The effects of social media (Snapchat) interventions on the knowledge of oral health during pregnancy among pregnant women in Saudi Arabia

Opportunities and challenges of social media for oral health literacy improvement: a qualitative investigation based on Iranian dentists' perspectives

BACKGROUND

Despite the possible impacts of social media on oral health literacy, the specific challenges and opportunities in this particular setting remain underexplored. The current research objective was identify the opportunities and challenges of social media for oral health literacy based on Iranian dentists' perspectives.

METHODS

In the current qualitative investigation, a semi-structured interview was conducted with 24 dentists utilizing a purposive snowball sampling method. The analysis of the data was performed using thematic analysis in the MAXQDA 10 software.

RESULTS

The analysis of the interview data led to recognition of six main themes and a total of 16 sub-themes. The three main themes identified as opportunities for using social media for oral health literacy include facilitating accessibility, popularizing, and supporting usability. Three identified challenges for oral health literacy include quality issues, incomplete understandability, and create bias in usability for oral health information. Social media platforms present unique opportunities for enhancing information accessibility through increasing information encountering, interactive question-answering, and communication empowerment. Providing opportunities for simplifying information, promoting the prevention of oral health diseases, and clarifying information claims are social media facilitate roles that can effectively make information more understandable. Moreover, social media platforms facilitate the use of oral health information by supporting decision-making, dental counseling presentations, and experience sharing. Misinformation, the complexity of information quality evaluation and privacy, and ethical and security concerns are significant social media challenges for oral information accessibility. Insufficent published information and creating fear by reading health information (cyberchondria) are social media challenges that affect the understandability of information. Ignoring content disclaimers and misleading advertising are two challenges within social media that hinder the usability of oral health information.

CONCLUSION

Social media acts as a dual-faceted method for oral health literacy, providing both opportunities and challenges. Confronting the obstacles associated with social media demands the creation of solutions that strengthen their positive attributes.

Social Media Use and Oral Health-Related Misconceptions in Saudi Arabia: Cross-Sectional Study

BACKGROUND

Social media has become a central tool in health communication, offering both opportunities and challenges. In Saudi Arabia, where platforms like WhatsApp, Snapchat, and Instagram are widely used, the quality and credibility of oral health information shared digitally remain critical issues. Misconceptions about oral health can negatively influence individuals' behaviors and oral health outcomes.

OBJECTIVE

This study aimed to describe the patterns of social media use and estimate the prevalence of oral health-related misconceptions among adults in Saudi Arabia. Additionally, it assessed the associations between engagement with oral health information, self-reported oral health, and the presence and count of these misconceptions.

METHODS

A cross-sectional survey was conducted over 10 weeks, targeting adults aged 15 years and older in Saudi Arabia. Data were collected from a total sample size (n=387) via a questionnaire distributed through targeted advertisements on Instagram, TikTok, Snapchat, and X (Twitter). The prevalence of oral health-related misconceptions was estimated using descriptive statistics, including counts and percentages. Chi-square tests described sociodemographic, social media engagement, and self-reported oral health. Logistic and Poisson regression analyses were used to assess associations between engagement and self-reported oral health with misconceptions. Logistic regression models provided odds ratios and adjusted odds ratios with 95% CI to assess the presence of oral health misconceptions. Poisson regression was used to calculate mean ratios and adjusted mean ratios (AMRs) for the count of misconceptions.

RESULTS

WhatsApp (n=344, 89.8%) and Instagram (n=304, 78.9%) were the most frequently used social media platforms daily. Common oral health misconceptions included beliefs that "Pregnancy causes calcium loss in teeth" (n=337, 87%) and "Dental treatment should be avoided during pregnancy" (n=245, 63.3%). Following dental-specific accounts was significantly associated with lower odds of having any misconceptions (adjusted odds ratio 0.41, 95% CI 0.22-0.78) and a lower count of misconceptions (AMR 0.87, 95% CI 0.77-0.98). Conversely, trust in social media as a source of oral health information was associated with a higher count of misconceptions (AMR 1.16, 95% CI 1.02-1.31).

CONCLUSIONS

Social media platforms are essential yet double-edged tools for oral health information dissemination in Saudi Arabia. Participants who followed dental-specific accounts had significantly lower misconceptions, while trust in social media as a source of information was linked to higher counts of misconceptions. These findings highlight the importance of promoting credible content from verified sources to combat misconceptions. Strategic collaborations with dental professionals are necessary to enhance the dissemination of accurate oral health information and public awareness and reduce the prevalence of oral health-related misconceptions.

The Impact of Short-Form Video and Optimistic Bias on Engagement in Oral Health Prevention: Integrating a KAP Model

College students are recognized as a demographic particularly susceptible to higher oral health risks due to irregular and unhealthy habits. While previous research has underscored these risks through descriptive studies within this group, a significant gap persists in the literature regarding the impact of contemporary media, specifically oral-health-related content, on the engagement in oral health prevention among Chinese college students. To address this gap, this study, guided by the extended knowledge-attitude-practice (KAP) theory model, explores the direct, mediated, and serially mediated mechanisms through which exposure to oral health short-form videos on Douyin influences their participation in oral health prevention. An empirical cross-sectional online survey was conducted, with valid data (N = 421) analyzed using descriptive statistics and hierarchical regression. Mediation and serial mediation analyses were also performed using SPSS version 25.0. The analysis revealed that exposure to oral health short-form videos had a positive direct effect on both oral health knowledge and the reduction of optimistic bias among Chinese college students. Furthermore, a significant serial mediation effect of oral health knowledge and oral health attitude was identified. The findings underscore the substantial applicability and explanatory power of the extended KAP theory model in understanding engagement in oral health prevention.

Collaborative attitudes and trust among medical and dental professionals in Saudi Arabia

BACKGROUND

Interprofessional collaboration involves coordinated efforts by individuals from different professions. Trust is defined as an individual's willingness to be vulnerable within a relationship, while expecting the other party to act in their best interests. This study aimed to assess the attitudes of collaboration and trust among dental and medical professionals in Saudi Arabia.

MATERIALS AND METHODS

This cross-sectional study evaluated the attitudes of collaboration and trust among dental and medical professionals in Saudi Arabia using an online self-reported questionnaire distributed via social media. Data analysis was performed using SPSS.

RESULTS

The overall mean score for collaborative attitude was 6.2 (SD  =  1.52), with 69.23% of participants exhibiting a positive attitude about collaboration. Participants rated family medicine (76.67%) and pediatric medicine (76.41%) as the medical specialties most relevant to dentistry, while obstetrics/gynecology was rated the lowest (32.31%). Dental professionals had a significantly higher mean score for collaborative attitude (m  =  6.46, SD  =  1.48) than did medical professionals (m  =  5.93, SD  =  1.51; p < 0.001). The score for dental professionals' trust in medical professionals (DTM) (m  =  36.94, SD  =  8.06) was significantly higher (p < 0.001) than the score for medical professionals' trust in dental professionals (MTD) (m  =  33.81, SD  =  8.20). The collaborative attitude scores among dental and medical professionals were not statistically significant when tested against the MTD score (p  =  0.777) and DTM score (p  =  0.419).

CONCLUSIONS

There is a high level of collaborative attitude and trust between dental and medical professionals in Saudi Arabia. Dentists exhibit a higher degree of these attributes than medical professionals. These findings support the implementation of a collaborative medical-dental education framework in Saudi Arabia, where both specialties can train together during their undergraduate years.

Oral Cancer and Twitter: An Analysis of Oral Cancer Awareness Month Tweets

OBJECTIVE

The objective of this research was to assess Twitter usage during Oral Cancer Awareness Month and explore the content and engagement related to oral cancer.

METHODS

A comprehensive search was performed using relevant hashtags and keywords related to oral cancer on Twitter throughout the oral cancer awareness month, April 2022. All extracted tweets that match the inclusion criteria were analyzed for content, users were classified, and their countries were identified.

RESULT

A total of 5551 English tweets were identified during Oral Cancer Awareness Month, and 5543 were included in the analysis covering a wide range of oral cancer-related topics. The analyzed tweets encompassed a diverse range of topics, from cancer and oral health to oncology, cancer research, cancer awareness, and even discussions related to alcohol. We found that the majority of users who post on Twitter were individuals. The most common tweets were posted from the USA.

CONCLUSIONS

This study provides an analysis of Twitter activity during Oral Cancer Awareness Month, highlighting the diverse range of content being shared, offering valuable insights. The findings demonstrate the importance of leveraging social media platforms to disseminate information and raise awareness. With a strategic approach to social media, organizations and individuals worldwide have the power to amplify their message, attract attention, and effectively advocate for oral cancer awareness.

Social media as a tool for oral health promotion: A systematic review

Social media platforms are common means of sharing information, personal experiences, and lifestyle. They can also be utilized as cost-effective methods for individuals to acquire health information and promote oral health. The purpose of the present study was to systematically review the current literature on the interventions taken through social media for promoting lay people's oral health. This systematic review (PROSPERO: CRD42023395005) followed the preferred reporting items for systematic reviews and meta-analyses (PRISMA) 2020 guidelines. A comprehensive search was conducted in four electronic databases (PubMed, Scopus, Embase, and Cochrane Library) for relevant articles published between 2012 and 2023. Data such as study design, sample size, follow-up duration, utilized social media platforms and main findings were extracted from the eligible studies. The quality of the studies included in the systematic review was evaluated by the quality assessment tools for intervention studies recommended by the National Collaborating Centre for Methods and Tools. Out of the 1934 records identified in the initial search, 10 studies met the inclusion criteria and were included in the qualitative synthesis. These studies comprised seven randomized control trials, one field trial and two quasi-experimental. Various social media platforms, including Telegram, Instagram, YouTube, WhatsApp and Snapchat, were used for communication with patients. Some studies solely utilized social media interventions, while others combined online and traditional interventions. The quality assessment categorized 30% of the studies as "strong", 50% as "moderate", and the remaining as "weak". The implementation of social media interventions positively influenced multiple aspects of oral health among the laypeople. Online platforms such as YouTube, WhatsApp, Instagram, and Telegram can be effectively utilized to promote oral health among patients.

Quality and readability of web-based information on dental caries in Arabic: an infodemiological study

BACKGROUND

Web-based information on dental caries in Arabic remains poorly understood. This study aimed to assess the quality and readability of web-based information about dental caries in Arabic.

METHODS

The first 100 websites in Arabic about dental caries were retrieved from Google and Bing using common terms. The websites were classified and evaluated for quality based on the Journal of the American Medical Association (JAMA) benchmark criteria, the DISCERN tool, and the presence of the Health on the Net Foundation Code of Conduct (HONcode). Readability was assessed using online readability indexes.

RESULTS

A total of 102 Arabic websites were included. The JAMA benchmark score was low (m = 0.36, SD = 0.56), with 67.7% failing to meet any of the JAMA criteria. The DISCERN total score mean was 37.68 (SD = 7.99), with a majority (67.65%) of moderate quality. None of the websites had the HONcode. Readability was generally good, with 52.94% of websites having a Flesch-Kincaid Grade Level (FKGL) < 7, 91.18% having a Simple Measure of Gobbledygook (SMOG) < 7, and 85.29% having a Flesch reading ease (FRE) score ≥ 80. There was a positive correlation between JAMA and DISCERN scores (p < 0.001). DISCERN scores were positively correlated with the number of words (p < 0.001) and sentences (p = 0.004) on the websites. However, JAMA or DISCERN scores were not correlated with FKGL, SMOG, or FRE scores (p > 0.05).

CONCLUSIONS

The quality of Arabic dental caries websites was found to be low, despite their readability. Efforts are needed to introduce more reliable sources for discussing dental caries and treatment options on sites aimed at Arabic populations.

The Factors Influencing Pregnant Women's Selection of Media Sources to Obtain Information on COVID-19 in Japan in 2021

Pregnant women presumably gather information about the coronavirus disease 2019 (COVID-19) from various sources. However, it is difficult for pregnant women who are not medical professionals to source the appropriate information because of the infodemic related to the COVID-19 pandemic. Therefore, the objective of our study was to investigate how pregnant women gathered information about COVID-19 and COVID-19 vaccination. To address this issue, we conducted an online questionnaire survey between 5 October and 22 November 2021, which was approved by the Ethics Committee of Nihon University School of Medicine. We received 4962 responses after excluding 1179 insufficient answers. Our study found that age, occupation, and infection-risk anxiety influenced the selection of media for obtaining information. Pregnant women who were older, medical professionals, public servants, or educators tended to rely on specialized medical websites, whereas housewives tended to use mass media, social media, and sources with uncertain scientific evidence. Additionally, the number of weeks of gestation and the method of conception (natural or assisted reproductive conception) affected the selection of media. The accessibility of COVID-19 information for pregnant women was determined by their social background and pregnancy status. We need to continue making efforts to ensure that appropriate information is readily available to pregnant women and their families.