowledge level theory and an external online rumor control strategy. In this study, the G-SCNDR model is simulated, and a sensitivity analysis of the important parameters of the model is performed. The reversal efficiency of the G-SCNDR model can be improved by properly adopting the isolation-conversion strategy as the external control approach to online rumors with improving the popularization rate of the level of users' scientific knowledge and accelerating the transformation efficiency of official nodes. This study can help provide a better understanding of the process of online rumor spreading and reversing, as well as offering ceritain guidance and countermeasures for online rumor control during public health emergencies.

Research on the Influencing Factors of Audience Popularity Level of COVID-19 Videos during the COVID-19 Pandemic

(1) Background: During the COVID-19 pandemic, users share and obtain COVID-19 information through video platforms, but only a few COVID-19 videos become popular among most audiences. Therefore, it is a very interesting and important research question to explore the influencing factors of the popularity of COVID-19 videos during the COVID-19 pandemic; (2) Our research collects video data related to the keyword “COVID-19” on video platform, the data are analyzed by content analysis and empirical analysis. We then constructed a theoretical model based on the information adoption model; (3) A total of 251 videos were divided into three categories. The least common category was the data and analysis category (11.2%), followed by the prevention and control status category (13.5%); the knowledge and general science category was the most common (75.3%). From the perspective of video quality, the information sources of most videos are relatively reliable, and the content of medical information is low. The research results showed that short video lengths, longer descriptions, more reliable video sources and lower medical information content were more popular with audiences. Audiences are more likely to be attracted to videos in the prevention and control status category and knowledge and general science category. Videos uploaded by uploaders who have a higher influence are more popular with audiences; (4) Conclusions: During the COVID-19 pandemic, information quality (video length, description length, video content type, and medical information and content index) and source credibility (information source reliability, influence and certification type) all significantly influence the popularity level of COVID-19 videos. Our research conclusions can provide management suggestions for the platform, make videos released by uploaders more popular with audiences, and help audiences better understand COVID-19 information and make prevention and control efforts.

The impact of belongingness and graphic-based emoticon usage motives on emoticon purchase intentions for MIM: an analysis of Korean KakaoTalk users

Purpose

Although graphic-based emoticons in mobile instant messenger (MIM) services became an important revenue source for their service provider, empirical research investigating factors influencing graphic-based emoticon purchase from the consumer's perspective is insufficient. The authors explore how user's achieved belongingness (acceptance or rejection) affects graphic based emoticon usage motivations and its purchase intentions.

Design/methodology/approach

A structural model is used to examine the relationship among individual's overall achieved belongingness, motivation factors of graphic-based emoticon usage in MIM such as perceived usefulness, perceived enjoyment, perceived enjoyment for others, social norm and emoticon purchase intentions. The authors collected and analyzed survey data of 279 Korean KakaoTalk users.

Findings

The analysis shows that perceived acceptance/inclusion positively impacts perceived usefulness, enjoyment and enjoyment of others in graphic-based emoticon usage. Meanwhile, perceived rejection/exclusion positively impacts perceived enjoyment and enjoyment of others but negatively influences perceived social norms. Moreover, social norms and perceived enjoyment directly affect graphic-based emoticon purchase intentions. The authors also find that perceived enjoyment of others and perceived social norms in a serial causal order mediate the relationship between perceived acceptance/inclusion (and rejection/exclusion) and emoticon purchase intentions.

Research limitations/implications

Additional research including users from other demographic groups, such as other age groups, is required to generalize our findings and to increase external validity.

Originality/value

Unique implications related to the role of user's achieved belongingness and perceived enjoyment of others in graphic-based emoticon usage in purchase intentions are found.

Peer review

The peer review history for this article is available at: https://publons.com/publon/ 10.1108/OIR-02-2020-0036

Social media affordances and information abundance: Enabling fake news sharing during the COVID-19 health crisis

This study modelled factors that predict fake news sharing during the COVID-19 health crisis using the perspective of the affordance and cognitive load theory. Data were drawn from 385 social media users in Nigeria, and Partial Least Squares (PLS) was used to analyse the data. We found that news-find-me perception, information overload, trust in online information, status seeking, self-expression and information sharing predicted fake news sharing related to COVID-19 pandemic among social media users in Nigeria. Greater effects of news-find-me perception and information overload were found on fake news sharing behaviour as compared to trust in online information, status seeking, self-expression and information sharing. Theoretically, our study enriches the current literature by focusing on the affordances of social media and the abundance of online information in predicting fake news sharing behaviour among social media users, especially in Nigeria. Practically, we suggest intervention strategies which nudge people to be sceptical of the information they come across on social media.

Tweet so good that they can't ignore you! Suggesting posting strategies to micro-celebrities for online engagement

Purpose

The purpose of this study is to investigate the impact of post content, post media and post scheduling strategies on online engagement on Twitter in context of micro celebrities in Pakistan.

Design/methodology/approach

For this research, micro celebrities of Pakistan have been defined as the target population. Secondary data consisting of 464 tweets from walls of six micro celebrities belonging to both genders and diverse set of socio-political fields was collected. Tweedie estimation analysis was run to accept or reject the hypotheses. Mean values with standard deviations were utilized to analyze the different engagement patterns of dichotomous variables (content type, content language, mentions, hashtags, text, images, links, videos, hour of the day and day of the week) on online engagement.

Findings

Content type, content language, content length, hashtags, mentions, images, links, videos, hour of the day and day of the week have been found to have a significant relationship with online engagement on Twitter.

Research limitations/implications

First, the study has been conducted in context of micro celebrities on Twitter. It did not include influencers on other social media networks. Second, study considered only quantitative aspects of engagement based on secondary data ignoring qualitative aspects of phenomenon due to time and methodology constraints. Third, study did not include link clicks as a measure of engagement as clicks data is not publicly available on the posts.

Practical implications

The study contributes significantly to find out valuable “micro celebrity” strategies in Pakistan. The study suggests micro celebrities to tweet soft content in Urdu language along with relevant hashtags and mentions to get higher engagement on their tweets. Further, tweets should contain maximum number of characters. Micro celebrities should not insert images, links and videos in their tweets as these media types result in lower engagement on Twitter. Micro celebrities should tweet at low hours and weekends.

Social implications

As this study focuses on investigation of better engagement practices for micro celebrities, it will help general public to express themselves more effectively through social media.

Originality/value

First, this is the first study that investigates the online engagement model for micro celebrities. Second, the online engagement model designed in this study has yet not been investigated to best of our knowledge. The theoretical model combines multiple engagement factors discussed in previous studies conducted on Facebook, YouTube, Instagram and Twitter.

Sharing of Verified Information about COVID-19 on Social Network Sites: A Social Exchange Theory Perspective

Background: Verified and authentic information about coronavirus disease (COVID-19) on social networking sites (SNS) could help people make appropriate decisions to protect themselves. However, little is known about what factors influence people’s sharing of verified information about COVID-19. Thus, the purpose of this study was to explore the factors that influence people’s sharing of verified information about COVID-19 on social networking sites. Methods: Based on social exchange theory, we explore the factors that influence sharing of verified information about COVID-19 from two perspectives: benefits and costs. We employed the survey method to validate our hypothesized relationships. By using our developed measurement instruments, we collected 347 valid responses from SNS users and utilized the partial least squares method to analyze the data. Results: Among the benefits of sharing verified information about COVID-19, enjoyment in helping (β = 0.357, p = 0.000), altruism (β = 0.133, p = 0.029) and reputation (β = 0.202, p = 0.000) were significantly associated with verified information sharing about COVID-19. Regarding the costs of sharing verified information about COVID-19, both verification cost (β = −0.078, p = 0.046) and executional cost (β = −0.126, p = 0.011) also significantly affect verified information sharing about COVID-19. All the proposed hypotheses were supported. Conclusions: By exploring factors from both benefits and costs perspectives, we could understand users’ intention to share verified information about COVID-19 comprehensively. This study not only contributes to the literature on information sharing, but also has implications concerning users’ behaviors on SNS.