Neural correlates of gender differences in reputation building

Communicating the cost of your altruism makes you cool—competitive altruism and sexual selection in a real-life charity situation

Abstract

Maintaining a good reputation is crucial for humans. Altruism, e.g. charity, may serve as a costly signal that enhances reputation based on the real or communicated cost. Fundraising via charity running triggers competitive altruism when potential donors donate in reaction to the reputation increase of the fundraiser. Using real-life data of marathonists and half-marathonists (388 runners) and their 9281 donors, the present research focuses on how the communicated cost and goal of a charity run affected the potential donors. We analysed the introductory texts of the runners presented online according to the cost and the social benefit of the fundraising communicated by them. We have shown that emphasizing more the subjective cost of running and the social benefit of the goal, or writing a longer text, attracted more donors and, even though the average amount of donation per donor did not increase, still lead to a greater amount of donations collected overall by the fundraiser. It was also shown that a higher communicated subjective cost resulted in a higher ratio of opposite-sex donors, both in the case of male and female runners, suggesting that the communication of the cost of an altruistic act might be the object of sexual selection.

Significance statement

A good reputation is crucial for humans, as a reputable person enjoys several benefits. One way to maintain a good reputation is to be altruistic, e.g. doing charity. A seemingly high cost and a socially accepted goal may result in a higher reputation. Using data from a charity running community we demonstrate that fundraisers who emphasize their subjective cost (how difficult to run), and emphasize the good goal of the charity, attract more donors, and even though the average amount of each donation does not increase, a higher number of donors results in a greater amount of donations collected overall. Talking about the difficulties of the charity run results in a higher ratio of opposite-sex donors. Our results may be helpful to plan more successful charity events or to make a human community more altruistic and cooperative in general.

Subjective Exercise Experience and Group Cohesion among Chinese Participating in Square Dance: A Moderated Mediation Model of Years of Participation and Gender

(1) Background: This study aimed to explore the relationship between years of participation, subjective exercise experience, and group cohesion among gender-specific square dance practitioners. (2) Methods: The Subjective Exercise Experience Questionnaire (SEEQ) and Group Environment Questionnaire (GEQ) were used to evaluate Subjective Exercise Experience (SEE) and group cohesion (GC). An analysis was conducted on 130 Chinese (63 males and 67 females) using multiple group analysis within a structural equation model. (3) Results: (a) The positive aspects of Subjective Exercise Experience (SEE) and Positive Well-Being (PWB), had a strongly positive effect on GC in both groups. The negative aspects of SEE, Psychological Fatigue (PF), and Psychological Distress (PD), had negative effects on GC. (b) Only for the male group was there an indirect effect of participation years on the association between SEE and GC in the model (a × b = 0.062, 95% CI [0.001, 0.181]; standard error (SE) = 0.062, p = 0.048). (c) The significant differences between paths coefficients were noticed in the association of years of participation with SEE (t = -2.043) and GC (t = -1.962). (4) Conclusion: Based on these results, gender differences in terms of the partial mediating role of adherence in the relationship of SEE and GC were presented for future research, fitness popularization, and society.

Dyad sex composition effect on inter-brain synchronization in face-to-face cooperation

Human cooperation behavior based on reciprocal altruism has been a hallmark of ancient and modern societies. Prior studies have indicated that inter-brain synchronization (IBS) between partners could exist during cooperation. However, how the sex composition of dyads influences the neural synchronization is still poorly understood. Here, we adopted functional near-infrared spectroscopy (fNIRS) based hyperscanning and a task of building blocks to investigate the sex composition effect on IBS in face-to-face cooperation in a natural situation, by evaluating brain-to-brain interactions of forty-five same-sex and mixed-sex dyads. Results showed significantly stronger inter-brain synchronization in Brodmann area 10 (BA10) in cooperation. In addition, variance analysis indicated that only male-male dyads showed increased inter-brain synchronization in left inferior frontal region (i.e., BA10) specific to cooperation. More importantly, the inter-brain synchronization in male-male dyads was significantly greater than that in male-female and female-female dyads. These findings provide support for the impact of sex composition on social cooperation in a naturalistic interactive setting and extend our knowledge on the neural basis of face-to-face cooperation.

A Feature-Based Network Analysis and fMRI Meta-Analysis Reveal Three Distinct Types of Prosocial Decisions

Tasks that measure correlates of prosocial decision-making share one common feature: agents can make choices that increase the welfare of a beneficiary. However, prosocial decisions vary widely as a function of other task features. The diverse ways that prosociality is defined and the heterogeneity of prosocial decisions have created challenges for interpreting findings across studies and identifying their neural correlates. To overcome these challenges, we aimed to organize the prosocial decision-making task space of neuroimaging studies. We conducted a systematic search for studies in which participants made decisions to increase the welfare of others during functional magnetic resonance imaging. We identified shared and distinct features of these tasks and employed an unsupervised graph-based approach to assess how various forms of prosocial decision-making are related in terms of their low-level components (e.g. task features like potential cost to the agent or potential for reciprocity). Analyses uncovered three clusters of prosocial decisions, which we labeled as cooperation, equity and altruism. This feature-based representation of the task structure was supported by results of a neuroimaging meta-analysis that each type of prosocial decisions recruited diverging neural systems. Results clarify some of the existing heterogeneity in how prosociality is conceptualized and generate insight for future research and task paradigm development.

Oxytocin facilitates valence-dependent valuation of social evaluation of the self

People are eager to know the self in other’s eyes even with personal costs. However, what drives people costly to know evaluations remains unknown. Here we tested the hypothesis of placing subjective value on knowing social evaluations. To quantify the subjective value, we developed a pay-to-know choice task where individuals trade off profits against knowing social evaluations. Individuals computed independent unknown aversion towards positive and negative social evaluations and placed higher values on knowing social evaluation on positive than negative aspects. Such a valence-dependent valuation of social evaluation was facilitated by oxytocin, a neuropeptide linked to feedback learning and valuation processes, by decreasing values of negative social evaluation. Moreover, individuals scoring high in depression undervalued positive social evaluation, which was normalized by oxytocin. We reveal the psychological and computational processes underlying self-image formation/update and suggest a role of oxytocin in normalizing hypo-valuation of positive social evaluation in depression.

Danyang Wang and Yina Ma measure the amount of money participants are willing to forgo for the opportunity to access social or non-social evaluations of the self. They show that subjective values on knowing social evaluation is valence-dependent whereas that on non-social evaluation is valence-insensitive. Moreover, oxytocin contributes to valence-dependent valuation on social evaluation.

Imageability effect on the functional brain activity during a naming to definition task

Lexical competence includes both the ability to relate words to the external world as accessed through (mainly) visual perception (referential competence) and the ability to relate words to other words (inferential competence). We investigated the role of visual imagery in lexical inferential competence by using an auditory version of an inferential naming-to-definition task, in which visual imageability of both definitions and target words was manipulated. A visual imageability-related brain activity (bilateral posterior-parietal lobe and ventrotemporal cortex, including fusiform gyrus) was found during a "pure" inferential performance. The definition effect in high vs. low imageability contrast suggests that a visual-imagery strategy is spontaneously activated during the retrieval of a word from a high imageable definition; such an effect appears to be independent of whether the target word is high or low imageable. This contributes to the understanding of the neural correlates of semantic processing and the differential role of spontaneous visual imagery, depending on the semantic properties of the processed stimuli.

"Someone told me": Preemptive reputation protection in communication

Information sharing can be regarded as a form of cooperative behavior protected by the work of a reputation system. Yet, deception in communication is common. The research examined the possibility that speakers use epistemic markers to preempt being seen as uncooperative even though they in fact are. Epistemic markers convey the speakers' certainty and involvement in the acquisition of the information. When speakers present a lie as indirectly acquired or uncertain, they gain if the lie is believed and likely do not suffer if it is discovered. In our study, speakers of English and Italian (where epistemic markers were presented lexically) and of Estonian and Turkish (where they were presented grammatically through evidentials) had to imagine being a speaker in a conversation and choose a response to a question. The response options varied 1) the truth of the part of the response addressing the question at issue and 2) whether the epistemic marker indicated that the speaker had acquired the information directly or indirectly. Across languages, if participants chose to tell a lie, they were likely to present it with an indirect epistemic marker, thus providing evidence for preemptive action accompanying uncooperative behavior. For English and Italian participants, this preemptive action depended respectively on resource availability and relationship with the addressee, suggesting cultural variability in the circumstances that trigger it.

Differential activation of the ventromedial prefrontal cortex between male and female givers of social reputation

Accumulating evidence has shown the profound influence of social reputation on human behavior and has implicated the ventromedial prefrontal cortex (vmPFC) in representing subjective values induced by social interaction. However, little is known regarding how the vmPFC encodes subjective pleasantness induced by social reputation received from others. We used functional magnetic resonance imaging (fMRI) to investigate how the vmPFC in males and females encodes the subjective pleasantness of social reputation received from the same gender and from the opposite gender. Behavioral data showed that positive reputation was perceived to be more pleasant than negative reputation. Intriguingly, both male and female subjects showed greater differences in the pleasantness scores between the positive reputation condition and the negative reputation condition from females than between positive and negative reputations from males. Imaging data revealed that the left vmPFC specifically contributed to the processing of positive reputation. The activity patterns of the vmPFC corresponded to the gender differences in behavior during the processing of social reputation. These results indicate that the vmPFC plays a role in representing the subjective value of positive social reputation and that this region might be a final computational site in a stream of value-based decision-making processes.

Synchronous brain activity during cooperative exchange depends on gender of partner: A fNIRS-based hyperscanning study

Previous studies have shown that brain activity between partners is synchronized during cooperative exchange. Whether this neural synchronization depends on the gender of partner (i.e., opposite or same to the participant) is open to be explored. In current study, we used functional near-infrared spectroscopy (fNIRS) based hyperscanning to study cooperation in a two-person game (female-female, female-male, and male-male) while assaying brain-to-brain interactions. Cooperation was greater in male-male pairs than in female-female pairs, with intermediate cooperation levels for female-male pairs. More importantly, in dyads with partners with opposite gender (female-male pairs), we found significant task-related cross-brain coherence in frontal regions (i.e., frontopolar cortex, orbitofrontal cortex, and left dorsolateral prefrontal cortex) whereas the cooperation in same gender dyads (female-female pairs and male-male pairs) was not associated with such synchronization. Moreover, the changes of such interbrain coherence across task blocks were significantly correlated with change in degree of cooperation only in mixed-sex dyads. These findings suggested that different neural processes underlie cooperation between mixed-sex and same-sex dyadic interactions.