Characterizing efforts to reduce consumer demand for wildlife products

Audience segmentation approach to conservation messaging for transforming the exotic pet trade

Advancing transformative change for sustainability requires population-wide behavior change. Yet, many behavioral interventions tackling environmental problems only examine average effects on the aggregate, overlooking the heterogeneous effects in a population. We developed and preregistered a novel audience segmentation approach to test the diverse impact of conservation messaging on reducing demand for exotic pets (private action - i.e., desire to own exotic pets or visit wildlife entertainment places) and fostering citizen engagement for system-wide change (civic action - e.g., signing a petition or participating in a protest against the exotic pet trade). Through an online survey with US participants (n = 2953), we identified 4 population segments (early adopters, early majority, late majority, and laggards), representing varying levels of commitment to wildlife conservation and then randomly assigned each segment to one of 3 messaging conditions. Messages highlighting negative consequences of the exotic pet trade and the power of collective action for system change effectively promoted private action among all segments except early adopters (ηp 2 = 0.005). Among civic actions, only the collective action message motivated early adopters and the early majority to sign petitions (φC = 0.193 and φC = 0.097, respectively). Furthermore, the 4 segments showed distinct reasoning for action and inaction on wildlife conservation, with certain relational values, such as care, serving as both motivations and barriers to action. These findings highlight the need for targeted behavioral interventions across diverse populations.

Systematic review of the impact of restrictive wildlife trade measures on conservation of iconic species in southern Africa

Trade restrictions are often advocated and implemented as measures to protect wild species threatened by overexploitation. However, in some instances, their efficacy has been questioned, notably by governments in the southern African (SADC) region, which tend to favor a sustainable use approach to wildlife management. We conducted a systematic review of published literature guided by the PRISMA process to examine the effectiveness of trade restrictions and directly related control measures in addressing threats to species conservation in the SADC region, with a focus on elephants (Loxodonta sp.), rhinoceroses (Ceratotherium simum, Diceros bicornis), lions (Panthera leo), and pangolins (Manis sp.). We focused in particular on the direct conservation impact of trade restrictions at species or population level, indirect conservation impact at human behavior or attitude level, and socioeconomic impact on rural livelihoods and well-being and on national economies. Research on these topics was uneven and focused strongly on the effects of trade restrictions and law enforcement on crime-related behavior. Research gaps include socioeconomic impacts of trade restrictions, including effects of international restrictions on local livelihoods and consequent secondary conservation impacts, and evaluations of attempts to disrupt criminal networks. Based on the reviewed impact evidence, the effectiveness of international trade restrictions depends on a range of fully aligned measures in countries of origin, transit, and consumption. For example, our results suggest positive ecological short-term but negative or unknown long-term socioeconomic impacts of domestic restrictions. Based on these findings, key policy requirements include more nuanced approaches to incorporate a range of appropriate measures in range, transit, and consumer countries, that focus on capacity development for early detection and apprehension of incursions inside protected areas; measures for constructive engagement with relevant local communities outside protected areas; and future research to improve understanding of the socioeconomic contribution of wildlife.

Review: Wildlife forensic genetics-Biological evidence, DNA markers, analytical approaches, and challenges

Wildlife-related crimes are the second most prevalent lawbreaking offense globally. This illicit trade encompasses hunting, breeding and trafficking. Besides diminishing many species and their habitats and ecosystems, hindering the economic development of local communities that depend on them, undermining the rule of law and financing terrorism, various cross-species transmissions (zoonoses) of pathogens, including COVID-19, can be attributed to wildlife crimes. Wildlife forensics applies interdisciplinary scientific analyses to support law enforcement in investigating wildlife crimes. Its main objectives are to identify the taxonomic species in question, determine if a crime has been committed, link a suspect to the crime and support the conviction and prosecution of the perpetrator. This article reviews wildlife crime and its implications, wildlife forensic science investigation, common forms of wildlife biological evidence, including DNA, wildlife DNA techniques and challenges in wildlife forensic genetics. The article also reviews the contributions of genetic markers such as short tandem repeat (STR) and mitochondrial DNA (mtDNA) markers, which provide the probative genetic data representing the bulk of DNA evidence for solving wildlife crime. This review provides an overview of wildlife DNA databases, which are critical for searching and matching forensic DNA profiles and sequences and establishing how frequent forensic DNA profiles and sequences are in a particular population or geographic region. As such, this review will contain an in-depth analysis of the current status of wildlife forensic genetics, and it will be of general interest to wildlife and conservation biologists, law enforcement officers, and academics interested in combating crimes against wildlife using animal forensic DNA methods.

Systematic review of conservation interventions to promote voluntary behavior change

Understanding human behavior is vital to developing interventions that effectively lead to proenvironmental behavior change, whether the focus is at the individual or societal level. However, interventions in many fields have historically lacked robust forms of evaluation, which makes it hard to be confident that these conservation interventions have successfully helped protect the environment. We conducted a systematic review to assess how effective nonpecuniary and nonregulatory interventions have been in changing environmental behavior. We applied the Office of Health Assessment and Translation systematic review methodology. We started with more than 300,000 papers and reports returned by our search terms and after critical appraisal of quality identified 128 individual studies that merited inclusion in the review. We classified interventions by thematic area, type of intervention, the number of times audiences were exposed to interventions, and the length of time interventions ran. Most studies reported a positive effect (n = 96). The next most common outcome was no effect (n = 28). Few studies reported negative (n = 1) or mixed (n = 3) effects. Education, prompts, and feedback interventions resulted in positive behavior change. Combining multiple interventions was the most effective. Neither exposure duration nor frequency affected the likelihood of desired behavioral change. Comparatively few studies tested the effects of voluntary interventions on non-Western populations (n = 17) or measured actual ecological outcome behavior (n = 1). Similarly, few studies examined conservation devices (e.g., energy-efficient stoves) (n = 9) and demonstrations (e.g., modeling the desired behavior) (n = 5). There is a clear need to both improve the quality of the impact evaluation conducted and the reporting standards for intervention results.

COVID-19 impacts, opportunities and challenges for wildlife farms in Binh Duong and Ba Ria Vung Tau, Vietnam

The wildlife trade is a major cause of species loss and can trigger disease transmission. While the COVID-19 pandemic sparked public interest in eliminating the wildlife trade, a better understanding is needed of the economic repercussions of COVID-19 on those who rely on wildlife farming for their livelihoods. Using the case studies of Ba Ria Vung Tau and Binh Duong provinces in Vietnam - a country seen as Asia's wildlife trade hotspot - this paper explores COVID-19's impacts on wildlife farms and their owners. Understanding these impacts is important, both in order to design appropriate interventions to support local people in mitigating COVID-19's impacts as well as to inform effective policymaking around wildlife conservation in Vietnam. In this study, we adopted mixed research methods (including a literature and policy review, stakeholder consultation with government agencies and NGOs engaged in designing and monitoring wildlife conservation policies, a wildlife farming household survey, and research validation workshop) to understand the status of Vietnamese wildlife farms, as well as the impacts of COVID-19, and any opportunities and challenges for wildlife conservation and management in Vietnam. Our paper shows that, across the two studied provinces, numbers of wildlife farms and farmed wildlife animals have both declined since the pandemic, with declining market demand and wildlife farm owners experiencing difficulties accessing markets due to travel restrictions. Although this affected wildlife-related income, this represented less than 30 % of families' overall income on average, and thus households were able to maintain their livelihoods through other sources. Most wildlife is raised as an additional food source for farming families and plays an important role in the diets of surveyed households. Findings also highlighted that most surveyed households' post-pandemic recovery strategies involved expanding their wildlife farms in scope and scale; these households perceived a stable domestic market and high prices for wildlife products in future. Our study found several opportunities for sustainable wildlife farming practices, including greater political commitment, an increasing number of wildlife conservation policies, and stronger law enforcement mechanisms. Challenges remain, however; including an unclear and inconsistent policy framework, the presence of an illegal market, and wildlife farm owners' limited knowledge and understanding of wildlife policies. Our paper also shows a lack of comprehensive data and understanding around actual wildlife transactions during the pandemic, leading to challenges in confirming whether COVID-19 had any real impact on wildlife trade. Further research is required to address this knowledge gap.

THE IMPLEMENTATION GAP IN EMERGING DISEASE RISK MANAGEMENT IN THE WILDLIFE TRADE

The wildlife trade has been characterized as one of the biggest risk factors in the emergence of new infectious diseases. In the shadow of COVID-19, there is growing political and scientific urgency to manage this risk. Existing studies and experiences make it clear that something must be done but are less clear on how to get it done. It is a quite different task to accumulate evidence on the presence of pathogens, their locations in the supply chain, and their spillover to new hosts than to identify effective ways to prevent and mitigate emerging disease under real-world conditions. This study sought peer-reviewed evidence on the effectiveness, acceptability, feasibility, and sustainability of risk reduction interventions for zoonotic and nonzoonotic disease emergence in the wildlife trade. An environmental scan triangulated information from a scoping review following a Preferred Reporting Items for Systematic Reviews and Meta-analysis extension for scoping review protocol, two narrative literature reviews, and key informant interviews of 26 international wildlife health experts. Existing literature has been inattentive to program implementation or evaluation studies. There was insufficient evidence to identify effective and sustainable risk management actions. Studies on the effects of social, epidemiologic, and ecologic context on intervention success was lacking, as was research using a complex systems perspective. The lack of systematic program evaluations or implementation studies leaves decision makers with insufficient evidence to select interventions likely to be acceptable, effective, and sustainable within and across the disparate context of the wildlife trade. This necessitates adaptive risk management and innovations in program implementation and evaluation to ensure evidence-based risk management.

Bear with me: Understanding motivations for bear farming in Vietnam

Bears were once farmed legally across Vietnam to supply bile, a digestive fluid, as an ingredient for traditional medicine products. Extracting and selling bear bile has been prohibited in Vietnam since 2005, but there is evidence that an illegal industry remains active. The aim of this study is to gain insight into the motivations and experiences of Vietnamese bear farmers. Thirty-seven semi-structured interviews were conducted with 28 active and 9 former bear farmers across 14 provinces in Vietnam. Our findings confirm previous reports in the literature that there is still an active, illegal bear bile market in Vietnam, but that bear farming is becoming less profitable due to a reduction in demand for farmed products and the decreasing price of bile. Additional results indicate that many Vietnamese bear farmers may have a poor understanding of regulations governing the trade of bear parts and that most farmers do not intend to stop farming bears. Based on these findings, we suggest the most effective method of persuading bear farmers to stop trading bile would be via former bear farmers and to reduce the social acceptability of bile consumption throughout the country. We hope the results of this study can help refine strategies and inform future efforts to end the bear bile industry in Vietnam.

Concerned or Apathetic? Using Social Media Platform (Twitter) to Gauge the Public Awareness about Wildlife Conservation: A Case Study of the Illegal Rhino Trade

The illegal wildlife trade is resulting in worldwide biodiversity loss and species’ extinction. It should be exposed so that the problems of conservation caused by it can be highlighted and resolutions can be found. Social media is an effective method of information dissemination, providing a real-time, low-cost, and convenient platform for the public to release opinions on wildlife protection. This paper aims to explore the usage of social media in understanding public opinions toward conservation events, and illegal rhino trade is an example. This paper provides a framework for analyzing rhino protection issues by using Twitter. A total of 83,479 useful tweets and 33,336 pieces of users’ information were finally restored in our database after filtering out irrelevant tweets. With 2422 records of trade cases, this study builds up a rhino trade network based on social media data. The research shows important findings: (1) Tweeting behaviors are somewhat affected by the information of traditional mass media. (2) In general, countries and regions with strong negative sentiment tend to have high volume of rhino trade cases, but not all. (3) Social celebrities’ participation in activities arouses wide public concern, but the influence does not last for more than a month. NGOs, GOs, media, and individual enterprises are dominant in the dissemination of information about rhino trade. This study contributes in the following ways: First, this paper conducts research on public opinions toward wildlife conservation using natural language processing technique. Second, this paper offers advice to governments and conservationist organizations, helping them utilize social media for protecting wildlife.

Projecting biodiversity benefits of conservation behavior-change programs

Biodiversity loss is driven by human behavior, but there is uncertainty about the effectiveness of behavior-change programs in delivering benefits to biodiversity. To demonstrate their value, the biodiversity benefits and cost-effectiveness of behavior changes that directly or indirectly affect biodiversity need to be quantified. We adapted a structured decision-making prioritization tool to determine the potential biodiversity benefits of behavior changes. As a case study, we examined two hypothetical behavior-change programs--wildlife gardening and cat containment--by asking experts to consider the behaviors associated with these programs that directly and indirectly affect biodiversity. We assessed benefits to southern brown bandicoot (Isoodon obesulus) and superb fairy-wren (Malurus cyaneus) by eliciting from experts estimates of the probability of each species persisting in the landscape given a range of behavior-change scenarios in which uptake of the behaviors varied. We then compared these estimates to a business-as-usual scenario to determine the relative biodiversity benefit and cost-effectiveness of each scenario. Experts projected that the behavior-change programs would benefit biodiversity and that benefits would rise with increasing uptake of the target behaviors. Biodiversity benefits were also predicted to accrue through indirect behaviors, although experts disagreed about the magnitude of additional benefit provided. Scenarios that combined the two behavior-change programs were estimated to provide the greatest benefits to species and be most cost-effective. Our method could be used in other contexts and potentially at different scales and advances the use of prioritization tools to guide conservation behavior-change programs.

Averting wildlife-borne infectious disease epidemics requires a focus on socio-ecological drivers and a redesign of the global food system

A debate has emerged over the potential socio-ecological drivers of wildlife-origin zoonotic disease outbreaks and emerging infectious disease (EID) events. This Review explores the extent to which the incidence of wildlife-origin infectious disease outbreaks, which are likely to include devastating pandemics like HIV/AIDS and COVID-19, may be linked to excessive and increasing rates of tropical deforestation for agricultural food production and wild meat hunting and trade, which are further related to contemporary ecological crises such as global warming and mass species extinction. Here we explore a set of precautionary responses to wildlife-origin zoonosis threat, including: (a) limiting human encroachment into tropical wildlands by promoting a global transition to diets low in livestock source foods; (b) containing tropical wild meat hunting and trade by curbing urban wild meat demand, while securing access for indigenous people and local communities in remote subsistence areas; and (c) improving biosecurity and other strategies to break zoonosis transmission pathways at the wildlife-human interface and along animal source food supply chains.

An integrative framework for transformative social change: a case in global wildlife trade

To achieve a sustainable future, it is imperative to transform human actions collectively and underlying social structures. Decades of research in social sciences have offered complementary insights into how such transformations might occur. However, these insights largely remain disjunct and of limited scope, such that strategies for solving global environmental challenges remain elusive. There is a need to integrate approaches focusing on individuals and social structures to understand how individual actions influence and are in turn influenced by social structures and norms. In this paper, we synthesize a range of insights across different schools of thought and integrate them in a novel framework for transformative social change. Our framework explains the relationships among individual behaviors, collective actions, and social structures and helps change agents guide societal transitions toward environmental sustainability. We apply this framework to the global wildlife trade-which presents several distinct challenges of human actions, especially amidst the Covid-19 pandemic-and identify pathways toward transformative change. One key distinction we make is between different individual actions that comprise the practice itself (e.g., buying wildlife products; private action) and those that push for a broader system change in practice (e.g., signaling (dis)approval for wildlife consumption; social-signaling action, and campaigning for policies that end unsustainable wildlife trade; system-changing action). In general, transformative change will require an integrative approach that includes both structural reforms and all three classes of individual action.

Trading Animal Lives: Ten Tricky Issues on the Road to Protecting Commodified Wild Animals

Wildlife commodification can generate benefits for biodiversity conservation, but it also has negative impacts; overexploitation of wildlife is currently one of the biggest drivers of vertebrate extinction risk. In the present article, we highlight 10 issues that in our experience impede sustainable and humane wildlife trade. Given humanity's increasing demands on the natural world we question whether many aspects of wildlife trade can be compatible with appropriate standards for biodiversity conservation and animal welfare, and suggest that too many elements of wildlife trade as it currently stands are not sustainable for wildlife or for the livelihoods that it supports. We suggest that the onus should be on traders to demonstrate that wildlife use is sustainable, humane, and safe (with respect to disease and invasion risk), rather than on conservationists to demonstrate it is not, that there is a need for a broad acceptance of responsibility and, ultimately, widespread behavior change. We urge conservationists, practitioners, and others to take bold, progressive steps to reach consensus and action.

Systems Approaches to Combating Wildlife Trafficking: Expanding Existing Frameworks to Facilitate Cross-Disciplinary Collaboration

Wildlife trafficking is a complex conservation issue that threatens thousands of species around the world and, in turn, negatively affects biodiversity and human well-being. It occurs in varied social-ecological contexts; includes numerous and diverse actors along the source-transit-destination trade chain, who are involved in illicit and often covert human behaviors driven by interacting social, economic, cultural, and political factors; and involves numerous stakeholders comprising multiple sectors and disciplines. Such wicked problems can be difficult to define and usually lack simple, clear solutions. Systems thinking is a way to understand and address complex issues such as wildlife trafficking and requires multisectoral, cross-disciplinary collaboration to comprehensively understand today's increasingly complex problems and develop holistic and novel solutions. We review methods utilized to date to combat wildlife trafficking and discuss their strengths and limitations. Next, we describe the continuum of cross-disciplinarity and present two frameworks for understanding complex environmental issues, including the illegal trade in wildlife, that can facilitate collaboration across sectors and disciplines. The Open Standards for the Practice of Conservation provides guidance and tools for defining complex social-ecological systems and identifying strategic points of intervention. One Health focuses on the nexus of human, wildlife, and environmental health, and can provide a framework to address concerns around human-wildlife interactions, including those associated with the illegal wildlife trade. Finally, we provide recommendations for expanding these and similar frameworks to better support communication, learning, and collaboration in cross-disciplinary efforts aimed at addressing international wildlife trafficking and its intersections with other complex, global conservation issues.

Socio-demographic correlates of wildlife consumption during early stages of the COVID-19 pandemic

To inform efforts at preventing future pandemics, we assessed how socio-demographic attributes correlated with wildlife consumption as COVID-19 (coronavirus disease 2019) first spread across Asia. Self-reported wildlife consumption was most strongly related to COVID-19 awareness; those with greater awareness were 11-24% less likely to buy wildlife products. A hypothetical intervention targeting increased awareness, support for wildlife market closures and reduced medical impacts of COVID-19 could halve future wildlife consumption rates across several countries and demographics.

Understanding Singapore's dynamic parrot trade ecosystem

Singapore is prominent in the global trade of pet birds, primarily parrots. This includes its role as a key international transit hub, and also its growing domestic market, including for threatened species. There is a need to understand the trade beyond volumes and flows, including consumer knowledge, preferences and behaviours, and interactions with vendors, hobbyist groups and supporting industries. We used three methods to examine this: (1) a questionnaire with stakeholders (including parrot owners, hobbyist group members, breeders and supporting industry professionals), about the motivations for parrot ownership and interest in sustainable trade, (2) semi-structured interviews with key informants about trade dynamics, and (3) a review of online hobbyist groups. Based on our findings, we provide an initial mapping of the country's parrot trade ecosystem. Fifty-one per cent of respondents claimed to be a member of a parrot hobbyist group and 64% agreed their participation in such groups had encouraged them to purchase more parrots. The majority (71%) of parrot owners reported a preference for captive-bred rather than wild-caught parrots, and 72% were concerned about the illegal hunting of parrots for commercial trade. Most were willing to pay more (70%) and wait longer (73%) to procure a sustainably sourced parrot. Our approach presents the wildlife trade as a complex social phenomenon, with multiple physical and online channels, regulatory challenges, social networks, and evolving consumer preferences. We also document the pivotal role of hobbyist groups and their untapped potential to leverage these networks to improve sustainable trade.

Post COVID-19: a solution scan of options for preventing future zoonotic epidemics

The crisis generated by the emergence and pandemic spread of COVID-19 has thrown into the global spotlight the dangers associated with novel diseases, as well as the key role of animals, especially wild animals, as potential sources of pathogens to humans. There is a widespread demand for a new relationship with wild and domestic animals, including suggested bans on hunting, wildlife trade, wet markets or consumption of wild animals. However, such policies risk ignoring essential elements of the problem as well as alienating and increasing hardship for local communities across the world, and might be unachievable at scale. There is thus a need for a more complex package of policy and practical responses. We undertook a solution scan to identify and collate 161 possible options for reducing the risks of further epidemic disease transmission from animals to humans, including potential further SARS-CoV-2 transmission (original or variants). We include all categories of animals in our responses (i.e. wildlife, captive, unmanaged/feral and domestic livestock and pets) and focus on pathogens (especially viruses) that, once transmitted from animals to humans, could acquire epidemic potential through high rates of human-to-human transmission. This excludes measures to prevent well-known zoonotic diseases, such as rabies, that cannot readily transmit between humans. We focused solutions on societal measures, excluding the development of vaccines and other preventive therapeutic medicine and veterinary medicine options that are discussed elsewhere. We derived our solutions through reading the scientific literature, NGO position papers, and industry guidelines, collating our own experiences, and consulting experts in different fields. Herein, we review the major zoonotic transmission pathways and present an extensive list of options. The potential solutions are organised according to the key stages of the trade chain and encompass solutions that can be applied at the local, regional and international scales. This is a set of options targeted at practitioners and policy makers to encourage careful examination of possible courses of action, validating their impact and documenting outcomes.

Biodiversity conservation as a promising frontier for behavioural science

Human activities are degrading ecosystems worldwide, posing existential threats for biodiversity and humankind. Slowing and reversing this degradation will require profound and widespread changes to human behaviour. Behavioural scientists are therefore well placed to contribute intellectual leadership in this area. This Perspective aims to stimulate a marked increase in the amount and breadth of behavioural research addressing this challenge. First, we describe the importance of the biodiversity crisis for human and non-human prosperity and the central role of human behaviour in reversing this decline. Next, we discuss key gaps in our understanding of how to achieve behaviour change for biodiversity conservation and suggest how to identify key behaviour changes and actors capable of improving biodiversity outcomes. Finally, we outline the core components for building a robust evidence base and suggest priority research questions for behavioural scientists to explore in opening a new frontier of behavioural science for the benefit of nature and human wellbeing.

Uncovering prevalence of pangolin consumption using a technique for investigating sensitive behaviour

Pangolins have been exploited throughout history but evidence points to population declines across parts of their ranges since the 1960s, especially in Asia. This is the result of overexploitation for local use and international trade and trafficking of their derivatives. The prevalence of the consumption of pangolin products has been estimated for different localities in Viet Nam but, considering that national legislation prohibits the purchase of pangolin products, previous research has not accounted for the potential for biased responses. In this study, we treat pangolin consumption as a sensitive behaviour and estimate consumption prevalence of pangolin meat, scales and wine (a whole pangolin or pangolin parts or fluids soaked or mixed in rice wine) in Ho Chi Minh City using a specialized questioning method, the unmatched count technique. We also characterize the demographics of consumers. Our results suggest there is active consumption of all three pangolin products, with a best-estimate prevalence of 7% of a representative sample of Ho Chi Minh City residents for pangolin meat, 10% for scales and 6% for wine. Our prevalence estimates exceed estimates from direct questions, providing evidence for the sensitivity of pangolin consumption. We compared our analysis of consumer characteristics with existing profiles of pangolin consumers and found substantial differences, suggesting that consumption occurs among broader demographic groups than previously described. Our findings suggest that efforts to reduce demand for pangolin consumption in Viet Nam should focus on a broader range of consumers than previously identified.

Motivations for the use and consumption of wildlife products

The dominant approach to combating the illegal wildlife trade has traditionally been to restrict the supply of wildlife products. Yet conservationists increasingly recognize the importance of implementing demand-side interventions that target the end consumers in the trade chain. Their aim is to curb the consumption of wildlife or shift consumption to more sustainable alternatives. However, there are still considerable knowledge gaps in understanding of the diversity of consumer motivations in the context of illegal wildlife trade, which includes hundreds of thousands of species, different uses, and diverse contexts. Based on consultation with multiple experts from a diversity of backgrounds, nationalities, and focal taxa, we developed a typology of common motivations held by wildlife consumers that can be used to inform conservation interventions. We identified 5 main motivational categories for wildlife use: experiential, social, functional, financial, and spiritual, each containing subcategories. This framework is intended to facilitate the segmentation of consumers based on psychographics and allow the tailoring of interventions-whether behavior change campaigns, enforcement efforts, or incentive programs-to the specific context in which they will be used. Underlining the importance of consumer research and collaborating with local actors is an important step toward promoting a more systematic approach to the design of demand reduction interventions.

Evaluating a large-scale online behaviour change intervention aimed at wildlife product consumers in Singapore

Interventions to shift the behaviour of consumers using unsustainable wildlife products are key to threatened species conservation. Whether these interventions are effective is largely unknown due to a dearth of detailed evaluations. We previously conducted a country-level online behaviour change intervention targeting consumers of the Critically Endangered saiga antelope (Saiga tatarica) horn in Singapore. To evaluate intervention impact, we carried out in-person consumer surveys with >2,000 individuals pre- and post-intervention (2017 and 2019), and 93 in-person post-intervention surveys with traditional Chinese medicine (TCM) shopkeepers (2019). The proportion of self-reported high-usage saiga horn consumers in the target audience (Chinese Singaporean women aged 35-59) did not change significantly from pre- to post-intervention (24.4% versus 22.6%). However, post-intervention the target audience was significantly more likely than the non-target audience to accurately recall the intervention message and to report a decrease in saiga horn usage (4% versus 1% reported a behaviour change). Within the target audience, high-usage consumers were significantly more likely than lower-usage consumers to recall the message and report a behaviour change. Across respondents who reported a decrease in saiga horn usage, they cited the intervention message as a specific reason for their behaviour change significantly more than other reasons. Additionally, across all respondents, the belief that saiga is a common species in the wild decreased significantly from pre- to post-intervention. TCM shopkeepers, however, cited factors such as price and availability as the strongest influences on saiga horn sales. In sum, the intervention did significantly influence some consumers but the reduction of high-usage consumer frequency was not significant at the population level. We explore reasons for these findings, including competing consumer influences, characteristics of the intervention, and evaluation timing. This work suggests our intervention approach has potential, and exemplifies a multi-pronged in-person evaluation of an online wildlife trade consumer intervention.

Timely poacher detection and localization using sentinel animal movement

Wildlife crime is one of the most profitable illegal industries worldwide. Current actions to reduce it are far from effective and fail to prevent population declines of many endangered species, pressing the need for innovative anti-poaching solutions. Here, we propose and test a poacher early warning system that is based on the movement responses of non-targeted sentinel animals, which naturally respond to threats by fleeing and changing herd topology. We analyzed human-evasive movement patterns of 135 mammalian savanna herbivores of four different species, using an internet-of-things architecture with wearable sensors, wireless data transmission and machine learning algorithms. We show that the presence of human intruders can be accurately detected (86.1% accuracy) and localized (less than 500 m error in 54.2% of the experimentally staged intrusions) by algorithmically identifying characteristic changes in sentinel movement. These behavioral signatures include, among others, an increase in movement speed, energy expenditure, body acceleration, directional persistence and herd coherence, and a decrease in suitability of selected habitat. The key to successful identification of these signatures lies in identifying systematic deviations from normal behavior under similar conditions, such as season, time of day and habitat. We also show that the indirect costs of predation are not limited to vigilance, but also include (1) long, high-speed flights; (2) energetically costly flight paths; and (3) suboptimal habitat selection during flights. The combination of wireless biologging, predictive analytics and sentinel animal behavior can benefit wildlife conservation via early poacher detection, but also solve challenges related to surveillance, safety and health.

Information About Zoonotic Disease Risks Reduces Desire to Own Exotic Pets Among Global Consumers

Demand for exotic pets is a substantial driver of the illegal wildlife trade. Previous work has suggested that this demand could be reduced by conservation marketing messaging highlighting the potential consequences to individual purchasers, in the form of zoonotic disease risks, or legal ramifications. Such work, however, has been limited only to respondents from culturally Western countries, and has not accounted for how underlying attitudes to the keeping of exotic pets may influence desire to own one, or affect the effectiveness of demand reduction messaging. We surveyed 1,000 respondents in each of Brazil, China, USA and Vietnam, showing each five mammal, bird, and reptile pets in random order. Each pet was accompanied with either a “control” statement, describing the species' diet, or one of four types of “treatment” statement describing zoonotic disease, animal welfare, legal or species conservation consequences. Respondents were asked to rate how much they would like to own the pet on a 1–10 scale. All respondents demonstrated decreased desire to own a given exotic when shown any of the types of treatment information, but disease information provoked the greatest decrease, relative to controls (a mean decrease of 26.9%, compared with 16.2, 17.9, and 18.9% for legality, welfare and conservation information, respectively). We also found that respondents with the highest stated likelihood of purchasing pets possessed a series of beliefs that could facilitate this purchase while maintaining an ethical self-image: in particular they believed that shops were well-regulated, and that they were able to distinguish captively-bred from wild caught animals. In summary all respondents of any nationality were motivated particularly to avoid the risk of zoonotic disease, and we recommend that demand reduction campaigns leverage this desire, particularly in the new context of COVID-19.

Online trade in wildlife and the lack of response to COVID-19

Wildlife trade has been widely discussed as a likely origin of the COVID-19 pandemic. It remains unclear how the main actors in the wildlife trade chain responded to these discussions and to the campaigns advocating wildlife trade bans. We analyzed the content of ~20,000 posts on 41 Facebook groups devoted to wild pet trade and ran a breakpoint and a content analysis to assess when and how the COVID-19 pandemic was incorporated into the discourse within trade communities. Only 0.44% of advertisements mentioned COVID-19, mostly after WHO declared COVID-19 a pandemic. No traders discussed the role of trade in spreading diseases; instead, posts stimulated the trade in wild species during lockdown. COVID-19 potentially offers persuasive arguments for reducing wildlife trade and consumption. This effect was not demonstrated by on-the-ground actors involved in this market. Bans in wildlife trade will not be sufficient and additional strategies are clearly needed.

Estimating hunting prevalence and reliance on wild meat in Cambodia's Eastern Plains

Hunting is a primary driver of biodiversity loss across South-east Asia. Within Cambodia, the use of wire snares to capture wildlife is a severe threat in protected areas but there have been few studies of the behaviour of hunters from local communities. Here, we combine the unmatched count technique with direct questioning to estimate the prevalence of hunting behaviours and wildlife consumption amongst 705 households living within Keo Seima Wildlife Sanctuary, Cambodia. We assessed respondents’ knowledge of rules, and their perceptions of patrols responsible for enforcing rules. Estimates of hunting behaviour were variable: results from the unmatched count technique were inconclusive, and direct questioning revealed 9% of households hunted, and 20% set snares around farms to prevent wildlife eating crops. Hunting with domestic dogs was the method most commonly used to catch wildlife (87% of households owned dogs). Wild meat was consumed by 84% of households, and was most frequently bought or caught, but also gifted. We detected a high awareness of conservation rules, but low awareness of punishments and penalties, with wildlife depletion, rather than the risk of being caught by patrols, causing the greatest reduction in hunting. Our findings demonstrate the challenges associated with reliably estimating rule-breaking behaviour and highlight the need to incorporate careful triangulation into study design.

Commentary: Challenges of evaluating the effectiveness of public awareness campaigns in Congo Republic

Conservation groups are always challenged with assigning limited resources to interventions they assume will have the most effective impact in addressing threats to their conservation targets. These decisions are often made based on experience and perceived outcomes, rather than evidence. In the past decade, multiple public awareness and proactive law enforcement activities have been initiated in the Congo Republic to address the illegal wildlife trade. This paper presents the challenges faced and lessons learned in shifting from experience to evidence-based program evaluation related to the effectiveness of billboards in informing and inspiring local populations to support positive conservation behavior with regard to great apes.

Primate and wildlife law outreach campaigns in the Republic of Congo: Assessing knowledge gain of school children in urban centers compared to rural villages

Primate populations are declining throughout tropical Africa. Great apes are threatened from extinction despite the existence of wildlife laws that fully protect them in their range states. But, due to a lack of knowledge and understanding of these laws, they remain largely ineffective. There is, therefore, a crucial need to improve awareness of wildlife laws in Congo. We conducted an education campaign and tested the effectiveness of two communication tools (wildlife law flyer and gorilla/pet-trade comic book) in increasing school children's knowledge in rural and urban settings using evaluation questionnaires. We found extremely low precampaign knowledge of wildlife laws but detected a moderate increase of knowledge attributed to our communication tools. We discuss the usefulness of different communication tools and their relevance for knowledge increase with different audiences. Our study provides insights into the design of education campaigns, most notably the use of flyers and booklets, which can help to increase knowledge. Evaluations can help to improve the design of education campaigns, particularly message wording and identification of appropriate communication tools with the goal of improving compliance with wildlife laws.

Using Peoples’ Perceptions to Improve Conservation Programs: The Yellow-Shouldered Amazon in Venezuela

The perceptions and attitudes of local communities help understand the social drivers of unsustainable wildlife use and the social acceptability of conservation programs. We evaluated the social context influencing illegal harvesting of the threatened yellow-shouldered Amazon (Amazona barbadensis) and the effectiveness of a longstanding conservation program in the Macanao Peninsula, Margarita Island, Venezuela. We interviewed 496 people from three communities and documented their perceptions about (1) status and the impact of threats to parrot populations, (2) acceptability of the conservation program, and (3) social processes influencing unsustainable parrot use. Approval of the program was high, but it failed to engage communities despite their high conservation awareness and positive attitudes towards the species. People identified unsustainable use as the main threat to parrots, but negative perceptions were limited to selling, not harvesting or keeping. Harvesters with different motivations (keepers, sellers) may occur in Macanao, and social acceptability of both actors may differ. Future efforts will require a stakeholder engagement strategy to manage conflicts and incentives to participation. A better understanding of different categories of harvesters, as well as their motives and role in the illegal trade network would provide insights to the design of a behavior change campaign.