Making a difference: ethical consumption and the everyday

Silver Spoon and Green Lifestyle: A National Study of the Association between Childhood Subjective Socioeconomic Status and Adulthood Pro-Environmental Behavior in China

Based on the life history theory, this study is aimed at examining the associations among childhood subjective socioeconomic status, adulthood pro-environmental behavior, and commercial insurance purchase. We used the data from the 2013 Chinese General Social Survey (CGSS2013) and obtained a sample of 11,172 respondents, with ages ranging from 18 to 97 years old. The respondents were selected using multistage stratified sampling. Correlational, mediational and moderational analyses were conducted using SPSS. The results show that the childhood subjective socioeconomic status is positively associated with adulthood pro-environmental behavior, independent of the current subjective socioeconomic status. In addition, commercial insurance purchase acts as a mediator of the association between childhood subjective socioeconomic status and adulthood pro-environmental behavior. Using conditional process analysis, we demonstrated that age moderated both the path where childhood subjective socioeconomic status influenced adulthood pro-environmental behavior and the path where childhood subjective socioeconomic status influenced commercial insurance purchase. Theoretically, the results provide empirical support for evolutionary perspective on sustainable behavior and demonstrate that childhood environment can constrain individual consumer choices and lifestyle. Practically, positioning target customers to commercial insurance clients may be an effective marketing strategy to increase consumers’ actual purchase of ethical products. Moreover, to realize environmental goals, social policy makers can make efforts to publicize the importance of insurance and expand the coverage of insurance by increasing the corresponding financial subsidies for low socioeconomic status families.

Practicing social change during COVID-19:Ethical food consumption and activism pre- and post-outbreak

In addition to upending nearly every segment of the economy, COVID-19 has uprooted social life as we know it and the innumerable discourses and practices therein contained. While a terrible event, it can also be approached as offering a once-in-a-lifetime (hopefully) natural experiment. This is certainly true as far as the global pandemic applies to how and what we eat, given how it has radically altered many everyday food-related practices, whether due to supply chain failures or state-mandates (e.g., shelter-in-place orders). This paper is based on data collected pre- and post-outbreak, triangulating survey and qualitative data, in an attempt to further interrogate the concepts of ethical consumption and activism broadly defined, including the idea of consumer activism. With conceptual assistance from social practice theory, the paper interrogates certain long-standing questions in the literature, such as ethical consumption's link to other forms of political action. It also poses new ones, such as by disentangling the various ways individuals do (and do not do) ethical consumption. Finally, the data suggest tentative empirical and conceptual paths forward as we contemplate ethical consumption and social activism more generally in the shadow of COVID-19.

Vegan YouTubers Performing Ethical Beliefs

In Great Britain, “religion or belief” is one of nine “protected characteristics” under the Equality Act 2010, which protects citizens from discrimination in the workplace and in wider society. This paper begins with a discussion about a 2020 ruling, “Jordi Casamitjana vs. LACS”, which concluded that ethical vegans are entitled to similar legal protections in British workplaces as those who hold philosophical religious beliefs. While not all vegans hold a philosophical belief to the same extent as Casamitjana, the ruling is significant and will be of interest to scholars investigating non-religious ethical beliefs. To explore this, we have analysed a sample of YouTube videos on the theme of “my vegan story”, showing how vloggers circulate narratives about ethical veganism and the process of their conversion to vegan beliefs and practices. The story format can be understood as what Abby Day has described as a performative “belief narrative”, offering a greater opportunity to understand research participants’ beliefs and related identities than, for example, findings from a closed-question survey. We suggest that through performative acts, YouTubers create “ethical beliefs” through the social, mediatised, transformative, performative and relational practice of their digital content. In doing so, we incorporate a digital perspective to enrich academic discussions of non-religious beliefs.

Internal and External Determinants of Consumer Engagement in Sustainable Consumption

Rapid population growth together with improving living standards is causing bigger and more rapid consumption of resources in industrial, household and personal consumption areas. Unsustainable consumption patterns are negatively affecting our surroundings. In order to promote sustainable consumption it is important to engage consumers in active and mutual dialogue. This study introduces the construct of consumer engagement into the context of sustainable consumption and aims at revealing the factors influencing consumer engagement in sustainable consumption. Two groups of factors, internal and external, each comprising three determinants (environmental attitude, perceived responsibility and perceived behavioral efficiency; and conditions for sustainable consumption, social environment and promotion of sustainable consumption) were identified as having direct positive impact on consumer engagement in sustainable consumption, which in turn had a positive impact on green product buying. The results revealed an important mediating role of the consumer engagement construct, suggesting that application of the engagement construct in the context of sustainable consumption would allow a deepening understanding of actual consumer behavior related with different contexts of sustainable consumption.

Fashion and Organization Studies: Exploring conceptual paradoxes and empirical opportunities

Although frequently perceived as inconsequential and frivolous, fashion is a central interdisciplinary concept and a substantial global industry. This necessitates taking it seriously, both as a set of theoretical tensions, and as a concrete empirical phenomenon of rich potential interest to organization studies. Our essay outlines and further develops fashion’s conceptual and empirical expressions, and suggests subsequent avenues for valuable research. In particular, we commence with a discussion of three key definitions, namely fashion as individual manner, fashion as organizing of dress and fashion as a system. This enables us to problematize its industry and economy, from their historical roots and evolutions, to their varied organizational frictions, forms and practices today. We then conclude by examining the ongoing, substantial changes within the fashion industry as we have known it since the nineteenth century, and considering its potential implications and openings for organization studies scholars.

The Collaborative Management of Sustained Unsustainability: On the Performance of Participatory Forms of Environmental Governance

In modern democratic consumer societies, decentralized, participative, and consensus-oriented forms of multi-stakeholder governance are supplementing, and often replacing, conventional forms of state-centered environmental government. The engagement in all phases of the policy process of diverse social actors has become a hallmark of environmental good governance. This does not mean to say, however, that these modes of policy-making have proved particularly successful in resolving the widely debated multiple sustainability crisis. In fact, they have been found wanting in terms of their ability to respond to democratic needs and their capacity to resolve environmental problems. So why have these participatory forms of environmental governance become so prominent? What exactly is their appeal? What do they deliver? Exploring these questions from the perspective of eco-political and sociological theory, this article suggests that these forms of environmental governance represent a performative kind of eco-politics that helps liberal consumer societies to manage their inability and unwillingness to achieve the socio-ecological transformation that scientists and environmental activists say is urgently required. This reading of the prevailing policy approaches as the collaborative management of sustained unsustainability adds an important dimension to the understanding of environmental governance and contemporary eco-politics more generally.

The moral economy of ready-made food

The aim of this paper is to develop and apply a framework to explore how moralities of consumption are constituted in and through markets. Using the case of ready-made foods, this paper argues moral economies are comprised through interactions between micro-, meso- and macro-level processes in the form of instituted systems of provision, state regulation, collective food customs promoted though media, NGOs and lifestyle practitioners, and the everyday reflections of consumers. Building on a theoretical framework developed to understand the moral economy of work and employment (Bolton and Laaser 2013), this paper explores how markets for ready-made food are incessantly negotiated in the context of moral ideas about cooking, femininity and individual responsibility. It focuses on 'new' market innovations of fresh ready-to-cook meal solutions and explores how these products are both a response to moralizing discourses about cooking 'properly', as well as an intervention into the market that offers opportunities for new moral identities to be performed. Using data gathered from interviews with food manufacturers and consumers, I advocate for a multi-layered perspective that captures the dynamic interplay between consumers, markets and moralities of consumption.

Key Factors of Sustainability for Smartphones Based on Taiwanese Consumers’ Perceived Values

The rapid growth of smartphones over recent decades has brought a large amount of e-waste as well as an increased carbon footprint. Facing severe environmental issues, sustainable development of smartphones has become a particularly important public concern. The main aim of this study was to clarify the key factor of sustainability for smartphones based on Taiwanese consumers’ perceived values. Apple’s iPhone was taken as an example. First, key factors of perception that smartphone consumers valued the most in terms of sustainable practice were extracted through a factor analysis. Second, demographic differences related to these key factors were investigated through t-test and one-way ANOVA analyses; demographic variables were gender, age, education level, occupation, and income level. The results were as follows: (1) the key factors were “recognition”, “brand advantage”, “service quality”, “usage period”, and “perceived price”; (2) there was a significant difference between genders on the key factors of perceived value (“recognition”, “brand advantage”, and “perceived price”). Specifically, females have higher perceived values of “recognition”, “brand advantage”, and “perceived price” than males; (3) there was a significant effect of income level on the key factor (“perceived price”) of perceived value. Specifically, respondents with an income level of NTD15,001–30,000 had a higher perceived value of “perceived price” than respondents earning NTD30,001–45,000. Among the five key factors, “recognition” and “brand advantage” are primary factors influencing purchase motivation; “recognition”, “brand advantage”, and “service quality” are primary factors that could influence brand loyalty; “perceived price” is the primary factor that affects purchase intention. This study contributes to the green market segmentation of smartphones. The limitations of the study relate to the size and distribution of the samples.

Small-p politics: how pleasurable, convivial and pragmatic political ideals influence engagement in eat-local initiatives

Non-confrontational engagement practices like ethical consumption are a popular form of everyday politics. Existing research into these practices offers positive evaluations (highlighting the value of everyday engagement in public life) and critical perspectives (questioning whether myriad small acts can address structural barriers to equity and sustainability). Meanwhile, less emphasis has been placed on understanding the underlying ideals and motivations for political action that seeks to avoid traditional politics. In order to advance such understanding, this case study uses participant observation and semi-structured interviews with 57 individuals whose daily paid or unpaid leadership roles shape eat-local initiatives. We find that in the local food realm, participants idealize pleasurable, convivial and pragmatic engagement and these ideals culminate in a particular form of everyday action we term 'small-p politics'. The paper offers a theoretically and empirically informed investigation of non-traditional political engagement in eat-local movements, concluding that it emerges from a site where: (a) cultural change is prioritized above contentious politics; (b) rejecting traditional political activity is linked with achieving tangible outcomes; and (c) consumers are deemed the ideal agents of change. Non-traditional politics play a prominent role in the landscape of contemporary civic engagement. This research advances our existing knowledge of such practices by providing a thick description of the political ideals that endorse consumption-based approaches to change in the realm of local food.

Ethical living: relinking ethics and consumption through care in Chile and Brazil

Mainstream conceptualizations of 'ethical consumption' equate the notion with conscious, individual, market-mediated choices motivated by ethical or political aims that transcend ordinary concerns. Drawing on recent sociology and anthropology of consumption literature on the links between ordinary ethics and ethical consumption, this article discusses some of the limitations of this conceptualization. Using data from 32 focus groups conducted in Chile and Brazil, we propose a conceptualization of ethical consumption that does not centre on individual, market-mediated choices but understands it at the level of practical outcomes, which we refer to as different forms of 'ethical living'. To do that, we argue, we need to depart from the deontological understanding of ethics that underpins mainstream approaches to ethical consumption and adopt a more consequentialist view focusing on ethical outcomes. We develop these points through describing one particular ordinary moral regime that seemed to be predominant in participants' accounts of ethics and consumption in both Chile and Brazil: one that links consumption and ethics through care. We show that the moral regime of care leads to 'ethical outcomes', such as energy saving or limiting overconsumption, yet contrary to the mainstream view of ethical consumption emphasizing politicized choice expressed through markets, these result from following ordinary ethics, often through routines of practices.

Food waste and the food-energy-water nexus: A review of food waste management alternatives

Throughout the world, much food produced is wasted. The resource impact of producing wasted food is substantial; however, little is known about the energy and water consumed in managing food waste after it has been disposed. Herein, we characterize food waste within the Food-Energy-Water (FEW) nexus and parse the differential FEW effects of producing uneaten food and managing food loss and waste. We find that various food waste management options, such as waste prevention, landfilling, composting, anaerobic digestion, and incineration, present variable pathways for FEW impacts and opportunities. Furthermore, comprehensive sustainable management of food waste will involve varied mechanisms and actors at multiple levels of governance and at the level of individual consumers. To address the complex food waste problem, we therefore propose a "food-waste-systems" approach to optimize resources within the FEW nexus. Such a framework may be applied to devise strategies that, for instance, minimize the amount of edible food that is wasted, foster efficient use of energy and water in the food production process, and simultaneously reduce pollution externalities and create opportunities from recycled energy and nutrients. Characterization of FEW nexus impacts of wasted food, including descriptions of dynamic feedback behaviors, presents a significant research gap and a priority for future work. Large-scale decision making requires more complete understanding of food waste and its management within the FEW nexus, particularly regarding post-disposal impacts related to water.

The Sustainable Seafood Movement Is a Governance Concert, with the Audience Playing a Key Role

Private standards, including ecolabels, have been posed as a governance solution for the global fisheries crisis. The conventional logic is that ecolabels meet consumer demand for certified “sustainable” seafood, with “good” players rewarded with price premiums or market share and “bad” players punished by reduced sales. Empirically, however, in the markets where ecolabeling has taken hold, retailers and brands—rather than consumers—are demanding sustainable sourcing, to build and protect their reputation. The aim of this paper is to devise a more accurate logic for understanding the sustainable seafood movement, using a qualitative literature review and reflection on our previous research. We find that replacing the consumer-driven logic with a retailer/brand-driven logic does not go far enough in making research into the sustainable seafood movement more useful. Governance is a “concert” and cannot be adequately explained through individual actor groups. We propose a new logic going beyond consumer- or retailer/brand-driven models, and call on researchers to build on the partial pictures given by studies on prices and willingness-to-pay, investigating more fully the motivations of actors in the sustainable seafood movement, and considering audience beyond the direct consumption of the product in question.

Sustainable Consumerism via Context-Aware Shopping

We are living in a world of vast information. The means of the Internet allow access to diverse sources of information, with social media and Internet of Things technologies significantly expanding the informational ecosystem. With the use of social media, it is easy for ‘like-minded' people to group up and initiate movements. One way to articulate such movements is via political consumerism. Users group together and boycott or buycott (boost purchases) for certain products with a concrete collective goal in mind. If, however, the collective goal is vague and abstract, as in the case of sustainability, this bottom-up strategy may lose its popularity and attraction. In this paper, we introduce a new concept of how individual consumers can follow their own understanding of sustainability, while at the same time benefiting from collective and participatory actions. We discuss how the means of ICT can be used to develop political consumerism further to transform individual policies into collective statements.

Consumer demand as a driver of improved working conditions: the 'Ergo-Brand' proposition

This article develops and explores the 'Ergo-Brand' proposition, which posits that consumers may prefer to buy goods that are made under good working conditions (GWCs). This preference would enhance a differentiation strategy for companies, thereby fostering the application of ergonomics in production. This proposition is developed in the context of a narrative review of the literature on 'ethical consumerism'. This is supplemented with a survey study, conducted in both Canada and Sweden (n = 141) to explore this proposition. Results indicate that consumers would prefer goods made under GWCs, but not unconditionally as quality and price concerns were ranked higher. Access to information on the working conditions in production was seen as a barrier. Nevertheless, the Ergo-Brand concept may be a viable avenue in promoting attention towards ergonomics in companies - particularly if consumer habits are subject to intervention by advertising. Further research on this strategy is warranted.